{"id":376,"date":"2024-09-30T20:11:23","date_gmt":"2024-10-01T00:11:23","guid":{"rendered":"https:\/\/businessagility.education\/blog\/?p=376"},"modified":"2024-09-30T20:11:25","modified_gmt":"2024-10-01T00:11:25","slug":"agile-sales-ai-selling-chapter6","status":"publish","type":"post","link":"https:\/\/businessagility.education\/blog\/zh\/agile-sales-ai-selling-chapter6\/","title":{"rendered":"\u654f\u6377\u4eba\u5de5\u667a\u6167\u92b7\u552e\u66f8\u7c4d\u7b2c 6 \u7ae0"},"content":{"rendered":"<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u5c07\u654f\u6377\u92b7\u552e\u8207\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684\u652f\u63f4\u76f8\u7d50\u5408<\/h1>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u5b78\u7fd2\u76ee\u6a19<\/strong><\/p>\n\n\n\n<ul 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class=\"wp-block-heading\">\u89e3\u91cb\uff1a<\/h4>\n\n\n\n<p>\u92b7\u552e\u6e96\u5099\u8a55\u4f30\u6709\u52a9\u65bc\u627e\u51fa\u6280\u80fd\u5dee\u8ddd\uff0c\u5f9e\u800c\u63d0\u4f9b\u6709\u91dd\u5c0d\u6027\u7684\u57f9\u8a13\u548c\u652f\u63f4\u3002\u4eba\u5de5\u667a\u6167\u900f\u904e\u63d0\u4f9b\u66f4\u6df1\u5165\u7684\u898b\u89e3\u4f86\u589e\u5f37\u9019\u4e00\u904e\u7a0b\uff0c\u800c\u654f\u6377\u92b7\u552e\u539f\u5247\u5247\u78ba\u4fdd\u4f7f\u7528\u8a55\u4f30\u4f86\u4fc3\u9032\u6301\u7e8c\u6539\u9032\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u92b7\u552e\u8f14\u5c0e\u8207\u6307\u5c0e<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u63cf\u8ff0\uff1a<\/h4>\n\n\n\n<p>\u6301\u7e8c\u7684\u8f14\u5c0e\u548c\u6307\u5c0e\u5c0d\u65bc\u5e6b\u52a9\u92b7\u552e\u4ee3\u8868\u6210\u9577\u3001\u514b\u670d\u6311\u6230\u548c\u5be6\u73fe\u76ee\u6a19\u81f3\u95dc\u91cd\u8981\u3002\u654f\u6377\u92b7\u552e\u4fc3\u9032\u8de8\u8077\u80fd\u5354\u4f5c\u548c\u8fed\u4ee3\u56de\u994b\uff0c\u800c\u4eba\u5de5\u667a\u6167\u5de5\u5177\u5247\u6839\u64da\u6578\u64da\u5206\u6790\u63d0\u4f9b\u500b\u4eba\u5316\u7684\u6307\u5c0e\u5efa\u8b70\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u7bc4\u4f8b\uff1a<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e00\u5c0d\u4e00\u8f14\u5c0e<\/strong>\uff1a\u7d93\u7406\u548c\u4ee3\u8868\u4e4b\u9593\u5b9a\u671f\u8209\u884c\u6703\u8b70\u4ee5\u5be9\u67e5\u7e3e\u6548\u3002<\/li>\n\n\n\n<li><strong>\u5c0e\u5e2b\u8a08\u5283<\/strong>\uff1a\u5c07\u65b0\u4ee3\u8868\u8207\u7d93\u9a57\u8c50\u5bcc\u7684\u5c0e\u5e2b\u914d\u5c0d\u4ee5\u7372\u5f97\u6307\u5c0e\u3002<\/li>\n\n\n\n<li><strong>\u7e3e\u6548\u8a55\u4f30<\/strong>\uff1a\u56de\u994b\u6703\u8b70\u4ee5\u78ba\u5b9a\u9700\u8981\u6539\u9032\u7684\u9818\u57df\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u89e