{"id":143,"date":"2022-08-12T13:50:40","date_gmt":"2022-08-12T17:50:40","guid":{"rendered":"https:\/\/businessagility.education\/blog\/?page_id=143"},"modified":"2024-08-08T01:12:20","modified_gmt":"2024-08-08T05:12:20","slug":"about","status":"publish","type":"page","link":"https:\/\/businessagility.education\/blog\/zh\/about\/","title":{"rendered":"\u5173\u4e8e\u4e1a\u52a1\u654f\u6377\u6027"},"content":{"rendered":"<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">\u5b66\u672f\u754c\u3001\u4f01\u4e1a\u654f\u6377\u6027\u6559\u80b2\u5de5\u4f5c\u8005\u548c\u7814\u7a76\u4eba\u5458\u4e4b\u5bb6<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"285\" src=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/04\/business-aglity-blog-1024x285.png\" alt=\"Business Agility\" class=\"wp-image-14\" srcset=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/04\/business-aglity-blog-1024x285.png 1024w, https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/04\/business-aglity-blog-300x83.png 300w, https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/04\/business-aglity-blog-768x214.png 768w, https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/04\/business-aglity-blog-1536x427.png 1536w, https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/04\/business-aglity-blog.png 1801w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u4e1a\u52a1\u7075\u6d3b\u6027<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-accent-color has-text-color\">\"\u7ad9\u5728\u5de8\u4eba\u548c\u5973\u5de8\u4eba\u7684\u80a9\u8180\u4e0a\"<\/h2>\n\n\n\n<p>2021 \u654f\u6377\u8425\u9500\u5927\u5b66\u535a\u5ba2\u5b58\u6863<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u654f\u6377\u8425\u9500\u5927\u5b66\u535a\u5ba2<\/h3>\n\n\n\n<p>\u867d\u7136\u672c\u535a\u5ba2\u7684\u540d\u79f0\u662f \"\u654f\u6377\u8425\u9500\u5927\u5b66\"\uff0c\u4f46\u6211\u8fd8\u662f\u628a\u8fd9\u4e2a\u5f00\u653e\u5f0f\u7684\u654f\u6377\u8425\u9500\u6587\u732e\u7efc\u8ff0\u535a\u5ba2\u547d\u540d\u4e3a \"\u7ad9\u5728\u5de8\u4eba\uff08\u548c\u5973\u5de8\u4eba\uff09\u7684\u80a9\u8180\u4e0a\"\uff0c\u56e0\u4e3a\u8fd9\u4e2a\u6807\u9898\u662f\u6211\u5728\u9605\u8bfb\u4e86\u7f57\u4f2f\u7279-K-\u9ed8\u987f\uff08Robert K. Merton\uff09\u7684\u4f5c\u54c1\u540e\u60f3\u5230\u7684\uff0c\u5f53\u7136\u8fd8\u6709\u7fc1\u8d1d\u6258-\u827e\u67ef\uff08Umberto Eco\uff09\u7684\u524d\u8a00\u3002<\/p>\n\n\n\n<p>\u5b83\u63d0\u9192\u6211\u4eec\u6709\u8d23\u4efb\u63a5\u53d7\u5e76\u8ba4\u8bc6\u5230\uff1a\"\u4efb\u4f55\u91cd\u8981\u7684\u4e1c\u897f\uff0c\u90fd\u66fe\u88ab\u67d0\u4e2a\u6ca1\u6709\u53d1\u73b0\u5b83\u7684\u4eba\u8bf4\u8fc7\"\u3002- \u963f\u5c14\u5f17\u96f7\u5fb7-\u8bfa\u65af-\u6000\u7279\u6d77 <\/p>\n\n\n\n<p>\u672c\u535a\u5ba2\u65e8\u5728\u8fdb\u884c\u53cb\u597d\u800c\u6709\u5efa\u8bbe\u6027\u7684\u8fa9\u8bba\uff0c\u5982\u679c\u4f60\u6ce8\u610f\u5230\u5bf9\u654f\u6377\u8425\u9500\u6216\u654f\u6377\u6559\u80b2\u7684\u6279\u5224\uff0c\u5219\u5e94\u4ece\u6ce2\u666e\u5c14\u7684\u89c2\u70b9\u51fa\u53d1\uff08\u6ce2\u666e\u5c14\uff0c1978 \u5e74\uff09--\u4ece\u8fd9\u4e2a\u610f\u4e49\u4e0a\u8bf4\uff0c\u6211\u4eec\u627f\u8ba4\u77e5\u8bc6\u7684\u4e34\u65f6\u6027--\"\u6211\u4eec\u76ee\u524d\u6240\u80fd\u505a\u7684\u6700\u597d\u7684\"\uff0c\u56e0\u6b64\uff0c\u4e5f\u8bb8\u5b8c\u5168\u7b26\u5408\u654f\u6377\u7684\u8fed\u4ee3\u548c\u589e\u91cf\u6027\u8d28\u53ca\u5176\u7ecf\u9a8c\u4e3b\u4e49\uff08\u6211\u4e0d\u662f\u6307 \"\u903b\u8f91\u7ecf\u9a8c\u4e3b\u4e49\"\uff0c\u800c\u662f\u4e00\u79cd\u73b0\u4ee3\u89c2\u70b9\uff0c\u4f8b\u5982\uff0c\u6211\u4eec\u5728\u654f\u6377\u5b9e\u8df5\u4e2d\u770b\u5230\u7684\u89c2\u70b9\uff0c\u53ef\u4ee5\u5728 Scrum.org \u7684\u6750\u6599\u4e2d\u770b\u5230\uff09\u3002\u57fa\u7840\uff1a\u900f\u660e\u3001\u63a5\u53d7\u68c0\u67e5\u548c\u9002\u5e94\u6027\u5f3a\u3002<\/p>\n\n\n\n<p>\u5c31\u654f\u6377\u8425\u9500\u6559\u80b2\u800c\u8a00\uff0c\u5982\u679c\u6211\u4eec\u5c06\u5176\u89c6\u4e3a \"\u4e16\u754c 3 \"\u77e5\u8bc6--\u4eba\u7c7b\u601d\u7ef4\u4ea7\u54c1\u7684\u4e16\u754c\uff08\u6ce2\u666e\u5c14\uff0c1978 \u5e74\uff09\uff0c\u5c31\u53ef\u4ee5\u627e\u5230\u4f7f\u7528\u654f\u6377\u6279\u5224\u7684\u5efa\u8bbe\u6027\u57fa\u7840\u3002<\/p>\n\n\n\n<p>\u654f\u6377\u8425\u9500\u4e0d\u662f\u4e00\u95e8\u79d1\u5b66\uff0c\u4f46\u5f53\u6211\u4eec\u5c06\u6559\u80b2\u91cd\u70b9\u548c\u7814\u7a76\u5b9e\u8df5\u6269\u5c55\u5230\u5176\u4ed6\u9886\u57df\u65f6\uff0c\u6211\u4eec\u5f88\u5feb\u5c31\u80fd\u4ece\u4e16\u754c\u5404\u5730\u7684\u6559\u80b2\u5de5\u4f5c\u8005\u90a3\u91cc\u53d1\u73b0\u7470\u5b9d\u3002 <\/p>\n\n\n\n<p>\u739b\u683c\u4e3d\u7279-\u5e03\u83b1\u57fa\uff08Margaret A.L. Blackie\uff09\u7684\u4e00\u7bc7\u6587\u7ae0\u5c31\u662f\u5176\u4e2d\u7684\u7470\u5b9d\u3002\u4f8b\u5982\uff0c\u6211\u4eec\u53d1\u73b0\u79d1\u5b66\u6559\u80b2\u5982\u4f55\u4e3a\u4e2a\u4eba\u53d1\u5c55\u800c\u8fdb\u884c\u79ef\u6781\u8f6c\u53d8\u65b9\u9762\u6709\u4e00\u4e9b\u6709\u8da3\u7684\u5148\u4f8b\uff08Blackie\uff0c2012 \u5e74\uff09\u3002 <\/p>\n\n\n\n<p>\u95ee\u9898\u7684\u5173\u952e\u5728\u4e8e\uff0c\u4f5c\u4e3a\u6559\u80b2\u5de5\u4f5c\u8005\u548c\u7814\u7a76\u4eba\u5458\uff0c\u6211\u4eec\u8981\u4fdd\u6301\u8db3\u591f\u7684\u597d\u5947\u5fc3\u548c\u5f00\u653e\u6027\uff0c\u4ece\u800c\u4e0d\u65ad\u5b66\u4e60\uff0c\u4e0d\u65ad\u8fdb\u6b65\u3002 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e1a\u52a1\u654f\u6377\u6027\u7684\u5386\u53f2<\/h3>\n\n\n\n<p>\u6211\u6559\u5b66\u65f6 <a href=\"https:\/\/www.concordia.ca\/cce\/courses\/details.html?subject=CEPS&amp;catalog_number=1128EO\" target=\"_blank\" rel=\"noreferrer noopener\">\u5927\u5b66\u91cc\u7684\u654f\u6377\u8425\u9500<\/a> \u6211\u5c06\u91cd\u70b9\u653e\u5728\u654f\u6377\u6027\u7684\u5f71\u54cd\u56e0\u7d20\u4e0a\uff0c\u8fd9\u4e9b\u5f71\u54cd\u56e0\u7d20\u6700\u7ec8\u5f62\u6210\u4e86\u6211\u4eec\u4eca\u5929\u6240\u719f\u77e5\u7684 \"\u5546\u4e1a\u654f\u6377\u6027\"\u3002<\/p>\n\n\n\n<p>- \u540e\u9a8c\u903b\u8f91\u4e0e\u540e\u7eed\u7ecf\u9a8c\u4e3b\u4e49<\/p>\n\n\n\n<p>- \u4e30\u7530\u4e4b\u8def 1940-1950 \u5e74\u4ee3<\/p>\n\n\n\n<p>- \u7f8e\u56fd\u56fd\u5bb6\u822a\u7a7a\u822a\u5929\u5c40\uff08NASA\uff09\u8fed\u4ee3\u4e0e\u589e\u91cf\u5f00\u53d1\uff08IID\uff09 1950-1960 \u5e74\u4ee3<\/p>\n\n\n\n<p>- 1986 \u5e74 \"\u65b0\u4ea7\u54c1\u5f00\u53d1\u7684\u65b0\u6e38\u620f\"\uff0c\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\uff08\u91ce\u4e2d\u548c\u7af9\u5185\uff0c1986 \u5e74\uff09<\/p>\n\n\n\n<p>- 1995 \u5e74 Scrum \u6d41\u7a0b<\/p>\n\n\n\n<p>&#8211; <a href=\"https:\/\/agilemanifesto.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">2001 \u654f\u6377\u5ba3\u8a00<\/a><\/p>\n\n\n\n<p>- 2004 \u5e74\u300a\u76f8\u4e92\u4f9d\u5b58\u5ba3\u8a00<\/p>\n\n\n\n<p>&#8211; 2012 <a href=\"https:\/\/agilemarketingmanifesto.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u654f\u6377\u8425\u9500\u5ba3\u8a00<\/a> (2021\u5e74\u66f4\u65b0)<\/p>\n\n\n\n<p>&#8211; 2015 <a href=\"https:\/\/heartofagile.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u654f\u6377\u4e4b\u5fc3--\u8212-\u54c8-\u91cc-\u53ef\u53ef\u7f57<\/a><\/p>\n\n\n\n<p>&#8211; <a href=\"https:\/\/www.agilehrmanifesto.org\" target=\"_blank\" rel=\"noreferrer noopener\">\u654f\u6377\u4eba\u529b\u8d44\u6e90\u5ba3\u8a00<\/a><\/p>\n\n\n\n<p>&#8211; <a href=\"https:\/\/agilesalesmanifesto.org\" target=\"_blank\" rel=\"noreferrer noopener\">2021 \u5e74\u654f\u6377\u9500\u552e\u5ba3\u8a00<\/a><\/p>\n\n\n\n<p>&#8211; <a href=\"https:\/\/agilecustomermanifesto.org\" target=\"_blank\" rel=\"noreferrer noopener\">2022 \u654f\u6377\u7684\u5ba2\u6237\u5ba3\u8a00<\/a> - \u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u654f\u6377\u5ba3\u8a00\uff08ACCM\uff09<\/p>\n\n\n\n<p>\u6211\u5728\u8fd9\u91cc\u65e2\u6ca1\u6709\u5f15\u7528\u4e5f\u6ca1\u6709\u53d1\u660e\u4efb\u4f55\u65b0\u4e1c\u897f\uff0c\u6211\u53ea\u662f\u7ad9\u5728\u5de8\u4eba\u548c\u5973\u5de8\u4eba\u7684\u80a9\u8180\u4e0a\uff0c\u9080\u8bf7\u5b66\u751f\u4eec\u901a\u8fc7\u5bf9\u4e00\u4e9b\u654f\u6377\u8425\u9500\u5f71\u54cd\u56e0\u7d20\u7684\u63a2\u7d22\u6765\u8fde\u63a5\u70b9\u3002 <\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u662f\u4f01\u4e1a\u654f\u6377\u6027\u7814\u7a76\u4eba\u5458\uff0c\u5e76\u5e0c\u671b\u52a0\u5165\u672c\u5217\u8868\uff0c\u8bf7\u4e0e\u6211\u8054\u7cfb\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u907f\u514d\u527d\u7a83\u548c\u62b5\u5236\u654f\u6377\u6559\u80b2\u4e2d\u7684\u65b0\u7406\u5ff5<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u5728\u6ca1\u6709\u5145\u5206\u4e86\u89e3\u7684\u60c5\u51b5\u4e0b\u632a\u7528\u516c\u6b3e<\/h4>\n\n\n\n<p>\u6211\u4e4b\u6240\u4ee5\u5fc5\u987b\u63d0\u5230\u527d\u7a83\uff0c\u662f\u56e0\u4e3a\u8425\u9500\u987e\u95ee\u548c\u6240\u8c13\u7684\u8425\u9500\u5927\u5e08\u53ef\u80fd\u4f1a\u76d7\u7528\u7406\u8bba\u58f0\u660e\uff0c\u5e76\u901a\u8fc7\u9519\u8bef\u5f15\u7528\u7406\u8bba\u6765\u5ba3\u4f20\u4ed6\u4eec\u7684\u8bef\u89e3\u3002 <\/p>\n\n\n\n<p>\u4e0e\u5176\u4ed6\u9886\u57df\u76f8\u6bd4\uff0c\u5e02\u573a\u8425\u9500\u9886\u57df\u53ef\u80fd\u66f4\u5bb9\u6613\u51fa\u73b0\u8fd9\u79cd\u60c5\u51b5\u3002\u6709\u65f6\uff0c\u6211\u4eec\u7684\u884c\u4e1a\u5df2\u7ecf\u53d1\u5c55\u51fa\u4e00\u79cd\u4e13\u4e1a\u6280\u80fd\uff0c\u90a3\u5c31\u662f\u5929\u771f\u5730\u8bef\u5bfc\u548c\u4f9d\u8d56\u4f20\u95fb\u4fe1\u606f\u6765\u5236\u5b9a\u4f2a\u7406\u8bba\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u793e\u4ea4\u5a92\u4f53\u662f\u9519\u8bef\u4fe1\u606f\u7684\u9a71\u52a8\u529b<\/h4>\n\n\n\n<p>\u793e\u4ea4\u5a92\u4f53\u52a0\u901f\u4e86\u7406\u89e3\u548c\u8bef\u89e3\u7684\u6269\u6563\u3002\u57c3\u5f17\u96f7\u7279-\u7f57\u6770\u65af\uff08Everett Rogers\uff09\uff08\u7f57\u6770\u65af\uff0c1962 \u5e74\uff09\u5bf9 \"\u6269\u6563\u7684\u529b\u91cf \"\u8fd9\u4e00\u6982\u5ff5\u505a\u4e86\u5f88\u597d\u7684\u5b9a\u4e49\u3002 <\/p>\n\n\n\n<p>\u5c31\u5e02\u573a\u8425\u9500\u800c\u8a00\uff0c\u6211\u8ba4\u4e3a\u9519\u8bef\u7684\u89c2\u5ff5\u5728\u5e02\u573a\u8425\u9500\u754c\u7684\u4f20\u64ad\u65b9\u5f0f\u4e0e\u4e54\u7eb3\u68ee-\u65af\u5a01\u592b\u7279\uff08Jonathan Swift\uff09\u5728 1710 \u5e74\u63cf\u8ff0\u7684\u65b9\u5f0f\u975e\u5e38\u76f8\u4f3c\uff1a\"\u8c2c\u8bef\u6a2a\u98de\uff0c\u771f\u7406\u4e00\u7638\u4e00\u62d0\u5730\u8ddf\u5728\u540e\u9762\"--\u6216\u5176\u73b0\u4ee3\u7248\u672c \"\u5f53\u771f\u7406\u5728\u7cfb\u978b\u5e26\u65f6\uff0c\u8c0e\u8a00\u53ef\u4ee5\u73af\u6e38\u4e16\u754c\uff0c\u7136\u540e\u518d\u56de\u6765\"\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u8c26\u865a\u5730\u63a2\u5bfb\u654f\u6377\u5de8\u4eba\u548c\u5973\u5de8\u4eba\u7684\u5fc3\u58f0--\u7814\u7a76\uff01<\/h4>\n\n\n\n<p>\u6211\u53ef\u80fd\u4f1a\u5f15\u7528\u9ed8\u987f\u7684\u8bdd\uff0c\u5728\u300a\u654f\u6377\u300b\u7684\u4e00\u4e9b\u5386\u53f2\u95ee\u9898\u4e0a\u6577\u884d\u4e86\u4e8b\uff0c\u4f46\u8bf7\u5c06\u6211\u89e3\u91ca\u8d44\u6599\u6765\u6e90\u7684\u4e1a\u4f59\u5c1d\u8bd5\u89c6\u4e3a\u4e0e\u9a6c\u91cc\u5965-\u90a6\u683c\uff08Mario Bunge\uff09\u7684\u89c2\u70b9\u4e00\u81f4\uff1a\"\u9ed8\u987f\u662f\u4e00\u4f4d\u53d7\u8fc7\u4e13\u4e1a\u8bad\u7ec3\u7684\u793e\u4f1a\u5b66\u5bb6\u548c\u601d\u60f3\u53f2\u5b66\u5bb6\uff0c\u4ed6\u662f\u77e5\u8bc6\u793e\u4f1a\u5b66\u4f5c\u4e3a\u4e00\u95e8\u79d1\u5b66\u548c\u4e00\u95e8\u4e13\u4e1a\u7684\u771f\u6b63\u5960\u57fa\u4eba\uff1b\u4ed6\u7684\u524d\u8f88\u4eec\u90fd\u662f\u5b64\u7acb\u7684\u5b66\u8005\u6216\u4e1a\u4f59\u7231\u597d\u8005\"\uff08\u90a6\u683c\uff0c1998 \u5e74\uff09\u3002 <\/p>\n\n\n\n<p>\u6211\u7edd\u4e0d\u662f\u654f\u6377\u7684\u524d\u8f88\uff0c\u4f46\u53ef\u4ee5\u8bf4\u6211\u7b26\u5408\u4e00\u4e2a\u5b64\u7acb\u4f46\u5145\u6ee1\u70ed\u60c5\u7684\u4e1a\u4f59\u7231\u597d\u8005\u7684\u5b9a\u4e49\uff0c\u6211\u89e3\u91ca\u4e86\u654f\u6377\u8425\u9500\u7684\u4e00\u4e9b\u8d77\u6e90\u3002<\/p>\n\n\n\n<p>\u5728\u6211\u8bd5\u56fe\u8be6\u8ff0\u4efb\u4f55\u4e8b\u60c5\u4e4b\u524d\uff0c\u6211\u505a\u4e86\u4e00\u4e9b\u5e7f\u6cdb\u7684\u7814\u7a76\uff0c\u547d\u8fd0\u7684\u8f6c\u6298\u771f\u7684\u5f88 \"\u5076\u7136\"\uff0c\u56e0\u4e3a\u5f53\u6211\u8bfb\u5230\u91cc\u5361\u591a-\u574e\u5e15\uff08Riccardo