{"id":514,"date":"2025-02-02T14:49:18","date_gmt":"2025-02-02T19:49:18","guid":{"rendered":"https:\/\/businessagility.education\/blog\/?p=514"},"modified":"2025-02-02T17:30:51","modified_gmt":"2025-02-02T22:30:51","slug":"agile-ai-marketing","status":"publish","type":"post","link":"https:\/\/businessagility.education\/blog\/pt\/agile-ai-marketing\/","title":{"rendered":"Marketing \u00e1gil + IA?"},"content":{"rendered":"<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Por que o marketing \u00e1gil + IA pode ser a \u00fanica coisa que impede que o marketing seja um puro caos<\/strong><\/h5>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Seu futuro no marketing pode ser Agile + IA ou desemprego\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/Hyl5PieYD_E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O mundo n\u00e3o regulamentado, n\u00e3o estruturado e n\u00e3o respons\u00e1vel do marketing<\/strong><\/h2>\n\n\n\n<p>O marketing \u00e9 uma das \u00e1reas mais <strong>Fun\u00e7\u00f5es importantes<\/strong> em qualquer neg\u00f3cio. No entanto, ela continua sendo <strong>uma das profiss\u00f5es menos regulamentadas, menos estruturadas e menos respons\u00e1veis<\/strong> no mundo corporativo.<\/p>\n\n\n\n<p>Diferente de <strong>Contabilidade, RH ou Direito Empresarial<\/strong>onde os profissionais devem seguir <strong>regulamentos rigorosos, pr\u00e1ticas recomendadas de todo o setor e requisitos de licenciamento<\/strong>O marketing opera com quase <strong>nenhuma supervis\u00e3o externa<\/strong>:<\/p>\n\n\n\n<p>N\u00e3o h\u00e1 requisitos de licenciamento.<br>N\u00e3o h\u00e1 padr\u00f5es universalmente aceitos no setor.<br>N\u00e3o \u00e9 necess\u00e1ria nenhuma certifica\u00e7\u00e3o para liderar uma equipe de marketing.<\/p>\n\n\n\n<p>Profissionais de marketing <strong>n\u00e3o precisam seguir nenhuma regra formal<\/strong>E o mais importante, <strong>ningu\u00e9m perde o direito de \"praticar\" marketing, por mais desastrosas que sejam suas decis\u00f5es<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Se um contador administrar mal as finan\u00e7as<\/strong>Eles podem perder sua licen\u00e7a de CPA.<\/li>\n\n\n\n<li><strong>Se um advogado cometer um erro grave<\/strong>eles podem ser expulsos da Ordem.<\/li>\n\n\n\n<li><strong>Se o RH violar as leis trabalhistas<\/strong>Se a empresa for processada, os profissionais podem ser responsabilizados.<\/li>\n\n\n\n<li><strong>Se um profissional de marketing gasta um or\u00e7amento de $10 milh\u00f5es e n\u00e3o obt\u00e9m nenhum ROI?<\/strong> ...Eles simplesmente atualizam seu LinkedIn e s\u00e3o contratados em outro lugar.<\/li>\n<\/ul>\n\n\n\n<p>\u00c9 por isso que, de acordo com <strong>Harvard Business Review, 80% dos CEOs n\u00e3o confiam ou n\u00e3o est\u00e3o impressionados com seu diretor de marketing (CMO).<\/strong><\/p>\n\n\n\n<p>O marketing \u00e9 visto como <strong>um centro de custos, n\u00e3o um ativo estrat\u00e9gico<\/strong>porque lhe falta <strong>princ\u00edpios de todo o setor, responsabilidade mensur\u00e1vel e uma estrutura aceita para o sucesso<\/strong>.<\/p>\n\n\n\n<p>Ent\u00e3o, como podemos consertar essa bagun\u00e7a? E como os profissionais de marketing podem garantir que permane\u00e7am <strong>relevante em um futuro orientado por IA?<\/strong><\/p>\n\n\n\n<p>A resposta \u00e9 <strong>Agile Marketing - aprimorado pela IA.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Agile + IA em marketing ou desemprego: Qual \u00e9 o futuro do marketing?\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/62k9-5Lf0bY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. O marketing \u00e9 uma das \u00fanicas profiss\u00f5es sem licenciamento ou supervis\u00e3o consistente do setor<\/strong><\/h2>\n\n\n\n<p>Vamos ser claros: <strong>N\u00e3o existe a possibilidade de perder sua licen\u00e7a de marketing porque, para come\u00e7ar, n\u00e3o h\u00e1 licen\u00e7a.