{"id":388,"date":"2024-10-02T16:20:17","date_gmt":"2024-10-02T20:20:17","guid":{"rendered":"https:\/\/businessagility.education\/blog\/?p=388"},"modified":"2026-05-10T13:55:05","modified_gmt":"2026-05-10T17:55:05","slug":"agile-sales-ai-selling-chapter8","status":"publish","type":"post","link":"https:\/\/businessagility.education\/blog\/zh\/agile-sales-ai-selling-chapter8\/","title":{"rendered":"\u654f\u6377\u4eba\u5de5\u667a\u6167\u92b7\u552e\u66f8\u7c4d\u7b2c 8 \u7ae0"},"content":{"rendered":"<h3 class=\"wp-block-heading\">\u5177\u6709\u654f\u6377\u92b7\u552e\u548c\u4eba\u5de5\u667a\u6167\u8f14\u52a9\u92b7\u552e\u589e\u5f37\u529f\u80fd\u7684\u92b7\u552e\u8077\u696d\u7bc4\u570d<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u5b78\u7fd2\u76ee\u6a19\uff1a<\/h4>\n\n\n\n<ul 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class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u4f9d\u92b7\u552e\u65b9\u5f0f\u5283\u5206\u7684\u92b7\u552e\u8077\u696d<\/h3>\n\n\n\n<p>\u9032\u884c\u92b7\u552e\u7684\u65b9\u6cd5\u5728\u5851\u9020\u92b7\u552e\u8077\u696d\u7684\u6027\u8cea\u65b9\u9762\u8d77\u8457\u81f3\u95dc\u91cd\u8981\u7684\u4f5c\u7528\u3002\u4ee5\u4e0b\u662f\u4e00\u500b\u8a73\u7d30\u7684\u8868\u683c\uff0c\u63d0\u4f9b\u4e86\u6309\u92b7\u552e\u65b9\u6cd5\u5206\u985e\u7684\u5404\u7a2e\u92b7\u552e\u89d2\u8272\u3001\u5ba2\u6236\u53c3\u8207\u7684\u4e3b\u8981\u6a21\u5f0f\uff08\u547c\u5165\u3001\u547c\u51fa\u6216\u5169\u8005\u517c\u800c\u6709\u4e4b\uff09\u3001\u5e38\u898b\u74b0\u5883\u4ee5\u53ca\u654f\u6377\u92b7\u552e\u548c\u4eba\u5de5\u667a\u6167\u8f14\u52a9\u92b7\u552e\u5982\u4f55\u589e\u5f37\u6bcf\u500b\u89d2\u8272\u7684\u898b\u89e3\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u71df\u696d\u54e1\u985e\u578b<\/th><th>\u5165\u5883\/\u51fa\u5883<\/th><th>\u5171\u540c\u74b0\u5883\u548c\u95dc\u806f<\/th><th>\u654f\u6377\u92b7\u552e\u548c\u4eba\u5de5\u667a\u6167\u8f14\u52a9\u92b7\u552e\u589e\u5f37<\/th><\/tr><\/thead><tbody><tr><td><strong>\u5167\u90e8\u92b7\u552e<\/strong><\/td><td>\u5165\u5883\u548c\u51fa\u5883<\/td><td>\u79d1\u6280\u516c\u53f8\u3001SaaS\u3001\u5546\u696d\u670d\u52d9<\/td><td>\u4eba\u5de5\u667a\u6167\u5de5\u5177\u512a\u5316\u6f5b\u5728\u5ba2\u6236\u8a55\u5206\u548c\u5ba2\u6236\u7d30\u5206\uff1b\u654f\u6377\u65b9\u6cd5\u8ad6\u80fd\u5920\u5feb\u901f\u9069\u61c9\u5ba2\u6236\u56de\u994b\u548c\u5e02\u5834\u8b8a\u5316\u3002<\/td><\/tr><tr><td><strong>\u5916\u90e8\u92b7\u552e<\/strong><\/td><td>\u51fa\u5883<\/td><td>\u88fd\u9020\u3001\u8a2d\u5099\u3001\u88fd\u85e5\u3001B2B \u670d\u52d9<\/td><td>\u654f\u6377\u539f\u5247\u589e\u5f37\u4e86\u8def\u7dda\u898f\u5283\u548c\u5ba2\u6236\u53c3\u8207\u7b56\u7565\uff1b\u4eba\u5de5\u667a\u6167\u70ba\u500b\u4eba\u5316\u92b7\u552e\u5ba3\u50b3\u63d0\u4f9b\u5373\u6642\u6578\u64da\u3002<\/td><\/tr><tr><td><strong>\u76f4\u92b7<\/strong><\/td><td>\u51fa\u5883<\/td><td>\u591a\u5c64\u6b21\u50b3\u92b7\u3001\u5bb6\u5c45\u7528\u54c1\u3001\u5316\u599d\u54c1\u3001\u5065\u5eb7<\/td><td>\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684\u5206\u6790\u53ef\u8b58\u5225\u500b\u4eba\u7db2\u8def\u4e2d\u7684\u9ad8\u6f5b\u529b\u524d\u666f\uff1b\u654f\u6377\u6280\u8853\u652f\u63f4\u92b7\u552e\u7b56\u7565\u7684\u6301\u7e8c\u6539\u9032\u3002<\/td><\/tr><tr><td><strong>\u793e\u6703\u92b7\u552e<\/strong><\/td><td>\u5165\u5883\u548c\u51fa\u5883<\/td><td>\u96f6\u552e\u3001\u6642\u5c1a\u3001\u884c\u92b7\u4ee3\u7406\u5546\u3001\u6578\u4f4d\u7522\u54c1<\/td><td>\u4eba\u5de5\u667a\u6167\u70ba\u793e\u7fa4\u5a92\u9ad4\u4e92\u52d5\u7b56\u5283\u500b\u4eba\u5316\u5167\u5bb9\uff1b\u654f\u6377\u6846\u67b6\u6709\u52a9\u65bc\u7ba1\u7406\u548c\u8fed\u4ee3\u793e\u4ea4\u92b7\u552e\u6d3b\u52d5\u3002<\/td><\/tr><tr><td><strong>\u7db2\u4e0a\u92b7\u552e<\/strong><\/td><td>\u5165\u5883<\/td><td>\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\u3001\u6578\u4f4d\u5e02\u5834\u3001\u76f4\u63a5\u9762\u5c0d\u6d88\u8cbb\u8005\u7684\u54c1\u724c<\/td><td>\u4eba\u5de5\u667a\u6167\u900f\u904e\u9810\u6e2c\u5206\u6790\u548c\u500b\u4eba\u5316\u63a8\u85a6\u589e\u5f37\u7528\u6236\u9ad4\u9a57\uff1b\u654f\u6377\u65b9\u6cd5\u6709\u52a9\u65bc\u5feb\u901f\u6e2c\u8a66\u548c\u512a\u5316\u7dda\u4e0a\u92b7\u552e\u7ba1\u9053\u3002<\/td><\/tr><tr><td><strong>\u73fe\u5834\u92b7\u552e<\/strong><\/td><td>\u51fa\u5883<\/td><td>\u8fb2\u696d\u3001\u5efa\u7bc9\u8a2d\u5099\u3001\u9ad8\u968eB2B\u92b7\u552e<\/td><td>\u654f\u6377\u5be6\u8e10\u7c21\u5316\u4e86\u5340\u57df\u7ba1\u7406\u548c\u5ba2\u6236\u53c3\u8207\uff1b\u4eba\u5de5\u667a\u6167\u63d0\u4f9b\u5c0d\u5340\u57df\u5e02\u5834\u8da8\u52e2\u548c\u5ba2\u6236\u504f\u597d\u7684\u6d1e\u5bdf\u3002<\/td><\/tr><tr><td><strong>\u96fb\u8a71\u92b7\u552e<\/strong><\/td><td>\u51fa\u5883<\/td><td>\u96fb\u4fe1\u3001\u4fdd\u96aa\u3001\u91d1\u878d\u670d\u52d9<\/td><td>AI\u81ea\u52d5\u5316\u547c\u53eb\u8173\u672c\u548c\u5f8c\u7e8c\u6d41\u7a0b\uff0c\u63d0\u9ad8\u6548\u7387\uff1b\u654f\u6377\u65b9\u6cd5\u652f\u63f4\u96fb\u8a71\u92b7\u552e\u7b56\u7565\u7684\u8fed\u4ee3\u6539\u9032\u3002<\/td><\/tr><tr><td><strong>\u7db2\u8def\u92b7\u552e<\/strong><\/td><td>\u5165\u5883<\/td><td>\u7dda\u4e0a\u670d\u52d9\u3001\u7db2\u9801\u958b\u767c\u6a5f\u69cb\u3001SaaS<\/td><td>\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684\u804a\u5929\u6a5f\u5668\u4eba\u548c\u81ea\u52d5\u5316\u5ba2\u6236\u670d\u52d9\u589e\u5f37\u4e86\u7528\u6236\u53c3\u8207\u5ea6\uff1b\u654f\u6377\u539f\u5247\u53ef\u4ee5\u6839\u64da\u5373\u6642\u6578\u64da\u5feb\u901f\u8abf\u6574\u7db2\u8def\u92b7\u552e\u7b56\u7565\u3002<\/td><\/tr><tr><td><strong>\u96f6\u552e\u92b7\u552e<\/strong><\/td><td>\u5165\u5883<\/td><td>\u5be6\u9ad4\u5e97\u3001\u767e\u8ca8\u516