Campa\uff09\u535a\u58eb\u64b0\u5199\u7684\u300a\u6280\u672f\u7684\u6f14\u53d8\u300b\uff08Campa\uff0c2008 \u5e74\uff09\u4e00\u6587\u65f6\uff0c\u6211\u6cbf\u7740\u7f57\u4f2f\u7279-K-\u9ed8\u987f\uff08Robert K. Merton\uff09\u7684\u7814\u7a76\u4e4b\u8def\u8d70\u4e86\u4e0b\u53bb\u3002 <\/p>\n\n\n\n<p>\u5728\u5de8\u4eba\u7684\u80a9\u8180\u4e0a\u300b\uff08\u9ed8\u987f\uff0c1993 \u5e74\uff09\u4e2d\u6709\u4e00\u7bc7\u7fc1\u8d1d\u6258-\u827e\u67ef\uff08Umberto Eco\uff09\u64b0\u5199\u7684\u7cbe\u5f69\u524d\u8a00\uff0c\u5176\u4e2d\u8be6\u7ec6\u4ecb\u7ecd\u4e86\u5e94\u907f\u514d\u7684\u884c\u4e3a\uff0c\u4ee5\u514d\u6211\u4eec\u56de\u5230\u4e2d\u4e16\u7eaa\u53ca\u5176\u865a\u5047\u548c\u4f2a\u9020\u7684\u6982\u5ff5\uff0c\u5982\u4f9d\u8d56 Auctoritas\uff08\u771f\u7406\u5f88\u5bb9\u6613\u88ab\u6743\u5a01\u64cd\u7eb5\uff09\uff0c\u4ee5\u53ca\u56de\u8fc7\u5934\u6765\u770b \"Tamquam ab iniustis possessoribus\"\uff08Tamquam ab iniustis possessoribus\uff09\u8fd9\u4e00\u53ef\u6015\u7684\u6982\u5ff5\u3001\u6b63\u5982\u6211\u4eec\u5728\u79d1\u5b66\u4e2d\u770b\u5230\u7684\u90a3\u6837\uff08\u6469\u6839\u7b49\u4eba\uff0c2018 \u5e74\uff09\uff0c\u9664\u975e\u65b0\u601d\u60f3\u7684\u6e90\u5934\u88ab\u8d4b\u4e88\u4e86\u91cd\u8981\u7684\u5a01\u671b\u3002 <\/p>\n\n\n\n<p>\u6211\u65e2\u65e0\u610f\u5192\u72af\uff0c\u4e5f\u65e0\u610f\u5c06\u5e02\u573a\u8425\u9500\u4e0e\u5b97\u6559\u76f8\u63d0\u5e76\u8bba\uff0c\u66f4\u65e0\u610f\u5c06\u5176\u7b49\u540c\u4e8e\u5b97\u6559\uff0c\u6211\u53ea\u662f\u60f3\u8bf4\u660e\uff0c\u6211\u4eec\u5728\u63a5\u53d7\u5e02\u573a\u8425\u9500\u65b0\u7406\u5ff5\uff08\u751a\u81f3\u662f\u574f\u7406\u5ff5\uff09\u65f6\uff0c\u5f80\u5f80\u4f1a\u56e0\u4e3a\u6211\u4eec\u7684\u8ba4\u77e5\u800c\u5931\u53bb\u6709\u4ef7\u503c\u7684\u77e5\u8bc6\u6216\u53d7\u5230\u8bef\u5bfc\u3002\u6709\u7f3a\u9677\u7684\u5148\u5165\u4e3a\u4e3b\u7684\u89c2\u5ff5\u53ef\u80fd\u4f1a\u8bef\u5bfc\u6211\u4eec\uff0c\u4f7f\u6211\u4eec\u8ba4\u4e3a\u67d0\u4e2a\u4fe1\u606f\u6765\u6e90\u662f\u6709\u6548\u7684\uff0c\u90e8\u5206\u539f\u56e0\u662f\u6211\u4eec\u6240\u8ba4\u4e3a\u7684\u58f0\u671b\uff08Morgan et al, 2018\uff09\u3002 <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u6d41\u884c\u4f46\u4e0d\u77e5\u60c5\u7684\u5f71\u54cd\u8005\u7684\u5f71\u54cd<\/h4>\n\n\n\n<p>\u5728 LinkedIn \u7b49\u4e13\u4e1a\u5e73\u53f0\u4e0a\uff0c\u8fd9\u79cd\u8d5e\u626c\u77e5\u540d\u4eba\u58eb\u548c\u70ed\u95e8\u4eba\u7269\u7684\u73b0\u8c61\u5c24\u4e3a\u660e\u663e\uff0c\u5373\u4f7f\u4ed6\u4eec\u7684\u89c2\u70b9\u662f\u9519\u8bef\u7684\u3002\u5728\u8fd9\u4e9b\u5e73\u53f0\u4e0a\uff0c\u70ed\u95e8 \"\u4f5c\u8005 \"\u7684\u4e00\u53e5\u8bdd\u5e16\u5b50\u5c31\u80fd\u5f97\u5230\u4e0d\u538c\u5176\u70e6\u7684\u8d5e\u626c\u548c\u5206\u4eab\uff0c\u800c\u4e00\u7bc7\u7ecf\u8fc7\u6df1\u5165\u7814\u7a76\u3001\u9ad8\u5ea6\u5168\u9762\u7684\u5e16\u5b50\u5374\u53ef\u80fd\u4e00\u76f4\u9690\u85cf\u5728\u6697\u5904\u3002<\/p>\n\n\n\n<p>\u53ea \"\u559c\u6b22 \"\u6216\u53ea\u63a5\u89e6\u6d41\u884c\u7684\u4e1c\u897f\u662f\u6709\u98ce\u9669\u7684\u3002<\/p>\n\n\n\n<p>\u4e0e\u6b64\u7c7b\u4f3c\uff0c\"\u5b66\u4e60\u98ce\u683c \"\u4f5c\u4e3a\u4e00\u79cd\u6559\u80b2\u5b9e\u8df5\u5df2\u88ab\u63ed\u7a7f\uff0c\u5b83\u4e0d\u4ec5\u662f\u4e00\u4e2a\u795e\u8bdd\uff0c\u800c\u4e14\u4e8b\u5b9e\u4e0a\u662f\u65e0\u6548\u7684\uff08Lilienfeld et al, 2010\uff09\u3002 <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u654f\u6377\u8425\u9500\u9700\u8981\u77e5\u8bc6\u7684\u4e25\u8c28\u6027<\/h4>\n\n\n\n<p>\u5982\u4eca\uff0c\u5982\u679c\u4e0d\u52a0\u5f3a\u5bf9\u654f\u6377\u8425\u9500\u7684\u6307\u5bfc\u548c\u4e25\u8c28\u6027\uff0c\u4eba\u4eec\u5c31\u4f1a\u62c5\u5fc3\uff0c\u90a3\u4e9b\u6d88\u606f\u4e0d\u7075\u901a\u5374\u53c8\u5e7f\u4e3a\u4eba\u77e5\u7684\u4f01\u4e1a\u5f71\u54cd\u8005\uff0c\u6700\u7ec8\u53ef\u80fd\u4f1a\u6df7\u6dc6\u548c\u7834\u574f\u5b66\u4e60\u6210\u679c\uff0c\u5c31\u50cf \"\u5b66\u4e60\u98ce\u683c 