{"id":308,"date":"2024-07-17T22:03:51","date_gmt":"2024-07-18T02:03:51","guid":{"rendered":"https:\/\/businessagility.education\/blog\/?page_id=308"},"modified":"2024-07-17T22:03:52","modified_gmt":"2024-07-18T02:03:52","slug":"extragility-responsible-marketing","status":"publish","type":"page","link":"https:\/\/businessagility.education\/blog\/ko\/extragility-responsible-marketing\/","title":{"rendered":"\ud604\ub300 \ub9c8\ucf00\ud305\uc758 \ud601\uc2e0: \ucc45\uc784\uac10 \uc788\ub294 \uad00\ud589\uc744 \uc704\ud55c \uc5d1\uc2a4\ud2b8\ub77c\uc560\uc9c8\ub9ac\ud2f0 \uc218\uc6a9"},"content":{"rendered":"<p><\/p>\n\n\n\n<p>\uc694\uc57d: \uc5d1\uc2a4\ud2b8\ub77c\uc560\uc790\uc77c\uc740 \ud604\ub300 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uc81c\uacf5\ud558\uc5ec \ubcf4\ub2e4 \ucc45\uc784\uac10 \uc788\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ubbf8\ub798\ub85c \ub098\uc544\uac08 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc6d0\uce59\uc744 \uc560\uc790\uc77c \ub9c8\ucf00\ud305 \uad00\ud589\uc5d0 \ud1b5\ud569\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uc2e0\ub8b0\ub97c \ud68c\ubcf5\ud558\uace0, \uc0ac\ud68c\uc5d0 \uae0d\uc815\uc801\uc73c\ub85c \uae30\uc5ec\ud558\uba70, \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \ubcf4\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5d1\uc2a4\ud2b8\ub77c\uc560\uc790\uc77c\uc740 \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0ac\ud68c\uc801, \ud658\uacbd\uc801 \uc6f0\ube59\uc774\ub77c\ub294 \ubcf4\ub2e4 \uad11\ubc94\uc704\ud55c \ubaa9\ud45c\uc640\ub3c4 \uc5f0\uacc4\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\ud604\ub300 \ub9c8\ucf00\ud305\uc758 \ud601\uc2e0: \uc560\uc790\uc77c \ub9c8\ucf00\ud305\uc5d0\uc11c \ucc45\uc784\uac10 \uc788\ub294 \uad00\ud589\uc744 \uc704\ud55c \uc5d1\uc2a4\ud2b8\ub77c\uc560\uc790\uc77c \uc218\uc6a9\ud558\uae30\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/cl1C2x3dPDg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc5d1\uc2a4\ud2b8\ub77c\uc560\uc9c8\ub9ac\ud2f0 - \ucc45\uc784\uac10 \uc788\ub294 \ucd5c\uc2e0 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ud504\ub808\uc784\uc6cc\ud06c<\/h2>\n\n\n\n<p>\ube60\ub974\uac8c \uc9c4\ud654\ud558\ub294 \uc624\ub298\ub0a0\uc758 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c \uae30\uc220\uacfc \ucc3d\uc758\uc131\uc758 \uc735\ud569\uc740 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ud604\ub300 \ub9c8\ucf00\ud305\uc774\ub77c\uace0 \ubd80\ub974\ub294 \uc2dc\ub300\ub97c \uc5f4\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ubc1c\uc804\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ud604\ub300 \ub9c8\ucf00\ud305\uc5d0\ub294 \uc5ec\uc804\ud788 \uacfc\uac70\uc758 \uae30\ub9cc\uc801\uc778 \uad00\ud589\uc774 \ub9ce\uc774 \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \ucc45\uc784\uac10 \uc788\ub294 \ub9c8\ucf00\ud305 \uad00\ud589\uc744 \uc560\uc790\uc77c \ubc29\ubc95\ub860\uc5d0 \ud1b5\ud569\ud558\uc5ec \ub9c8\ucf00\ud305\uc774 \uae30\uc220\uc801\uc73c\ub85c\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc724\ub9ac\uc801\uc73c\ub85c\ub3c4 \ucc45\uc784\uac10 \uc788\uac8c \uc9c4\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub41c \ud504\ub808\uc784\uc6cc\ud06c\uc778 \uc5d1\uc2a4\ud2b8\ub77c\uc560\uc790\uc77c\uc758 \uac1c\ub150\uc5d0 \ub300\ud574 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud604\ub300 \ub9c8\ucf00\ud305\uc758 \uc9c0\uc18d\uc801\uc778 \ubb38\uc81c<\/h2>\n\n\n\n<p>\ud604\ub300\uc758 \ub9c8\ucf00\ud305\uc740 \uac89\ubcf4\uae30\uc5d0\ub294 \ubc1c\uc804\ub41c \uac83\ucc98\ub7fc \ubcf4\uc774\uc9c0\ub9cc \uacfc\uac70\uc758 \uae30\ub9cc\uc801\uc778 \uad00\ud589\uc744 \ubc18\uc601\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. 