c\u53f8\u3001\u5c08\u8ce3\u5e97<\/td><td>AI\u8f14\u52a9\u5eab\u5b58\u7ba1\u7406\u548c\u5ba2\u6236\u6d1e\u5bdf\uff0c\u63d0\u9ad8\u92b7\u552e\u6548\u7387\uff1b\u654f\u6377\u7684\u92b7\u552e\u65b9\u6cd5\u53ef\u4ee5\u5e6b\u52a9\u5546\u5e97\u5718\u968a\u9069\u61c9\u4e0d\u65b7\u8b8a\u5316\u7684\u5ba2\u6236\u9700\u6c42\u3002<\/td><\/tr><tr><td><strong>\u901a\u8def\u92b7\u552e<\/strong><\/td><td>\u51fa\u5883<\/td><td>\u8edf\u9ad4\u3001IT\u89e3\u6c7a\u65b9\u6848\u3001\u786c\u9ad4\u3001\u901a\u8def\u9a45\u52d5\u7522\u696d<\/td><td>AI\u900f\u904e\u5206\u6790\u901a\u8def\u7e3e\u6548\u6578\u64da\uff0c\u52a0\u5f37\u5408\u4f5c\u5925\u4f34\u7ba1\u7406\uff1b\u654f\u6377\u5be6\u8e10\u6539\u5584\u4e86\u8207\u901a\u8def\u5408\u4f5c\u5925\u4f34\u7684\u5354\u4f5c\u548c\u6e9d\u901a\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u6309\u92b7\u552e\u9031\u671f\u5283\u5206\u7684\u92b7\u552e\u8077\u696d<\/h3>\n\n\n\n<p>\u92b7\u552e\u9031\u671f\u7684\u9577\u5ea6\u548c\u8907\u96dc\u5ea6\u986f\u8457\u5f71\u97ff\u92b7\u552e\u89d2\u8272\u7684\u6027\u8cea\u3002\u4ee5\u4e0b\u662f\u8a73\u7d30\u7684\u8868\u683c\uff0c\u6839\u64da\u92b7\u552e\u9031\u671f\u5c0d\u92b7\u552e\u8077\u696d\u9032\u884c\u5206\u985e\uff0c\u986f\u793a\u4ed6\u5011\u662f\u5165\u7ad9\u3001\u51fa\u7ad9\u9084\u662f\u5169\u8005\u517c\u800c\u6709\u4e4b\uff0c\u9019\u4e9b\u89d2\u8272\u5b58\u5728\u7684\u5178\u578b\u74b0\u5883\uff0c\u4ee5\u53ca\u654f\u6377\u92b7\u552e\u548c\u4eba\u5de5\u667a\u6167\u8f14\u52a9\u92b7\u552e\u5982\u4f55\u6539\u8b8a\u9019\u4e9b\u89d2\u8272\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u71df\u696d\u54e1\u985e\u578b<\/th><th>\u5165\u5883\/\u51fa\u5883<\/th><th>\u5171\u540c\u74b0\u5883\u548c\u95dc\u806f<\/th><th>\u654f\u6377\u92b7\u552e\u548c\u4eba\u5de5\u667a\u6167\u8f14\u52a9\u92b7\u552e\u589e\u5f37<\/th><\/tr><\/thead><tbody><tr><td><strong>\u4ea4\u6613\u92b7\u552e<\/strong><\/td><td>\u5165\u5883<\/td><td>\u96f6\u552e\u3001\u5feb\u6d88\u54c1\u3001\u96fb\u5546<\/td><td>\u4eba\u5de5\u667a\u6167\u512a\u5316\u5b9a\u50f9\u7b56\u7565\u4e26\u81ea\u52d5\u5316\u4ea4\u6613\u8655\u7406\uff1b\u654f\u6377\u5be6\u8e10\u53ef\u4ee5\u5feb\u901f\u8abf\u6574\u5b9a\u50f9\u548c\u4fc3\u92b7\u7b56\u7565\u3002<\/td><\/tr><tr><td><strong>\u7d9c\u5408\u92b7\u552e<\/strong><\/td><td>\u5165\u5883\u548c\u51fa\u5883<\/td><td>\u6280\u8853\u89e3\u6c7a\u65b9\u6848\u3001\u4f01\u696d\u8edf\u9ad4\u3001\u7522\u696d\u89e3\u6c7a\u65b9\u6848<\/td><td>\u4eba\u5de5\u667a\u6167\u5206\u6790\u8cfc\u8cb7\u8a0a\u865f\u4ee5\u6307\u5c0e\u8907\u96dc\u7684\u92b7\u552e\u7b56\u7565\uff1b\u654f\u6377\u92b7\u552e\u6846\u67b6\u652f\u63f4\u8207\u591a\u500b\u5229\u5bb3\u95dc\u4fc2\u4eba\u4e00\u8d77\u7ba1\u7406\u5ef6\u9577\u7684\u92b7\u552e\u9031\u671f\u3002<\/td><\/tr><tr><td><strong>\u8a02\u95b1\u92b7\u552e<\/strong><\/td><td>\u5165\u5883\u548c\u51fa\u