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class=\"wp-block-heading\">\u6b22\u8fce\u5f00\u5c55\u654f\u6377\u8425\u9500\u4e13\u9898\u7814\u7a76\u548c\u8bc4\u8bba<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u654f\u6377\u5ba3\u8a00\u53ca\u5728\u4f01\u4e1a\u4e2d\u7684\u5e94\u7528<\/h4>\n\n\n\n<p>\u5bf9 \"\u5ba3\u8a00 \"\u7684\u70ed\u8877\u5bf9\u4e8e\u63a8\u5e7f\u654f\u6377\u601d\u7ef4\u6a21\u5f0f\u5f88\u6709\u4ef7\u503c\uff0c\u4f46\u4f3c\u4e4e\u4f01\u4e1a\u7684\u6bcf\u4e2a\u804c\u80fd\u90e8\u95e8\uff08\u7ba1\u7406\u3001\u4eba\u529b\u8d44\u6e90\u3001\u8d22\u52a1\u3001\u9500\u552e\u7b49\uff09\u90fd\u6025\u4e8e\u64b0\u5199\u4e0b\u4e00\u4e2a \"\u5ba3\u8a00\"\u3002<\/p>\n\n\n\n<p>\u6211\u76f8\u4fe1\uff0c\u63a2\u7d22\u6240\u6709\u654f\u6377\u5ba3\u8a00\u90fd\u662f\u6709\u4ef7\u503c\u7684\uff01<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u503c\u5f97\u79f0\u9053\u7684\u5f00\u653e\u6027<\/h4>\n\n\n\n<p>\u4f60\u4f1a\u53d1\u73b0\uff0c\u6709\u4e9b\u5ba3\u8a00\u662f\u660e\u667a\u7684\u3001\u6709\u610f\u8bc6\u5730\u4fdd\u6301\u900f\u660e\u3001\u63a5\u53d7\u68c0\u67e5\u548c\u9002\u5e94\u6027\u5f3a\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u5728\u521b\u5efa\u300a\u654f\u6377\u8425\u9500\u5ba3\u8a00\u300b\u65f6\uff0c\u5176\u4f5c\u8005\u6dfb\u52a0\u4e86\u4ee5\u4e0b\u9080\u8bf7\u6295\u7a3f\u7684\u8bf4\u660e\uff1a<\/p>\n\n\n\n<p>\"\u6211\u4eec\u8bf7\u6c42\u60a8\u5e2e\u52a9\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u8fd9\u4e9b\u4ef7\u503c\u89c2\u6b63\u786e\u5417\uff1f<\/li>\n\n\n\n<li>\u6211\u4eec\u662f\u5426\u5e94\u8be5\u53d6\u6d88\u4efb\u4f55\u4e00\u9879\uff1f<\/li>\n\n\n\n<li>\u6211\u4eec\u662f\u5426\u5e94\u8be5\u5408\u5e76\uff1f<\/li>\n\n\n\n<li>\u6211\u4eec\u9519\u8fc7\u4e86\u4ec0\u4e48\u5417\uff1f\"<\/li>\n<\/ol>\n\n\n\n<p>\u65f6\u81f3\u4eca\u65e5\uff0cAgilemarketingmanifesto.org \u4e0a\u7684\u8fd9\u56db\u4e2a\u95ee\u9898\u4ecd\u80fd\u5f88\u597d\u5730\u53cd\u6620\u51fa\u5ba3\u8a00\u521b\u4f5c\u8005\u6240\u5c55\u793a\u7684\u654f\u6377\u601d\u7ef4\uff0c\u6e05\u6670\u5730\u4f20\u8fbe\u51fa\u5409\u59c6-\u5c24\u5384\u5c14\uff08Jim Ewel\uff09\u3001\u7ea6\u7ff0-\u5361\u65af\uff08John Cass\uff09\u3001\u5f17\u5170\u514b-\u6234\u65af\uff08Frank Days\uff09\u3001\u7279\u62c9\u7ef4\u65af-\u963f\u8bfa\u5fb7\uff08Travis Arnold\uff09\u3001\u7f57\u6069-\u6770\u4f0a-\u7c73\u52d2\uff08Rohn Jay Miller\uff09\u3001\u4e9a\u6c99-\u51ef\u5361\u65af-\u6c83\u5c14\u592b\uff08Jascha Kaykas-Wollf\uff09\u3001\u5fb7\u535a\u62c9-\u7c73\u52d2\uff08Deborah Miller\uff09\u3001\u5e15\u514b-\u7279\u9c81\u6e29\uff08Parker Trewin\uff09\u548c\u5c3c\u79d1\u83b1\u7279-\u5b89\u5fb7\u7f57\u65af\u57fa\uff08Nicolette Androski\uff09\u7684\u5f00\u653e\u6027\uff0c\u5e76\u6210\u4e3a\u6700\u4f73\u5b9e\u8df5\u7684\u89c1\u8bc1\u3002<\/p>\n\n\n\n<p>\u8fd9\u8bf4\u660e\u4e86\u53cd\u601d\u654f\u6377\u4ef7\u503c\u89c2\u548c\u539f\u5219\u6700\u4f73\u5b9e\u8df5\u7684\u91cd\u8981\u6027\uff0c\u4e5f\u8bf4\u660e\u4e86\u5ba3\u8a00\u5982\u4f55\u624d\u80fd\u76f8\u4e92\u5173\u8054\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u8ba4\u8bc6\u654f\u6377\u8425\u9500\u7684\u57fa\u77f3<\/h4>\n\n\n\n<p>\u56e0\u6b64\uff0c\u6211\u4eec\u53ef\u4ee5\u6839\u636e\u300a\u654f\u6377\u8425\u9500\u5ba3\u8a00\u300b\u95ee\u4e16\u524d 8 \u5e74\u5c31\u5df2\u7ecf\u5b58\u5728\u7684\u84dd\u56fe\uff0c\u81ea\u7531\u8003\u8651\u5982\u4f55\u6269\u5927\u654f\u6377\u5546\u4e1a\u5ba3\u8a00\u7684\u89c4\u6a21\u3002  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class=\"wp-block-heading\">\u4e1a\u52a1\u7075\u6d3b\u6027\u548c \"\u8212-\u54c8-\u65e5<\/h4>\n\n\n\n<p>\u6211\u4eec\u5728\u5546\u4e1a\u5b66\u79d1\u4e2d\u5e94\u7528\u5ba3\u8a00\u65f6\u6240\u89c2\u5bdf\u5230\u7684\u6311\u6218\u548c\u673a\u9047\uff0c\u540c\u6837\u53ef\u4ee5\u6307\u5bfc\u6211\u4eec\u7684\u6982\u5ff5\u5728\u7ec4\u7ec7\u4e2d\u7684\u5e94\u7528\u548c\u90e8\u7f72\u3002\u901a\u8fc7\u963f\u5229\u65af\u6cf0\u5c14-\u8003\u514b\u4f2f\u6069\uff08Alistair Cockburn\uff09\u63d0\u51fa\u7684 Kokoro \u6269\u5c55\uff08\u8003\u514b\u4f2f\u6069\uff0c2015 \u5e74\uff09\uff0c\u4ee5\u53ca\u901a\u8fc7\u5c06 Shu-Ha-Ri-Kokoro \u4e0e\u9093\u5b81-\u514b\u9c81\u683c\u6548\u5e94\uff08Dunning-Kruger