1950\ub144\ub300\uc5d0 \uc18c\ube44\uc790\ub4e4\uc774 \uc81c\ud488\uc5d0 \uc2e4\uc81c\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uace0\uae30\uac00 \ub4e4\uc5b4 \uc788\ub2e4\uace0 \ubbff\uac8c \ub9cc\ub4e0 '\ubd89\uc740 \uc904\ubb34\ub2ac' \ubca0\uc774\ucee8 \ud3ec\uc7a5\uc9c0\uac00 \ub300\ud45c\uc801\uc778 \uc5ed\uc0ac\uc801 \uc0ac\ub840\uc785\ub2c8\ub2e4. \uc624\ub298\ub0a0\uc5d0\ub3c4 \ubc18\ubcf5 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uae30 \uc704\ud574 \uc758\ub3c4\uc801\uc73c\ub85c \uc81c\ud488\uc758 \uc218\uba85\uc744 \uc81c\ud55c\ud558\ub294 \uacc4\ud68d\uc801 \ub2e8\uc885\uacfc \uc720\uc0ac\ud55c \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uac00 \uc57d\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/h3>\n\n\n\n<p>\ub9ce\uc740 \ub2e4\uad6d\uc801 \uae30\uc5c5\uc774 \ud658\uacbd, \uc0ac\ud68c, \uac70\ubc84\ub10c\uc2a4(ESG) \uae30\uc900\uc744 \ucc44\ud0dd\ud558\uace0 \uc788\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub294 \uacc4\uc18d \ud558\ub77d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5d0\ub378\ub9cc \uc2e0\ub8b0\ub3c4 \uc9c0\ud45c\uc5d0 \ub530\ub974\uba74 \uc18c\ube44\uc790\uc758 42%\ub9cc\uc774 \uae30\uc5c5\uc774 \uc633\uc740 \uc77c\uc744 \ud560 \uac83\uc774\ub77c\uace0 \uc2e0\ub8b0\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 801\uba85\uc758 CEO\uac00 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ucc45\uc784\uc790\ub97c \uc2e0\ub8b0\ud558\uc9c0 \uc54a\uc73c\uba70, \ucd5c\uace0 \ub9c8\ucf00\ud305 \ucc45\uc784\uc790(CMO)\uac00 \ub514\uc9c0\ud138 \ud601\uc2e0\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac\ud55c\ub2e4\uace0 \ubbff\ub294 \uc784\uc6d0\uc740 11%\uc5d0 \ubd88\uacfc\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2e0\ub8b0 \ubd80\uc871\uc740 \ub9c8\ucf00\ud305\uc774 \ucc45\uc784\uac10 \uc788\ub294 \ud601\uc2e0\uc744 \uc8fc\ub3c4\ud560 \uc218 \uc788\ub294 \uc7a0\uc7ac\ub825\uacfc \ud604\uc7ac \uc0c1\ud0dc \uc0ac\uc774\uc5d0 \uc0c1\ub2f9\ud55c \uaca9\ucc28\uac00 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ESG\uc640 \ucc45\uc784 \uc788\ub294 \ub9c8\ucf00\ud305\uc758 \ubd80\uc0c1<\/h2>\n\n\n\n<p>ESG \uae30\uc900\uc740 \ucc45\uc784 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4 \uad00\ud589\uc758 \uae30\uc900\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. Blackrock\uacfc Vanguard\uc640 \uac19\uc740 \uc120\ub3c4\uc801\uc778 \ud22c\uc790\uc790\ub4e4\uc740 \uc218\uc775\uc131\uacfc \ucc45\uc784\uac10 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4 \uc811\uadfc \ubc29\uc2dd\uc774 \uacf5\uc874\ud560 \uc218 \uc788\uc74c\uc744 \uc785\uc99d\ud588\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, Forbes\ub294 \ucd5c\uadfc Vanguard FTSE \uc18c\uc15c \uc778\ub371\uc2a4 \ud380\ub4dc\uc640 iShares MSCI USA ESG Select ETF\ub97c \ube44\ub86f\ud55c \uc5ec\ub7ec \ucd5c\uace0 \uc2e4\uc801\uc758 ESG \ud380\ub4dc\ub97c \uc120\uc815\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ub9c8\ucf00\ud305 \ud601\uc2e0\uc758 \ud544\uc694\uc131<\/h3>\n\n\n\n<p>\uc804\ud1b5\uc801\uc73c\ub85c \uc218\uc775 \uadf9\ub300\ud654\uc5d0 \uc911\uc810\uc744 \ub450\uc5c8\ub358 \ub9c8\ucf00\ud305\uc740 \uc774\uc81c \ucc45\uc784\uacfc \uc2e0\ub8b0\uc758 \uc6d0\uce59\uc744 \ud1b5\ud569\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc2e0\ub8b0 \ud68c\ubcf5\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc7a5\uae30\uc801\uc778 \uc9c0\uc18d\uac00\ub2a5\uc131\uc744 \ubcf4\uc7a5\ud558\ub294 \ub370\uc5d0\ub3c4 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc740 \ub2e8\uae30\uc801\uc778 \uc774\uc775\uc744 \ub118\uc5b4 \uc0ac\ud68c\uc640 \ud658\uacbd\uc744 \ud3ec\ud568\ud55c \ubaa8\ub4e0 \uc774\ud574\uad00\uacc4\uc790\ub97c \uc704\ud55c \uac00\uce58 \ucc3d\ucd9c\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc5d1\uc2a4\ud2b8\ub77c\uc560\uc9c8\ub9ac\ud2f0 \uc18c\uac1c<\/h2>\n\n\n\n<p>\uc5d1\uc2a4\ud2b8\ub77c\uc560\uc790\uc77c\uc740 \uc560\uc790\uc77c \ub9c8\ucf00\ud305 \uc6d0\uce59\uc744 \uae30\uc5c5\uc758 \uc0ac\ud68c\uc801 \ucc45\uc784(CSR), ESG \uae30\uc900, \uc9c0\uc18d \uac00\ub2a5\ud55c \uac1c\ubc1c \ubaa9\ud45c(SDG)\ub85c \ud655\uc7a5\ud55c \uac1c\ub150\uc785\ub2c8\ub2e4. \uc774\ub294 \uac70\ubc84\ub10c\uc2a4\uc640 \ucc45\uc784 \uc788\ub294 \uad00\ud589\uc744 \ucd09\uc9c4\ud558\ub294 \ub370 \uc788\uc5b4 \ubaa8\ub4e0 \uc9c1\uc6d0\uc758 \uc5ed\ud560\uc744 \uac15\uc870\ud558\uc5ec \uc870\uc9c1\uc758 \ubaa8\ub4e0 \uc218\uc900\uc5d0\uc11c \uc774\ub7ec\ud55c \uac00\uce58\uac00 \ub0b4\uc7ac\ud654\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc5d1\uc2a4\ud2b8\ub77c\uc560\uc790\uc77c\uc758 \ub124 \uac00\uc9c0 \uae30\ub465: \ud22c\uba85\uc131, \uc9c4\uc815\uc131, \uacf5\uac10, \uc9c0\uc18d \uac00\ub2a5\uc131<\/h3>\n\n\n\n<p>\uc5d1\uc2a4\ud2b8\ub77c\uc560\uc9c8\ub9ac\ud2f0\ub294 \ub124 \uac00\uc9c0 \uae30\ubcf8 \uc6d0\uce59\uc744 \uc911\uc2ec\uc73c\ub85c \uad6c\uc131\ub41c \uc560\uc790\uc77c \ub9c8\ucf00\ud305 \ud504\ub808\uc784\uc6cc\ud06c\uc5d0 \uba87 \uac00\uc9c0 \ud575\uc2ec \uc6d0\uce59\uc744 \ud1b5\ud569\ud569\ub2c8\ub2e4:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\ud22c\uba85\uc131<\/strong>: \uaddc\uc81c \ud658\uacbd\uacfc \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uc678\ubd80 \uc601\ud5a5\uc744 \uc774\ud574\ud558\uace0 \ub300\ucc98\ud569\ub2c8\ub2e4. \ud22c\uba85\uc131\uc740 \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \uad00\ud589\uc774 \uacf5\uac1c\uc801\uc774\uace0 \uc815\uc9c1\ud558\uac8c \uc774\ub8e8\uc5b4\uc9c0\ub3c4\ub85d \ubcf4\uc7a5\ud558\uc5ec \uc18c\ube44\uc790\uc640 \uc774\ud574\uad00\uacc4\uc790 \uac04\uc758 \uc2e0\ub8b0\ub97c \uc870\uc131\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc9c4\uc815\uc131<\/strong>: \ub354 \ub113\uc740 \uc815\uce58\uc801, \uacbd\uc81c\uc801 \ub9e5\ub77d\uc744 \uace0\ub824\ud558\uace0 \ub9c8\ucf00\ud305\uc758 \uc724\ub9ac\uc801 \uad00\ud589\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4. \uc9c4\uc815\uc131\uc744 \uc704\ud574\uc11c\ub294 \ub9c8\ucf00\ud130\uac00 \uba54\uc2dc\uc9c0\uc640 \ud589\ub3d9\uc5d0 \uc9c4\uc815\uc131\uc744 \uac16\uace0 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ub9c8\ucf00\ud305 \uad00\ud589\uacfc \uc77c\uce58\uc2dc\ucf1c\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uacf5\uac10<\/strong>: \uc0ac\ud68c\ub97c \uc704\ud55c \uac00\uce58 \ucc3d\ucd9c, \ud2b9\ud788 \uc18c\uc678\ub41c \uacc4\uce35\uc744 \uc704\ud55c \uac00\uce58 \ucc3d\ucd9c\uc5d0 \uc9d1\uc911\ud569\ub2c8\ub2e4. \uacf5\uac10\uc740 \uc18c\ube44\uc790, \ud2b9\ud788 \ud53c\ub77c\ubbf8\ub4dc\uc758 \uac00\uc7a5 \uc544\ub798\uc5d0 \uc788\ub294 \uc18c\ube44\uc790\uc758 \uc694\uad6c\uc640 \uc6b0\ub824\ub97c \uc774\ud574\ud558\uace0 \ud574\uacb0\ud558\uc5ec \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uadf8\ub4e4\uc758 \uc0b6\uc5d0 \uae0d\uc815\uc801\uc73c\ub85c \uae30\uc5ec\ud558\ub3c4\ub85d \ud558\ub294 \uac83\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc9c0\uc18d \uac00\ub2a5\uc131<\/strong>: \uc21c\ud658 \uacbd\uc81c\uc5d0 \uae30\uc5ec\ud558\uace0 \uae30\ud6c4 \ubcc0\ud654\ub97c \uc644\ud654\ud558\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \uad00\ud589\uc744 \uc7a5\ub824\ud569\ub2c8\ub2e4. \uc9c0\uc18d \uac00\ub2a5\uc131\uc740 \ub9c8\ucf00\ud305 \uad00\ud589\uc774 \ud658\uacbd \uce5c\ud654\uc801\uc774\uace0 \uc7a5\uae30\uc801\uc778 \uc0dd\ud0dc \uade0\ud615\uc744 \uc9c0\uc6d0\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\uc5d1\uc2a4\ud2b8\ub77c\uc560\uc9c8\ub9ac\ud2f0\uc758 \uc6d0\uce59<\/h3>\n\n\n\n<p>\uc5d1\uc2a4\ud2b8\ub77c\uc560\uc9c8\ub9ac\ud2f0\ub294 \uba87 \uac00\uc9c0 \ud575\uc2ec \uc6d0\uce59\uc744 \ud1b5\ud574 \uc774 \ub124 \uac00\uc9c0 \uc694\uc18c\ub97c \uc560\uc790\uc77c \ub9c8\ucf00\ud305 \ud504\ub808\uc784\uc6cc\ud06c\uc5d0 \ud1b5\ud569\ud569\ub2c8\ub2e4:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc2dc\uc7a5 \uaddc\uc81c\uc640 \uc678\ubd80\ud6a8\uacfc<\/strong>: \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uaddc\uc815\uc744 \uc900\uc218\ud558\uace0 \uad11\ubc94\uc704\ud55c \uc601\ud5a5\uc744 \uace0\ub824\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc815\uce58 \uacbd\uc81c\uc640 \uc724\ub9ac\uc801 \ub9c8\ucf00\ud305<\/strong>: \uc724\ub9ac\uc801 \uace0\ub824 \uc0ac\ud56d \ud1b5\ud569 \ubc0f \uacbd\uc81c\uc801 \ub9e5\ub77d \uc774\ud574.<\/li>\n\n\n\n<li><strong>\uc18c\uc15c \ub9c8\ucf00\ud305\uacfc \ud53c\ub77c\ubbf8\ub4dc\uc758 \ubc14\ub2e5<\/strong>: \uc0ac\ud68c, \ud2b9\ud788 \uc18c\uc678\ub41c \uc9c0\uc5ed\uc0ac\ud68c\ub97c \uc704\ud55c \uac00\uce58 \ucc3d\ucd9c.<\/li>\n\n\n\n<li><strong>\uc21c\ud658 \uacbd\uc81c\uc640 \uae30\ud6c4 \ubcc0\ud654<\/strong>: \ud658\uacbd \ubaa9\ud45c\ub97c \uc9c0\uc6d0\ud558\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \uad00\ud589\uc744 \ucc44\ud0dd\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uceec\ud2b8 \ubc0f \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305, \ud5c8\uc704 \uc815\ubcf4 \ubc0f \uc0ac\ud68c\uc801 \ubd84\uc5f4<\/strong>: \ud604\ub300 \ub9c8\ucf00\ud305 \uad00\ud589\uc758 \uc724\ub9ac\uc801 \ubb38\uc81c \ud574\uacb0.