{"id":525,"date":"2025-03-05T20:20:11","date_gmt":"2025-03-06T01:20:11","guid":{"rendered":"https:\/\/businessagility.education\/blog\/?p=525"},"modified":"2025-03-05T21:47:21","modified_gmt":"2025-03-06T02:47:21","slug":"jobs-to-be-done-ai-agility","status":"publish","type":"post","link":"https:\/\/businessagility.education\/blog\/zh\/jobs-to-be-done-ai-agility\/","title":{"rendered":"\u5f85\u5b8c\u6210\u4efb\u52d9 (JTBD) + AI \u654f\u6377\u6027"},"content":{"rendered":"<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>\u4ecb\u7d39<\/strong><\/h1>\n\n\n\n<p>\u5982\u4eca\uff0c\u4f01\u696d\u6536\u96c6\u7684\u5ba2\u6236\u8cc7\u6599\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u591a\uff0c\u4f46 <strong>\u5927\u591a\u6578\u5275\u65b0\u90fd\u5931\u6557\u4e86<\/strong>\u3002\u6839\u64da\u9ea5\u80af\u932b (2023) \u7684\u6578\u64da\uff0c <strong>94% \u9ad8\u968e\u4e3b\u7ba1<\/strong> \u5c0d\u516c\u53f8\u5275\u65b0\u8868\u73fe\u4e0d\u6eff\u610f\uff0c\u300a\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6\u300b\uff082019 \u5e74\uff09\u6307\u51fa <strong>85% \u65b0\u6d88\u8cbb\u7522\u54c1\u5728\u5169\u5e74\u5167\u6545\u969c<\/strong>.<\/p>\n\n\n\n<p>\u4e3b\u8981\u539f\u56e0\u662f\u4ec0\u9ebc\uff1f <strong>\u4f01\u696d\u904e\u65bc\u95dc\u6ce8\u4ed6\u5011\u7684\u5ba2\u6236\u662f\u8ab0\uff0c\u800c\u4e0d\u662f\u70ba\u4ec0\u9ebc\u8cfc\u8cb7\u3002<\/strong> \u50b3\u7d71\u884c\u92b7\u5f37\u8abf <strong>\u4eba\u53e3\u7d71\u8a08\u3001\u5fc3\u7406\u7d71\u8a08\u548c\u57fa\u65bc\u8abf\u67e5\u7684\u5ba2\u6236\u6d1e\u5bdf<\/strong>\uff0c\u4f46\u9019\u4e9b\u90fd\u672a\u80fd\u6355\u6349\u6d88\u8cbb\u8005\u884c\u70ba\u80cc\u5f8c\u7684\u6df1\u5c64\u52d5\u6a5f\u3002<\/p>\n\n\n\n<p>\"(\u300a\u4e16\u754c\u4eba\u6743\u5ba3\u8a00\u300b) <strong>\u5f85\u5b8c\u6210\u5de5\u4f5c\uff08JTBD\uff09\u6846\u67b6<\/strong>\uff0c\u7531 <strong>\u514b\u840a\u9813\u514b\u91cc\u65af\u6ed5\u68ee<\/strong>\uff0c\u63d0\u4f9b <strong>\u56e0\u679c<\/strong> \u4e86\u89e3\u5ba2\u6236\u884c\u70ba\uff0c\u5e6b\u52a9\u4f01\u696d\u5275\u9020 <strong>\u66f4\u597d\u7684\u7522\u54c1\u3001\u670d\u52d9\u548c\u884c\u92b7\u7b56\u7565<\/strong> \u95dc\u6ce8\u4eba\u5011\u505a\u51fa\u8cfc\u8cb7\u6c7a\u5b9a\u7684\u771f\u6b63\u539f\u56e0\u3002<\/p>\n\n\n\n<p>\u5728\u672c\u6587\u4e2d\uff0c\u6211\u5011\u5c07\u63a2\u8a0e\uff1a<br>\u2705 <strong>JTBD \u7684\u8d77\u6e90<\/strong> \u4ee5\u53ca\u5b83\u662f\u5982\u4f55\u5f9e\u5931\u6557\u5275\u65b0\u7684\u7814\u7a76\u4e2d\u812b\u7a4e\u800c\u51fa\u7684\u3002<br>\u2705 <strong>\u5ba2\u6236\u5982\u4f55\u300c\u79df\u7528\u300d\u548c\u300c\u89e3\u50f1\u300d\u7522\u54c1<\/strong> \u6839\u64da\u4ed6\u5011\u7684\u9700\u8981\u3002<br>\u2705 <strong>\u95dc\u9375\u7684 JTBD \u539f\u5247\u53ca\u5176\u5c0d\u696d\u52d9\u7b56\u7565\u7684\u5f71\u97ff\u3002<\/strong><br>\u2705 <strong>\u771f\u5be6\u6848\u4f8b\u7814\u7a76<\/strong> \u5c55\u793a\u6210\u529f\u7684 JTBD \u9a45\u52d5\u5275\u65b0\u3002<br>\u2705 <strong>\u4f01\u696d\u5982\u4f55\u5be6\u65bd JTBD \u4f86\u7372\u5f97\u7af6\u722d\u512a\u52e2\u3002<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u60a8\u9700\u8981\u77ad\u89e3\u7684\u5de5\u4f5c\u5f85\u8fa6\u4e8b\u9805 (JTBD) + AI \u8207\u4f01\u696d\u654f\u6377\u6027\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/-917Pk1H61Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5f85\u5b8c\u6210\u5de5\u4f5c\uff08JTBD\uff09\u7684\u8d77\u6e90<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u50b3\u7d71\u5275\u65b0\u70ba\u4f55\u5931\u6557<\/strong><\/h3>\n\n\n\n<p>\u5e7e\u5341\u5e74\u4f86\uff0c\u4f01\u696d\u4e00\u76f4\u4f9d\u8cf4 <strong>\u5ba2\u6236\u89d2\u8272\u3001\u7126\u9ede\u5c0f\u7d44\u548c\u8abf\u67e5<\/strong> \u6307\u5c0e\u7522\u54c1\u958b\u767c\u548c\u884c\u92b7\u3002\u7136\u800c\uff0c\u5118\u7ba1\u505a\u51fa\u4e86\u9019\u4e9b\u52aa\u529b\uff0c\u8a31\u591a\u516c\u53f8\u4ecd\u7136\u672a\u80fd\u9810\u6e2c\u6d88\u8cbb\u8005\u7684\u771f\u6b63\u9700\u6c42\u3002<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>\u5275\u65b0\u5931\u6557\u7684\u4e3b\u8981\u4f8b\u5b50\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8cfd\u683c\u5a01\uff082001\uff09<\/strong> \u2013 \u5c07\u5176\u5ba3\u50b3\u70ba\u4e00\u7a2e\u672a\u4f86\u7684\u4ea4\u901a\u65b9\u5f0f\uff0c\u4f46\u672a\u80fd\u78ba\u5b9a\u9700\u8981\u89e3\u6c7a\u7684\u5be6\u969b\u300c\u4efb\u52d9\u300d\u3002<\/li>\n\n\n\n<li><strong>\u65b0\u53ef\u6a02\uff081985\uff09<\/strong> \u2013 \u5047\u8a2d\u53e3\u5473\u662f\u8cfc\u8cb7\u8edf\u6027\u98f2\u6599\u7684\u4e3b\u8981\u9a45\u52d5\u56e0\u7d20\uff0c\u5ffd\u7565\u4e86\u60c5\u611f\u548c\u54c1\u724c\u5fe0\u8aa0\u5ea6\u56e0\u7d20\u3002<\/li>\n\n\n\n<li><strong>\u8c37\u6b4c\u773c\u93e1\uff082014\u5e74\uff09<\/strong> \u2013 \u5c08\u6ce8\u65bc\u6280\u8853\u9032\u6b65\u800c\u4e0d\u662f\u89e3\u6c7a\u771f\u6b63\u7684\u5ba2\u6236\u554f\u984c\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u514b\u840a\u9813\u00b7\u514b\u91cc\u65af\u6ed5\u68ee\u8207\u985b\u8986\u6027\u5275\u65b0<\/strong><\/h3>\n\n\n\n<p>\"(\u300a\u4e16\u754c\u4eba\u6743\u5ba3\u8a00\u300b) <strong>JTBD\u6846\u67b6<\/strong> \u6e90\u81ea\u65bc <strong>\u514b\u840a\u9813\u514b\u91cc\u65af\u6ed5\u68ee<\/strong>\u54c8\u4f5b\u5546\u5b78\u9662\u6559\u6388\uff0c\u8457\u6709\u300a <em>\u5275\u65b0\u8005\u7684\u7a98\u5883<\/em> (1997)\u3002\u514b\u91cc\u65af\u6ed5\u68ee\u7684 <strong>\u985b\u8986\u6027\u5275\u65b0\u7406\u8ad6<\/strong> \u89e3\u91cb\u4e86\u5e02\u5834\u9818\u5c0e\u8005\u70ba\u4f55\u5e38\u5e38\u56e0\u95dc\u6ce8 <strong>\u6f38\u9032\u5f0f\u6539\u9032<\/strong> \u800c\u4e0d\u662f\u89e3\u6c7a\u771f\u6b63\u7684\u5ba2\u6236\u554f\u984c\u3002<\/p>\n\n\n\n<p>\u514b\u91cc\u65af\u6ed5\u68ee\u548c\u4ed6\u7684\u7814\u7a76\u5718\u968a\u767c\u73fe <strong>\u5ba2\u6236\u8cfc\u8cb7\u7522\u54c1\u4e0d\u662f\u70ba\u4e86\u7522\u54c1\u7684\u529f\u80fd\uff0c\u800c\u662f\u70ba\u4e86\u300c\u50f1\u7528\u300d\u7522\u54c1\u4f86\u5b8c\u6210\u7279\u5b9a\u7684\u5de5\u4f5c<\/strong>\u3002\u9019\u7a2e\u8a8d\u8b58\u5c0e\u81f4\u4e86 <strong>\u5f85\u5b8c\u6210\u7684\u5de5\u4f5c<\/strong> \u65b9\u6cd5\uff0c\u4e00\u7a2e\u5074\u91cd\u65bc <strong>\u70ba\u4ec0\u9ebc\u9867\u5ba2\u6703\u66f4\u63db\u7522\u54c1\u800c\u4e0d\u662f\u4ed6\u5011\u662f\u8ab0<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5ba2\u6236\u5982\u4f55\u300c\u79df\u7528\u300d\u548c\u300c\u89e3\u50f1\u300d\u7522\u54c1<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>JTBD\u7684\u6838\u5fc3\u539f\u5247<\/strong><\/h3>\n\n\n\n<p>\ud83d\udd39 <strong>\u9867\u5ba2\u4e0d\u8cfc\u8cb7\u7522\u54c1\uff1b\u4ed6\u5011\u50f1\u7528\u4ed6\u5011\u662f\u70ba\u4e86\u5728\u7279\u5b9a\u60c5\u6cc1\u4e0b\u53d6\u5f97\u9032\u6b65\u3002<\/strong><br>\ud83d\udd39 <strong>\u5982\u679c\u7522\u54c1\u6548\u679c\u826f\u597d\uff0c\u4ed6\u5011\u5c31\u6703\u518d\u6b21\u300c\u50f1\u7528\u300d\u5b83\u3002\u5982\u679c\u6c92\u6709\u7684\u8a71\uff0c\u4ed6\u5011\u5c31\u6703\u300c\u89e3\u50f1\u300d\u5b83\u4e26\u5c0b\u627e\u66ff\u4ee3\u65b9\u6848\u3002<\/strong><\/p>\n\n\n\n<p>\ud83d\udca1 <strong>\u4f8b\uff1a\u9ea5\u7576\u52de\u5976\u6614\u6848\u4f8b\u7814\u7a76<\/strong><br>\u514b\u840a\u9813\u00b7\u514b\u91cc\u65af\u6ed5\u68ee\u7684\u5718\u968a\u9032\u884c\u4e86\u4e00\u6b21\u8457\u540d\u7684 <strong>JTBD\u7814\u7a76<\/strong> \u548c <strong>\u9ea5\u7576\u52de<\/strong> \u4e86\u89e3\u4eba\u5011\u70ba\u4ec0\u9ebc\u8cfc\u8cb7\u5976\u6614\u3002<\/p>\n\n\n\n<p>\ud83d\udccc <strong>\u50b3\u7d71\u65b9\u6cd5\uff1a<\/strong><br>\u9ea5\u7576\u52de\u6700\u521d\u5c08\u6ce8\u65bc <strong>\u5ba2\u6236\u4eba\u53e3\u7d71\u8a08\u548c\u53e3\u5473\u504f\u597d<\/strong>\u3002\u4ed6\u5011\u900f\u904e\u7126\u9ede\u5c0f\u7d44\u4f86\u8abf\u6574\u5976\u6614\u7684\u53e3\u5473\u548c\u7a20\u5ea6\uff0c\u7136\u800c <strong>\u92b7\u552e\u6301\u5e73<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>JTBD\u65b9\u6cd5\uff1a<\/strong><br>\u7814\u7a76\u4eba\u54e1\u767c\u73fe <strong>\u5927\u591a\u6578\u5976\u6614\u92b7\u552e\u767c\u751f\u5728\u6e05\u6668<\/strong>\u3002\u9867\u5ba2\u5011\u8cb7\u9019\u4e9b\u98f2\u6599\u4e0d\u53ea\u662f\u70ba\u4e86\u559d\uff0c\u4ed6\u5011\u9084 <strong>\u9577\u9014\u901a\u52e4\u6642\uff0c\u79df\u7528\u5976\u6614\u4f5c\u70ba\u65b9\u4fbf\u3001\u4e7e\u6de8\u3001\u6301\u4e45\u7684\u65e9\u9910<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>\u7d50\u679c\uff1a<\/strong><br>\u9ea5\u7576\u52de <strong>\u91cd\u65b0\u8a2d\u8a08\u7684\u5976\u6614\u66f4\u6fc3\u7a20\uff0c\u53e3\u611f\u66f4\u597d<\/strong>\u8b93\u5b83\u5011\u5728\u65e9\u4e0a\u901a\u52e4\u6642\u4f7f\u7528\u66f4\u9577\u6642\u9593\u2014\u2014<strong>\u5728\u6c92\u6709\u6539\u8b8a\u53e3\u5473\u6216\u54c1\u724c\u7684\u60c5\u6cc1\u4e0b\uff0c\u92b7\u552e\u91cf\u5927\u5e45\u589e\u52a0<\/strong>.