{"id":137,"date":"2022-08-12T13:26:57","date_gmt":"2022-08-12T17:26:57","guid":{"rendered":"https:\/\/businessagility.education\/blog\/?page_id=137"},"modified":"2022-08-12T13:26:58","modified_gmt":"2022-08-12T17:26:58","slug":"business-agility-italy","status":"publish","type":"page","link":"https:\/\/businessagility.education\/blog\/business-agility-italy\/","title":{"rendered":"Business Agility Italy"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/business-agility-italia.png\" alt=\"Business Agility Italy\" class=\"wp-image-138\" srcset=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/business-agility-italia.png 640w, https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/business-agility-italia-300x200.png 300w, https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/business-agility-italia-18x12.png 18w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<h2 id=\"agilemarketingitaly\">Agile Marketing in Italy<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Agile Marketing World: Italian Universities &#8211; Cagliari &amp; Pavia<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">University of Cagliari (Universit\u00e0 degli Studi di Cagliari)<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Ludovica Moi &amp; Francesca Cabiddu<\/h4>\n\n\n\n<h6 class=\"wp-block-heading\">2020<\/h6>\n\n\n\n<p>In this Agile Marketing Capability Case Study of Spotahome, Dr Moi &amp; Dr Cabiddu use Qualitative Research Methods to identify Key Dimensions and Guidelines facilitating Digital Transformation.<\/p>\n\n\n\n<p>Moi, Ludovica &amp; Cabiddu, Francesca. (2020). Leading digital transformation through an Agile Marketing Capability: the case of Spotahome. Journal of Management and Governance. 1-33. <a href=\"https:\/\/www.researchgate.net\/deref\/https%3A%2F%2Flink.springer.com%2Farticle%2F10.1007%2Fs10997-020-09534-w\" target=\"_blank\" rel=\"noreferrer noopener\">10.1007\/s10997-020-09534-w<\/a> <\/p>\n\n\n\n<h6 class=\"wp-block-heading\">2019<\/h6>\n\n\n\n<p>Moi, Ludovica &amp; Cabiddu, Francesca. (2019). Riding Digital Transformation in International Context: The Agile Marketing Capability. Academy of Management Proceedings.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/deref\/http%3A%2F%2Fdx.doi.org%2F10.5465%2FAMBPP.2019.13158abstract\" target=\"_blank\" rel=\"noreferrer noopener\">10.5465\/AMBPP.2019.13158abstract<\/a><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Ludovica Moi, Francesca Cabiddu &amp; Moreno Frau<\/h6>\n\n\n\n<p>Moi, Ludovica &amp; Cabiddu, Francesca &amp; Frau, Moreno. (2019). Towards the Development of an Agile Marketing Capability.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/deref\/http%3A%2F%2Fdx.doi.org%2F10.1007%2F978-3-319-90503-7_11\" target=\"_blank\" rel=\"noreferrer noopener\">10.1007\/978-3-319-90503-7_11<\/a><\/p>\n\n\n\n<p>Moi, Ludovica &amp; Cabiddu, Francesca &amp; Frau, Moreno. (2018). CONCEPTUAL FRAMEWORK FOR MODELING THE AGILE MARKETING CAPABILITY. Global Fashion Management Conference. 2018. 71-90.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/deref\/http%3A%2F%2Fdx.doi.org%2F10.15444%2FGMC2018.01.08.05\" target=\"_blank\" rel=\"noreferrer noopener\">10.15444\/GMC2018.01.08.05<\/a><\/p>\n\n\n\n<p>Moi, Ludovica &amp; Cabiddu, Francesca &amp; Frau, Moreno. (2017). Leveraging on IT and dynamic marketing capabilities to develop an agile marketing capability.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/publication\/331072573_Leveraging_on_IT_and_dynamic_marketing_capabilities_to_develop_an_agile_marketing_capability\" target=\"_blank\" rel=\"noreferrer noopener\">Research Gate<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">University of Pavia<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Birgit Hagen<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">Birgit Hagen (Pavia), Antonella Zucchella (Pavia) &amp; Pervez Nasim Ghauri (University of Birmingham)<\/h5>\n\n\n\n<h6 class=\"wp-block-heading\">2018<\/h6>\n\n\n\n<p>Hagen, Birgit &amp; Zucchella, Antonella &amp; Ghauri, Pervez. (2018). From fragile to agile: marketing as a key driver of entrepreneurial internationalization. International Marketing Review.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/deref\/http%3A%2F%2Fdx.doi.org%2F10.1108%2FIMR-01-2018-0023\" target=\"_blank\" rel=\"noreferrer noopener\">10.1108\/IMR-01-2018-0023<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agile Marketing in Italy Agile Marketing World: Italian Universities &#8211; Cagliari &amp; Pavia University of Cagliari (Universit\u00e0 degli Studi di Cagliari) Ludovica Moi &amp; Francesca Cabiddu 2020 In this Agile Marketing Capability Case Study of Spotahome, Dr Moi &amp; Dr Cabiddu use Qualitative Research Methods to identify Key Dimensions and Guidelines facilitating Digital Transformation. Moi, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-137","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Agility Italy - Agile HR, Agile Sales &amp; Marketing, Agile Finance<\/title>\n<meta name=\"description\" content=\"Business Agility Italy, Agile Sales, Agile HR and Agile Marketing in Italian Universities. Agility in Business Research and Education Italy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessagility.education\/blog\/business-agility-italy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Agility Italy - Agile HR, Agile Sales &amp; Marketing, Agile Finance\" \/>\n<meta property=\"og:description\" content=\"Business Agility Italy, Agile Sales, Agile HR and Agile Marketing in Italian Universities. 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