<\/li>\n\n\n\n<li><strong>\ud589\ubcf5\uacfc \uc6f0\ube59<\/strong>: \ub9c8\ucf00\ud305 \uad00\ud589\uc774 \uc18c\ube44\uc790\uc640 \uc0ac\ud68c\uc758 \ubcf5\uc9c0\uc5d0 \uae30\uc5ec\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ucc45\uc784\uac10 \uc788\ub294 \ub9c8\ucf00\ud305\uc744 \uc560\uc790\uc77c \uad00\ud589\uc5d0 \ud1b5\ud569\ud558\uae30<\/h2>\n\n\n\n<p>\ucc45\uc784 \uc788\ub294 \ub9c8\ucf00\ud305\uc744 \uc560\uc790\uc77c \uad00\ud589\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \ud1b5\ud569\ud558\ub824\uba74 \uc774\ub7ec\ud55c \uc6d0\uce59\uc744 \uba85\ubb38\ud654\ud558\uace0 \ucc45\uc784 \uc788\ub294 \ud589\ub3d9\uc744 \ucd09\uc9c4\ud558\ub294 \uc2e4\uc9c8\uc801\uc778 \uc5f0\uc2b5\uc744 \uac1c\ubc1c\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ucc45\uc784\uac10 \uc99d\uc9c4\uc744 \uc704\ud55c \uc2e4\ucc9c\uc801 \uc5f0\uc2b5<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\uc0ac\ub840 1: \ud504\ub85c\uc138\uc2a4\uc640 \ub3c4\uad6c\uc5d0 \ub300\ud55c \uac1c\uc778\uacfc \uc0c1\ud638\uc791\uc6a9<\/h4>\n\n\n\n<p>\uc9c4\uc815\ud55c \uc778\uac04\uc801 \uc0c1\ud638 \uc791\uc6a9\uc744 \ucd09\uc9c4\ud558\uace0 \ubaa8\ub4e0 \uc774\ud574\uad00\uacc4\uc790\ub97c \ud3ec\uc6a9\uc801\uc73c\ub85c \ubc30\ub824\ud558\ub294 \ub370 \uc9d1\uc911\ud558\uc138\uc694.<\/p>\n\n\n\n<p><strong>\uadfc\uac70<\/strong>: \ucf58\uc6e8\uc774\uc758 \ubc95\uce59\uc5d0 \ub530\ub974\uba74 \uc870\uc9c1\uc740 \uc885\uc885 \uc790\uccb4 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uad6c\uc870\ub97c \ubc18\uc601\ud558\ub294 \uc2dc\uc2a4\ud15c\uc744 \uc124\uacc4\ud569\ub2c8\ub2e4. \ub3c4\uad6c\ub9cc\uc73c\ub85c\ub294 \uc798\ubabb\ub41c \uad6c\uc870\ub97c \uace0\uce60 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \ubaa9\uc18c\ub9ac\ub97c \ub4e3\uace0 \uace0\ub824\ud560 \uc218 \uc788\ub3c4\ub85d \uac1c\uc778\uacfc \uc0c1\ud638\uc791\uc6a9\uc5d0 \uc6b0\uc120\uc21c\uc704\ub97c \ub450\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\uc0ac\ub840 2: \uac1c\ubcc4 \uc791\uc5c5\uc5d0 \ub300\ud55c \uadf8\ub8f9 \uc791\uc5c5<\/h4>\n\n\n\n<p>\ucee4\ubba4\ub2c8\ud2f0\uc640 \ud3ec\uc6a9\uc744 \ucd09\uc9c4\ud558\ub294 \uacf5\ub3d9 \uc791\uc5c5 \uc194\ub8e8\uc158\uc744 \uc7a5\ub824\ud558\uc138\uc694.<\/p>\n\n\n\n<p><strong>\uadfc\uac70<\/strong>: \ud504\ub77c\uc774\uc2a4\uc758 \ubc95\uce59\uc5d0 \ub530\ub974\uba74 \ud300\uc758 \uc18c\uc218\uac00 \uacb0\uacfc\ubb3c\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc744 \uc0dd\uc0b0\ud574\ub0b4\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uacf5\ub3d9 \uc791\uc5c5\uc744 \uac15\uc870\ud558\uba74 \ubaa8\ub4e0 \ud300\uc6d0\uc774 \uc0c1\uc5c5\uc801, \uc0ac\ud68c\uc801 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \ub370 \uae30\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\uc0ac\ub840 3: \ud611\uc0c1\uc744 \ud1b5\ud55c \uace0\uac1d\uacfc\uc758 \ud611\uc5c5<\/h4>\n\n\n\n<p>\uc678\ubd80 \ud6a8\uacfc\ub97c \ubd84\uc11d\ud558\uace0 \uace0\uac1d\uacfc \uc0ac\ud68c\ub97c \uc704\ud55c \uc708\uc708 \uc2dc\ub098\ub9ac\uc624\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uadfc\uac70<\/strong>: \ub0b4\uc26c \uade0\ud615\uc740 \uc0c1\ud638 \uc774\uc775\uc774 \ub418\ub294 \uc0c1\ud638\uc791\uc6a9\uc758 \uc911\uc694\uc131\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uad00\ud589\uc774 \uace0\uac1d\uacfc \uc0ac\ud68c\uc5d0 \uc2e4\uc9c8\uc801\uc778 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uba74 \uc2e0\ub8b0\uc640 \uc7a5\uae30\uc801\uc778 \uad00\uacc4\uac00 \ud615\uc131\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\uc0ac\ub840 4: \uacc4\ud68d\uc5d0 \ub530\ub978 \ubcc0\uacbd\uc5d0 \ub300\uc751\ud558\uae30<\/h4>\n\n\n\n<p>\ub0b4\ubd80 \uc800\ud56d\uc744 \uadf9\ubcf5\ud558\uace0 \uc9c0\uc18d\uc801\uc778 \uac1c\uc120 \ubb38\ud654\ub97c \uc870\uc131\ud558\uae30 \uc704\ud574 \ub300\ub124\ubc00\ub7ec\uc758 \ubcc0\ud654 \uacf5\uc2dd\uc744 \ud65c\uc6a9\ud558\uc138\uc694.