5883<\/td><td>\u5a92\u9ad4\u3001\u8edf\u9ad4\u3001\u6703\u54e1\u670d\u52d9<\/td><td>\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684\u5ba2\u6236\u53c3\u8207\u5de5\u5177\u53ef\u63d0\u9ad8\u4fdd\u7559\u7387\u548c\u8ffd\u52a0\u92b7\u552e\u6a5f\u6703\uff1b\u654f\u6377\u5be6\u8e10\u652f\u63f4\u8a02\u95b1\u7522\u54c1\u7684\u8fed\u4ee3\u958b\u767c\u3002<\/td><\/tr><tr><td><strong>\u5408\u7d04\u92b7\u552e<\/strong><\/td><td>\u5165\u5883\u548c\u51fa\u5883<\/td><td>\u8aee\u8a62\u3001\u5927\u578b\u5c08\u6848\u670d\u52d9\u3001\u653f\u5e9c\u5408\u7d04<\/td><td>AI\u8f14\u52a9\u5408\u7d04\u5206\u6790\u548c\u5408\u898f\u7ba1\u7406\uff1b\u654f\u6377\u65b9\u6cd5\u78ba\u4fdd\u5408\u7d04\u689d\u6b3e\u9748\u6d3b\u4e14\u53ef\u6839\u64da\u5c08\u6848\u7d50\u679c\u9032\u884c\u8abf\u6574\u3002<\/td><\/tr><tr><td><strong>\u73fe\u8ca8\u92b7\u552e<\/strong><\/td><td>\u5165\u5883<\/td><td>\u6d3b\u52d5\u92b7\u552e\u3001\u5feb\u9583\u5e97\u3001\u5e02\u96c6\u6524\u4f4d<\/td><td>\u4eba\u5de5\u667a\u6167\u589e\u5f37\u4e86\u6d3b\u52d5\u4e2d\u7684\u5373\u6642\u92b7\u552e\u8ffd\u8e64\u548c\u5ba2\u6236\u53c3\u8207\u5ea6\uff1b\u654f\u6377\u7684\u92b7\u552e\u65b9\u6cd5\u53ef\u4ee5\u5feb\u901f\u9069\u61c9\u4e0d\u65b7\u8b8a\u5316\u7684\u4e8b\u4ef6\u52d5\u614b\u3002<\/td><\/tr><tr><td><strong>\u9867\u554f\u5f0f\u92b7\u552e<\/strong><\/td><td>\u5165\u5883\u548c\u51fa\u5883<\/td><td>\u9867\u554f\u516c\u53f8\u3001\u5546\u696d\u670d\u52d9\u3001\u6280\u8853\u89e3\u6c7a\u65b9\u6848<\/td><td>\u4eba\u5de5\u667a\u6167\u5de5\u5177\u70ba\u5ba2\u88fd\u5316\u89e3\u6c7a\u65b9\u6848\u63d0\u4f9b\u6df1\u5165\u7684\u5ba2\u6236\u6d1e\u5bdf\uff1b\u654f\u6377\u539f\u5247\u6307\u5c0e\u8aee\u8a62\u5f0f\u92b7\u552e\u6280\u8853\u7684\u4e0d\u65b7\u6539\u9032\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u6309\u76ee\u6a19\u5e02\u5834\u5283\u5206\u7684\u92b7\u552e\u8077\u696d<\/h3>\n\n\n\n<p>\u92b7\u552e\u89d2\u8272\u6839\u64da\u76ee\u6a19\u5e02\u5834\u7684\u4e0d\u540c\u800c\u6709\u5f88\u5927\u5dee\u7570\u3002\u4ee5\u4e0b\u662f\u6309\u76ee\u6a19\u5e02\u5834\u5c0d\u92b7\u552e\u8077\u696d\u9032\u884c\u5206\u985e\u7684\u8a73\u7d30\u8868\u683c\uff0c\u6307\u51fa\u4e86\u5ba2\u6236\u53c3\u8207\u7684\u4e3b\u8981\u6a21\u5f0f\u3001\u9019\u4e9b\u89d2\u8272\u5b58\u5728\u7684\u5178\u578b\u74b0\u5883\uff0c\u4ee5\u53ca\u654f\u6377\u92b7\u552e\u548c\u4eba\u5de5\u667a\u6167\u8f14\u52a9\u92b7\u552e\u5c0d\u9019\u4e9b\u89d2\u8272\u7684\u5f71\u97ff\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u71df\u696d\u54e1\u985e\u578b<\/th><th>\u5165\u5883\/\u51fa\u5883<\/th><th>\u5171\u540c\u74b0\u5883\u548c\u95dc\u806f<\/th><th>\u654f\u6377\u92b7\u552e\u548c\u4eba\u5de5\u667a\u6167\u8f14\u52a9\u92b7\u552e\u589e\u5f37<\/th><\/tr><\/thead><tbody><tr><td><strong>\u4f01\u696d\u5c0d\u4f01\u696d (B2B)<\/strong><\/td><td>\u5165\u5883\u548c\u51fa\u5883<\/td><td>\u6279\u767c\u3001\u88fd\u9020\u3001\u8edf\u9ad4\u3001\u5c08\u696d\u670d\u52d9<\/td><td>\u4eba\u5de5\u667a\u6167\u900f\u904e\u9810\u6e2c\u5206\u6790\u589e\u5f37\u5e33\u6236\u7ba1\u7406\uff1b\u654f\u6377\u5be6\u8e10\u6539\u5584\u4e86\u8207 B2B \u5ba2\u6236\u7684\u5354\u4f5c\u548c\u9577\u671f\u95dc\u4fc2\u7ba1\u7406\u3002<\/td><\/tr><tr><td><strong>\u4f01\u696d\u5c0d\u6d88\u8cbb\u8005 (B2C)<\/strong><\/td><td>\u5165\u5883<\/td><td>\u96f6\u552e\u3001\u6d88\u8cbb\u6027\u96fb\u5b50\u7522\u54c1\u3001\u6642\u5c1a\u3001\u7db2\u8def\u5546\u5e97<\/td><td>\u4eba\u5de5\u667a\u6167\u512a\u5316\u5ba2\u6236\u7d30\u5206\u4e26\u500b\u4eba\u5316\u884c\u92b7\u5de5\u4f5c\uff1b\u654f\u6377\u7684\u92b7\u552e\u65b9\u6cd5\u53ef\u4ee5\u5feb\u901f\u56de\u61c9\u4e0d\u65b7\u8b8a\u5316\u7684\u6d88\u8cbb\u8005\u8da8\u52e2\u548c\u884c\u70ba\u3002<\/td><\/tr><tr><td><strong>\u4ee5\u5e33\u6236\u70ba\u57fa\u790e\u7684\u884c\u92b7 (ABM)<\/strong><\/td><td>\u5165\u5883\u548c\u51fa\u5883<\/td><td>\u9ad8\u79d1\u6280\u3001SaaS\u3001\u91d1\u878d\u670d\u52d9<\/td><td>\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684\u6d1e\u5bdf\u529b\u53ef\u5be6\u73fe\u9ad8\u5ea6\u91dd\u5c0d\u6027\u7684\u53cd\u5c0e\u7b56\u7565\uff1b\u654f\u6377\u6846\u67b6\u652f\u63f4\u6d3b\u52d5\u548c\u500b\u4eba\u5316\u63a8\u5ee3\u7684\u6301\u7e8c\u8fed\u4ee3\u3002<\/td><\/tr><tr><td><strong>\u4f01\u696d\u5c0d\u653f\u5e9c (B2G)<\/strong><\/td><td>\u51fa\u5883<\/td><td>\u570b\u9632\u3001\u57fa\u790e\u5efa\u8a2d\u3001\u516c\u5171\u670d\u52d9<\/td><td>\u4eba\u5de5\u667a\u6167\u5de5\u5177\u7c21\u5316\u8907\u96dc\u7684\u6295\u6a19\u6d41\u7a0b\u4e26\u78ba\u4fdd\u5408\u898f\u6027\uff1b\u654f\u6377\u65b9\u6cd5\u652f\u63f4\u9069\u61c9\u6027\u5c08\u6848\u7ba1\u7406\u4ee5\u53ca\u8207\u653f\u5e9c\u5ba2\u6236\u5efa\u7acb\u95dc\u4fc2\u3002<\/td><\/tr><tr><td><strong>\u6d88\u8cbb\u8005\u5c0d\u6d88\u8cbb\u8005 (C2C)<\/strong><\/td><td>\u5165\u5883<\/td><td>\u7dda\u4e0a\u5e02\u5834\u3001\u62cd\u8ce3\u7db2\u7ad9\u3001\u9ede\u5c0d\u9ede\u5e73\u53f0<\/td><td>\u4eba\u5de5\u667a\u6167\u4fc3\u9032\u9ede\u5c0d\u9ede\u4ea4\u6613\u7684\u4fe1\u4efb\u548c\u900f\u660e\u5ea6\uff1b\u654f\u6377\u539f\u5247\u6307\u5c0e\u5e73\u53f0\u53ef\u7528\u6027\u548c\u5ba2\u6236\u53c3\u8207\u5ea6\u7684\u6301\u7e8c\u6539\u9032\u3002<\/td><\/tr><tr><td><strong>\u4f01\u696d\u5c0d\u54e1\u5de5 (B2E)<\/strong><\/td><td>\u5165\u5883<\/td><td>\u4f01\u696d\u798f\u5229\u63d0\u4f9b\u8005\u3001\u516c\u53f8\u5167\u90e8\u92b7\u552e\u3001\u54e1\u5de5\u670d\u52d9<\/td><td>\u4eba\u5de5\u667a\u6167\u6839\u64da\u54e1\u5de5\u504f\u597d\u63d0\u4f9b\u500b\u4eba\u5316\u7522\u54c1\uff1b\u654f\u6377\u5be6\u8e10\u78ba\u4fdd B2E \u92b7\u552e\u7b56\u7565\u8207\u4e0d\u65b7\u8b8a\u5316\u7684\u54e1\u5de5\u9700\u6c42\u548c\u516c\u53f8\u653f\u7b56\u4fdd\u6301\u4e00\u81f4\u3002<\/td><\/tr><tr><td><strong>\u4f01\u696d\u92b7\u552e<\/strong><\/td><td>\u5165\u5883\u548c\u51fa\u5883<\/td><td>\u5927\u578b\u79d1\u6280\u516c\u53f8\u3001\u4f01\u696d\u8edf\u9ad4\u3001\u5927\u578b\u670d\u52d9\u4f9b\u61c9\u5546<\/td><td>\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684\u6578\u64da\u6d1e\u5bdf\u652f\u63f4\u8907\u96dc\u7684\u4ea4\u6613\u7d50\u69cb\uff1b\u654f\u6377\u92b7\u552e\u6280\u8853\u6709\u52a9\u65bc\u7ba1\u7406\u6f2b\u9577\u7684\u92b7\u552e\u9031\u671f\u4e26\u5354\u8abf\u8de8\u8077\u80fd\u5718\u968a\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u4f9d\u92b7\u552e\u65b9\u5f0f\u5283\u5206\u7684\u92b7\u552e\u8077\u696d<\/h3>\n\n\n\n<p>\u92b7\u552e\u4eba\u54e1\u63a1\u53d6\u7684\u65b9\u6cd5\u53ef\u4ee5\u986f\u8457\u5f71\u97ff\u4ed6\u5011\u5728\u4e0d\u540c\u884c\u696d\u7684\u6210\u529f\u3002\u4e0b\u8868\u6309\u92b7\u552e\u65b9\u6cd5\u5c0d\u92b7\u552e\u8077\u696d\u9032\u884c\u4e86\u5206\u985e\uff0c\u986f\u793a\u4ed6\u5011\u662f\u5167\u5411\u92b7\u552e\u3001\u5916\u5411\u92b7\u552e\u9084\u662f\u5169\u8005\u517c\u800c\u6709\u4e4b\uff0c\u4ee5\u53ca\u9019\u4e9b\u65b9\u6cd5\u6700\u6210\u529f\u7684\u5178\u578b\u74b0\u5883\u3002\u5b83\u9084\u5f37\u8abf\u4e86\u654f\u6377\u92b7\u552e\u548c\u4eba\u5de5\u667a\u6167\u8f14\u52a9\u92b7\u552e\u5982\u4f55\u589e\u5f37\u9019\u4e9b\u65b9\u6cd5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u71df\u696d\u54e1\u985e\u578b<\/th><th>\u5165\u5883\/\u51fa\u5883<\/th><th>\u5171\u540c\u74b0\u5883\u548c\u95dc\u806f<\/th><th>\u654f\u6377\u92b7\u552e\u548c\u4eba\u5de5\u667a\u6167\u8f14\u52a9\u92b7\u552e\u589e\u5f37<\/th><\/tr><\/thead><tbody><tr><td><strong>\u9867\u554f\u5f0f\u92b7\u552e<\/strong><\/td><td>\u5165\u5883\u548c\u51fa\u5883<\/td><td>\u9ad8\u50f9\u503c\u5546\u696d\u670d\u52d9\u3001\u5ba2\u88fd\u5316\u89e3\u6c7a\u65b9\u6848\u63d0\u4f9b\u5546<\/td><td>\u4eba\u5de5\u667a\u6167\u5de5\u5177\u70ba\u5ba2\u88fd\u5316\u89e3\u6c7a\u65b9\u6848\u63d0\u4f9b\u6df1\u5165\u7684\u5ba2\u6236\u6d1e\u5bdf\uff1b\u654f\u6377\u539f\u5247\u6307\u5c0e\u8aee\u8a62\u5f0f\u92b7\u552e\u6280\u8853\u7684\u4e0d\u65b7\u6539\u9032\u3002<\/td><\/tr><tr><td><strong>\u89e3\u6c7a\u65b9\u6848\u92b7\u552e<\/strong><\/td><td>\u5165\u5883\u548c\u51fa\u5883<\/td><td>IT\u89e3\u6c7a\u65b9\u6848\u3001\u696d\u52d9\u8aee\u8a62\u3001\u5c08\u696d\u8a2d\u5099<\/td><td>AI\u53ef\u5354\u52a9\u8fa8\u8b58\u5ba2\u6236\u75db\u9ede\u4e26\u63d0\u51fa\u6700\u4f73\u89e3\u6c7a\u65b9\u6848\uff1b\u654f\u6377\u65b9\u6cd5\u652f\u63f4\u8fed\u4ee3\u554f\u984c\u89e3\u6c7a\u548c\u89e3\u6c7a\u65b9\u6848\u4ea4\u4ed8\u3002<\/td><\/tr><tr><td><strong>\u95dc\u4fc2\u92b7\u552e<\/strong><\/td><td>\u5165\u5883\u548c\u51fa\u5883<\/td><td>\u9280\u884c\u3001\u5962\u4f88\u54c1\u3001\u623f\u5730\u7522\u3001\u9577\u9031\u671fB2B\u7522\u696d<\/td><td>\u4eba\u5de5\u667a\u6167\u5206\u6790\u5ba2\u6236\u884