{"id":127,"date":"2022-08-12T12:17:05","date_gmt":"2022-08-12T16:17:05","guid":{"rendered":"https:\/\/businessagility.education\/blog\/?page_id=127"},"modified":"2026-03-06T17:38:08","modified_gmt":"2026-03-06T22:38:08","slug":"business-agility-canada","status":"publish","type":"page","link":"https:\/\/businessagility.education\/blog\/pt\/business-agility-canada\/","title":{"rendered":"Agilidade nos neg\u00f3cios no Canad\u00e1"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/business-agility-blog-canada.png\" alt=\"business agility in canada\" class=\"wp-image-128\" srcset=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/business-agility-blog-canada.png 640w, https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/business-agility-blog-canada-300x200.png 300w, https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/business-agility-blog-canada-18x12.png 18w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"agilemarketingcanada\">Agile Marketing no Canad\u00e1<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">Educa\u00e7\u00e3o em Agile Marketing: Universidades Canadenses - Universidade de Toronto e Universidade Concordia<\/h5>\n\n\n\n<p><span style=\"font-size: revert;\">O interesse pela educa\u00e7\u00e3o em Agile Marketing est\u00e1 crescendo em ritmo acelerado e agora o Canad\u00e1 tem v\u00e1rios cursos de Agile Marketing oferecidos em universidades, especificamente para estudantes e professores de marketing.<\/span><\/p>\n\n\n\n<p>O interesse pela educa\u00e7\u00e3o em Agile Marketing est\u00e1 crescendo rapidamente e agora o Canad\u00e1 tem dois cursos de Agile Marketing oferecidos em universidades, especificamente para estudantes e professores de marketing.<\/p>\n\n\n\n<p>Os cursos de Introdu\u00e7\u00e3o ao Agile Marketing destinam-se a profissionais de marketing que desejam iniciar sua jornada \u00e1gil de marketing ou atender a uma necessidade de transforma\u00e7\u00e3o de marketing por meio de valores e princ\u00edpios baseados em agilidade. Mais especificamente, esses cursos explicam como aproveitar o poder da agilidade comercial no marketing e evitar ficar preso a estruturas de silos, impedindo respostas oportunas \u00e0s necessidades dos clientes e a novas oportunidades.<\/p>\n\n\n\n<p>Os alunos realizam trabalhos pr\u00e1ticos durante todo o per\u00edodo, realizando v\u00e1rias atividades que podem ser aplicadas ao seu marketing. Isso leva ao desenvolvimento das compet\u00eancias essenciais para aprimorar as opera\u00e7\u00f5es de marketing por meio da agilidade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Situa\u00e7\u00e3o do Agile Marketing no Canad\u00e1<\/h3>\n\n\n\n<p>Os cursos em Agilidade devem ser projetados de forma \u00e1gil, empregando as Melhores Pr\u00e1ticas em Tecnologia Educacional; os cursos devem ser projetados especificamente para produzir Melhores Resultados de Aprendizagem por meio do uso e da aplica\u00e7\u00e3o de:<\/p>\n\n\n\n<p><strong>Aprendizagem experimental:<\/strong><br>-Exposi\u00e7\u00e3o inicial do conceito seguida de exerc\u00edcios pr\u00e1ticos e simula\u00e7\u00f5es<br>-Desenvolvimento progressivo do aprendizado principal<\/p>\n\n\n\n<p><strong>Sequ\u00eancia de planejamento de projeto para avalia\u00e7\u00e3o eficaz (Wiggins):<\/strong><br>-Exerc\u00edcios individuais e em grupo - Avalia\u00e7\u00e3o formativa e somativa<br>-Crit\u00e9rios para ajudar a situar o progresso do aluno<\/p>\n\n\n\n<p><strong>Otimiza\u00e7\u00e3o da sequ\u00eancia de cursos:<\/strong><br>-A sequ\u00eancia se baseia em conceitos de aprendizagem anteriores, como andaimes (Vygotsky)<\/p>\n\n\n\n<p><strong>Metacognitivo:<\/strong><br>-Ativa\u00e7\u00e3o de aprendizado anterior em novos t\u00f3picos; do acess\u00edvel ao complexo<br>-Tempo para reflex\u00e3o no final da Retrospectiva<\/p>\n\n\n\n<p><strong>Relev\u00e2ncia Aumentando o engajamento:<\/strong><br>-Os alunos podem iniciar a jornada do Agile Marketing e criar seu roteiro para acelerar a transfer\u00eancia do aprendizado para o trabalho real.