<\/p>\n\n\n\n<p><strong>\uadfc\uac70<\/strong>: \ubcc0\ud654\ub294 \ud604\uc7ac \uc0c1\ud0dc\uc5d0 \ub300\ud55c \ubd88\ub9cc\uc871\uc774 \uba85\ud655\ud55c \ube44\uc804\uacfc \uad6c\uccb4\uc801\uc778 \uc870\uce58\uc640 \uacb0\ud569\ub418\uc5b4 \uc800\ud56d\ubcf4\ub2e4 \ub354 \ud074 \ub54c \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uc9c0\uc18d \uac00\ub2a5\ud55c \ubcc0\ud654\ub97c \uc704\ud574\uc11c\ub294 \ud5cc\uc2e0\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \uc870\uc9c1 \ubb38\ud654\ub97c \uac1c\uc120\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uacb0\ub860<\/h2>\n\n\n\n<p>\ud604\ub300 \ub9c8\ucf00\ud305\uc740 \uae30\uc220\uc801\uc778 \ubc1c\uc804\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ucc45\uc784\uac10\uacfc \uc2e0\ub8b0\uc131 \uce21\uba74\uc5d0\uc11c \ubd80\uc871\ud55c \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc5d1\uc2a4\ud2b8\ub77c\uc560\uc9c8\ub9ac\ud2f0\uc758 \uc6d0\uce59\uc744 \uc560\uc790\uc77c \ub9c8\ucf00\ud305 \uad00\ud589\uc5d0 \ud1b5\ud569\ud568\uc73c\ub85c\uc368 \ub9c8\ucf00\ud305\uc744 \uc120\ud55c \uc601\ud5a5\ub825\uc73c\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \uc2e0\ub8b0\ub97c \ud68c\ubcf5\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub9c8\ucf00\ud305\uc774 \uc0ac\ud68c\uc640 \ud658\uacbd\uc5d0 \uae0d\uc815\uc801\uc73c\ub85c \uae30\uc5ec\ud560 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4. \ucc45\uc784\uac10 \uc788\ub294 \ub9c8\ucf00\ud305\uc744 \uc218\uc6a9\ud558\ub824\uba74 \uae30\uc5c5\uc740 \uc5d1\uc2a4\ud2b8\ub77c\uc560\uc790\uc77c\uc758 \uc6d0\uce59\uc744 \ucc44\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uae30\uc874 \uad00\ud589\uc744 \uc7ac\uace0\ud558\uace0, \uc724\ub9ac\uc801 \uace0\ub824 \uc0ac\ud56d\uc744 \uc6b0\uc120\uc2dc\ud558\uba70, \uc9c0\uc18d\uc801\uc778 \uac1c\uc120 \ubb38\ud654\ub97c \uc870\uc131\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305\uc740 \uc218\uc775, \uc0ac\ub78c, \uc9c0\uad6c\uc758 \uc9c4\uc815\ud55c \uade0\ud615\uc744 \uc774\ub8e8\ub294 \ubd84\uc57c\ub85c \ubc1c\uc804\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ucc38\uc870<\/h3>\n\n\n\n<p>\uce90\ub098\ub2e4 \uc18c\ube44\uc790 \ud611\ud68c CAC (nd). \uc5ed\uc0ac 1947-1997. \uc5d0\uc11c \uac80\uc0c9 2024 <a href=\"http:\/\/www.consumer.ca\/en\/history\/\">http:\/\/www.consumer.ca\/en\/history\/<\/a><\/p>\n\n\n\n<p>Conway, E. (1968). \uc704\uc6d0\ud68c\ub294 \uc5b4\ub5bb\uac8c \ubc1c\uba85\ud558\ub294\uac00. <em>\ub370\uc774\ud130\uba54\uc774\uc158, 14<\/em>(4), 28-31.<\/p>\n\n\n\n<p>Dannemiller, K., &amp; Jacobs, R.W. (1992). \ub370\uc774\ube44\ub4dc \uae00\ub77c\uc774\ucc98\uc5d0\uc11c \uc601\uac10\uc744 \ubc1b\uc544 \ub9ac\ucc98\ub4dc \ubca1\ud558\ub4dc\uac00 \ucc98\uc74c \ucd9c\uac04.<\/p>\n\n\n\n<p>\ub4dc \uc194\ub77c \ud504\ub77c\uc774\uc2a4, \ub370\ub9ad J. (1963). <em>\uc791\uc740 \uacfc\ud559, \ud070 \uacfc\ud559<\/em>. \ub274\uc695: \uceec\ub7fc\ube44\uc544 \ub300\ud559 \ucd9c\ud310\ubd80.<\/p>\n\n\n\n<p>Edelman. (2024). <em>2024 \uc5d0\ub378\ub9cc \uc2e0\ub8b0\ub3c4 \ubc14\ub85c\ubbf8\ud130 \ubc29\ubc95\ub860<\/em>. \uc62c\ud574\ub85c 24\ub144\uc9f8\ub97c \ub9de\uc774\ud558\ub294 \uc5f0\ub840 \uc628\ub77c\uc778 \uc124\ubb38\uc870\uc0ac. \ud604\uc7a5 \uc870\uc0ac \uc2e4\uc2dc: 2023\ub144 11\uc6d4 3\uc77c - 11\uc6d4 22\uc77c.<\/p>\n\n\n\n<p>Elkington, J. (1997). \uc138 \uac00\uc9c0 \uacb0\ub860. <em>\ud658\uacbd \uad00\ub9ac: \ub3c5\uc11c \ubc0f \uc0ac\ub840<\/em>, 2, 49-66.<\/p>\n\n\n\n<p>\ud638\ub974\ub9c8\uc790, T. (2022, 4\uc6d4). \uc801\uc751 \ud615 \ube44\uc988\ub2c8\uc2a4 \ubbfc\ucca9\uc131 \uacbd\ub85c\ub97c \uc548\ub0b4\ud558\uae30\uc704\ud55c \uc0c1\ud669 \ubcc4 \ud504\ub808\uc784 \uc6cc\ud06c\ub85c\uc11c\uc758 \ube44\uad50 \uc6f9 \uc0ac\uc774\ud2b8 \uad6c\uc870 \uc5f0\uad6c \ubc0f \ub0b4 \ubbfc\ucca9\uc131, \uc0c1\ud638 \ubbfc\ucca9\uc131 \ubc0f \uc678 \ubbfc\ucca9\uc131\uc5d0 \ub300\ud55c \uc81c\uc548 [MBA \ud504\ub85c\uc81d\ud2b8]. \uce90\ub098\ub2e4 \ud018\ubca1 \ub77c\ubc1c \ub300\ud559\uad50, \uacbd\uc601\ud559\ubd80(FSA).