c\u70ba\u4ee5\u52a0\u5f37\u95dc\u4fc2\u7ba1\u7406\uff1b\u654f\u6377\u7684\u92b7\u552e\u6280\u5de7\u53ef\u78ba\u4fdd\u95dc\u4fc2\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\u800c\u57f9\u990a\u548c\u767c\u5c55\u3002<\/td><\/tr><tr><td><strong>\u6311\u6230\u8005\u92b7\u552e<\/strong><\/td><td>\u51fa\u5883<\/td><td>\u5275\u65b0\u79d1\u6280\u516c\u53f8\u3001\u884c\u92b7\u8207\u92b7\u552e\u9867\u554f\u516c\u53f8<\/td><td>\u4eba\u5de5\u667a\u6167\u652f\u6301\u6578\u64da\u9a45\u52d5\u7684\u5c0d\u5ba2\u6236\u5047\u8a2d\u7684\u6311\u6230\uff1b\u654f\u6377\u6846\u67b6\u5e6b\u52a9\u92b7\u552e\u5718\u968a\u6839\u64da\u5ba2\u6236\u56de\u994b\u8abf\u6574\u4ed6\u5011\u7684\u65b9\u6cd5\u3002<\/td><\/tr><tr><td><strong>\u7522\u54c1\u92b7\u552e<\/strong><\/td><td>\u5165\u5883\u548c\u51fa\u5883<\/td><td>\u6d88\u8cbb\u54c1\u3001\u6c7d\u8eca\u3001\u79d1\u6280\u786c\u9ad4<\/td><td>AI\u589e\u5f37\u7522\u54c1\u77e5\u8b58\u8207\u5ba2\u6236\u914d\u5c0d\uff1b\u654f\u6377\u5be6\u8e10\u6709\u52a9\u65bc\u6839\u64da\u7522\u54c1\u56de\u994b\u5feb\u901f\u8abf\u6574\u92b7\u552e\u7b56\u7565\u3002<\/td><\/tr><tr><td><strong>\u50f9\u503c\u92b7\u552e<\/strong><\/td><td>\u5165\u5883\u548c\u51fa\u5883<\/td><td>\u9ad8\u6295\u8cc7\u696d\u3001B2B\u670d\u52d9\u3001\u7bc0\u7701\u6210\u672c\u7684\u89e3\u6c7a\u65b9\u6848<\/td><td>AI\u8a08\u7b97\u4e26\u5411\u5ba2\u6236\u5c55\u793a\u6295\u8cc7\u5831\u916c\u7387\uff1b\u654f\u6377\u65b9\u6cd5\u78ba\u4fdd\u50f9\u503c\u4e3b\u5f35\u6839\u64da\u5ba2\u6236\u7d50\u679c\u4e0d\u65b7\u5b8c\u5584\u3002<\/td><\/tr><tr><td><strong>\u7b56\u7565\u92b7\u552e<\/strong><\/td><td>\u5165\u5883\u548c\u51fa\u5883<\/td><td>\u5927\u898f\u6a21\u89e3\u6c7a\u65b9\u6848\u3001\u7b56\u7565\u5925\u4f34\u3001\u8de8\u7522\u696d\u806f\u76df<\/td><td>\u4eba\u5de5\u667a\u6167\u63d0\u4f9b\u5c0d\u9577\u671f\u5e02\u5834\u8da8\u52e2\u548c\u5408\u4f5c\u6a5f\u6703\u7684\u6d1e\u5bdf\uff1b\u654f\u6377\u92b7\u552e\u5be6\u52d9\u4f7f\u92b7\u552e\u7b56\u7565\u8207\u66f4\u5ee3\u6cdb\u7684\u696d\u52d9\u76ee\u6a19\u4fdd\u6301\u4e00\u81f4\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u7ed3\u8bba<\/h3>\n\n\n\n<p>\u92b7\u552e\u8077\u696d\u7684\u5168\u90e8\u7bc4\u570d\u8aaa\u660e\u4e86\u8a72\u9818\u57df\u7684\u591a\u6a23\u6027\u548c\u8907\u96dc\u6027\u3002\u6bcf\u500b\u89d2\u8272\uff0c\u7121\u8ad6\u662f\u7531\u92b7\u552e\u65b9\u6cd5\u3001\u92b7\u552e\u9031\u671f\u3001\u76ee\u6a19\u5e02\u5834\u6216\u92b7\u552e\u65b9\u6cd5\u5b9a\u7fa9\u7684\uff0c\u90fd\u5728\u66f4\u5ee3\u6cdb\u7684\u92b7\u552e\u751f\u614b\u7cfb\u7d71\u4e2d\u767c\u63ee\u95dc\u9375\u4f5c\u7528\u3002\u4e86\u89e3\u9019\u4e9b\u89d2\u8272\u4f7f\u7d44\u7e54\u80fd\u5920\u6709\u6548\u5730\u5efa\u7acb\u5176\u92b7\u552e\u5718\u968a\uff0c\u4f7f\u7b56\u7565\u8207\u696d\u52d9\u76ee\u6a19\u4fdd\u6301\u4e00\u81f4\uff0c\u4e26\u5728\u5404\u500b\u5e02\u5