<\/strong><\/p>\n\n\n\n<p>Na maioria das fun\u00e7\u00f5es de neg\u00f3cios, <strong>erros catastr\u00f3ficos t\u00eam consequ\u00eancias<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contabilidade:<\/strong> Os CPAs podem perder sua licen\u00e7a ou sofrer a\u00e7\u00f5es legais por m\u00e1 administra\u00e7\u00e3o financeira.<\/li>\n\n\n\n<li><strong>RH:<\/strong> Os profissionais de RH podem enfrentar processos judiciais se violarem as normas trabalhistas.<\/li>\n\n\n\n<li><strong>Legal:<\/strong> Os advogados podem ser <strong>expulso da Ordem<\/strong> por viola\u00e7\u00f5es \u00e9ticas.<\/li>\n<\/ul>\n\n\n\n<p>Mas em marketing? <strong>A \u00fanica consequ\u00eancia do fracasso talvez seja um novo cargo em outra empresa.<\/strong><\/p>\n\n\n\n<p>Essa falta de estrutura leva a <strong>desperd\u00edcio, inefici\u00eancia e falta de confian\u00e7a<\/strong> de executivos que esperam que o marketing seja mais do que apenas um <strong>buraco negro or\u00e7ament\u00e1rio<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. O marketing n\u00e3o tem princ\u00edpios geralmente aceitos ou pr\u00e1ticas recomendadas padronizadas<\/strong><\/h2>\n\n\n\n<p>Imagine se <strong>A contabilidade n\u00e3o tinha GAAP (Princ\u00edpios Cont\u00e1beis Geralmente Aceitos)<\/strong> ou se <strong>O jur\u00eddico n\u00e3o tinha padr\u00f5es profissionais e \u00e9ticos.<\/strong><\/p>\n\n\n\n<p>Isso \u00e9 <strong>exatamente<\/strong> o que acontece no Marketing:<\/p>\n\n\n\n<p>N\u00e3o h\u00e1 padr\u00f5es globais de execu\u00e7\u00e3o.<br>N\u00e3o h\u00e1 uma estrutura de medi\u00e7\u00e3o universalmente aceita.<br>Nenhuma defini\u00e7\u00e3o clara de sucesso al\u00e9m de <strong>interpreta\u00e7\u00f5es subjetivas.<\/strong><\/p>\n\n\n\n<p>Marketing <strong>muda constantemente<\/strong>o que significa que <strong>uma estrat\u00e9gia que funcionou h\u00e1 um ano pode ser in\u00fatil hoje<\/strong>.<\/p>\n\n\n\n<p>Isso leva a <strong>tomada de decis\u00e3o aleat\u00f3ria<\/strong> baseado em:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tend\u00eancias em vez de dados.<\/strong><\/li>\n\n\n\n<li><strong>Opini\u00f5es pessoais em vez de impacto comercial mensur\u00e1vel.<\/strong><\/li>\n\n\n\n<li><strong>Gastos orientados pelo hype em vez de aloca\u00e7\u00e3o estrat\u00e9gica de recursos.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>O resultado? As empresas investem milh\u00f5es em marketing sem saber <strong>quais partes realmente geram resultados comerciais.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Os or\u00e7amentos de marketing s\u00e3o enormes, mas a responsabilidade \u00e9 baixa<\/strong><\/h2>\n\n\n\n<p>Controles de marketing <strong>alguns dos maiores or\u00e7amentos<\/strong> em uma organiza\u00e7\u00e3o, mas \u00e9 uma das <strong>menos respons\u00e1vel<\/strong> quando se trata de ROI.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estudos mostram que <strong>50% de todos os gastos com marketing s\u00e3o desperdi\u00e7ados<\/strong>, mas <strong>a maioria das empresas n\u00e3o sabe qual \u00e9 a metade.<\/strong><\/li>\n\n\n\n<li>As equipes de marketing geralmente <strong>n\u00e3o conseguem conectar seus esfor\u00e7os diretamente \u00e0 receita<\/strong>.<\/li>\n\n\n\n<li>CEOs e CFOs frequentemente <strong>questionar se o marketing realmente contribui para o sucesso do neg\u00f3cio<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Se <strong>cont\u00e1bil<\/strong> se trabalhassem assim, as empresas entrariam em colapso.<\/p>\n\n\n\n<p>Mas em marketing, <strong>isso \u00e9 considerado uma pr\u00e1tica padr\u00e3o.