<\/p>\n\n\n\n<p>\ud638\ub974\ub9c8\uc790 \ub2e4\uc6b0, T. (2022, 12\uc6d4 16\uc77c). <em>\ud604\ub300 \ub9c8\ucf00\ud305\uc758 \ubbfc\ucca9\uc131\uacfc \uadf8 \uc774\uc0c1 \ucc45\uc784\uac10 \uc788\ub294 \ub9c8\ucf00\ud305<\/em>. MBA \ud504\ub808\uc820\ud14c\uc774\uc158: \ucc45\uc784 \uc788\ub294 \ub9c8\ucf00\ud305 \ubc0f \uc5d1\uc2a4\ud2b8\ub77c \uc2dc\uc124, \ub77c\ubc1c \ub300\ud559\uad50 \uacbd\uc601\ud559\ubd80.<\/p>\n\n\n\n<p>\ucf54\ud2c0\ub7ec, P., \uce74\ub974\ud0c0\uc57c\uc57c, H., &amp; \uc138\ud2f0\uc544\uc644, I. (2021). <em>\ub9c8\ucf00\ud305 5.0: \uc778\ub958\ub97c \uc704\ud55c \uae30\uc220<\/em>. \uc874 \uc640\uc77c\ub9ac \uc564 \uc120\uc2a4.<\/p>\n\n\n\n<p>\ub77c\uba3c, \ud06c\ub808\uc774\uadf8. <em>\uc560\uc790\uc77c \ubc0f \ubc18\ubcf5 \uac1c\ubc1c: \uad00\ub9ac\uc790\ub97c \uc704\ud55c \uac00\uc774\ub4dc<\/em>. \ud53c\uc5b4\uc2a8 \uc5d0\ub4c0\ucf00\uc774\uc158 \uc778\ub3c4, 2004.<\/p>\n\n\n\n<p>Martin, K. D., &amp; Murphy, P. E. (2017). \ub9c8\ucf00\ud305\uc5d0\uc11c \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc\uc758 \uc5ed\ud560. <em>\ub9c8\ucf00\ud305 \uacfc\ud559 \uc544\uce74\ub370\ubbf8 \uc800\ub110, 45<\/em>(2), 135-155.<\/p>\n\n\n\n<p>McGuinness, T.D., &amp; Schank, H. (2021). <em>\uacf5\uc775\uc744 \uc704\ud55c \ud798: \uacf5\uc775 \uae30\uc220\uc758 \uc57d\uc18d<\/em>. \ud504\ub9b0\uc2a4\ud134 \ub300\ud559 \ucd9c\ud310\ubd80.<\/p>\n\n\n\n<p>\ubaa8\ub2dd \uc2a4\ud0c0, \ud5ec\ub80c. (1977). \"\uce90\ub098\ub2e4 \uc18c\ube44\uc790 \ud611\ud68c-\ud6a8\uacfc\uc801\uc778 \uc870\uc9c1\uc758 \uc5ed\uc0ac.\" <em>\uce90\ub098\ub2e4 \ube44\uc988\ub2c8\uc2a4 \ub9ac\ubdf0, 4<\/em> (\uac00\uc744), 30-33.<\/p>\n\n\n\n<p>\ub0b4\uc26c \uc8fc\ub2c8\uc5b4, \uc874 F. (1950). N- \uc778\uce6d \uac8c\uc784\uc758 \ud3c9\ud615\uc810. <em>\uad6d\ub9bd\uacfc\ud559\uc6d0 \ud68c\ubcf4, 36\ucabd<\/em>(1), 48-49.<\/p>\n\n\n\n<p>\ud53c\ud130\uc2a8, \uce74\uc774, \ud074\ub808\uc2a4 \ubcfc\ub9b0. (2009). \uc560\uc790\uc77c \uac1c\ubc1c\uacfc \uc810\uc9c4\uc801 \uac1c\ubc1c\uc758 \ubb38\uc81c\uc810\uacfc \uc7a5\uc810\uc744 \ucd5c\ucca8\ub2e8 \uae30\uc220\uacfc \uc0b0\uc5c5 \uc0ac\ub840\ub85c \ube44\uad50\ud569\ub2c8\ub2e4. <em>\uc2dc\uc2a4\ud15c \ubc0f \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc800\ub110, 82<\/em>(9), 1479-1490.<\/p>\n\n\n\n<p>\uc0ac\uc6b4 \ub2e4\ub77c \uc794, \uc288\ubca0 \ud0c0. (2013). <em>\uc560\uc790\uc77c \ubc29\ubc95 \ud3c9\uac00\ud558\uae30: \uc801\uc808\uc131, \uc5ed\ub7c9 \ubc0f \ud6a8\uacfc \uc870\uc0ac\ud558\uae30 \ubaa9\ud45c, \uc6d0\uce59, \uc804\ub7b5 \uc811\uadfc\ubc95<\/em>. Diss. \ubc84\uc9c0\ub2c8\uc544 \ud3f4\ub9ac\ud14c\ud06c\ub2c9 \uc778\uc2a4\ud2f0\ud29c\ud2b8 \ubc0f \uc8fc\ub9bd\ub300.<\/p>","protected":false},"excerpt":{"rendered":"<p>ABSTRACT: ExtrAgility offers a comprehensive approach to modern marketing, driving it towards a more responsible and trustworthy future. By integrating these principles into agile marketing practices, businesses can rebuild trust, contribute positively to society, and ensure sustainable growth. ExtrAgility not only enhances marketing effectiveness but also aligns it with the broader goals of societal and [&hellip;]<\/p>","protected":false},"author":1,"featured_media":309,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-308","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transforming Modern Marketing: Embracing ExtrAgility for Responsible Practices - Business Agility+AI<\/title>\n<meta name=\"description\" content=\"Transform marketing with ExtrAgility: integrating transparency, authenticity, empathy, and sustainability for ethical and responsible practices\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessagility.education\/blog\/ko\/extragility-responsible-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transforming Modern Marketing: Embracing ExtrAgility for Responsible Practices - Business Agility+AI\" \/>\n<meta property=\"og:description\" content=\"Transform marketing with ExtrAgility: integrating transparency, authenticity, empathy, and sustainability for ethical and responsible practices\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessagility.education\/blog\/ko\/extragility-responsible-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Agility+AI\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-18T02:03:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2024\/07\/extragility-responsible-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1014\" \/>\n\t<meta