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Agile Marketing em uma universidade no Canad\u00e1<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Universidade de Conc\u00f3rdia<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Thomas Hormaza Dow<\/h4>\n\n\n\n<h6 class=\"wp-block-heading\">2021 Educa\u00e7\u00e3o e treinamento em Agile Marketing<\/h6>\n\n\n\n<p>Curso de Agile Marketing em Montreal, Canad\u00e1<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DESCRI\u00c7\u00c3O DO CURSO DE MARKETING \u00c1GIL DA CONCORDIA<\/h4>\n\n\n\n<p>Neste curso, os alunos aprendem os princ\u00edpios e valores do Agile Marketing e como todos os profissionais de marketing est\u00e3o se adaptando ao ambiente de mercado atual, marcado por volatilidade, incerteza, complexidade e ambiguidade. Os alunos descobrem como o Agile Marketing est\u00e1 sendo adotado como uma forma de pensar, trabalhar e compartilhar nas organiza\u00e7\u00f5es canadenses, a fim de fornecer o m\u00e1ximo de valor para a empresa e os clientes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">APRENDIZADO DE MARKETING \u00c1GIL<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os profissionais de marketing entender\u00e3o os fundamentos do Agile Marketing e como os valores do Agile podem transformar a maneira como pensamos, trabalhamos e compartilhamos no marketing<\/li>\n\n\n\n<li>Os profissionais de marketing saber\u00e3o como executar campanhas minimamente vi\u00e1veis que promovam a confian\u00e7a com base nas necessidades reais dos clientes<\/li>\n\n\n\n<li>Os profissionais de marketing saber\u00e3o diferenciar entre opini\u00f5es e aprendizado validado por meio da experimenta\u00e7\u00e3o orientada por dados<\/li>\n\n\n\n<li>Os profissionais de marketing poder\u00e3o selecionar o trabalho de marketing e os KPIs que priorizam o valor do cliente e garantem n\u00edveis mais altos de sucesso<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.concordia.ca\/cce\/courses\/ceps-1128eo-intoduction-to-agile-marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\">Link do curso da Concordia University<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">PERGUNTAS DE PESQUISA SOBRE MARKETING \u00c1GIL<\/h4>\n\n\n\n<p>Thomas Hormaza Projetos de pesquisa da Dow<\/p>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/project\/Crowdsourced-Creation-of-an-Agile-Sales-Manifesto\" target=\"_blank\" rel=\"noreferrer noopener\">Cria\u00e7\u00e3o de um manifesto de vendas \u00e1gil com base em crowdsourcing<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing \u00e1gil em ci\u00eancia de dados<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Universidade da Col\u00fambia Brit\u00e2nica<\/strong><\/h4>\n\n\n\n<h6 class=\"wp-block-heading\">2021 Educa\u00e7\u00e3o em ci\u00eancia de dados e marketing \u00e1gil<\/h6>\n\n\n\n<p>Curso de Agile Marketing para Cientistas de Dados em Vancouver, Canad\u00e1<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DESCRI\u00c7\u00c3O DO CURSO DE MARKETING \u00c1GIL DA UBC<\/h4>\n\n\n\n<p>O curso analisa quatro pilares que definem um projeto de marketing \u00e1gil: entrega iterativa e incremental, controle emp\u00edrico de processos, equipes auto-organizadas e radiadores de informa\u00e7\u00f5es. Os participantes ter\u00e3o a oportunidade de experimentar diferentes elementos de um projeto de marketing \u00e1gil, desde a entrega iterativa e incremental at\u00e9 o controle emp\u00edrico do progresso do trabalho em um projeto, em um ambiente de workshop altamente interativo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">APRENDIZADO DE MARKETING \u00c1GIL<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Desenvolver uma declara\u00e7\u00e3o detalhada do escopo com objetivos refinados, resultados e uma linha de base para o gerenciamento do escopo<\/li>\n\n\n\n<li>Identificar os controles do projeto para obter um projeto bem-sucedido<\/li>\n\n\n\n<li>Descrever as principais considera\u00e7\u00f5es para uma comunica\u00e7\u00e3o eficaz do projeto<\/li>\n\n\n\n<li>Entenda o valor do desenvolvimento iterativo e incremental no aprendizado, no gerenciamento de riscos e no acompanhamento do progresso<\/li>\n\n\n\n<li>Saiba como criar um ambiente que promova o alto desempenho<\/li>\n\n\n\n<li>Acompanhar e dirigir um projeto iterativo e incremental com pouca sobrecarga<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/continuingstudies.sauder.ubc.ca\/courses\/agile-marketing\/iv825\" target=\"_blank\" rel=\"noreferrer noopener\">Link do curso da UBC<\/a> <\/p>","protected":false},"excerpt":{"rendered":"<p>Agile Marketing no Canad\u00e1 Educa\u00e7\u00e3o em Agile Marketing: Universidades canadenses - Universidade de Toronto e Universidade Concordia O interesse pela educa\u00e7\u00e3o em Agile Marketing est\u00e1 crescendo rapidamente e agora o Canad\u00e1 tem v\u00e1rios cursos de Agile Marketing oferecidos em universidades - especificamente para estudantes de marketing e professores universit\u00e1rios. O interesse pela educa\u00e7\u00e3o em Agile Marketing est\u00e1 [...]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-127","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Agility Canada - Agile HR, Agile Sales &amp; Marketing, Agile Finance<\/title>\n<meta name=\"description\" content=\"Business Agility, Agile Sales, Agile HR and Agile Marketing in Canadian Universities. 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