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. O problema dos silos: as equipes de marketing n\u00e3o conversam entre si<\/strong><\/h2>\n\n\n\n<p>Marketing <strong>adora silos<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O <strong>Equipe de m\u00eddia social<\/strong> n\u00e3o fala com o <strong>Equipe de SEO<\/strong>.<\/li>\n\n\n\n<li>O <strong>Equipe de conte\u00fado<\/strong> n\u00e3o fala com o <strong>Equipe de vendas<\/strong>.<\/li>\n\n\n\n<li>O <strong>Equipe da marca<\/strong> n\u00e3o fala com o <strong>Equipe de dados<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Isso leva a:<\/p>\n\n\n\n<p>\u274c <strong>Mensagens inconsistentes<\/strong> em todos os canais de marketing.<br>\u274c <strong>Campanhas redundantes que desperdi\u00e7am or\u00e7amento.<\/strong><br>\u274c <strong>Falta de alinhamento com as metas comerciais gerais.<\/strong><\/p>\n\n\n\n<p>A maioria das equipes de marketing <strong>nem sequer conhecem a estrat\u00e9gia completa da empresa<\/strong>-Eles est\u00e3o presos em seus silos, concentrando-se apenas em <strong>sua pequena pe\u00e7a do quebra-cabe\u00e7a.<\/strong><\/p>\n\n\n\n<p>Marketing \u00e1gil <strong>quebra esses silos<\/strong> e for\u00e7a a colabora\u00e7\u00e3o.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. O colapso \u00e9tico do marketing: Viola\u00e7\u00f5es de privacidade a todo custo<\/strong><\/h2>\n\n\n\n<p>Um dos <strong>as verdades mais feias<\/strong> sobre o marketing moderno \u00e9 que <strong>a privacidade do consumidor \u00e9 tratada como um inconveniente<\/strong> em vez de um direito fundamental.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rastreamento implac\u00e1vel da atividade on-line<\/strong>-mesmo quando os consumidores optam explicitamente por n\u00e3o participar.<\/li>\n\n\n\n<li><strong>Excesso de an\u00fancios de redirecionamento<\/strong> que seguem as pessoas em todos os sites que elas visitam.<\/li>\n\n\n\n<li><strong>T\u00e1ticas de personaliza\u00e7\u00e3o manipuladoras<\/strong> que invadem a confian\u00e7a do consumidor.<\/li>\n<\/ul>\n\n\n\n<p>A obsess\u00e3o do marketing com <strong>convers\u00f5es a todo custo<\/strong> levou a <strong>preocupa\u00e7\u00f5es \u00e9ticas generalizadas<\/strong>e <strong>Os profissionais de marketing perderam sua b\u00fassola \u00e9tica.<\/strong><\/p>\n\n\n\n<p>Como isso pode ser bom para a <strong>reputa\u00e7\u00e3o da profiss\u00e3o de marketing<\/strong>? N\u00e3o \u00e9 de se admirar <strong>as pessoas n\u00e3o confiam mais no marketing.<\/strong><\/p>\n\n\n\n<p>Marketing \u00e1gil <strong>for\u00e7a os profissionais de marketing a se concentrarem nos relacionamentos com os clientes, na transpar\u00eancia e nas pr\u00e1ticas \u00e9ticas de dados.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. O problema do \"especialista em 9 meses<\/strong><\/h2>\n\n\n\n<p>O marketing \u00e9 a \u00fanica profiss\u00e3o em que <strong>voc\u00ea pode passar de iniciante a \"especialista\" em apenas 9 meses.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e3o \u00e9 necess\u00e1rio ter diploma.<\/li>\n\n\n\n<li>N\u00e3o \u00e9 necess\u00e1ria certifica\u00e7\u00e3o.<\/li>\n\n\n\n<li>Bastam alguns cursos on-line e, de repente, voc\u00ea estar\u00e1 <strong>Vice-presidente de estrat\u00e9gia de marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Enquanto isso, em outros campos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Os m\u00e9dicos precisam de mais de 10 anos de forma\u00e7\u00e3o.<\/strong><\/li>\n\n\n\n<li><strong>Os advogados precisam de mais de 7 anos de treinamento.<\/strong><\/li>\n\n\n\n<li><strong>Os contadores precisam de certifica\u00e7\u00f5es e exames abrangentes.