property=\"og:image:height\" content=\"735\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04\" \/>\n\t<meta name=\"twitter:data1\" content=\"7\ubd84\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/businessagility.education\/blog\/extragility-responsible-marketing\/\",\"url\":\"https:\/\/businessagility.education\/blog\/extragility-responsible-marketing\/\",\"name\":\"Transforming Modern Marketing: Embracing ExtrAgility for Responsible Practices - Business Agility+AI\",\"isPartOf\":{\"@id\":\"https:\/\/businessagility.education\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/businessagility.education\/blog\/extragility-responsible-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/businessagility.education\/blog\/extragility-responsible-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2024\/07\/extragility-responsible-marketing.png\",\"datePublished\":\"2024-07-18T02:03:51+00:00\",\"dateModified\":\"2024-07-18T02:03:52+00:00\",\"description\":\"Transform marketing with ExtrAgility: integrating transparency, authenticity, empathy, and sustainability for ethical and responsible practices\",\"breadcrumb\":{\"@id\":\"https:\/\/businessagility.education\/blog\/extragility-responsible-marketing\/#breadcrumb\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/businessagility.education\/blog\/extragility-responsible-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/businessagility.education\/blog\/extragility-responsible-marketing\/#primaryimage\",\"url\":\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2024\/07\/extragility-responsible-marketing.png\",\"contentUrl\":\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2024\/07\/extragility-responsible-marketing.png\",\"width\":1014,\"height\":735,\"caption\":\"extragility responsible marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/businessagility.education\/blog\/extragility-responsible-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/businessagility.education\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transforming Modern Marketing: Embracing ExtrAgility for Responsible Practices\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/businessagility.education\/blog\/#website\",\"url\":\"https:\/\/businessagility.education\/blog\/\",\"name\":\"Business Agility+AI\",\"description\":\"The Business Agility + Artificial Intelligence Blog\",\"publisher\":{\"@id\":\"https:\/\/businessagility.education\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/businessagility.education\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ko-KR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/businessagility.education\/blog\/#organization\",\"name\":\"Business Agility+AI\",\"url\":\"https:\/\/businessagility.education\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/businessagility.education\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/06\/business-agility-blog-logo.png\",\"contentUrl\":\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/06\/business-agility-blog-logo.png\",\"width\":200,\"height\":100,\"caption\":\"Business Agility+AI\"},\"image\":{\"@id\":\"https:\/\/businessagility.education\/blog\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Transforming Modern Marketing: Embracing ExtrAgility for Responsible Practices - Business Agility+AI","description":"Transform marketing with ExtrAgility: integrating transparency, authenticity, empathy, and sustainability for ethical and responsible practices","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/businessagility.education\/blog\/ko\/extragility-responsible-marketing\/","og_locale":"ko_KR","og_type":"article","og_title":"Transforming Modern Marketing: Embracing ExtrAgility for Responsible Practices - Business Agility+AI","og_description":"Transform marketing with ExtrAgility: integrating transparency, authenticity, empathy, and sustainability for ethical and responsible practices","og_url":"https:\/\/businessagility.education\/blog\/ko\/extragility-responsible-marketing\/","og_site_name":"Business Agility+AI","article_modified_time":"2024-07-18T02:03:52+00:00","og_image":[{"width":1014,"height":735,"url":"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2024\/07\/extragility-responsible-marketing.