Agile Marketing in Canada
Agile Marketing Education: Canadian Universities – University of Toronto & Concordia University
Interest for Agile Marketing Education is growing at a rapid pace and now Canada has a number of Agile Marketing courses offered at University – specifically for Marketing Students and Professors at University.
Interest for Agile Marketing Education is growing at a rapid pace and now Canada has two Agile Marketing courses offered at University – specifically for Marketing Students and Professors at University.
Introduction to Agile Marketing Courses are for marketers who want to start their marketing agile journey or to address a marketing transformation need via values and principles grounded in agility. More specifically, these courses explain how to leverage the power of Business Agility in Marketing and avoid being entrenched in Silo Structures – preventing timely responses to customer needs and new opportunities.
Students perform practical work throughout the term by completing various activities that can be applied to their marketing. This leads to the development of the competencies essential to enhancing marketing operations through agility.
State of Agile Marketing in Canada
Courses in Agility should be designed in an Agile way employing the Best Practices in Educational Technology, courses should be specifically engineered to produce Better Learning Outcomes through the use and application of:
Experiential Learning:
-Early Concept Exposure followed by Hands-on Exercises & Simulations
-Progressively Building on Key Learning
Design Planning Sequence for Effective Evaluation (Wiggins):
-Exercises Individual & Group – Formative & Summative Evaluation
-Rubrics to Help Situate Learner Progress
Course Sequence Optimization:
-Sequence builds on prior learning concepts like scaffolding (Vygotsky)
Metacognitive:
-Prior Learning Activation on New Topics; from Accessible to Complex
-Time for Reflection at end during Retrospective
Relevance Increasing Engagement:
-Learners can begin the Agile Marketing Journey and create their Roadmap in order to accelerate the Transfer of Learning to Real Work
State of Agile Marketing in Canada
Listen to the State of Agile Marketing Canada Podcast with John Cass at the Business Agility Institute.
Agile Marketing at University in Canada
University of Toronto
Michael Seaton
2021 Agile Marketing Education & Training
Agile Marketing Course in Toronto, Canada
UofT AGILE MARKETING COURSE DESCRIPTION
In this course students learn Agile Marketing principles and how to utilize the framework to drive marketing performance and growth. Marketing Students learn over two half-day online workshops and gain an understanding of how to adapt agile methodologies to their specific marketing challenges.
LEARNING AGILE MARKETING
- Understand the business case for Agile Marketing
- Learn to develop customer-focused Marketing
- Gain a strategic understanding of the Agile Philosophy
- Develop skills applied to Marketing across Teams
- Learn the Agile Marketing methodology
- Learn how to Implement Agile Marketing
University of Toronto Course Link
Concordia University
Thomas Hormaza Dow
2021 Agile Marketing Education & Training
Agile Marketing Course in Montreal, Canada
CONCORDIA AGILE MARKETING COURSE DESCRIPTION
In this course students learn Agile Marketing Principles, Values and how every Marketer is adapting in Today’s Market Environment plagued by Volatility, Uncertainty, Complexity and Ambiguity. Students discover how Agile Marketing is being adopted as a Way of Thinking, Working and Sharing in Canadian Organizations in order to provide Maximum Value for their Company and Customers.
LEARNING AGILE MARKETING
- Marketers will Understand the Agile Marketing Basics and how Agile Values can transform the Way we Think, Work and Share in Marketing
- Marketers will know how to Execute Minimal Viable Campaigns that fosters Trust based on Real Customer Needs
- Marketers will know how to Differentiate between Opinions and Validated Learning through Data-Driven Experimentation
- Marketers will be able to Select Marketing Work and KPIs that Prioritize Customer Value and ensure higher levels of Success
Concordia University Course Link
AGILE MARKETING RESEARCH QUESTIONS
Thomas Hormaza Dow Research Projects
Crowdsourced Creation of an Agile Sales Manifesto
Agile Marketing in Data Science
University of British Columbia
2021 Data Science & Agile Marketing Education
Agile Marketing Course for Data Scientists in Vancouver, Canada
UBC AGILE MARKETING COURSE DESCRIPTION
The course reviews four cornerstones that define an Agile marketing project: iterative and incremental delivery, empirical process control, self-organized teams and information radiators. Participants will have the opportunity to experience different elements of an Agile marketing project, from iterative and incremental delivery to empirical control of the progress of work on a project, in a highly interactive workshop environment.
LEARNING AGILE MARKETING
- Develop a detailed scope statement with refined objectives, deliverables and a baseline for scope management
- Identify project controls to achieve a successful project
- Outline key considerations for effective project communication
- Understand the value of iterative and incremental development on learning, risk management and tracking of progress
- Learn how to create an environment to foster high-performance
- Track and steer an iterative and incremental project with little overhead
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