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>No entanto, algu\u00e9m que <strong>aprendeu sobre branding com o YouTube no ano passado<\/strong> pode agora estar executando <strong>toda a estrat\u00e9gia de marketing de uma empresa.<\/strong><\/p>\n\n\n\n<p>Isso leva a <strong>tomada de decis\u00e3o isolada e desinformada<\/strong> que n\u00e3o se alinhe ao crescimento dos neg\u00f3cios.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. A ilus\u00e3o do conhecimento especializado: As plataformas de marketing n\u00e3o s\u00e3o educa\u00e7\u00e3o em marketing<\/strong><\/h2>\n\n\n\n<p>Muitos novos profissionais de marketing <strong>acreditar erroneamente<\/strong> que alguns anos de experi\u00eancia no uso de <strong>plataformas de an\u00fancios como Google Ads, Meta Ads e TikTok Ads<\/strong> os torna especialistas em marketing.<\/p>\n\n\n\n<p>Mas <strong>Executar campanhas publicit\u00e1rias N\u00c3O \u00e9 o mesmo que entender a estrat\u00e9gia de marketing.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>O PPC (Pay-Per-Click) e as plataformas de an\u00fancios ensinam a voc\u00ea o marketing de desempenho, N\u00c3O a estrat\u00e9gia de marca.<\/strong><\/li>\n\n\n\n<li><strong>Saber como otimizar uma campanha n\u00e3o significa que voc\u00ea entenda o posicionamento de mercado.<\/strong><\/li>\n\n\n\n<li><strong>O sucesso orientado por algoritmos n\u00e3o equivale ao conhecimento do crescimento dos neg\u00f3cios a longo prazo.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Os novos profissionais de marketing precisam perceber que <strong>O conhecimento da plataforma \u00e9 \u00fatil, mas \u00e9 apenas uma pequena fra\u00e7\u00e3o da verdadeira experi\u00eancia em marketing.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. Como o Agile Marketing traz estrutura para o caos<\/strong><\/h2>\n\n\n\n<p>Marketing \u00e1gil <strong>corrige esses problemas<\/strong> por:<\/p>\n\n\n\n<p>\u2705 <strong>Trazer estrutura e responsabilidade para as equipes de marketing.<\/strong><br>\u2705 <strong>Garantir que os esfor\u00e7os de marketing estejam alinhados com os objetivos reais do neg\u00f3cio.<\/strong><br>\u2705 <strong>Elimina\u00e7\u00e3o do desperd\u00edcio or\u00e7ament\u00e1rio por meio de testes e itera\u00e7\u00f5es constantes.<\/strong><\/p>\n\n\n\n<p>Veja como funciona o Agile Marketing:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd25 <strong>Ciclos curtos e iterativos (Sprints)<\/strong><\/h3>\n\n\n\n<p>Equipes de marketing <strong>trabalhar em per\u00edodos de 2 a 4 semanas<\/strong>A empresa est\u00e1 constantemente testando, medindo e ajustando estrat\u00e9gias <strong>com base em dados reais<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd25 <strong>Equipes multifuncionais<\/strong><\/h3>\n\n\n\n<p>Marketing \u00e1gil <strong>elimina silos<\/strong>A colabora\u00e7\u00e3o entre as equipes - m\u00eddias sociais, SEO, conte\u00fado, an\u00fancios pagos e an\u00e1lises - funciona em conjunto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd25 <strong>Tomada de decis\u00e3o orientada por dados<\/strong><\/h3>\n\n\n\n<p>N\u00e3o mais <strong>marketing de intui\u00e7\u00e3o<\/strong>-toda decis\u00e3o \u00e9 <strong>medido em rela\u00e7\u00e3o ao impacto nos neg\u00f3cios<\/strong> (taxas de convers\u00e3o, aquisi\u00e7\u00e3o de clientes e receita).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd25 <strong>Abordagem centrada no cliente<\/strong><\/h3>\n\n\n\n<p>Em vez de se concentrar em <strong>opini\u00f5es internas<\/strong>O Agile Marketing for\u00e7a as equipes a <strong>alinhar-se \u00e0s necessidades dos clientes e ao sucesso comercial mensur\u00e1vel.