834\u548c\u884c\u696d\u4e2d\u53d6\u5f97\u6210\u529f\u3002<\/p>\n\n\n\n<p>\u672c\u7ae0\u63d0\u4f9b\u7684\u8a73\u7d30\u8868\u683c\u6e05\u6670\u3001\u5168\u9762\u5730\u6982\u8ff0\u4e86\u92b7\u552e\u884c\u696d\u4e2d\u7684\u4e0d\u540c\u89d2\u8272\uff0c\u5f37\u8abf\u4e86\u5ba2\u6236\u53c3\u8207\u7684\u4e3b\u8981\u6a21\u5f0f\u4ee5\u53ca\u6bcf\u500b\u89d2\u8272\u84ec\u52c3\u767c\u5c55\u7684\u5171\u540c\u74b0\u5883\u3002\u96a8\u8457\u6280\u8853\u9032\u6b65\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u8f49\u8b8a\u548c\u65b0\u8208\u5e02\u5834\u7684\u4e0d\u65b7\u767c\u5c55\uff0c\u92b7\u552e\u683c\u5c40\u4e0d\u65b7\u767c\u5c55\uff0c\u5c0d\u65bc\u4efb\u4f55\u60f3\u8981\u5728\u92b7\u552e\u9818\u57df\u53d6\u5f97\u6210\u529f\u7684\u7d44\u7e54\u6216\u500b\u4eba\u4f86\u8aaa\uff0c\u4e86\u89e3\u92b7\u552e\u884c\u696d\u7684\u5404\u500b\u65b9\u9762\u90fd\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u900f\u904e\u8a8d\u8b58\u5230\u6bcf\u500b\u92b7\u552e\u89d2\u8272\u7684\u7368\u7279\u8ca2\u737b\uff0c\u4f01\u696d\u53ef\u4ee5\u66f4\u597d\u5730\u5229\u7528\u5176\u92b7\u552e\u5718\u968a\u7684\u6f5b\u529b\uff0c\u63a8\u52d5\u6210\u9577\u3001\u5ba2\u6236\u6eff\u610f\u5ea6\u548c\u9577\u671f\u6210\u529f\u3002\u672c\u7ae0\u70ba\u8b80\u8005\u63d0\u4f9b\u4e86\u6709\u95dc\u5efa\u7acb\u92b7\u552e\u5718\u968a\u548c\u767c\u5c55\u92b7\u552e\u8077\u696d\u7684\u660e\u667a\u6c7a\u7b56\u7684\u77e5\u8b58\uff0c\u78ba\u4fdd\u4ed6\u5011\u505a\u597d\u5145\u5206\u6e96\u5099\uff0c\u99d5\u99ad\u4e0d\u65b7\u8b8a\u5316\u7684\u92b7\u552e\u4e16\u754c\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Spectrum of Sales Professions with Agile Sales and AI-Assisted Selling Enhancements Learning Objectives: Introduction Sales is the lifeblood of any organization, driving revenue and growth across diverse industries. The sales profession, however, is far from monolithic; it encompasses a broad spectrum of roles that cater to different markets, products, and customer needs. With the advent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[11,75,76,73,87],"class_list":["post-388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agile-ai-sales-book","tag-agile-sales","tag-agile-sales-book","tag-agile-sales-manifesto","tag-ai-assisted-selling","tag-sales-professions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agile AI Sales Book Chapter 8 - Business Agility+AI<\/title>\n<meta name=\"description\" content=\"Spectrum of sales professions, enhanced by Agile Sales and AI-assisted selling, to improve efficiency, decision-making, and customer engagement\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessagility.education\/blog\/zh\/agile-sales-ai-selling-chapter8\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agile AI Sales Book Chapter 8 - 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