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04":"7\ubd84"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/businessagility.education\/blog\/extragility-responsible-marketing\/","url":"https:\/\/businessagility.education\/blog\/extragility-responsible-marketing\/","name":"Transforming Modern Marketing: Embracing ExtrAgility for Responsible Practices - Business Agility+AI","isPartOf":{"@id":"https:\/\/businessagility.education\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/businessagility.education\/blog\/extragility-responsible-marketing\/#primaryimage"},"image":{"@id":"https:\/\/businessagility.education\/blog\/extragility-responsible-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2024\/07\/extragility-responsible-marketing.png","datePublished":"2024-07-18T02:03:51+00:00","dateModified":"2024-07-18T02:03:52+00:00","description":"Transform marketing with ExtrAgility: integrating transparency, authenticity, empathy, and sustainability for ethical and responsible practices","breadcrumb":{"@id":"https:\/\/businessagility.education\/blog\/extragility-responsible-marketing\/#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/businessagility.education\/blog\/extragility-responsible-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/businessagility.education\/blog\/extragility-responsible-marketing\/#primaryimage","url":"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2024\/07\/extragility-responsible-marketing.png","contentUrl":"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2024\/07\/extragility-responsible-marketing.png","width":1014,"height":735,"caption":"extragility responsible marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/businessagility.education\/blog\/extragility-responsible-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/businessagility.education\/blog\/"},{"@type":"ListItem","position":2,"name":"Transforming Modern Marketing: Embracing ExtrAgility for Responsible Practices"}]},{"@type":"WebSite","@id":"https:\/\/businessagility.education\/blog\/#website","url":"https:\/\/businessagility.education\/blog\/","name":"Business Agility+AI","description":"The Business Agility + Artificial Intelligence Blog","publisher":{"@id":"https:\/\/businessagility.education\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/businessagility.education\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ko-KR"},{"@type":"Organization","@id":"https:\/\/businessagility.education\/blog\/#organization","name":"Business Agility+AI","url":"https:\/\/businessagility.education\/blog\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/businessagility.education\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/06\/business-agility-blog-logo.png","contentUrl":"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/06\/business-agility-blog-logo.png","width":200,"height":100,"caption":"Business Agility+AI"},"image":{"@id":"https:\/\/businessagility.education\/blog\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/businessagility.education\/blog\/ko\/wp-json\/wp\/v2\/pages\/308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessagility.education\/blog\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/businessagility.education\/blog\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/businessagility.education\/blog\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessagility.education\/blog\/ko\/wp-json\/wp\/v2\/comments?post=308"}],"version-history":[{"count":1,"href":"https:\/\/businessagility.education\/blog\/ko\/wp-json\/wp\/v2\/pages\/308\/revisions"}],"predecessor-version":[{"id":310,"href":"https:\/\/businessagility.education\/blog\/ko\/wp-json\/wp\/v2\/pages\/308\/revisions\/310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessagility.education\/blog\/ko\/wp-json\/wp\/v2\/media\/309"}],"wp:attachment":[{"href":"https:\/\/businessagility.education\/blog\/ko\/wp-json\/wp\/v2\/media?parent=308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}