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd25 <strong>Teste e adapta\u00e7\u00e3o cont\u00ednuos<\/strong><\/h3>\n\n\n\n<p>Se algo n\u00e3o estiver funcionando, <strong>ele \u00e9 alterado imediatamente<\/strong>-em vez de desperdi\u00e7ar milh\u00f5es antes de perceber o erro.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. Por que a IA \u00e9 a parceira natural do Agile Marketing<\/strong><\/h2>\n\n\n\n<p>O marketing est\u00e1 evoluindo.<strong>r\u00e1pido.<\/strong> E os profissionais de marketing que n\u00e3o se adaptarem ser\u00e3o deixados para tr\u00e1s.<\/p>\n\n\n\n<p>A Intelig\u00eancia Artificial (IA) \u00e9 <strong>a ferramenta definitiva para o Agile Marketing<\/strong> porque ele:<\/p>\n\n\n\n<p>\ud83e\udd16 <strong>Automatiza tarefas repetitivas<\/strong> (marketing por e-mail, gera\u00e7\u00e3o de conte\u00fado, segmenta\u00e7\u00e3o de an\u00fancios).<br>\ud83d\udcca <strong>Processa grandes quantidades de dados<\/strong> para fornecer insights em tempo real.<br>\ud83d\udd0d <strong>Aprimora a tomada de decis\u00f5es<\/strong> ao prever o comportamento do cliente com maior precis\u00e3o.<br>\ud83c\udfaf <strong>Otimiza os gastos com marketing<\/strong> identificando o que realmente funciona.<\/p>\n\n\n\n<p>Se <strong>O Agile Marketing traz estrutura<\/strong>, IA <strong>traz intelig\u00eancia e efici\u00eancia<\/strong>-Ajudar as equipes de marketing a fazer <strong>decis\u00f5es mais r\u00e1pidas, mais inteligentes e mais lucrativas.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10. O futuro do marketing: \u00c1gil + IA ou desemprego<\/strong><\/h2>\n\n\n\n<p>O marketing, em sua forma atual, \u00e9 <strong>insustent\u00e1vel<\/strong>.<\/p>\n\n\n\n<p>As empresas est\u00e3o exigindo <strong>responsabilidade, efici\u00eancia e tomada de decis\u00e3o orientada por dados.<\/strong><\/p>\n\n\n\n<p>Profissionais de marketing que n\u00e3o conseguem <strong>adotar princ\u00edpios \u00e1geis e integrar a IA em seus fluxos de trabalho<\/strong> se encontrar\u00e3o <strong>obsoleto.<\/strong><\/p>\n\n\n\n<p>O <strong>O futuro pertence aos profissionais de marketing que podem:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Teste e se adapte rapidamente.<\/strong><\/li>\n\n\n\n<li><strong>Use a IA para aumentar a efici\u00eancia.<\/strong><\/li>\n\n\n\n<li><strong>Medir e comprovar o ROI.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Se voc\u00ea ainda estiver fazendo marketing como se fosse <strong>2010, sua carreira tem uma data de validade.<\/strong><\/p>\n\n\n\n<p><strong>O futuro do marketing n\u00e3o \u00e9 apenas \u00e1gil. \u00c9 \u00c1gil + IA.<\/strong> \ud83d\ude80<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Foto de&nbsp;<a href=\"https:\/\/unsplash.com\/@jluebke?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Justin Luebke<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Por que o marketing \u00e1gil + IA pode ser a \u00fanica coisa que impede que o marketing seja um puro caos O mundo do marketing n\u00e3o regulamentado, n\u00e3o estruturado e n\u00e3o respons\u00e1vel O marketing \u00e9 uma das fun\u00e7\u00f5es mais importantes de qualquer empresa. No entanto, continua sendo uma das profiss\u00f5es menos regulamentadas, menos estruturadas e menos respons\u00e1veis no mundo corporativo. Ao contr\u00e1rio da Contabilidade, [...]<\/p>","protected":false},"author":1,"featured_media":515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[138],"tags":[10,139],"class_list":["post-514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agile-marketing","tag-agile-marketing","tag-the-problem-with-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agile + AI Marketing? - Business Agility+AI<\/title>\n<meta name=\"description\" content=\"Marketing is unregulated, wasteful, and lacks accountability. 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