<\/p>\n\n\n\n<p><strong>\u8981\u9ede\uff1a<\/strong> \u9867\u5ba2\u4e0d\u6703\u53ea\u6839\u64da\u7522\u54c1\u529f\u80fd\u4f86\u8cfc\u8cb7\u7522\u54c1\u3002 <strong>\u4ed6\u5011\u9078\u64c7\u80fd\u5920\u5e6b\u52a9\u4ed6\u5011\u5728\u65e5\u5e38\u751f\u6d3b\u4e2d\u5be6\u73fe\u7279\u5b9a\u76ee\u6a19\u7684\u7522\u54c1\u3002<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5ba2\u6236\u5de5\u4f5c\u7684\u4e09\u500b\u7dad\u5ea6<\/strong><\/h2>\n\n\n\n<p>\u70ba\u4e86\u5145\u5206\u7406\u89e3 <strong>\u70ba\u4ec0\u9ebc\u5ba2\u6236\u6703\u8cfc\u8cb7\u7522\u54c1<\/strong>\uff0c\u4f01\u696d\u5fc5\u9808\u8003\u616e <strong>\u4e09\u7a2e\u985e\u578b\u7684\u5f85\u8fa6\u4e8b\u9805\uff1a<\/strong><\/p>\n\n\n\n<p>1\ufe0f\u20e3 <strong>\u8077\u80fd\u8077\u4f4d<\/strong> \u2013 \u8cfc\u8cb7\u80cc\u5f8c\u7684\u5be6\u969b\u539f\u56e0\u3002<br>\u2705 <strong>\u4f8b\u5b50\uff1a<\/strong> \u9867\u5ba2\u8cfc\u8cb7 <strong>\u9632\u6c34\u5916\u5957<\/strong> \u5728\u96e8\u4e2d\u4fdd\u6301\u4e7e\u71e5\u3002<\/p>\n\n\n\n<p>2\ufe0f\u20e3 <strong>\u60c5\u611f\u5de5\u4f5c<\/strong> \u2013 \u8207\u7522\u54c1\u76f8\u95dc\u7684\u611f\u89ba\u3002<br>\u2705 <strong>\u4f8b\u5b50\uff1a<\/strong> \u6709\u4eba\u8cb7 <strong>\u4e00\u4ef6\u512a\u8cea\u96e8\u8863<\/strong> \u611f\u5230\u81ea\u4fe1\u548c\u6642\u5c1a\u3002<\/p>\n\n\n\n<p>3\ufe0f\u20e3 <strong>\u793e\u6703\u5de5\u4f5c<\/strong> \u2013 \u8cfc\u8cb7\u884c\u70ba\u5982\u4f55\u5f71\u97ff\u793e\u6703\u8a8d\u77e5\u3002<br>\u2705 <strong>\u4f8b\u5b50\uff1a<\/strong> \u9867\u5ba2\u9078\u64c7 <strong>\u74b0\u4fdd\u96e8\u8863<\/strong> \u8868\u73fe\u51fa\u74b0\u4fdd\u610f\u8b58\u3002<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>\u4f8b\uff1a\u7279\u65af\u62c9\u7684 JTBD \u7b56\u7565<\/strong><br>\u7279\u65af\u62c9\u4e0d\u50c5\u92b7\u552e\u96fb\u52d5\u8eca\uff1b\u5b83 <strong>\u63a8\u92b7\u6280\u8853\u5275\u65b0\u548c\u6c38\u7e8c\u767c\u5c55\u7684\u9858\u666f<\/strong>.<br>\u2714\ufe0f <strong>\u8077\u80fd\u8077\u52d9\uff1a<\/strong> \u9ad8\u6027\u80fd\u3001\u7701\u6cb9\u7684\u6c7d\u8eca\u3002<br>\u2714\ufe0f <strong>\u60c5\u611f\u5de5\u4f5c\uff1a<\/strong> \u4e00\u7a2e\u6210\u70ba\u6c38\u7e8c\u767c\u5c55\u5148\u9a45\u7684\u611f\u89ba\u3002<br>\u2714\ufe0f <strong>\u793e\u6703\u5de5\u4f5c\uff1a<\/strong> \u99d5\u99db\u5148\u9032\u8eca\u8f1b\u5e36\u4f86\u7684\u5730\u4f4d\u548c\u5a01\u671b\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5c07JTBD\u61c9\u7528\u65bc\u5546\u696d\u7b56\u7565<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u50b3\u7d71\u884c\u92b7\u8207 JTBD<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>\u50b3\u7d71\u884c\u92b7<\/strong><\/th><th><strong>\u5f85\u8fa6\u4e8b\u9805\u65b9\u6cd5<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u91cd\u9ede\u95dc\u6ce8 <strong>\u5ba2\u6236\u4eba\u53e3\u7d71\u8a08<\/strong><\/td><td>\u91cd\u9ede\u95dc\u6ce8 <strong>\u9867\u5ba2\u610f\u5716\u548c\u9700\u6c42<\/strong><\/td><\/tr><tr><td>\u7528\u9014 <strong>\u7126\u9ede\u5c0f\u7d44\u548c\u8abf\u67e5<\/strong><\/td><td>\u7528\u9014 <strong>\u6df1\u5ea6\u8a2a\u8ac7\u8207\u89c0\u5bdf\u7814\u7a76<\/strong><\/td><\/tr><tr><td>\u6bd4\u8f03\u7522\u54c1\u529f\u80fd<\/td><td>\u8b58\u5225 <strong>\u5ba2\u6236\u75db\u9ede<\/strong><\/td><\/tr><tr><td>\u8207\u2026\u7af6\u722d <strong>\u76f4\u63a5\u5e02\u5834\u7af6\u722d\u5c0d\u624b<\/strong><\/td><td>\u8003\u616e <strong>\u6240\u6709\u7af6\u722d\u89e3\u6c7a\u65b9\u6848<\/strong> \u505a\u540c\u6a23\u7684\u5de5\u4f5c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\ud83d\udca1 <strong>\u7bc4\u4f8b\uff1aNetflix \u8207 Blockbuster<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>\u5927\u7247\uff08\u50b3\u7d71\u65b9\u6cd5\uff09<\/strong><\/th><th><strong>Netflix\uff08JTBD\u65b9\u6cd5\uff09<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u5c08\u6ce8\u65bc <strong>DVD\u79df\u8cc3\u548c\u6eef\u7d0d\u91d1<\/strong><\/td><td>\u5c08\u6ce8\u65bc <strong>\u6d88\u9664\u79df\u8cc3\u4e0d\u4fbf<\/strong><\/td><\/tr><tr><td>\u5047\u5b9a\u5ba2\u6236 <strong>\u60f3\u8981\u591a\u6a23\u5316<\/strong><\/td><td>\u4e86\u89e3\u5ba2\u6236 <strong>\u60f3\u8981\u5373\u6642\u8a2a\u554f<\/strong><\/td><\/tr><tr><td>\u8207\u2026\u7af6\u722d <strong>\u9304\u5f71\u5e36\u79df\u8cc3\u5e97<\/strong><\/td><td>\u8207\u2026\u7af6\u722d <strong>\u6709\u7dda\u96fb\u8996\u3001DVD\uff0c\u751a\u81f3\u96fb\u5b50\u904a\u6232<\/strong><\/td><\/tr><tr><td>\u5ffd\u7565\u4e86 <strong>\u4fbf\u5229\u7684\u5de5\u4f5c<\/strong><\/td><td>\u88fd\u4f5c\u5a1b\u6a02 <strong>\u6309\u9700\u4e14\u7121\u6469\u64e6<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u7d50\u679c\uff1a<\/strong> 2010 \u5e74\uff0cBlockbuster \u7533\u8acb\u7834\u7522\uff0c\u800c Netflix \u5247\u6210\u70ba <strong>$250B\u516c\u53f8<\/strong> \u900f\u904e\u95dc\u6ce8 <strong>\u9867\u5ba2\u7684\u5f85\u8fa6\u4e8b\u9805<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>JTBD\u3001AI\u548c\u696d\u52d9\u654f\u6377\u6027\u7684\u4ea4\u96c6<\/strong><\/h2>\n\n\n\n<p>\u7576\u4eca\u4f01\u696d\u6b63\u5728\u7d93\u6b77\u5feb\u901f\u8f49\u8b8a\uff0c\u539f\u56e0\u662f <strong>\u6578\u4f4d\u8f49\u578b\u3001\u4eba\u5de5\u667a\u6167 (AI) \u548c\u4e0d\u65b7\u8b8a\u5316\u7684\u6d88\u8cbb\u8005\u671f\u671b<\/strong>\u3002\u7136\u800c\uff0c\u5118\u7ba1\u53d6\u5f97\u4e86\u9019\u4e9b\u9032\u6b65\uff0c <strong>\u8a31\u591a\u516c\u53f8\u4ecd\u5728\u52aa\u529b\u5275\u65b0\u548c\u5ba2\u6236\u53c3\u8207<\/strong>.<\/p>\n\n\n\n<p>\"(\u300a\u4e16\u754c\u4eba\u6743\u5ba3\u8a00\u300b) <strong>\u5f85\u5b8c\u6210\u5de5\u4f5c\uff08JTBD\uff09\u6846\u67b6<\/strong>\uff0c\u6700\u521d\u7531 <strong>\u514b\u840a\u9813\u514b\u91cc\u65af\u6ed5\u68ee<\/strong>\uff0c\u63d0\u4f9b\u4e86\u4e00\u500b <strong>\u56e0\u679c<\/strong> \u4e86\u89e3\u9867\u5ba2\u505a\u51fa\u8cfc\u8cb7\u6c7a\u5b9a\u7684\u539f\u56e0\u3002\u5b83\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d <strong>\u8a2d\u8a08\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684\u89e3\u6c7a\u65b9\u6848\u548c\u654f\u6377\u7684\u5546\u696d\u6a21\u5f0f<\/strong> \u90a3 <strong>\u7b26\u5408\u5be6\u969b\u5ba2\u6236\u9700\u6c42<\/strong> \u800c\u4e0d\u662f\u4f9d\u8cf4\u904e\u6642\u7684\u5e02\u5834\u5340\u9694\u6280\u8853\u3002<\/p>\n\n\n\n<p>\u96a8\u8457 <strong>\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684\u6c7a\u7b56<\/strong> \u548c <strong>\u696d\u52d9\u654f\u6377\u6027<\/strong>\uff0c\u4f01\u696d\u5fc5\u9808\u6574\u5408 <strong>JTBD\u601d\u7dad<\/strong> \u7d0d\u5165\u4ed6\u5011\u7684\u7b56\u7565\u4ee5\u4fdd\u6301\u7af6\u722d\u529b\u3002\u5728\u672c\u6587\u4e2d\uff0c\u6211\u5011\u5c07\u63a2\u8a0e\uff1a<\/p>\n\n\n\n<p>\u2705 <strong>\u4eba\u5de5\u667a\u6167\u5982\u4f55\u589e\u5f37 JTBD \u5206\u6790\u4ee5\u7372\u5f97\u66f4\u597d\u7684\u5ba2\u6236\u6d1e\u5bdf<\/strong><br>\u2705 <strong>JTBD \u539f\u5247\u5982\u4f55\u8207\u696d\u52d9\u654f\u6377\u6027\u4fdd\u6301\u4e00\u81f4<\/strong> \u548c\u9069\u61c9\u6027\u5546\u696d\u6a21\u5f0f<br>\u2705 <strong>\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684 JTBD \u7b56\u7565\u6210\u529f\u7684\u771f\u5be6\u6848\u4f8b\u7814\u7a76<\/strong><br>\u2705 <strong>\u4f01\u696d\u5982\u4f55\u5229\u7528\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684 JTBD \u6d1e\u5bdf\u4f86\u7372\u5f97\u7af6\u722d\u512a\u52e2<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u70ba\u4ec0\u9ebc\u5927\u591a\u6578\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684\u5275\u65b0\u90fd\u6703\u5931\u6557\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5118\u7ba1\u4eba\u5de5\u667a\u6167\u6f5b\u529b\u5de8\u5927\uff0c <strong>\u8a31\u591a\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684\u5546\u696d\u8a08\u5283\u5931\u6557\u4e86<\/strong> \u56e0\u70ba\u4ed6\u5011 <strong>\u7f3a\u4e4f\u5c0d\u5ba2\u6236\u9700\u6c42\u7684\u6df1\u5165\u4e86\u89e3<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udd39 <strong>\u9ea5\u80af\u932b (2023) \u5831\u544a\u7a31\uff0c94% \u7684\u9ad8\u968e\u4e3b\u7ba1<\/strong> \u5c0d\u516c\u53f8\u7684\u5275\u65b0\u8868\u73fe\u4e0d\u6eff\u610f\u3002<br>\ud83d\udd39 <strong>\u300a\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6\u300b\uff082019 \u5e74\uff09\u6307\u51fa\uff0c85% \u7684\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7522\u54c1\u5931\u6557<\/strong> \u7531\u65bc\u8207\u5ba2\u6236\u7684\u5be6\u969b\u9700\u6c42\u4e0d\u4e00\u81f4\u3002<br>\ud83d\udd39 <strong>\u4eba\u5de5\u667a\u6167\u6a21\u578b\u901a\u5e38\u662f\u6839\u64da\u76f8\u95dc\u6027\u8cc7\u6599\u9032\u884c\u8a13\u7df4\u7684\uff0c\u800c\u4e0d\u662f\u6839\u64da\u56e0\u679c\u7684\u5ba2\u6236\u884c\u70ba\u6d1e\u5bdf\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7f3a\u4e4f JTBD \u601d\u7dad\u7684 AI \u7684\u4e0d\u8db3\u4e4b\u8655<\/strong><\/h3>\n\n\n\n<p>1\ufe0f\u20e3 <strong>\u4eba\u5de5\u667a\u6167\u9810\u6e2c\u5206\u6790\u904e\u5ea6\u5f37\u8abf\u76f8\u95dc\u6027\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4eba\u5de5\u667a\u6167\u53ef\u4ee5\u8b58\u5225\u6a21\u5f0f\uff08\u4f8b\u5982\uff0c\u300c\u8cfc\u8cb7\u8c6a\u83ef\u8eca\u7684\u4eba\u4e5f\u6703\u8cfc\u8cb7\u512a\u8cea\u5496\u5561\u300d\uff09\u3002<\/li>\n\n\n\n<li>\u7136\u800c\uff0c <strong>\u76f8\u95dc\u6027\u7121\u6cd5\u89e3\u91cb\u9867\u5ba2\u8cfc\u8cb7\u7684\u539f\u56e0<\/strong> \uff08\u4f8b\u5982\uff0c\u300c\u9867\u5ba2\u8cfc\u8cb7\u8c6a\u83ef\u8eca\u662f\u70ba\u4e86\u793e\u6703\u5730\u4f4d\uff0c\u4f46\u8cfc\u8cb7\u512a\u8cea\u5496\u5561\u662f\u70ba\u4e86\u611f\u5b98\u9ad4\u9a57\u548c\u4fbf\u5229\u300d\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<p>2\ufe0f\u20e3 <strong>\u4eba\u5de5\u667a\u6167\u804a\u5929\u6a5f\u5668\u4eba\u548c\u865b\u64ec\u52a9\u7406\u7f3a\u4e4f\u60c5\u5883\u610f\u8b58\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8a31\u591a <strong>AI \u804a\u5929\u6a5f\u5668\u4eba\u7121\u6cd5\u63d0\u4f9b\u6709\u610f\u7fa9\u7684\u5ba2\u6236\u652f\u63f4<\/strong> \u56e0\u70ba\u4ed6\u5011 <strong>\u6c92\u6709\u8a8d\u6e05\u5ba2\u6236\u771f\u6b63\u9700\u8981\u5b8c\u6210\u7684\u300c\u5de5\u4f5c<\/strong>.<\/li>\n\n\n\n<li>\u800c\u4e0d\u662f <strong>\u91cd\u8907\u7167\u672c\u5ba3\u79d1\u7684\u56de\u61c9<\/strong>, AI \u7cfb\u7d71 <strong>\u5fc5\u9808\u63a5\u53d7\u8a13\u7df4\uff0c\u4ee5\u8fa8\u8b58\u5ba2\u6236\u7684\u6399\u624e\u548c\u60c5\u7dd2\u9700\u6c42<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>3\ufe0f\u20e3 <strong>\u4eba\u5de5\u667a\u80fd\u9a45\u52d5\u7684\u884c\u92b7\u932f\u5931\u4e86\u60c5\u611f\u8207\u793e\u4ea4\u5de5\u4f5c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI \u9a45\u52d5\u7684\u5ee3\u544a\u5b9a\u4f4d\u8457\u91cd\u65bc <strong>\u4eba\u53e3\u7d71\u8a08\u76f8\u4f3c\u6027<\/strong>\uff0c \u4f46 <strong>\u672a\u80fd\u6355\u6349\u9867\u5ba2\u7684\u6df1\u5c64\u52d5\u6a5f<\/strong>.<\/li>\n\n\n\n<li><strong>\u4f8b\u5b50\uff1a<\/strong> \u6839\u64da\u5e74\u9f61\u548c\u6027\u5225\u63a8\u85a6\u5065\u8eab\u61c9\u7528\u7a0b\u5f0f <strong>\u5ffd\u7565\u60c5\u611f\u548c\u793e\u6703\u539f\u56e0<\/strong> \u5065\u8eab\u52d5\u6a5f\u80cc\u5f8c\u7684\u539f\u56e0\uff08\u4f8b\u5982\uff0c\u5065\u5eb7\u554f\u984c\u3001\u81ea\u5c0a\u3001\u793e\u5340\u6b78\u5c6c\u611f\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc <strong>\u89e3\u6c7a\u65b9\u6848\uff1a<\/strong> AI \u5fc5\u9808 <strong>\u8207 JTBD \u5206\u6790\u914d\u5c0d<\/strong> \u5f9e <strong>\u57fa\u65bc\u76f8\u95dc\u6027\u7684\u9810\u6e2c<\/strong> \u81f3 <strong>\u56e0\u679c\u9a45\u52d5\u7684\u6d1e\u5bdf\u529b<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI \u9a45\u52d5\u7684 JTBD\uff1a\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u7684\u5546\u696d\u7b56\u7565\u7684\u672a\u4f86<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AI \u5982\u4f55\u589e\u5f37 JTBD \u7684\u6d1e\u5bdf\u529b<\/strong><\/h3>\n\n\n\n<p>\u2705 <strong>AI \u9a45\u52d5\u7684\u884c\u70ba\u5206\u6790<\/strong> \u2192 \u5354\u52a9\u4f01\u696d\u5206\u6790 <strong>\u5ba2\u6236\u7cfe\u7d1b<\/strong> \u4e26\u767c\u6398\u96b1\u85cf\u7684\u5f85\u5b8c\u6210\u5de5\u4f5c\u3002<br>\u2705 <strong>\u81ea\u7136\u8a9e\u8a00\u8655\u7406\uff08NLP\uff09<\/strong> \u2192 \u6df1\u5165\u8403\u53d6 <strong>\u60c5\u7dd2\u548c\u793e\u6703\u52d5\u6a5f<\/strong> \u5ba2\u6236\u8cfc\u8cb7\u7684\u80cc\u5f8c\u539f\u56e0\u3002<br>\u2705 <strong>\u7528\u65bc\u5ba2\u6236\u5340\u5206\u7684\u6a5f\u5668\u5b78\u7fd2<\/strong> \u2192 \u8d85\u8d8a <strong>\u4eba\u53e3\u7d71\u8a08<\/strong> \u7d30\u5206\u5ba2\u6236 <strong>\u57fa\u65bc\u5de5\u4f5c\u548c\u75db\u9ede<\/strong>.<br>\u2705 <strong>\u5c0d\u8a71\u5f0f\u4eba\u5de5\u667a\u6167\u8207\u60c5\u7dd2\u5206\u6790<\/strong> \u2192 \u5354\u52a9\u516c\u53f8\u77ad\u89e3 <strong>\u5ba2\u6236\u70ba\u4f55\u6703\u300c\u7092\u6389\u300d\u7522\u54c1<\/strong> \u4ee5\u53ca\u5c0e\u81f4\u4e0d\u6eff\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u771f\u5be6\u4e16\u754c\u7684\u7bc4\u4f8b\uff1a\u4eba\u5de5\u667a\u80fd\u9a45\u52d5\u7684 JTBD \u5be6\u969b\u61c9\u7528<\/strong><\/h3>\n\n\n\n<p>\ud83d\udccc <strong>Netflix \u7684 AI \u9a45\u52d5\u500b\u4eba\u5316 (JTBD Success)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u50b3\u7d71\u63a8\u85a6\u7cfb\u7d71 <strong>\u4f9d\u4eba\u53e3\u7d71\u8a08\u5206\u985e\u89c0\u773e<\/strong>.<\/li>\n\n\n\n<li>Netflix <strong>\u8f49\u63db\u70ba\u57fa\u65bc JTBD \u7684\u6a21\u578b<\/strong>\uff0c\u627f\u8a8d\uff1a\n<ul class=\"wp-block-list\">\n<li>\u6709\u4e9b\u5ba2\u6236\u300c\u50f1\u7528\u300dNetflix \u4f86 <strong>\u6d88\u9063<\/strong>.<\/li>\n\n\n\n<li>\u5176\u4ed6\u4eba\u300c\u50f1\u7528\u300dNetflix \u4f86 <strong>\u5929\u4f26<\/strong> \u6216\u8005 <strong>\u6c42\u65b0<\/strong>.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>AI \u9a45\u52d5\u7684\u500b\u4eba\u5316<\/strong> \u73fe\u5728\u91cf\u8eab\u8a02\u505a\u5efa\u8b70 <strong>\u6839\u64da\u6aa2\u8996\u884c\u70ba\u548c\u63a8\u65b7\u7684\u5ba2\u6236\u5de5\u4f5c\u3002<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc <strong>Spotify \u7684 AI \u8207 JTBD \u7b56\u7565<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spotify \u7684 <strong>AI \u4e0d\u53ea\u662f\u63a8\u85a6\u97f3\u6a02\uff0c\u800c\u662f\u6839\u64da\u5ba2\u6236\u7684\u300c\u5de5\u4f5c\u300d\u4f86\u63a8\u85a6\u3002<\/strong><\/li>\n\n\n\n<li>\u8a8d\u8b58\u5230 <strong>\u7d93\u5e38\u50f1\u7528\u97f3\u6a02\u4f86\u7ba1\u7406\u60c5\u7dd2<\/strong>, Spotify \u63a8\u51fa <strong>\u4ee5\u5fc3\u60c5\u70ba\u57fa\u790e\u7684\u64ad\u653e\u6e05\u55ae\u548c AI \u7de8\u8f2f\u7684\u6bcf\u65e5\u6df7\u97f3\u3002<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B2B \u74b0\u5883\u4e2d\u4eba\u5de5\u667a\u80fd\u9a45\u52d5\u7684 JTBD<\/strong><\/h3>\n\n\n\n<p>\ud83d\udccc <strong>Salesforce \u7684 AI \u9a45\u52d5\u578b\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406 (CRM)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI \u9a45\u52d5\u7684 Salesforce Einstein <strong>\u5206\u6790\u5ba2\u6236\u4e92\u52d5<\/strong> \u4f86\u78ba\u5b9a\uff1a\n<ul class=\"wp-block-list\">\n<li>\u70ba\u4ec0\u9ebc\u67d0\u4e9b\u5ba2\u6236\u6709\u6d41\u5931\u7684\u98a8\u96aa\u3002<\/li>\n\n\n\n<li>\u5ba2\u6236\u60f3\u8981\u5b8c\u6210\u4ec0\u9ebc\u300c\u5de5\u4f5c\u300d\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u800c\u4e0d\u662f\u4f9d\u8cf4 <strong>\u975c\u614b\u5ba2\u6236\u6a94\u6848<\/strong>, Salesforce \u4f7f\u7528 <strong>\u5373\u6642 AI \u6d1e\u5bdf\u529b<\/strong> \u4ee5\u52d5\u614b\u8abf\u6574\u7b56\u7565\u3002<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <strong>\u95dc\u9375\u6d1e\u5bdf\u529b\uff1a<\/strong> \u55ae\u9760 AI <strong>\u7121\u6cd5\u53d6\u4ee3\u4eba\u985e\u7684\u76f4\u89ba\u548c\u7b56\u7565<\/strong>-\u4f46\u7576\u7d50\u5408 <strong>JTBD\u601d\u7dad<\/strong>\uff0c\u5b83\u8b8a\u6210\u4e00\u500b <strong>\u9810\u6e2c\u548c\u6eff\u8db3\u5ba2\u6236\u9700\u6c42\u7684\u5f37\u5927\u5de5\u5177\u3002<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>JTBD + AI \u696d\u52d9\u654f\u6377\u6027\uff1a\u6578\u4f4d\u6642\u4ee3\u7684\u5b8c\u7f8e\u642d\u914d<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u70ba\u4f55\u696d\u52d9\u654f\u6377\u6027\u9700\u8981 JTBD \u601d\u7dad<\/strong><\/h3>\n\n\n\n<p>\u654f\u6377\u578b\u4f01\u696d\u900f\u904e\u4ee5\u4e0b\u65b9\u5f0f\u8301\u58ef\u6210\u9577 <strong>\u9069\u61c9\u5ba2\u6236\u9700\u6c42<\/strong> \u4e26\u5feb\u901f\u8fed\u4ee3\u3002JTBD \u900f\u904e\u4ee5\u4e0b\u65b9\u5f0f\u5354\u52a9\u654f\u6377\u5718\u968a<br>\u2714\ufe0f <strong>\u91d0\u6e05\u5ba2\u6236\u7684\u512a\u5148\u9806\u5e8f<\/strong> \u2192 \u5718\u968a\u5c08\u6ce8\u65bc\u5c0d\u5ba2\u6236\u771f\u6b63\u91cd\u8981\u7684\u4e8b\u60c5\u3002<br>\u2714\ufe0f <strong>\u907f\u514d\u529f\u80fd\u722c\u5347<\/strong> \u2192 \u9632\u6b62\u4f01\u696d\u589e\u52a0\u7121\u6cd5\u89e3\u6c7a\u5be6\u969b\u5de5\u4f5c\u7684\u4e0d\u5fc5\u8981 AI \u529f\u80fd\u3002<br>\u2714\ufe0f <strong>\u652f\u63f4\u5feb\u901f\u539f\u578b\u88fd\u4f5c<\/strong> \u2192 \u4f01\u696d\u6e2c\u8a66\u7522\u54c1\u662f\u5426 <strong>\u5be6\u969b\u57f7\u884c\u5de5\u4f5c<\/strong> \u5728\u7e2e\u653e\u4e4b\u524d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6848\u4f8b\u7814\u7a76\uff1a\u654f\u6377\u578b\u4f01\u696d\u5982\u4f55\u4f7f\u7528 JTBD<\/strong><\/h3>\n\n\n\n<p>\ud83d\udccc <strong>\u4e9e\u99ac\u905c\u7684\u4eba\u5de5\u667a\u80fd\u9a45\u52d5 JTBD \u65b9\u6cd5<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e9e\u99ac\u905c\u4e0d\u53ea\u662f\u92b7\u552e\u7522\u54c1\uff0c\u5b83 <strong>\u91dd\u5c0d\u4e0d\u540c\u7684\u5ba2\u6236\u5de5\u4f5c\u9032\u884c\u6700\u4f73\u5316<\/strong>.\n<ul class=\"wp-block-list\">\n<li>Prime \u6703\u54e1 <strong>\u300c\u79df\u7528\u300dAmazon \u8d85\u5feb\u901f\u3001\u4fbf\u5229\u7684\u9001\u8ca8\u670d\u52d9\u3002<\/strong><\/li>\n\n\n\n<li>Kindle \u4f7f\u7528\u8005 <strong>\u300c\u79df\u7528\u300dAmazon \u4ee5\u53d6\u5f97\u5373\u6642\u6578\u4f4d\u95b1\u8b80\u3002<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u4e9e\u99ac\u905c\u7684 AI \u8b58\u5225\u4e0d\u65b7\u8b8a\u5316\u7684\u5ba2\u6236\u5de5\u4f5c<\/strong> \u4e26\u52d5\u614b\u8abf\u6574\u7522\u54c1\u4f9b\u61c9\u3002<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc <strong>\u7279\u65af\u62c9\u7684 AI \u8207 JTBD \u7b56\u7565<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7279\u65af\u62c9\u7684 <strong>\u81ea\u52d5\u99d5\u99db AI<\/strong> \u9019\u4e0d\u50c5\u50c5\u662f\u81ea\u6211\u99d5\u99db\u7684\u554f\u984c\uff0c\u4e5f\u662f\u89e3\u6c7a <strong>\u6e1b\u5c11\u99d5\u99db\u75b2\u52de\uff0c\u63d0\u9ad8\u4fbf\u5229\u6027<\/strong>.<\/li>\n\n\n\n<li>\u800c\u4e0d\u662f\u8207 <strong>\u50b3\u7d71\u6c7d\u8eca\u54c1\u724c<\/strong>\uff0c\u7279\u65af\u62c9\u5c08\u6ce8\u65bc <strong>\u8edf\u9ad4\u5f0f\u654f\u6377\u6027<\/strong>\uff0c\u6839\u64da\u4e0d\u65b7\u767c\u5c55\u7684\u5ba2\u6236\u5de5\u4f5c\u6301\u7e8c\u66f4\u65b0\u529f\u80fd\u3002<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4f01\u696d\u5982\u4f55\u5be6\u65bd\u4eba\u5de5\u667a\u80fd\u9a45\u52d5\u7684 JTBD \u4ee5\u7372\u5f97\u7af6\u722d\u512a\u52e2<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6b65\u9a5f 1\uff1a\u5229\u7528\u4eba\u5de5\u667a\u80fd\u9a45\u52d5\u7684\u884c\u70ba\u8cc7\u6599\u4f86\u8b58\u5225\u5ba2\u6236\u5de5\u4f5c<\/strong><\/h3>\n\n\n\n<p>\ud83d\udccc <strong>\u4f7f\u7528 AI \u9a45\u52d5\u7684\u5ba2\u6236\u65c5\u7a0b\u7e6a\u5716<\/strong> \u5206\u6790\u4eba\u5011\u5982\u4f55\u8207\u7522\u54c1\u548c\u670d\u52d9\u4e92\u52d5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6b65\u9a5f 2\uff1a\u5229\u7528 JTBD \u7684\u6d1e\u5bdf\u529b\u8abf\u6574 AI \u8207\u696d\u52d9\u654f\u6377\u6027<\/strong><\/h3>\n\n\n\n<p>\ud83d\udccc <strong>\u8a2d\u8a08\u654f\u6377\u7684\u696d\u52d9\u6a21\u5f0f<\/strong> \u53ef\u52d5\u614b\u9069\u61c9\u5ba2\u6236\u5de5\u4f5c\u8b8a\u66f4\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6b65\u9a5f 3\uff1a\u6839\u64da\u5ba2\u6236\u5de5\u4f5c\u6574\u5408 AI \u9a45\u52d5\u7684\u500b\u4eba\u5316\u670d\u52d9<\/strong><\/h3>\n\n\n\n<p>\ud83d\udccc <strong>\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u9a45\u52d5\u7684\u63a8\u85a6\u5f15\u64ce<\/strong> \u4ee5\u5339\u914d <strong>\u7522\u54c1\/\u670d\u52d9<\/strong> \u5230\u771f\u6b63\u7684\u5ba2\u6236\u5de5\u4f5c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6b65\u9a5f 4\uff1a\u5229\u7528\u5c0d\u8a71\u5f0f AI \u8207\u60c5\u7dd2\u5206\u6790\u4f86\u7372\u5f97\u5ba2\u6236\u56de\u994b<\/strong><\/h3>\n\n\n\n<p>\ud83d\udccc <strong>\u76e3\u63a7 AI \u804a\u5929\u6a5f\u5668\u4eba\u548c\u652f\u63f4\u4e92\u52d5<\/strong> \u4ee5\u5075\u6e2c <strong>\u5ba2\u6236\u7cfe\u7d1b<\/strong> \u4e26\u64da\u6b64\u8abf\u6574\u696d\u52d9\u7b56\u7565\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u672a\u4f86\u7684 JTBD\u3001AI \u8207\u4f01\u696d\u654f\u6377\u6027<\/strong><\/h2>\n\n\n\n<p>\u2705 <strong>AI \u662f\u4e00\u500b\u5f37\u5927\u7684\u5de5\u5177\uff0c\u4f46\u5b83\u5fc5\u9808\u4ee5 Jobs-to-Be-Done \u7684\u6d1e\u5bdf\u529b\u70ba\u5c0e\u5411\u3002<\/strong><br>\u2705 <strong>\u696d\u52d9\u9748\u6d3b\u6027\u5c0d\u65bc\u9069\u61c9\u4e0d\u65b7\u8b8a\u5316\u7684\u5ba2\u6236\u9700\u6c42\u81f3\u95dc\u91cd\u8981\u3002<\/strong><br>\u2705 <strong>JTBD \u601d\u7dad\u5c07 AI \u9a45\u52d5\u7684\u5546\u696d\u6a21\u5f0f\u5f9e\u529f\u80fd\u9a45\u52d5\u8f49\u8b8a\u70ba\u771f\u6b63\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u3002<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5f15\u6587\u8207\u53c3\u8003\u6587\u737b<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CB Insights\u3002(2023). <em>\u5275\u696d\u516c\u53f8\u5931\u6557\u7684\u6700\u4e3b\u8981\u539f\u56e0<\/em>.<\/li>\n\n\n\n<li>Christensen, C. M., Hall, T., Dillon, K., &amp; Duncan, D. S. (2016)\u3002 <em>\u8207\u904b\u6c23\u7af6\u722d\uff1a\u5275\u65b0\u8207\u5ba2\u6236\u9078\u64c7\u7684\u6545\u4e8b<\/em>.\u54c8\u73c0\u696d\u52d9\u3002<\/li>\n\n\n\n<li>\u9ea5\u80af\u932b\u516c\u53f8\u3002(2023). <em>\u5168\u7403\u4f01\u696d\u7684\u5275\u65b0\u72c0\u6cc1<\/em>.<\/li>\n\n\n\n<li>\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6\u300b\u3002(2019). <em>\u70ba\u4ec0\u9ebc\u5927\u591a\u6578\u65b0\u7522\u54c1\u90fd\u5931\u6557\u4e86\uff1f\u5f9e 40,000 \u6b21\u767c\u552e\u4e2d\u6c72\u53d6\u7684\u6559\u8a13<\/em>.<\/li>\n\n\n\n<li>Netflix AI \u500b\u4eba\u5316\u6848\u4f8b\u7814\u7a76\uff0cMIT Technology Review (2022)\u3002<\/li>\n\n\n\n<li>Tesla AI \u7b56\u7565\u5831\u544a\uff0c\u798f\u5e03\u65af (2023)\u3002<\/li>\n\n\n\n<li>\u5275\u65b0\u8005\u7684\u56f0\u5883\u300b\u3002Christensen, C. (1997).\u54c8\u4f5b\u5546\u5b78\u9662\u51fa\u7248\u793e\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">JTBD PDF \u8aaa\u660e<\/h2>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2025\/03\/Understanding-Jobs-to-Be-Done.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Understanding-Jobs-to-Be-Done \u7684\u5d4c\u5165\u5167\u5bb9\u3002\"><\/object><a id=\"wp-block-file--media-da996225-4dd9-4340-baee-cbdcdd2480f3\" href=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2025\/03\/Understanding-Jobs-to-Be-Done.pdf\">\u77ad\u89e3\u5f85\u8fa6\u4e8b\u9805<\/a><a href=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2025\/03\/Understanding-Jobs-to-Be-Done.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-da996225-4dd9-4340-baee-cbdcdd2480f3\">\u4e0b\u8f7d<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u6444\u5f71\u5e08\u00a0<a href=\"https:\/\/unsplash.com\/@evangelineshaw?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Evangeline Shaw<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u7c21\u4ecb\u7576\u4eca\u7684\u4f01\u696d\u6536\u96c6\u7684\u5ba2\u6236\u8cc7\u6599\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u591a\uff0c\u4f46\u5927\u591a\u6578\u5275\u65b0\u90fd\u5931\u6557\u4e86\u3002\u64da\u9ea5\u80af\u932b (2023) \u7a31\uff0c94% \u7684\u9ad8\u5c64\u5c0d\u516c\u53f8\u7684\u5275\u65b0\u8868\u73fe\u4e0d\u6eff\u610f\uff0c\u300a\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6\u300b\uff082019\uff09\u6307\u51fa\uff0c85% 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