{"id":127,"date":"2022-08-12T12:17:05","date_gmt":"2022-08-12T16:17:05","guid":{"rendered":"https:\/\/businessagility.education\/blog\/?page_id=127"},"modified":"2026-03-06T17:38:08","modified_gmt":"2026-03-06T22:38:08","slug":"business-agility-canada","status":"publish","type":"page","link":"https:\/\/businessagility.education\/blog\/it\/business-agility-canada\/","title":{"rendered":"Agilit\u00e0 aziendale Canada"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/business-agility-blog-canada.png\" alt=\"business agility in canada\" class=\"wp-image-128\" srcset=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/business-agility-blog-canada.png 640w, https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/business-agility-blog-canada-300x200.png 300w, https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/business-agility-blog-canada-18x12.png 18w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"agilemarketingcanada\">Marketing agile in Canada<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">Formazione sul marketing agile: Universit\u00e0 canadesi - Universit\u00e0 di Toronto e Universit\u00e0 Concordia<\/h5>\n\n\n\n<p><span style=\"font-size: revert;\">L'interesse per la formazione sull'Agile Marketing sta crescendo rapidamente e ora il Canada ha una serie di corsi di Agile Marketing offerti all'universit\u00e0 - specificamente per gli studenti di marketing e i professori universitari.<\/span><\/p>\n\n\n\n<p>L'interesse per la formazione sull'Agile Marketing sta crescendo rapidamente e ora il Canada ha due corsi di Agile Marketing offerti all'universit\u00e0 - specificamente per gli studenti di marketing e i professori universitari.<\/p>\n\n\n\n<p>I corsi di Introduzione all'Agile Marketing sono rivolti ai marketer che desiderano iniziare il loro percorso di marketing agile o affrontare un'esigenza di trasformazione del marketing attraverso valori e principi fondati sull'agilit\u00e0. Pi\u00f9 specificamente, questi corsi spiegano come sfruttare la potenza della Business Agility nel Marketing ed evitare di rimanere arroccati in strutture a silo, impedendo risposte tempestive alle esigenze dei clienti e alle nuove opportunit\u00e0.<\/p>\n\n\n\n<p>Gli studenti svolgono un lavoro pratico durante tutto il corso, completando varie attivit\u00e0 che possono essere applicate al loro marketing. Questo porta allo sviluppo delle competenze essenziali per migliorare le operazioni di marketing attraverso l'agilit\u00e0.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stato del marketing agile in Canada<\/h3>\n\n\n\n<p>I corsi in Agilit\u00e0 dovrebbero essere progettati in modo agile utilizzando le migliori pratiche della tecnologia educativa, i corsi dovrebbero essere specificamente progettati per produrre migliori risultati di apprendimento attraverso l'uso e l'applicazione di:<\/p>\n\n\n\n<p><strong>Apprendimento esperienziale:<\/strong><br>-Esposizione iniziale dei concetti seguita da esercitazioni e simulazioni pratiche.<br>-Sviluppare progressivamente l'apprendimento chiave<\/p>\n\n\n\n<p><strong>Sequenza di progettazione e pianificazione per una valutazione efficace (Wiggins):<\/strong><br>-Esercizi individuali e di gruppo - Valutazione formativa e sommativa<br>-Testi che aiutano a individuare i progressi dell'allievo<\/p>\n\n\n\n<p><strong>Ottimizzazione della sequenza dei corsi:<\/strong><br>-La sequenza si basa su concetti di apprendimento precedenti come lo scaffolding (Vygotsky).<\/p>\n\n\n\n<p><strong>Metacognitivo:<\/strong><br>-Attivazione dell'apprendimento preliminare su nuovi argomenti; da accessibili a complessi.<br>-Momento di riflessione alla fine della Retrospettiva<\/p>\n\n\n\n<p><strong>Rilevanza Aumentare il coinvolgimento:<\/strong><br>-Gli studenti possono iniziare il viaggio nell'Agile Marketing e creare la loro roadmap per accelerare il trasferimento dell'apprendimento al lavoro reale.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Agile Marketing all'universit\u00e0 in Canada<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Universit\u00e0 Concordia<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Thomas Hormaza Dow<\/h4>\n\n\n\n<h6 class=\"wp-block-heading\">2021 Istruzione e formazione sul marketing agile<\/h6>\n\n\n\n<p>Corso di marketing agile a Montreal, Canada<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DESCRIZIONE DEL CORSO AGILE MARKETING DI CONCORDIA<\/h4>\n\n\n\n<p>In questo corso gli studenti imparano i principi e i valori dell'Agile Marketing e come ogni marketer si adatta all'ambiente di mercato odierno, afflitto da volatilit\u00e0, incertezza, complessit\u00e0 e ambiguit\u00e0. Gli studenti scoprono come l'Agile Marketing venga adottato come modo di pensare, lavorare e condividere nelle organizzazioni canadesi, al fine di fornire il massimo valore alla propria azienda e ai propri clienti.