{"id":494,"date":"2025-01-17T23:05:55","date_gmt":"2025-01-18T04:05:55","guid":{"rendered":"https:\/\/businessagility.education\/blog\/?p=494"},"modified":"2025-01-17T23:36:35","modified_gmt":"2025-01-18T04:36:35","slug":"ai-tools-display-ads-marketing","status":"publish","type":"post","link":"https:\/\/businessagility.education\/blog\/zh\/ai-tools-display-ads-marketing\/","title":{"rendered":"\u4eba\u5de5\u667a\u6167\u5de5\u5177\u5c55\u793a\u5ee3\u544a\u884c\u92b7"},"content":{"rendered":"<p>\u92b7\u552e\u548c\u884c\u92b7\u5c08\u696d\u4eba\u58eb\u9762\u81e8\u8457\u4e0d\u65b7\u8b8a\u5316\u7684\u74b0\u5883\uff0c\u8207\u6b63\u78ba\u7684\u53d7\u773e\u5efa\u7acb\u806f\u7e6b\u81f3\u95dc\u91cd\u8981\u3002\u4eba\u5de5\u667a\u6167 (AI) \u7684\u8208\u8d77\u5f15\u5165\u4e86\u4e00\u5957\u5de5\u5177\uff0c\u5fb9\u5e95\u6539\u8b8a\u4e86\u4f01\u696d\u8655\u7406\u7dda\u4e0a\u548c\u5c55\u793a\u5ee3\u544a\u7684\u65b9\u5f0f\u3002\u9019\u4e9b\u5de5\u5177\u589e\u5f37\u5275\u9020\u529b\u3001\u512a\u5316\u884c\u92b7\u6d3b\u52d5\u4e26\u63d0\u4f9b\u53ef\u884c\u7684\u898b\u89e3\uff0c\u4f7f\u884c\u92b7\u4eba\u54e1\u80fd\u5920\u70ba\u76ee\u6a19\u53d7\u773e\u63d0\u4f9b\u500b\u4eba\u5316\u3001\u9ad8\u6548\u80fd\u7684\u5167\u5bb9\u3002<\/p>\n\n\n\n<p>\u9019\u7bc7\u90e8\u843d\u683c\u6587\u7ae0\u91cd\u9ede\u4ecb\u7d39\u4e86 11 \u7a2e\u6b63\u5728\u91cd\u5851\u92b7\u552e\u548c\u884c\u92b7\u683c\u5c40\u7684\u5c16\u7aef\u4eba\u5de5\u667a\u6167\u5de5\u5177\u3002\u9019\u4e9b\u5de5\u5177\u7c21\u5316\u4e86\u6d41\u7a0b\uff0c\u63d0\u9ad8\u4e86\u6548\u7387\uff0c\u4e26\u6700\u5927\u9650\u5ea6\u5730\u767c\u63ee\u4e86\u5c55\u793a\u5ee3\u544a\u548c\u7dda\u4e0a\u5ee3\u544a\u7684\u5f71\u97ff\u529b\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u7528\u65bc\u5c55\u793a\u5ee3\u544a\u884c\u92b7\u7684\u4eba\u5de5\u667a\u6167\u5de5\u5177 | Thomas Hormaza Dow \u6559\u6388\u7684\u6578\u4f4d\u884c\u92b7\u8ab2\u7a0b\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/BcLIFIxHulI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Adobe Firefly \u6279\u6b21\u5275\u5efa<\/strong><\/h3>\n\n\n\n<p>Adobe Firefly \u900f\u904e\u81ea\u52d5\u5316\u5927\u898f\u6a21\u7522\u751f\u548c\u7de8\u8f2f\u5f71\u50cf\u7684\u904e\u7a0b\uff0c\u70ba\u5275\u610f\u5718\u968a\u5e36\u4f86\u4e86 AI \u7684\u529b\u91cf\u3002\u5c0d\u65bc\u7ba1\u7406\u591a\u500b\u884c\u92b7\u6d3b\u52d5\u7684\u884c\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u8a72\u5de5\u5177\u662f\u904a\u6232\u898f\u5247\u6539\u8b8a\u8005\uff0c\u63d0\u4f9b\u6279\u6b21\u3001\u80cc\u666f\u522a\u9664\u548c\u8abf\u6574\u5927\u5c0f\u7b49\u529f\u80fd\uff0c\u78ba\u4fdd\u5ee3\u544a\u5275\u610f\u7684\u4e00\u81f4\u6027\u3002<br><strong>\u7db2\u5740\uff1a<\/strong> <a href=\"https:\/\/www.theverge.com\/2025\/1\/13\/24342622\/adobe-firefly-bulk-create-api-announcement-availability\">https:\/\/www.theverge.com\/2025\/1\/13\/24342622\/adobe-firefly-bulk-create-api-announcement-availability<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Google Display \u8207 Video 360<\/strong><\/h3>\n\n\n\n<p>Google \u7684 Display &amp; Video 360 \u662f\u4e00\u500b\u7531\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684\u7d9c\u5408\u5e73\u53f0\uff0c\u7528\u65bc\u7a0b\u5f0f\u5316\u5ee3\u544a\u7ba1\u7406\u3002\u5b83\u53ef\u4ee5\u5e6b\u52a9\u884c\u92b7\u4eba\u54e1\u512a\u5316\u53d7\u773e\u5b9a\u4f4d\u3001\u7ba1\u7406\u5373\u6642\u51fa\u50f9\u4e26\u5206\u6790\u884c\u92b7\u6d3b\u52d5\u6548\u679c\uff0c\u4ee5\u63d0\u4f9b\u6709\u5f71\u97ff\u529b\u7684\u5c55\u793a\u5ee3\u544a\u3002<br><strong>\u7db2\u5740\uff1a<\/strong> <a>https:\/\/www.google.com\/intl\/en_us\/display-video\/<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Meta \u7684 AI \u5f71\u7247\u548c\u986f\u793a\u5de5\u5177<\/strong><\/h3>\n\n\n\n<p>Meta \u63d0\u4f9b\u5275\u65b0\u7684\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u5de5\u5177\u4f86\u589e\u5f37 Facebook \u548c Instagram \u4e0a\u7684\u5f71\u7247\u548c\u5c55\u793a\u5ee3\u544a\u3002\u9019\u4e9b\u5de5\u5177\u4f7f\u884c\u92b7\u4eba\u54e1\u80fd\u5920\u88fd\u4f5c\u975c\u614b\u5716\u50cf\u52d5\u756b\u3001\u8abf\u6574\u5275\u610f\u5927\u5c0f\u4e26\u512a\u5316\u5ee3\u544a\u5c55\u793a\u4f4d\u7f6e\uff0c\u4ee5\u4fbf\u66f4\u597d\u5730\u53c3\u8207 Meta \u751f\u614b\u7cfb\u7d71\u3002<br><strong>\u7db2\u5740\uff1a<\/strong> <a href=\"https:\/\/www.theverge.com\/2024\/10\/8\/24265065\/meta-ai-edited-video-ads-facebook-instagram\">https:\/\/www.theverge.com\/2024\/10\/8\/24265065\/meta-ai-edited-video-ads-facebook-instagram<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Criteo \u4eba\u5de5\u667a\u6167\u5f15\u64ce<\/strong><\/h3>\n\n\n\n<p>Criteo \u7684 AI \u5f15\u64ce\u5c08\u6ce8\u65bc\u91cd\u65b0\u5b9a\u4f4d\u548c\u500b\u4eba\u5316\u5c55\u793a\u5ee3\u544a\u3002\u5b83\u4f7f\u7528\u9810\u6e2c\u5b9a\u4f4d\u5728\u6b63\u78ba\u7684\u6642\u9593\u5411\u6b63\u78ba\u7684\u4eba\u5c55\u793a\u6b63\u78ba\u7684\u5ee3\u544a\uff0c\u5f9e\u800c\u63a8\u52d5\u8f49\u63db\u4e26\u63d0\u9ad8\u6295\u8cc7\u56de\u5831\u7387\u3002<br><strong>\u7db2\u5740\uff1a<\/strong> <a