{"id":143,"date":"2022-08-12T13:50:40","date_gmt":"2022-08-12T17:50:40","guid":{"rendered":"https:\/\/businessagility.education\/blog\/?page_id=143"},"modified":"2024-08-08T01:12:20","modified_gmt":"2024-08-08T05:12:20","slug":"about","status":"publish","type":"page","link":"https:\/\/businessagility.education\/blog\/hi\/about\/","title":{"rendered":"\u092c\u093f\u091c\u0928\u0947\u0938 \u090f\u091c\u093f\u0932\u093f\u091f\u0940 \u0915\u0947 \u092c\u093e\u0930\u0947 \u092e\u0947\u0902"},"content":{"rendered":"<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">\u0936\u093f\u0915\u094d\u0937\u093e\u0935\u093f\u0926\u094b\u0902, \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u091a\u092a\u0932\u0924\u093e \u0936\u093f\u0915\u094d\u0937\u0915\u094b\u0902 \u0914\u0930 \u0936\u094b\u0927\u0915\u0930\u094d\u0924\u093e\u0913\u0902 \u0915\u093e \u0918\u0930<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"285\" src=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/04\/business-aglity-blog-1024x285.png\" alt=\"Business Agility\" class=\"wp-image-14\" srcset=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/04\/business-aglity-blog-1024x285.png 1024w, https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/04\/business-aglity-blog-300x83.png 300w, https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/04\/business-aglity-blog-768x214.png 768w, https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/04\/business-aglity-blog-1536x427.png 1536w, https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/04\/business-aglity-blog.png 1801w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u0935\u094d\u092f\u0935\u0938\u093e\u092f\u093f\u0915 \u091a\u092a\u0932\u0924\u093e<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-accent-color has-text-color\">\u201c\u0926\u093f\u0917\u094d\u0917\u091c\u094b\u0902 \u0914\u0930 \u0926\u093e\u0928\u0935\u093f\u092f\u094b\u0902 \u0915\u0947 \u0915\u0902\u0927\u094b\u0902 \u092a\u0930\u201d<\/h2>\n\n\n\n<p>2021 \u090f\u091c\u093e\u0907\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u092f\u0942\u0928\u093f\u0935\u0930\u094d\u0938\u093f\u091f\u0940 \u092c\u094d\u0932\u0949\u0917 \u0938\u0947 \u092a\u0941\u0930\u093e\u0932\u0947\u0916<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u090f\u091c\u093e\u0907\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u092f\u0942\u0928\u093f\u0935\u0930\u094d\u0938\u093f\u091f\u0940 \u092c\u094d\u0932\u0949\u0917<\/h3>\n\n\n\n<p>\u092f\u0926\u094d\u092f\u092a\u093f \u0907\u0938 \u092c\u094d\u0932\u0949\u0917 \u0915\u093e \u0928\u093e\u092e \u090f\u091c\u093e\u0907\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u092f\u0942\u0928\u093f\u0935\u0930\u094d\u0938\u093f\u091f\u0940 \u0939\u0948, \u0932\u0947\u0915\u093f\u0928 \u092e\u0948\u0902 \u090f\u091c\u093e\u0907\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0915\u0947 \u0907\u0938 \u0916\u0941\u0932\u0947 \u0938\u093e\u0939\u093f\u0924\u094d\u092f \u0938\u092e\u0940\u0915\u094d\u0937\u093e \u092c\u094d\u0932\u0949\u0917 \u0915\u094b &quot;\u0926\u093f\u0917\u094d\u0917\u091c\u094b\u0902 (\u0914\u0930 \u0935\u093f\u0936\u093e\u0932\u0915\u093e\u092f \u092e\u0939\u093f\u0932\u093e\u0913\u0902) \u0915\u0947 \u0915\u0902\u0927\u094b\u0902 \u092a\u0930&quot; \u0915\u0939\u0924\u093e \u0939\u0942\u0902, \u0915\u094d\u092f\u094b\u0902\u0915\u093f \u092f\u0939 \u0936\u0940\u0930\u094d\u0937\u0915 \u092e\u0941\u091d\u0947 \u0930\u0949\u092c\u0930\u094d\u091f \u0915\u0947. \u092e\u0947\u0930\u094d\u091f\u0928 \u0915\u0947 \u0915\u093e\u092e \u0914\u0930 \u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0930\u0942\u092a \u0938\u0947, \u0905\u092e\u094d\u092c\u0930\u094d\u091f\u094b \u0907\u0915\u094b \u0915\u0947 \u092a\u094d\u0930\u0938\u094d\u0924\u093e\u0935\u0928\u093e \u0915\u094b \u092a\u0922\u093c\u0928\u0947 \u0915\u0947 \u092c\u093e\u0926 \u0906\u092f\u093e \u0925\u093e\u0964<\/p>\n\n\n\n<p>\u092f\u0939 \u0939\u092e\u0947\u0902 \u092f\u0939 \u0938\u094d\u0935\u0940\u0915\u093e\u0930 \u0915\u0930\u0928\u0947 \u0914\u0930 \u092a\u0939\u091a\u093e\u0928\u0928\u0947 \u0915\u0947 \u0905\u092a\u0928\u0947 \u0915\u0930\u094d\u0924\u0935\u094d\u092f \u0915\u0940 \u092f\u093e\u0926 \u0926\u093f\u0932\u093e\u0924\u093e \u0939\u0948 \u0915\u093f &quot;\u0939\u0930 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u092c\u093e\u0924 \u092a\u0939\u0932\u0947 \u0915\u093f\u0938\u0940 \u0910\u0938\u0947 \u0935\u094d\u092f\u0915\u094d\u0924\u093f \u0926\u094d\u0935\u093e\u0930\u093e \u0915\u0939\u0940 \u091c\u093e \u091a\u0941\u0915\u0940 \u0939\u0948 \u091c\u093f\u0938\u0928\u0947 \u0909\u0938\u0915\u0940 \u0916\u094b\u091c \u0928\u0939\u0940\u0902 \u0915\u0940 \u0939\u0948\u0964&quot; - \u0905\u0932\u094d\u092b\u094d\u0930\u0947\u0921 \u0928\u0949\u0930\u094d\u0925 \u0935\u094d\u0939\u093e\u0907\u091f\u0939\u0947\u0921 <\/p>\n\n\n\n<p>\u092c\u094d\u0932\u0949\u0917 \u0915\u093e \u0909\u0926\u094d\u0926\u0947\u0936\u094d\u092f \u092e\u0948\u0924\u094d\u0930\u0940\u092a\u0942\u0930\u094d\u0923 \u0914\u0930 \u0930\u091a\u0928\u093e\u0924\u094d\u092e\u0915 \u092c\u0939\u0938 \u0939\u0948, \u092f\u0926\u093f \u0906\u092a\u0915\u094b \u090f\u091c\u093e\u0907\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u092f\u093e \u090f\u091c\u093e\u0907\u0932 \u0936\u093f\u0915\u094d\u0937\u093e \u0915\u0940 \u0915\u094b\u0908 \u0906\u0932\u094b\u091a\u0928\u093e \u0926\u093f\u0916\u093e\u0908 \u0926\u0947 \u0924\u094b \u0909\u0938\u0947 \u092a\u0949\u092a\u0930\u093f\u092f\u0928 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 (\u092a\u0949\u092a\u0930, 1978) \u0938\u0947 \u0932\u093f\u092f\u093e \u091c\u093e\u0928\u093e \u091a\u093e\u0939\u093f\u090f - \u0907\u0938 \u0905\u0930\u094d\u0925 \u092e\u0947\u0902 \u0915\u093f \u0939\u092e \u091c\u094d\u091e\u093e\u0928 \u0915\u0940 \u0905\u0928\u0902\u0924\u093f\u092e \u092a\u094d\u0930\u0915\u0943\u0924\u093f \u0915\u094b \u092a\u0939\u091a\u093e\u0928\u0924\u0947 \u0939\u0948\u0902 - &quot;\u0907\u0938 \u0938\u092e\u092f \u0939\u092e \u091c\u094b \u0938\u092c\u0938\u0947 \u0905\u091a\u094d\u091b\u093e \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902&quot;, \u0907\u0938\u0932\u093f\u090f \u0914\u0930 \u0936\u093e\u092f\u0926 \u092f\u0939 \u090f\u091c\u093f\u0932\u093f\u091f\u0940 \u0915\u0940 \u092a\u0941\u0928\u0930\u093e\u0935\u0943\u0924\u094d\u0924\u0940\u092f \u0914\u0930 \u0935\u0943\u0926\u094d\u0927\u093f\u0936\u0940\u0932 \u092a\u094d\u0930\u0915\u0943\u0924\u093f \u0914\u0930 \u0907\u0938\u0915\u0947 \u0905\u0928\u0941\u092d\u0935\u091c\u0928\u094d\u092f (\u092e\u0947\u0930\u093e \u092e\u0924\u0932\u092c &#039;\u0924\u093e\u0930\u094d\u0915\u093f\u0915 \u0905\u0928\u0941\u092d\u0935\u0935\u093e\u0926&#039; \u0928\u0939\u0940\u0902 \u0939\u0948, \u092c\u0932\u094d\u0915\u093f \u090f\u0915 \u0906\u0927\u0941\u0928\u093f\u0915 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u0939\u0948, \u091c\u0948\u0938\u0947 \u0915\u093f \u0939\u092e \u090f\u091c\u093e\u0907\u0932 \u092a\u094d\u0930\u0948\u0915\u094d\u091f\u093f\u0938 \u092e\u0947\u0902 \u0926\u0947\u0916\u0924\u0947 \u0939\u0948\u0902, \u091c\u0948\u0938\u093e \u0915\u093f Scrum.org \u092a\u0930 \u0938\u093e\u092e\u0917\u094d\u0930\u0940 \u092e\u0947\u0902 \u0926\u0947\u0916\u093e \u091c\u093e \u0938\u0915\u0924\u093e \u0939\u0948) \u0928\u0940\u0902\u0935 \u0915\u0947 \u0938\u093e\u0925 \u092a\u0942\u0930\u0940 \u0924\u0930\u0939 \u0938\u0947 \u0938\u0902\u0917\u0924 \u0939\u0948: \u092a\u093e\u0930\u0926\u0930\u094d\u0936\u093f\u0924\u093e, \u0928\u093f\u0930\u0940\u0915\u094d\u0937\u0923 \u0915\u0947 \u0932\u093f\u090f \u0916\u0941\u0932\u093e \u0939\u094b\u0928\u093e \u0914\u0930 \u0905\u0928\u0941\u0915\u0942\u0932\u0928\u0940\u092f \u0939\u094b\u0928\u093e\u0964<\/p>\n\n\n\n<p>\u090f\u091c\u093e\u0907\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0936\u093f\u0915\u094d\u0937\u093e \u0915\u0947 \u0938\u0902\u092c\u0902\u0927 \u092e\u0947\u0902, \u090f\u091c\u093e\u0907\u0932 \u0915\u0940 \u0906\u0932\u094b\u091a\u0928\u093e \u0915\u0947 \u0909\u092a\u092f\u094b\u0917 \u0915\u0947 \u0932\u093f\u090f \u090f\u0915 \u0930\u091a\u0928\u093e\u0924\u094d\u092e\u0915 \u0906\u0927\u093e\u0930 \u092e\u093f\u0932 \u0938\u0915\u0924\u093e \u0939\u0948 \u091c\u092c \u0939\u092e \u0907\u0938\u0947 &#039;\u0935\u093f\u0936\u094d\u0935 3&#039; \u091c\u094d\u091e\u093e\u0928 - \u092e\u093e\u0928\u0935 \u092e\u0938\u094d\u0924\u093f\u0937\u094d\u0915 \u0915\u0947 \u0909\u0924\u094d\u092a\u093e\u0926\u094b\u0902 \u0915\u0940 \u0926\u0941\u0928\u093f\u092f\u093e \u0915\u0947 \u0930\u0942\u092a \u092e\u0947\u0902 \u092e\u093e\u0928\u0924\u0947 \u0939\u0948\u0902 (\u092a\u0949\u092a\u0930, 1978)\u0964<\/p>\n\n\n\n<p>\u090f\u091c\u093e\u0907\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0915\u094b\u0908 \u0935\u093f\u091c\u094d\u091e\u093e\u0928 \u0928\u0939\u0940\u0902 \u0939\u0948, \u0932\u0947\u0915\u093f\u0928 \u091c\u092c \u0939\u092e \u0905\u092a\u0928\u0947 \u0936\u0948\u0915\u094d\u0937\u093f\u0915 \u092b\u094b\u0915\u0938 \u0914\u0930 \u0905\u0928\u0941\u0938\u0902\u0927\u093e\u0928 \u0905\u092d\u094d\u092f\u093e\u0938 \u0915\u094b \u0905\u0928\u094d\u092f \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u094b\u0902 \u092e\u0947\u0902 \u0935\u093f\u0938\u094d\u0924\u093e\u0930\u093f\u0924 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902, \u0924\u094b \u0939\u092e\u0947\u0902 \u0936\u0940\u0918\u094d\u0930 \u0939\u0940 \u0935\u093f\u0936\u094d\u0935 \u092d\u0930 \u0915\u0947 \u0936\u093f\u0915\u094d\u0937\u0915\u094b\u0902 \u0938\u0947 \u0930\u0924\u094d\u0928 \u092e\u093f\u0932 \u091c\u093e\u0924\u0947 \u0939\u0948\u0902\u0964 <\/p>\n\n\n\n<p>\u092e\u093e\u0930\u094d\u0917\u0930\u0947\u091f \u090f\u090f\u0932 \u092c\u094d\u0932\u0948\u0915\u0940 \u0915\u093e \u090f\u0915 \u0932\u0947\u0916 \u0910\u0938\u093e \u0939\u0940 \u090f\u0915 \u0905\u0928\u092e\u094b\u0932 \u0932\u0947\u0916 \u0939\u0948\u0964 \u0909\u0926\u093e\u0939\u0930\u0923 \u0915\u0947 \u0932\u093f\u090f, \u0939\u092e \u092a\u093e\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u0935\u093f\u0915\u093e\u0938 \u0915\u0947 \u0932\u093f\u090f \u0935\u093f\u091c\u094d\u091e\u093e\u0928 \u0936\u093f\u0915\u094d\u0937\u093e \u0915\u094b \u0938\u0915\u093e\u0930\u093e\u0924\u094d\u092e\u0915 \u0930\u0942\u092a \u0938\u0947 \u0915\u0948\u0938\u0947 \u092c\u0926\u0932\u093e \u091c\u093e \u0938\u0915\u0924\u093e \u0939\u0948, \u0907\u0938\u0915\u0947 \u0926\u093f\u0932\u091a\u0938\u094d\u092a \u0909\u0926\u093e\u0939\u0930\u0923 \u0939\u0948\u0902 (\u092c\u094d\u0932\u0948\u0915\u0940, 2012)\u0964 <\/p>\n\n\n\n<p>\u092e\u0941\u0926\u094d\u0926\u093e \u092f\u0939 \u0939\u0948 \u0915\u093f \u092c\u094c\u0926\u094d\u0927\u093f\u0915 \u0930\u0942\u092a \u0938\u0947 \u091c\u093f\u091c\u094d\u091e\u093e\u0938\u0941 \u0914\u0930 \u092a\u0930\u094d\u092f\u093e\u092a\u094d\u0924 \u0930\u0942\u092a \u0938\u0947 \u0916\u0941\u0932\u0947 \u0930\u0939\u0947\u0902 \u0924\u093e\u0915\u093f \u0939\u092e \u0936\u093f\u0915\u094d\u0937\u0915 \u0914\u0930 \u0936\u094b\u0927\u0915\u0930\u094d\u0924\u093e \u0915\u0947 \u0930\u0942\u092a \u092e\u0947\u0902 \u0932\u0917\u093e\u0924\u093e\u0930 \u0938\u0940\u0916\u0924\u0947 \u0914\u0930 \u0938\u0941\u0927\u093e\u0930 \u0915\u0930\u0924\u0947 \u0930\u0939\u0947\u0902\u0964 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0935\u094d\u092f\u0935\u0938\u093e\u092f\u093f\u0915 \u091a\u092a\u0932\u0924\u093e \u0915\u093e \u0907\u0924\u093f\u0939\u093e\u0938<\/h3>\n\n\n\n<p>\u091c\u092c \u092e\u0948\u0902 \u092a\u0922\u093c\u093e\u0924\u093e \u0939\u0942\u0901 <a href=\"https:\/\/www.concordia.ca\/cce\/courses\/details.html?subject=CEPS&amp;catalog_number=1128EO\" target=\"_blank\" rel=\"noreferrer noopener\">\u0935\u093f\u0936\u094d\u0935\u0935\u093f\u0926\u094d\u092f\u093e\u0932\u092f \u092e\u0947\u0902 \u090f\u091c\u093e\u0907\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917<\/a> \u092f\u093e \u0915\u0949\u0932\u0947\u091c \u092e\u0947\u0902, \u092e\u0948\u0902 \u091a\u092a\u0932\u0924\u093e \u0915\u0947 \u092a\u094d\u0930\u092d\u093e\u0935\u094b\u0902 \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0942\u0902 \u091c\u093f\u0938\u0928\u0947 \u0905\u0902\u0924\u0924\u0903 \u092c\u093f\u091c\u0928\u0947\u0938 \u091a\u092a\u0932\u0924\u093e \u0915\u094b \u0906\u0915\u093e\u0930 \u0926\u093f\u092f\u093e \u091c\u0948\u0938\u093e \u0915\u093f \u0939\u092e \u0906\u091c \u091c\u093e\u0928\u0924\u0947 \u0939\u0948\u0902\u0964<\/p>\n\n\n\n<p>\u2013 \u092a\u0936\u094d\u091a\u093e\u0924\u0935\u0930\u094d\u0924\u0940 \u0924\u0930\u094d\u0915 \u0914\u0930 \u0905\u0928\u0941\u0935\u0930\u094d\u0924\u0940 \u0905\u0928\u0941\u092d\u0935\u0935\u093e\u0926<\/p>\n\n\n\n<p>\u2013 \u091f\u094b\u092f\u094b\u091f\u093e \u0935\u0947 1940-1950s<\/p>\n\n\n\n<p>\u2013 \u0928\u093e\u0938\u093e \u092a\u0941\u0928\u0930\u093e\u0935\u0943\u0924\u094d\u0924\u0940\u092f \u090f\u0935\u0902 \u0935\u0943\u0926\u094d\u0927\u093f\u0936\u0940\u0932 \u0935\u093f\u0915\u093e\u0938 (\u0906\u0908\u0906\u0908\u0921\u0940) 1950-1960<\/p>\n\n\n\n<p>\u2013 1986 \u201c\u0928\u092f\u093e \u0928\u092f\u093e \u0909\u0924\u094d\u092a\u093e\u0926 \u0935\u093f\u0915\u093e\u0938 \u0916\u0947\u0932\u201d \u0939\u093e\u0930\u094d\u0935\u0930\u094d\u0921 \u092c\u093f\u091c\u0928\u0947\u0938 \u0930\u093f\u0935\u094d\u092f\u0942 (\u0928\u094b\u0928\u093e\u0915\u093e \u0914\u0930 \u091f\u0947\u0915\u093e\u0909\u091a\u0940, 1986)<\/p>\n\n\n\n<p>\u2013 1995 \u0938\u094d\u0915\u094d\u0930\u092e \u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u093e<\/p>\n\n\n\n<p>&#8211; <a href=\"https:\/\/agilemanifesto.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">2001 \u090f\u091c\u093e\u0907\u0932 \u0918\u094b\u0937\u0923\u093e\u092a\u0924\u094d\u0930<\/a><\/p>\n\n\n\n<p>\u2013 2004 \u092a\u0930\u0938\u094d\u092a\u0930 \u0928\u093f\u0930\u094d\u092d\u0930\u0924\u093e \u0915\u0940 \u0918\u094b\u0937\u0923\u093e<\/p>\n\n\n\n<p>&#8211; 2012 <a href=\"https:\/\/agilemarketingmanifesto.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u090f\u091c\u093e\u0907\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0918\u094b\u0937\u0923\u093e\u092a\u0924\u094d\u0930<\/a> (\u0905\u0926\u094d\u092f\u0924\u0928 2021)<\/p>\n\n\n\n<p>&#8211; 2015 <a href=\"https:\/\/heartofagile.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u091a\u0941\u0938\u094d\u0924 \u0936\u0942-\u0939\u093e-\u0930\u0940-\u0915\u094b\u0915\u094b\u0930\u094b \u0915\u093e \u0926\u093f\u0932<\/a><\/p>\n\n\n\n<p>&#8211; <a href=\"https:\/\/www.agilehrmanifesto.org\" target=\"_blank\" rel=\"noreferrer noopener\">\u090f\u091c\u093e\u0907\u0932 \u090f\u091a\u0906\u0930 \u0918\u094b\u0937\u0923\u093e\u092a\u0924\u094d\u0930<\/a><\/p>\n\n\n\n<p>&#8211; <a href=\"https:\/\/agilesalesmanifesto.org\" target=\"_blank\" rel=\"noreferrer noopener\">2021 \u090f\u091c\u093e\u0907\u0932 \u0938\u0947\u0932\u094d\u0938 \u0918\u094b\u0937\u0923\u093e\u092a\u0924\u094d\u0930<\/a><\/p>\n\n\n\n<p>&#8211; <a href=\"https:\/\/agilecustomermanifesto.org\" target=\"_blank\" rel=\"noreferrer noopener\">2022 \u090f\u091c\u093e\u0907\u0932 \u0915\u093e \u0917\u094d\u0930\u093e\u0939\u0915 \u0918\u094b\u0937\u0923\u093e\u092a\u0924\u094d\u0930<\/a> \u2013 \u090f\u091c\u093e\u0907\u0932 \u0917\u094d\u0930\u093e\u0939\u0915-\u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0918\u094b\u0937\u0923\u093e\u092a\u0924\u094d\u0930 (ACCM)<\/p>\n\n\n\n<p>\u092e\u0948\u0902\u0928\u0947 \u092f\u0939\u093e\u0902 \u0915\u0941\u091b \u092d\u0940 \u0928\u092f\u093e \u0928 \u0924\u094b \u0909\u0926\u094d\u0927\u0943\u0924 \u0915\u093f\u092f\u093e \u0914\u0930 \u0928 \u0939\u0940 \u0906\u0935\u093f\u0937\u094d\u0915\u093e\u0930 \u0915\u093f\u092f\u093e, \u092e\u0948\u0902 \u0924\u094b \u0915\u0947\u0935\u0932 \u0926\u093f\u0917\u094d\u0917\u091c\u094b\u0902 \u0914\u0930 \u0926\u093e\u0928\u0935\u093f\u092f\u094b\u0902 \u0915\u0947 \u0915\u0902\u0927\u094b\u0902 \u092a\u0930 \u0916\u0921\u093c\u093e \u0939\u0942\u0902 \u091c\u092c \u092e\u0948\u0902 \u091b\u093e\u0924\u094d\u0930\u094b\u0902 \u0915\u094b \u0915\u0941\u091b \u091a\u0941\u0938\u094d\u0924 \u0935\u093f\u092a\u0923\u0928 \u092a\u094d\u0930\u092d\u093e\u0935\u094b\u0902 \u0915\u0940 \u0916\u094b\u091c \u0915\u0947 \u092e\u093e\u0927\u094d\u092f\u092e \u0938\u0947 \u092c\u093f\u0902\u0926\u0941\u0913\u0902 \u0915\u094b \u091c\u094b\u0921\u093c\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0906\u092e\u0902\u0924\u094d\u0930\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0942\u0902\u0964 <\/p>\n\n\n\n<p>\u092f\u0926\u093f \u0906\u092a \u090f\u0915 \u092c\u093f\u091c\u0928\u0947\u0938 \u090f\u091c\u093f\u0932\u093f\u091f\u0940 \u0930\u093f\u0938\u0930\u094d\u091a\u0930 \u0939\u0948\u0902 \u0914\u0930 \u0907\u0938 \u0938\u0942\u091a\u0940 \u092e\u0947\u0902 \u0905\u092a\u0928\u093e \u0928\u093e\u092e \u091c\u094b\u0921\u093c\u0928\u093e \u091a\u093e\u0939\u0924\u0947 \u0939\u0948\u0902 \u0924\u094b \u0915\u0943\u092a\u092f\u093e \u092e\u0941\u091d\u0938\u0947 \u0938\u0902\u092a\u0930\u094d\u0915 \u0915\u0930\u0947\u0902!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u090f\u091c\u093e\u0907\u0932 \u0936\u093f\u0915\u094d\u0937\u093e \u092e\u0947\u0902 \u0938\u093e\u0939\u093f\u0924\u094d\u092f\u093f\u0915 \u091a\u094b\u0930\u0940 \u0914\u0930 \u0928\u090f \u0935\u093f\u091a\u093e\u0930\u094b\u0902 \u0915\u0947 \u092a\u094d\u0930\u0924\u093f \u092a\u094d\u0930\u0924\u093f\u0930\u094b\u0927 \u0938\u0947 \u092c\u091a\u0928\u093e<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u092a\u0942\u0930\u0940 \u0924\u0930\u0939 \u0938\u092e\u091d\u0947 \u092c\u093f\u0928\u093e \u0926\u0941\u0930\u0941\u092a\u092f\u094b\u0917<\/h4>\n\n\n\n<p>\u0938\u093e\u0939\u093f\u0924\u094d\u092f\u093f\u0915 \u091a\u094b\u0930\u0940 \u0915\u093e \u0909\u0932\u094d\u0932\u0947\u0916 \u0915\u0930\u0928\u0947 \u0915\u093e \u0915\u093e\u0930\u0923 \u092f\u0939 \u0939\u0948 \u0915\u093f \u0935\u093f\u092a\u0923\u0928 \u0938\u0932\u093e\u0939\u0915\u093e\u0930 \u0914\u0930 \u0935\u093f\u092a\u0923\u0928 \u0915\u0947 \u0924\u0925\u093e\u0915\u0925\u093f\u0924 \u0917\u0941\u0930\u0941 \u0938\u0948\u0926\u094d\u0927\u093e\u0902\u0924\u093f\u0915 \u0915\u0925\u0928\u094b\u0902 \u0915\u093e \u0926\u0941\u0930\u0941\u092a\u092f\u094b\u0917 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0915\u094b \u0917\u0932\u0924 \u0924\u0930\u0940\u0915\u0947 \u0938\u0947 \u0909\u0926\u094d\u0927\u0943\u0924 \u0915\u0930\u0915\u0947 \u0905\u092a\u0928\u0940 \u0917\u0932\u0924\u092b\u0939\u092e\u0940 \u0915\u094b \u092b\u0948\u0932\u093e \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964 <\/p>\n\n\n\n<p>\u0905\u0928\u094d\u092f \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u094b\u0902 \u0915\u0940 \u0924\u0941\u0932\u0928\u093e \u092e\u0947\u0902 \u0935\u093f\u092a\u0923\u0928 \u092e\u0947\u0902 \u0910\u0938\u093e \u0936\u093e\u092f\u0926 \u0905\u0927\u093f\u0915 \u0939\u094b\u0924\u093e \u0939\u0948, \u0915\u092d\u0940-\u0915\u092d\u0940 \u0939\u092e\u093e\u0930\u0947 \u0909\u0926\u094d\u092f\u094b\u0917 \u0928\u0947 \u092d\u094b\u0932\u0947\u092a\u0928 \u0938\u0947 \u0917\u0941\u092e\u0930\u093e\u0939 \u0915\u0930\u0928\u0947 \u0914\u0930 \u091b\u0926\u094d\u092e \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0924\u0948\u092f\u093e\u0930 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u092a\u0930 \u092d\u0930\u094b\u0938\u093e \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u0935\u093f\u0936\u0947\u0937\u091c\u094d\u091e\u0924\u093e \u0935\u093f\u0915\u0938\u093f\u0924 \u0915\u0930 \u0932\u0940 \u0939\u0948\u0964<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0917\u0932\u0924 \u0938\u0942\u091a\u0928\u093e \u092b\u0948\u0932\u093e\u0928\u0947 \u0935\u093e\u0932\u093e \u0938\u094b\u0936\u0932 \u092e\u0940\u0921\u093f\u092f\u093e<\/h4>\n\n\n\n<p>\u0938\u094b\u0936\u0932 \u092e\u0940\u0921\u093f\u092f\u093e \u0928\u0947 \u0938\u092e\u091d \u0915\u0947 \u0938\u093e\u0925-\u0938\u093e\u0925 \u0917\u0932\u0924\u092b\u0939\u092e\u0940 \u0915\u0947 \u092a\u094d\u0930\u0938\u093e\u0930 \u0915\u094b \u092d\u0940 \u0924\u0947\u091c \u0915\u0930 \u0926\u093f\u092f\u093e \u0939\u0948\u0964 \u092a\u094d\u0930\u0938\u093e\u0930 \u0915\u0940 \u0936\u0915\u094d\u0924\u093f \u090f\u0915 \u0905\u0935\u0927\u093e\u0930\u0923\u093e \u0939\u0948 \u091c\u093f\u0938\u0947 \u090f\u0935\u0930\u0947\u091f \u0930\u094b\u091c\u0930\u094d\u0938 (\u0930\u094b\u091c\u0930\u094d\u0938, 1962) \u0928\u0947 \u0905\u091a\u094d\u091b\u0940 \u0924\u0930\u0939 \u0938\u0947 \u092a\u0930\u093f\u092d\u093e\u0937\u093f\u0924 \u0915\u093f\u092f\u093e \u0939\u0948\u0964 <\/p>\n\n\n\n<p>\u091c\u0939\u093e\u0902 \u0924\u0915 \u0935\u093f\u092a\u0923\u0928 \u0915\u093e \u0938\u0935\u093e\u0932 \u0939\u0948, \u092e\u0948\u0902 \u092f\u0939 \u0938\u0941\u091d\u093e \u0930\u0939\u093e \u0939\u0942\u0902 \u0915\u093f \u0935\u093f\u092a\u0923\u0928 \u0938\u092e\u0941\u0926\u093e\u092f \u092e\u0947\u0902 \u092d\u094d\u0930\u093e\u092e\u0915 \u0935\u093f\u091a\u093e\u0930 \u0909\u0938\u0940 \u0924\u0930\u0939 \u092b\u0948\u0932\u0924\u0947 \u0939\u0948\u0902 \u091c\u0948\u0938\u093e \u0915\u093f 1710 \u092e\u0947\u0902 \u091c\u094b\u0928\u093e\u0925\u0928 \u0938\u094d\u0935\u093f\u092b\u094d\u091f \u0928\u0947 \u092c\u0924\u093e\u092f\u093e \u0925\u093e: &quot;\u091d\u0942\u0920 \u0909\u0921\u093c\u0924\u093e \u0939\u0948 \u0914\u0930 \u0938\u0924\u094d\u092f \u0932\u0902\u0917\u0921\u093c\u093e\u0924\u093e \u0939\u0941\u0906 \u0909\u0938\u0915\u0947 \u092a\u0940\u091b\u0947 \u0906\u0924\u093e \u0939\u0948&quot; - \u092f\u093e \u0907\u0938\u0915\u093e \u0906\u0927\u0941\u0928\u093f\u0915 \u0930\u0942\u092a &quot;\u090f\u0915 \u091d\u0942\u0920 \u092a\u0942\u0930\u0940 \u0926\u0941\u0928\u093f\u092f\u093e \u092e\u0947\u0902 \u0918\u0942\u092e \u0938\u0915\u0924\u093e \u0939\u0948 \u0914\u0930 \u0935\u093e\u092a\u0938 \u0906 \u0938\u0915\u0924\u093e \u0939\u0948 \u091c\u092c\u0915\u093f \u0938\u0924\u094d\u092f \u0905\u092a\u0928\u0947 \u091c\u0942\u0924\u0947 \u092c\u093e\u0902\u0927 \u0930\u0939\u093e \u0939\u094b\u0924\u093e \u0939\u0948\u0964&quot;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Humility in Seeking out what Giants and Giantesses of Agility have to Say \u2013 Research!