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">APPRENDIMENTO DEL MARKETING AGILE<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I marketer comprenderanno i fondamenti dell'Agile Marketing e come i valori dell'Agile possono trasformare il modo di pensare, lavorare e condividere nel marketing.<\/li>\n\n\n\n<li>I marketer sapranno come eseguire campagne minimamente redditizie che promuovono la fiducia sulla base delle reali esigenze dei clienti.<\/li>\n\n\n\n<li>I marketer sapranno come distinguere tra opinioni e apprendimenti validati attraverso la sperimentazione guidata dai dati.<\/li>\n\n\n\n<li>I marketer saranno in grado di selezionare il lavoro di marketing e i KPI che danno priorit\u00e0 al valore del cliente e garantiscono livelli di successo pi\u00f9 elevati.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.concordia.ca\/cce\/courses\/ceps-1128eo-intoduction-to-agile-marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\">Link al corso dell'Universit\u00e0 Concordia<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DOMANDE DI RICERCA SUL MARKETING AGILE<\/h4>\n\n\n\n<p>Thomas Hormaza Progetti di ricerca Dow<\/p>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/project\/Crowdsourced-Creation-of-an-Agile-Sales-Manifesto\" target=\"_blank\" rel=\"noreferrer noopener\">Creazione in crowdsourcing di un Manifesto delle vendite agili<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing agile nella scienza dei dati<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Universit\u00e0 della British Columbia<\/strong><\/h4>\n\n\n\n<h6 class=\"wp-block-heading\">2021 Formazione sulla scienza dei dati e sul marketing agile<\/h6>\n\n\n\n<p>Corso di marketing agile per scienziati dei dati a Vancouver, Canada<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DESCRIZIONE DEL CORSO UBC AGILE MARKETING<\/h4>\n\n\n\n<p>Il corso esamina i quattro capisaldi che definiscono un progetto di marketing Agile: consegna iterativa e incrementale, controllo empirico del processo, team auto-organizzati e radiatori di informazioni. I partecipanti avranno l'opportunit\u00e0 di sperimentare diversi elementi di un progetto di marketing agile, dalla consegna iterativa e incrementale al controllo empirico dell'avanzamento del lavoro su un progetto, in un ambiente di workshop altamente interattivo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">APPRENDIMENTO DEL MARKETING AGILE<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sviluppare una dichiarazione dettagliata dell'ambito con obiettivi, risultati e una linea di base per la gestione dell'ambito.<\/li>\n\n\n\n<li>Identificare i controlli del progetto per ottenere un progetto di successo<\/li>\n\n\n\n<li>Illustrare le considerazioni chiave per una comunicazione efficace del progetto<\/li>\n\n\n\n<li>Comprendere il valore dello sviluppo iterativo e incrementale per l'apprendimento, la gestione del rischio e il monitoraggio dei progressi.<\/li>\n\n\n\n<li>Imparare a creare un ambiente che favorisca le alte prestazioni<\/li>\n\n\n\n<li>Seguire e gestire un progetto iterativo e incrementale con poche spese generali.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/continuingstudies.sauder.ubc.ca\/courses\/agile-marketing\/iv825\" target=\"_blank\" rel=\"noreferrer noopener\">Link al corso UBC<\/a> <\/p>","protected":false},"excerpt":{"rendered":"<p>Agile Marketing in Canada Formazione in Agile Marketing: Universit\u00e0 canadesi - Universit\u00e0 di Toronto e Concordia University L'interesse per la formazione in Agile Marketing sta crescendo a un ritmo rapido e ora il Canada ha un certo numero di corsi di Agile Marketing offerti all'universit\u00e0 - in particolare per gli studenti di marketing e i professori universitari. L'interesse per la formazione sul marketing agile \u00e8 [...]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-127","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Agility Canada - Agile HR, Agile Sales &amp; Marketing, Agile Finance<\/title>\n<meta name=\"description\" content=\"Business Agility, Agile Sales, Agile HR and Agile Marketing in Canadian Universities. Agility in Business Research and Education in Canada\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessagility.education\/blog\/it\/business-agility-canada\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Agility Canada - Agile HR, Agile Sales &amp; Marketing, Agile Finance\" \/>\n<meta property=\"og:description\" content=\"Business Agility, Agile Sales, Agile HR and Agile Marketing in Canadian Universities. 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