3\u91cb\uff1a<\/h4>\n\n\n\n<p>\u8f14\u5c0e\u548c\u6307\u5c0e\u662f\u8077\u696d\u767c\u5c55\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u4eba\u5de5\u667a\u6167\u5de5\u5177\u900f\u904e\u5206\u6790\u904e\u53bb\u7684\u4e92\u52d5\u4e26\u63d0\u51fa\u9700\u8981\u6539\u9032\u7684\u9818\u57df\u4f86\u63d0\u4f9b\u5e6b\u52a9\uff0c\u800c\u654f\u6377\u539f\u5247\u5247\u78ba\u4fdd\u8f14\u5c0e\u4ecd\u7136\u662f\u4e00\u500b\u9023\u7e8c\u548c\u8fed\u4ee3\u7684\u904e\u7a0b\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u6280\u8853\u548c\u5de5\u5177<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u63cf\u8ff0\uff1a<\/h4>\n\n\n\n<p>\u92b7\u552e\u6280\u8853\u5c0d\u65bc\u63d0\u9ad8\u92b7\u552e\u6d41\u7a0b\u7684\u6548\u7387\u548c\u6548\u679c\u81f3\u95dc\u91cd\u8981\u3002\u654f\u6377\u92b7\u552e\u539f\u5247\u63d0\u5021\u9748\u6d3b\u3001\u900f\u660e\u7684\u5de5\u5177\uff0c\u80fd\u5920\u5feb\u901f\u56de\u61c9\u5ba2\u6236\u9700\u6c42\u3002\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684\u5de5\u5177\u53ef\u81ea\u52d5\u57f7\u884c\u65e5\u5e38\u4efb\u52d9\uff0c\u63d0\u4f9b\u5373\u6642\u898b\u89e3\uff0c\u4e26\u5354\u52a9\u500b\u4eba\u5316\u5ba2\u6236\u4e92\u52d5\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u7bc4\u4f8b\uff1a<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u8edf\u9ad4<\/strong>\uff1aSalesforce \u6216 HubSpot \u7b49\u7528\u65bc\u7ba1\u7406\u5ba2\u6236\u95dc\u4fc2\u7684\u5e73\u53f0\u3002<\/li>\n\n\n\n<li><strong>\u92b7\u552e\u652f\u63f4\u5e73\u53f0<\/strong>\uff1aHighspot \u6216 Seismic \u7b49\u63d0\u4f9b\u5167\u5bb9\u3001\u5206\u6790\u548c\u57f9\u8a13\u7684\u5de5\u5177\u3002<\/li>\n\n\n\n<li><strong>\u96fb\u5b50\u90f5\u4ef6\u81ea\u52d5\u5316\u5de5\u5177<\/strong>\uff1a\u50cf Outreach \u9019\u6a23\u7684\u7cfb\u7d71\u53ef\u4ee5\u81ea\u52d5\u57f7\u884c\u5f8c\u7e8c\u64cd\u4f5c\u3002<\/li>\n\n\n\n<li><strong>\u5206\u6790\u5de5\u5177<\/strong>\uff1aTableau \u7b49\u8edf\u9ad4\u7528\u65bc\u8ffd\u8e64\u548c\u8996\u89ba\u5316\u92b7\u552e\u8cc7\u6599\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u89e3\u91cb\uff1a<\/h4>\n\n\n\n<p>\u4eba\u5de5\u667a\u6167\u5de5\u5177\u900f\u904e\u81ea\u52d5\u5316\u4efb\u52d9\u548c\u63d0\u4f9b\u6578\u64da\u9a45\u52d5\u7684\u898b\u89e3\u4f86\u5e6b\u52a9\u7c21\u5316\u92b7\u552e\u6d41\u7a0b\uff0c\u4f7f\u92b7\u552e\u4ee3\u8868\u80fd\u5920\u5c08\u6ce8\u65bc\u92b7\u552e\u3002\u654f\u6377\u92b7\u552e\u539f\u5247\u78ba\u4fdd\u6280\u8853\u59cb\u7d42\u80fd\u5920\u9069\u61c9\u4e26\u56de\u61c9\u5ba2\u6236\u9700\u6c42\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. \u92b7\u552e\u5206\u6790\u8207\u5831\u544a<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u63cf\u8ff0\uff1a<\/h4>\n\n\n\n<p>\u8ffd\u8e64\u95dc\u9375\u7e3e\u6548\u6307\u6a19 (KPI) \u548c\u5206\u6790\u6578\u64da\u5c0d\u65bc\u4e86\u89e3\u92b7\u552e\u7e3e\u6548\u81f3\u95dc\u91cd\u8981\u3002\u654f\u6377\u92b7\u552e\u5f37\u8abf\u900f\u904e\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\u4f86\u6301\u7e8c\u6539\u9032\u3002\u4eba\u5de5\u667a\u6167\u5de5\u5177\u900f\u904e\u63d0\u4f9b\u9810\u6e2c\u6027\u898b\u89e3\u4f86\u589e\u5f37\u9019\u4e00\u9ede\uff0c\u5e6b\u52a9\u92b7\u552e\u5718\u968a\u5373\u6642\u8abf\u6574\u7b56\u7565\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u7bc4\u4f8b\uff1a<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u95dc\u9375\u7e3e\u6548\u6307\u6a19\u8ffd\u8e64<\/strong>\uff1a\u76e3\u63a7\u8f49\u63db\u7387\u3001\u4ea4\u6613\u898f\u6a21\u548c\u92b7\u552e\u9031\u671f\u3002<\/li>\n\n\n\n<li><strong>\u8da8\u52e2\u5206\u6790<\/strong>\uff1a\u8b58\u5225\u5ba2\u6236\u884c\u70ba\u6a21\u5f0f\u548c\u5e02\u5834\u8da8\u52e2\u3002<\/li>\n\n\n\n<li><strong>\u6709\u6548\u6027\u8861\u91cf<\/strong>\uff1a\u8a55\u4f30\u92b7\u552e\u652f\u63f4\u7b56\u7565\u5c0d\u7e3e\u6548\u7684\u5f71\u97ff\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u89e3\u91cb\uff1a<\/h4>\n\n\n\n<p>\u92b7\u552e\u5206\u6790\u63d0\u4f9b\u4e86\u5bf6\u8cb4\u7684\u898b\u89e3\uff0c\u53ef\u4ee5\u5e6b\u52a9\u5718\u968a\u5b8c\u5584\u7b56\u7565\u4e26\u6539\u5584\u7d50\u679c\u3002\u4eba\u5de5\u667a\u6167\u900f\u904e\u63d0\u4f9b\u5373\u6642\u9810\u6e2c\u5206\u6790\u3001\u652f\u63f4\u9069\u61c9\u6027\u548c\u6301\u7e8c\u6539\u9032\u7684\u654f\u6377\u92b7\u552e\u539f\u5247\uff0c\u589e\u52a0\u4e86\u53e6\u4e00\u5c64\u8907\u96dc\u6027\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. \u92b7\u552e\u6d41\u7a0b\u512a\u5316<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u63cf\u8ff0\uff1a<\/h4>\n\n\n\n<p>\u92b7\u552e\u6d41\u7a0b\u512a\u5316\u7684\u91cd\u9ede\u662f\u63d0\u9ad8\u92b7\u552e\u6d3b\u52d5\u7684\u6548\u7387\u3002\u654f\u6377\u92b7\u552e\u63d0\u5021\u63a1\u7528\u8fed\u4ee3\u65b9\u6cd5\u4f86\u6e1b\u5c11\u6d6a\u8cbb\u4e26\u5275\u9020\u50f9\u503c\u3002\u4eba\u5de5\u667a\u6167\u5de5\u5177\u4f7f\u6d41\u7a0b\u7684\u8a31\u591a\u65b9\u9762\u81ea\u52d5\u5316\uff0c\u4f7f\u92b7\u552e\u4ee3\u8868\u80fd\u5920\u5c08\u6ce8\u65bc\u9ad8\u50f9\u503c\u7684\u6d3b\u52d5\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u7bc4\u4f8b\uff1a<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u92b7\u552e\u624b\u518a<\/strong>\uff1a\u8655\u7406\u4e0d\u540c\u92b7\u552e\u5834\u666f\u7684\u6700\u4f73\u5be6\u52d9\u548c\u7b56\u7565\u3002<\/li>\n\n\n\n<li><strong>\u6f5b\u5728\u5ba2\u6236\u8a55\u5206\u6a21\u578b<\/strong>\uff1a\u6