href=\"https:\/\/www.criteo.com\/\">https:\/\/www.criteo.com\/<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>\u4e9e\u99ac\u905cDSP\uff08\u9700\u6c42\u65b9\u5e73\u53f0\uff09<\/strong><\/h3>\n\n\n\n<p>Amazon DSP \u5229\u7528 AI \u5e6b\u52a9\u4f01\u696d\u5728\u4e9e\u99ac\u905c\u751f\u614b\u7cfb\u7d71\u5167\u548c\u7b2c\u4e09\u65b9\u5e73\u53f0\u4e0a\u4ee5\u7a0b\u5f0f\u65b9\u5f0f\u8cfc\u8cb7\u5c55\u793a\u5ee3\u544a\u548c\u5f71\u7247\u5ee3\u544a\u3002\u5b83\u63d0\u4f9b\u8de8\u88dd\u7f6e\u8986\u84cb\u7bc4\u570d\u3001\u8a73\u7d30\u7684\u53d7\u773e\u6d1e\u5bdf\u548c\u5373\u6642\u7e3e\u6548\u6307\u6a19\u3002<br><strong>\u7db2\u5740\uff1a<\/strong> <a href=\"https:\/\/advertising.amazon.com\/solutions\/programmatic\/amazon-dsp\">https:\/\/advertising.amazon.com\/solutions\/programmatic\/amazon-dsp<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">6. <strong>\u963f\u76ae\u723e\u827e\u8a87<\/strong><\/h3>\n\n\n\n<p>Appier \u7684 AIQUA \u5e73\u53f0\u65e8\u5728\u900f\u904e\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684\u8a0a\u606f\u50b3\u905e\u8de8\u88dd\u7f6e\u5438\u5f15\u5ba2\u6236\u3002\u5b83\u63d0\u4f9b\u5148\u9032\u7684\u53d7\u773e\u5b9a\u4f4d\u3001\u500b\u4eba\u5316\u5167\u5bb9\u50b3\u905e\u548c\u6d3b\u52d5\u7e3e\u6548\u5206\u6790\uff0c\u4ee5\u589e\u5f37\u884c\u92b7\u5de5\u4f5c\u3002<br><strong>\u7db2\u5740\uff1a<\/strong> <a>https:\/\/www.appier.com\/en\/aiqua\/<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">7. <strong>\u4ea4\u6613\u53f0<\/strong><\/h3>\n\n\n\n<p>Trade Desk \u70ba\u884c\u92b7\u4eba\u54e1\u63d0\u4f9b\u57fa\u65bc\u4eba\u5de5\u667a\u6167\u7684\u7a0b\u5f0f\u5316\u5ee3\u544a\u5de5\u5177\u3002\u5b83\u5728\u5373\u6642\u7af6\u50f9\u3001\u53d7\u773e\u7d30\u5206\u548c\u512a\u5316\u5275\u610f\u8cc7\u7522\u4ee5\u5be6\u73fe\u8de8\u5e73\u53f0\u5f71\u97ff\u529b\u6700\u5927\u5316\u65b9\u9762\u8868\u73fe\u51fa\u8272\u3002<br><strong>\u7db2\u5740\uff1a<\/strong> <a href=\"https:\/\/www.thetradedesk.com\/\">https:\/\/www.thetradedesk.com\/<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">8. <strong>Quantcast \u5e73\u53f0<\/strong><\/h3>\n\n\n\n<p>Quantcast \u4f7f\u7528\u4eba\u5de5\u667a\u6167\u63d0\u4f9b\u9810\u6e2c\u6027\u53d7\u773e\u6d1e\u5bdf\u4e26\u7c21\u5316\u884c\u92b7\u6d3b\u52d5\u7ba1\u7406\u3002\u5176\u5e73\u53f0\u53ef\u5354\u52a9\u884c\u92b7\u4eba\u54e1\u6709\u6548\u5b9a\u4f4d\u53d7\u773e\u3001\u512a\u5316\u5ee3\u544a\u6295\u653e\u4e26\u6e96\u78ba\u8861\u91cf\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u529f\u7a0b\u5ea6\u3002<br><strong>\u7db2\u5740\uff1a<\/strong> <a