Effect\uff0c\u9093\u5b81\uff0c2011 \u5e74\uff09\u5e76\u7f6e\u7b49\u65b9\u5f0f\u63d0\u4f9b\u65b0\u7684\u6709\u76ca\u89c6\u89d2\uff0c\u4eca\u5929\u5bf9 Shu-Ha-Ri 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class=\"wp-block-heading\">\u66f4\u597d\u5730\u4e86\u89e3\u8212-\u54c8-\u91cc<\/h5>\n\n\n\n<p>\u6211\u6700\u7ec8\u53ef\u80fd\u4f1a\u5728\u8fd9\u91cc\u5206\u4eab\u4e00\u5f20\u5e76\u5217\u56fe\u8868\uff0c\u4f46\u9996\u5148\uff0c\u6211\u60f3\u8054\u7cfb\u963f\u5229\u65af\u6cf0\u5c14-\u8003\u514b\u672c\u535a\u58eb\uff0c\u770b\u770b\u4ed6\u662f\u600e\u4e48\u60f3\u7684\u3002 <\/p>\n\n\n\n<p>\u6211\u59cb\u7ec8\u4fdd\u6301\u900f\u660e\u6027\u3001\u5f00\u653e\u6027\u548c\u9002\u5e94\u6027\uff0c\u56e0\u6b64\uff0c\u8bf7\u4e0d\u8981\u72b9\u8c6b\uff0c\u5e2e\u52a9\u6211\u4ece\u65b0\u7684\u89d2\u5ea6\u8003\u8651\u95ee\u9898\uff0c\u6216\u5728\u8fd9\u4e00\u89c2\u5bdf\u4e2d\u52a0\u5165\u60a8\u7684\u58f0\u97f3\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u654f\u6377\u8425\u9500\u6709\u4e0d\u540c\u7c7b\u578b\u5417\uff1f<\/h4>\n\n\n\n<p>\u654f\u6377\u8425\u9500\u662f\u5426\u6709\u7c7b\u578b\u4e4b\u5206\uff1b\u5982\u679c\u6709\uff0c\u7ec4\u7ec7\u89c4\u6a21\u548c\u7ed3\u6784\u662f\u5426\u80fd\u89e3\u91ca\u5b58\u5728\u5dee\u5f02\u7684\u539f\u56e0\uff1f<\/p>\n\n\n\n<p>\u654f\u6377\u5c31\u50cf\u7269\u7406\u5b66\uff0c\u91cf\u5b50\u7269\u7406\u5b66\u7684\u884c\u4e3a\u65b9\u5f0f\u4e0d\u540c\uff0c\u5176\u89c4\u5219\u4e5f\u56e0\u89c4\u6a21\u548c\u5927\u5c0f\u800c\u53d8\u5316\u3002\u56e0\u6b64\uff0c\u4e0e\u8de8\u56fd\u516c\u53f8\u7684\u654f\u6377\u8425\u9500\u76f8\u6bd4\uff0c\u521d\u521b\u4f01\u4e1a\u6216\u4e2d\u5c0f\u578b\u4f01\u4e1a\u7684\u654f\u6377\u8425\u9500\u4e5f\u4f1a\u6709\u6240\u4e0d\u540c\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u8de8\u56fd\u516c\u53f8\u5728\u6218\u7565\u7075\u6d3b\u6027\u65b9\u9762\u9762\u4e34\u7684\u72ec\u7279\u6311\u6218\uff1f<\/h5>\n\n\n\n<p>\u6839\u636e 107 \u4f4d\u8de8\u56fd\u516c\u53f8\u9996\u5e2d\u6267\u884c\u5b98\u7684\u770b\u6cd5\u5f97\u51fa\u7684\u7814\u7a76\u7ed3\u679c\u8868\u660e\uff0c\u6587\u5316\u548c\u7ed3\u6784\u5bf9\u6218\u7565\u7075\u6d3b\u6027\u6709\u5f71\u54cd\uff0c\u7279\u522b\u662f \"\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u52aa\u529b\u7684\u7a0b\u5ea6\u8c03\u8282\u4e86\u91cd\u7ec4\u5bf9\u6218\u7565\u7075\u6d3b\u6027\u7684\u5f71\u54cd\"\uff08Bock \u7b49\u4eba\uff0c2012 \u5e74\uff09\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u8de8\u56fd\u516c\u53f8\u7684\u72ec\u7279\u80fd\u529b\u548c\u7ed3\u6784\uff1f<\/h5>\n\n\n\n<p>\u5927\u578b\u8de8\u56fd\u516c\u53f8\u7684\u4e1a\u52a1\u5b9e\u8df5\u5f80\u5f80\u5f3a\u8c03\u901a\u8fc7\u53d1\u5c55\u66f4\u5f3a\u7684\u80fd\u529b\u548c\u7ed3\u6784\u6765\u63d0\u9ad8\u7075\u6d3b\u6027\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u6ce2\u58eb\u987f\u54a8\u8be2\u516c\u53f8\uff08BCG\uff09\u5728 2015 \u5e74\u5f3a\u8c03\u4e86 \"\u96c6\u4e2d\u6b63\u786e\u6d3b\u52a8 \"\u7684\u91cd\u8981\u6027\uff0c\u56e0\u4e3a\u7ec4\u7ec7\u53ef\u80fd\u4f1a\u56e0\u4e3a \"\u5bf9\u96c6\u4e2d\u7684\u6d3b\u52a8\u7f3a\u4e4f\u8db3\u591f\u7684\u6218\u7565\u6027 \"\u800c\u65e0\u6cd5\u627e\u5230\u6700\u4f73\u89e3\u51b3\u65b9\u6848\uff0c\u4ece\u800c \"\u9519\u5931\u521b\u9020\u89c4\u6a21\u7ecf\u6d4e\u7684\u673a\u4f1a\"\u3002\u6ce2\u58eb\u987f\u54a8\u8be2\u516c\u53f8\u63a5\u7740\u89e3\u91ca\u4e86\u8425\u9500\u7ec4\u7ec7\u5982\u4f55 \"\u52aa\u529b\u5bfb\u627e\u65b0\u7684\u80fd\u529b\u4ee5\u53ca\u65b0\u7684\u7ec4\u7ec7\u7ed3\u6784\uff0c\u4ee5\u4fbf\u5728\u5f53\u524d\u73af\u5883\u4e2d\u53d1\u6325\u6548\u529b\"\uff08Visser et al, 2015\uff09\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u672a\u6765\u6210\u672c\uff1f<\/h4>\n\n\n\n<p>\u4e1a\u52a1\u654f\u6377\u6027\u5021\u5bfc\u5173\u6ce8\u5ba2\u6237\u4ef7\u503c\uff0c\u800c\u4fdd\u6301\u5ba2\u6237\u6ee1\u610f\u5ea6\u7684\u6fc0\u52b1\u63aa\u65bd\u663e\u800c\u6613\u89c1\u3002\u7136\u800c\uff0c\u5f88\u5c11\u6709\u7814\u7a76\u4eba\u5458\u6df1\u5165\u63a2\u8ba8\u5176\u5bf9\u672a\u6765\u9500\u552e\u6210\u672c\uff08COS\uff09\u7684\u5f71\u54cd\u548c\u6f5c\u5728\u597d\u5904\u3002 <\/p>\n\n\n\n<p>\"(\u300a\u4e16\u754c\u4eba\u6743\u5ba3\u8a00\u300b) <strong>\u5ba2\u6237\u6ee1\u610f\u5ea6\u53ca\u5176\u5bf9\u672a\u6765\u9500\u552e\u6210\u672c\u7684\u5f71\u54cd<\/strong>&nbsp;\u8be5\u7814\u7a76\u662f\u9996\u6b21\u5bf9\u5ba2\u6237\u6ee1\u610f\u5ea6\u5bf9\u672a\u6765 COS \u7684\u5f71\u54cd\u8fdb\u884c\u5b9e\u8bc1\u548c\u7406\u8bba\u7814\u7a76\uff08Lim \u7b49\u4eba\uff0c2020 \u5e74\uff09\u3002 <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">\u8981\u63a2\u8ba8\u7684\u76f8\u5173\u4e3b\u9898\uff1f<\/h6>\n\n\n\n<p>\u8003\u8651 \"\u5171\u540c\u521b\u9020\u4ef7\u503c\" \u9605\u8bfb Christian Gr\u00f6nroos\u3001Enrico Angioni\u3001Rita Cannas\u3001Sarah H\u00f6nigsberg \u7b49\u4eba\u7684\u6587\u7ae0<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u73b0\u4ee3\u4f01\u4e1a\u654f\u6377\u6027\u5b66\u672f\u9080\u8bf7\u51fd<\/strong><\/h5>\n\n\n\n<p>\u672c\u535a\u5ba2\u65e8\u5728\u4e0d\u65ad\u6dfb\u52a0\u6765\u81ea\u654f\u6377\u8425\u9500\u9886\u57df\u4e16\u754c\u7ea7\u4e13\u5bb6\u548c\u5b66\u8005\u7684\u72ec\u7279\u5185\u5bb9\u3002\u8bf7\u4e0e\u6211\u8054\u7cfb\uff0c\u6211\u5f88\u9ad8\u5174\u6536\u5230\u60a8\u7684\u6765\u4fe1\uff01<\/p>\n\n\n\n<p>\u4f60\u8bfb\u5230\u8fd9\u91cc\u4e86\u5417\uff1f\u8c22\u8c22\uff01<\/p>\n\n\n\n<p>\u4e00\u5207\u987a\u5229<\/p>\n\n\n\n<p>\u6c64\u59c6<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u4f5c\u8005 <\/h5>\n\n\n\n<p>\u6211\u53eb\u6258\u9a6c\u65af-\u970d\u5c14\u9a6c\u624e-\u9053\uff0c\u6211\u4e0d\u662f\u5de8\u4eba\uff01\u4f60\u53ef\u4ee5\u53eb\u6211\u6c64\u59c6\u3002\u6211\u53ea\u662f\u4e00\u4e2a\u5bf9\u654f\u6377\u6559\u80b2\u53d1\u5c55\u611f\u5174\u8da3\u7684\u89c2\u5bdf\u8005\uff0c\u4e5f\u662f\u9b41\u5317\u514b\u8499\u7279\u5229\u5c14\u5927\u5b66\u548c\u5b66\u9662\u7684\u654f\u6377\u8425\u9500\u6559\u5e08\u3002\u5728\u6211\u7684\u654f\u6377\u6559\u5b66\u4e2d\uff0c\u6211\u52aa\u529b\u5728\u7406\u8bba\u548c\u76f8\u5173\u7684\u73b0\u4ee3\u5b9e\u8df5\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\u3002<\/p>\n\n\n\n<p><strong>\u6211\u76ee\u524d\u7684\u9879\u76ee<\/strong> <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/publication\/362404882_AGILE_SALES_MANIFESTO\" target=\"_blank\" rel=\"noreferrer noopener\">\u4f17\u5305\u521b\u5efa\u654f\u6377\u9500\u552e\u5ba3\u8a00<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/publication\/362504528_Business_Agility_portmanteau_words_such_as_Intragility_Interagility_and_Extragility_came_from_Graduate_work_completed_at_University_Hormaza_Dow_2022_C_2022_Hormaza_Dow_T_2022_April_Comparative_website\" target=\"_blank\" rel=\"noreferrer noopener\">\u5185\u90e8\u654f\u6377\u3001\u76f8\u4e92\u654f\u6377\u548c\u5916\u90e8\u654f\u6377\uff1a\u654f\u6377\u7c7b\u578b\u548c\u6280\u80fd<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u53c2\u8003\u8d44\u6599<\/h5>\n\n\n\n<p>Blackie, M. (2012).A Popperian Perspective on Science Education.International Journal of Science Education.1. 160-167.<\/p>\n\n\n\n<p>Bock, A. J., Opsahl, T., George, G., &amp; Gann, D. M. (2012)\u3002\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u8fc7\u7a0b\u4e2d\u6587\u5316\u548c\u7ed3\u6784\u5bf9\u6218\u7565\u7075\u6d3b\u6027\u7684\u5f71\u54cd\u300b\u3002\u7ba1\u7406\u7814\u7a76\u6742\u5fd7\u300b\uff0c49\uff082\uff09\uff0c279-305 \u9875<\/p>\n\n\n\n<p>Bunge, M. (1998). <em><u>\u8fa9\u8bba\u4e2d\u7684\u793e\u4f1a\u79d1\u5b66\u3002\u54f2\u5b66\u89c6\u89d2<\/u><\/em>.\u591a\u4f26\u591a\uff1a\u591a\u4f26\u591a\u5927\u5b66\u51fa\u7248\u793e\u3002<\/p>\n\n\n\n<p>Campa, R. (2008) Making science by serendipity: a review of Robert K. Merton and Elinor Barber's \"The travels and adventures of serendipity\", Journal of Evolution and Technology.<\/p>\n\n\n\n<p>Cockburn, A. (2016).\u654f\u6377\u7684\u6838\u5fc3\u30022021 \u5e74 2 \u6708\u68c0\u7d22\uff0chttps:\/\/heartofagile.com\/wp-content\/uploads\/2019\/04\/201611-Cockburn.pdf<\/p>\n\n\n\n<p>Dunning, D. (2011).