839\u64da\u6f5b\u5728\u5ba2\u6236\u8f49\u63db\u7684\u53ef\u80fd\u6027\u5c0d\u6f5b\u5728\u5ba2\u6236\u9032\u884c\u6392\u540d\u3002<\/li>\n\n\n\n<li><strong>\u92b7\u552e\u6f0f\u6597\u7ba1\u7406<\/strong>\uff1a\u6539\u5584\u92b7\u552e\u6d41\u7a0b\u6bcf\u500b\u968e\u6bb5\u7684\u6280\u8853\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u89e3\u91cb\uff1a<\/h4>\n\n\n\n<p>\u512a\u5316\u92b7\u552e\u6d41\u7a0b\u53ef\u78ba\u4fdd\u92b7\u552e\u5718\u968a\u80fd\u5920\u5c08\u6ce8\u65bc\u6700\u6709\u524d\u666f\u7684\u92b7\u552e\u7dda\u7d22\u3002\u4eba\u5de5\u667a\u6167\u5de5\u5177\u5206\u6790\u8cc7\u6599\u4ee5\u8b58\u5225\u6548\u7387\u4f4e\u4e0b\u4e26\u63d0\u51fa\u6539\u9032\u5efa\u8b70\uff0c\u800c\u654f\u6377\u539f\u5247\u5247\u78ba\u4fdd\u6d41\u7a0b\u4fdd\u6301\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. \u8207\u5ba2\u6236\u6210\u529f\u7d50\u5408<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u63cf\u8ff0\uff1a<\/h4>\n\n\n\n<p>\u92b7\u552e\u548c\u5ba2\u6236\u6210\u529f\u5718\u968a\u4e4b\u9593\u7684\u7121\u7e2b\u904e\u6e21\u5c0d\u65bc\u63d0\u4f9b\u4e00\u81f4\u7684\u5ba2\u6236\u9ad4\u9a57\u81f3\u95dc\u91cd\u8981\u3002\u654f\u6377\u92b7\u552e\u4fc3\u9032\u8de8\u8077\u80fd\u5354\u4f5c\uff0c\u800c\u4eba\u5de5\u667a\u6167\u5de5\u5177\u6709\u52a9\u65bc\u81ea\u52d5\u5316\u79fb\u4ea4\u6d41\u7a0b\uff0c\u78ba\u4fdd\u4e0d\u6703\u907a\u6f0f\u4efb\u4f55\u7d30\u7bc0\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u7bc4\u4f8b\uff1a<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4ea4\u63a5\u6d41\u7a0b<\/strong>\uff1a\u5c07\u5ba2\u6236\u5f9e\u92b7\u552e\u8f49\u5411\u5ba2\u6236\u6210\u529f\u7684\u660e\u78ba\u6307\u5c0e\u65b9\u91dd\u3002<\/li>\n\n\n\n<li><strong>\u5354\u4f5c\u5165\u8077<\/strong>\uff1a\u92b7\u552e\u548c\u5ba2\u6236\u6210\u529f\u5718\u968a\u5171\u540c\u52aa\u529b\u5438\u5f15\u65b0\u5ba2\u6236\u3002<\/li>\n\n\n\n<li><strong>\u56de\u994b\u5faa\u74b0<\/strong>\uff1a\u5718\u968a\u4e4b\u9593\u5b9a\u671f\u6e9d\u901a\u4ee5\u6539\u5584\u5ba2\u6236\u670d\u52d9\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u89e3\u91cb\uff1a<\/h4>\n\n\n\n<p>\u92b7\u552e\u548c\u5ba2\u6236\u6210\u529f\u4e4b\u9593\u7684\u7dca\u5bc6\u7d50\u5408\u53ef\u4ee5\u63d0\u9ad8\u5ba2\u6236\u6eff\u610f\u5ea6\u548c\u4fdd\u7559\u7387\u3002\u4eba\u5de5\u667a\u6167\u5de5\u5177\u76e3\u63a7\u8f49\u8b8a\u4ee5\u78ba\u4fdd\u4e00\u81f4\u6027\uff0c\u800c\u654f\u6377\u92b7\u552e\u539f\u5247\u5247\u5f37\u8abf\u5354\u4f5c\u548c\u6301\u7e8c\u6539\u9032\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. \u92b7\u552e\u548c\u884c\u92b7\u4e4b\u9593\u7684\u5354\u8abf<\/h3>\n\n\n\n<h4 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