href=\"https:\/\/www.quantcast.com\/\">https:\/\/www.quantcast.com\/<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">9. <strong>\u5ee3\u544a\u5377<\/strong><\/h3>\n\n\n\n<p>AdRoll \u70ba\u884c\u92b7\u4eba\u54e1\u63d0\u4f9b\u4e86\u5f37\u5927\u7684\u91cd\u65b0\u5c0e\u5411\u548c\u591a\u901a\u8def\u5c55\u793a\u5ee3\u544a\u6d3b\u52d5\u5e73\u53f0\u3002\u5176\u4eba\u5de5\u667a\u6167\u529f\u80fd\u5305\u62ec\u52d5\u614b\u5275\u610f\u512a\u5316\u3001\u53d7\u773e\u6d1e\u5bdf\u548c\u7121\u7e2b\u5ee3\u544a\u6295\u653e\u7684\u8de8\u5e73\u53f0\u6574\u5408\u3002<br><strong>\u7db2\u5740\uff1a<\/strong> <a href=\"https:\/\/www.adroll.com\/\">https:\/\/www.adroll.com\/<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">10. <strong>\u539f\u751f\u5c55\u793a\u5ee3\u544a\u7684 Taboola AI<\/strong><\/h3>\n\n\n\n<p>Taboola \u5229\u7528\u4eba\u5de5\u667a\u6167\u4f86\u63d0\u4f9b\u7b26\u5408\u4f7f\u7528\u8005\u504f\u597d\u548c\u700f\u89bd\u884c\u70ba\u7684\u539f\u751f\u5ee3\u544a\u3002\u5176\u9810\u6e2c\u5206\u6790\u53ef\u78ba\u4fdd\u63a8\u85a6\u7684\u5167\u5bb9\u8207\u53d7\u773e\u7522\u751f\u5171\u9cf4\uff0c\u5f9e\u800c\u63d0\u9ad8\u53c3\u8207\u5ea6\u4e26\u63a8\u52d5\u7d50\u679c\u3002<br><strong>\u7db2\u5740\uff1a<\/strong> <a href=\"https:\/\/www.taboola.com\/\">https:\/\/www.taboola.com\/<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">11. <strong>\u52d5\u614b\u5275\u610f\u512a\u5316 (DCO) \u5e73\u53f0<\/strong><\/h3>\n\n\n\n<p>DCO \u5e73\u53f0\uff08\u4f8b\u5982 Mediaocean \u7684 Celtra \u548c Flashtalking\uff09\u53ef\u81ea\u52d5\u5efa\u7acb\u548c\u6700\u4f73\u5316\u52d5\u614b\u5c55\u793a\u5ee3\u544a\u3002\u5b83\u5011\u4f7f\u884c\u92b7\u4eba\u54e1\u80fd\u5920\u5373\u6642\u6e2c\u8a66\u8b8a\u5316\uff0c\u8de8\u6e20\u9053\u6574\u5408\u884c\u92b7\u6d3b\u52d5\uff0c\u4e26\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5ee3\u544a\u6548\u679c\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u585e\u723e\u7279\u62c9\uff1a<\/strong> <a href=\"https:\/\/www.celtra.com\/\">https:\/\/www.celtra.com\/<\/a><\/li>\n\n\n\n<li><strong>\u9583\u8a9e\uff1a<\/strong> <a>https:\/\/www.mediaocean.com\/products\/flashtalking<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 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