\u9093\u5b81-\u514b\u9c81\u683c\u6548\u5e94\u300b\u3002Advances in Experimental Social Psychology - ADVAN EXP SOC PSYCHOL.44.247-296.<\/p>\n\n\n\n<p>Lilienfeld, S. &amp; Lynn, S. J. &amp; Ruscio, J &amp; Beyerstein, B. L. (2010).\"\u795e\u8bdd #18\uff1a\u5f53\u6559\u5b66\u98ce\u683c\u4e0e\u5b66\u751f\u7684\u5b66\u4e60\u98ce\u683c\u76f8\u5339\u914d\u65f6\uff0c\u5b66\u751f\u5b66\u5f97\u6700\u597d\u300b\u3002\u5927\u4f17\u5fc3\u7406\u5b66\u7684 50 \u4e2a\u4f1f\u5927\u795e\u8bdd\uff1a\u6253\u7834\u5bf9\u4eba\u7c7b\u884c\u4e3a\u7684\u666e\u904d\u8bef\u89e3\u300b\u3002pp.92-99\u3002<\/p>\n\n\n\n<p>Lim, L. G., Tuli, K. R., &amp; Grewal, R. (2020)\u3002\u5ba2\u6237\u6ee1\u610f\u5ea6\u53ca\u5176\u5bf9\u672a\u6765\u9500\u552e\u6210\u672c\u7684\u5f71\u54cd\u300b\u3002\u8425\u9500\u671f\u520a\u300b\uff0c84\uff084\uff09\uff0c23-44\u3002<\/p>\n\n\n\n<p>Merton R. K. (1993)\u3001 <em><u>\u7ad9\u5728\u5de8\u4eba\u7684\u80a9\u8180\u4e0a\u540e\u610f\u5927\u5229\u8bed\u7248<\/u><\/em>.\u829d\u52a0\u54e5\uff1a\u829d\u52a0\u54e5\u5927\u5b66\u51fa\u7248\u793e\u3002<\/p>\n\n\n\n<p>Morgan, A. &amp; Economou, D. &amp; Way, S. &amp; Clauset, A. (2018)\u3002\u58f0\u671b\u9a71\u52a8\u79d1\u5b66\u601d\u60f3\u4f20\u64ad\u4e2d\u7684\u8ba4\u8bc6\u8bba\u4e0d\u5e73\u7b49\u3002EPJ Data Science.<\/p>\n\n\n\n<p>Nonaka, I. &amp; Takeuchi, H. (1986)\u3002\u65b0\u4ea7\u54c1\u5f00\u53d1\u6e38\u620f\u3002\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\u300264.137-146.<\/p>\n\n\n\n<p>Popper, K. (1978). <em><u>\u4e09\u4e2a\u4e16\u754c\uff1a\u5173\u4e8e\u4eba\u7c7b\u4ef7\u503c\u89c2\u7684\u5766\u7eb3\u8bb2\u5ea7<\/u><\/em>.In U. o. Michigan (Ed.).<\/p>\n\n\n\n<p>Rogers, E. M. (1962). <em><u>\u521b\u65b0\u7684\u6269\u6563\uff08\u7b2c 1 \u7248\uff09<\/u><\/em>.\u7ebd\u7ea6\uff1a\u683c\u4f26\u79d1\u81ea\u7531\u51fa\u7248\u793e\u3002<\/p>\n\n\n\n<p>Rogers, E. M. (1976).\"New Product Adoption and Diffusion\"\uff08\u300a\u65b0\u4ea7\u54c1\u91c7\u7528\u4e0e\u6269\u6563\u300b\uff09\u3002 <em>\u6d88\u8d39\u8005\u7814\u7a76\u6742\u5fd7<\/em>\u7b2c 2 \u5377\uff0c\u7b2c 4 \u671f\uff0c1976 \u5e74\uff0c\u7b2c 290-301 \u9875&nbsp;<\/p>\n\n\n\n<p>\u65af\u5a01\u592b\u7279 J.\uff081710 \u5e74\uff09\uff0c\u300a\u8003\u5b98\u300b\uff0c1710 \u5e74 11 \u6708 9 \u65e5\uff1a\"\u8c2c\u8bef\u98de\u8d70\u4e86\uff0c\u771f\u7406\u5374\u4e00\u7638\u4e00\u62d0\u5730\u8ffd\u6765\u4e86\"\u3002<\/p>\n\n\n\n<p>Visser J., Field D., &amp; Sheerin A. (2015, October 5).\u654f\u6377\u8425\u9500\u7ec4\u7ec7\u300b\u3002BCG \u68c0\u7d22\u81ea<br>https:\/\/www.bcg.com\/publications\/2015\/marketing-brand-strategy-agile-marketing-organization<\/p>\n\n\n\n<p>\"\u654f\u6377\u8425\u9500\u5ba3\u8a00\"\uff0c\u4f5c\u8005 Miguel Tam\uff0cTopsprout \u535a\u5ba2\uff0c2010 \u5e74 3 \u6708 16 \u65e5 2021 \u5e74 2 \u6708\u68c0\u7d22\uff0chttp:\/\/topsprout.blogspot.com\/2010\/03\/manifesto-for-agile-marketing.html <\/p>\n\n\n\n<p>\"\u5ba1\u67e5\u300a\u76f8\u4e92\u4f9d\u5b58\u5ba3\u8a00\u300b\"\uff0cDeborah Hartmann Preuss \u8457\uff0cINFOQ 2006 \u5e74\uff0c2021 \u5e74 2 \u6708\u68c0\u7d22\uff0chttps:\/\/www.infoq.com\/news\/Examining-the-DOI\/<\/p>\n\n\n\n<p>\u654f\u6377\u5ba3\u8a00<\/p>\n\n\n\n<p>agilemarketingmanifesto.org<\/p>","protected":false},"excerpt":{"rendered":"<p>\u5b66\u8005\u3001\u5546\u4e1a\u654f\u6377\u6027\u6559\u80b2\u8005\u548c\u7814\u7a76\u8005\u4e4b\u5bb6 \"\u7ad9\u5728\u5de8\u4eba\u548c\u5973\u5de8\u4eba\u7684\u80a9\u8180\u4e0a\" 2021 AGILE MARKETING UNIVERSITY \u535a\u5ba2\u5b58\u6863 Agile Marketing University Blog \u867d\u7136\u672c\u535a\u5ba2\u7684\u540d\u79f0\u662f Agile Marketing University\uff0c\u4f46\u6211\u628a\u8fd9\u4e2a\u5f00\u653e\u5f0f\u654f\u6377\u8425\u9500\u6587\u732e\u7efc\u8ff0\u535a\u5ba2\u79f0\u4e3a \"\u7ad9\u5728\u5de8\u4eba\uff08\u548c\u5973\u5de8\u4eba\uff09\u7684\u80a9\u8180\u4e0a\"\uff0c\u56e0\u4e3a [...]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-143","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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