<\/h4>\n\n\n\n<p>I may quote Merton and meander through some historical aspects of Agility but please consider my amateur attempt at explaining the sources in the same light as what Mario Bunge indicated \u201cMerton, a sociologist and historian of ideas by training, is the real founding father of the sociology of knowledge as a science and a profession; his predecessors had been isolated scholars or amateurs\u201d (Bunge, 1998). <\/p>\n\n\n\n<p>I am in no way a predecessor of Agile but one could say I fit the definition of an isolated, yet passionate, amateur in explaining some of the Agile Marketing origins.<\/p>\n\n\n\n<p>Before I attempted to detail anything, I did some broad research, the twist of fate was truly \u2018serendipitous\u2019 since the journey I followed lead to the work of Robert K. Merton when I read an article on the Evolution of Technology (Campa, 2008) by Dr Riccardo Campa. <\/p>\n\n\n\n<p>On the Shoulders of Giants (Merton 1993) contains a wonderful foreword by Umberto Eco detailing behaviours to avoid lest we revert back to the Middle Ages and its notion of false and falsification such as relying on Auctoritas (truth being easily manipulated by authority) and the awful notion in retrospect of Tamquam ab iniustis possessoribus that we still see today in Marketing through some form of resistance to new ideas, unless significant perceived prestige is attached to its source, as we see in Science (Morgan et al, 2018). <\/p>\n\n\n\n<p>It is neither my intention to offend nor to compare, even less equate Marketing to Religion, but rather suggest how we may often be losing out on valuable knowledge or be misguided in how we embrace new ideas (even bad ones) in Marketing because of our perception. Flawed preconceptions can play a role in misleading us as to the validity of a source due, in part, to perceived Prestige (Morgan et al, 2018). <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Impact of Popular yet Uninformed Influencers<\/h4>\n\n\n\n<p>This phenomenon of praising the known and popular, even if they are wrong, is especially visible on Professional Platforms such as LinkedIn where a one sentence Post by a popular \u201cauthor\u201d can be praised and shared ad nauseam while a well-researched and highly comprehensive Post can remain hidden in the shadows.<\/p>\n\n\n\n<p>There is risk in only \u201cLiking\u201d or only being exposed to what is Popular.<\/p>\n\n\n\n<p>To draw a parallel, \u201cLearning Styles\u201d has been debunked as an Education Practice, it is not only a myth but factually ineffective (Lilienfeld et al, 2010). <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Need for Intellectual Rigour in Agile Marketing<\/h4>\n\n\n\n<p>Without greater guidance and rigour in Agile Marketing today, there is a fear that misinformed, yet well-known corporate influencers, may ultimately confuse and damage learning outcomes much in the regrettable way as the dissemination of \u201cLearning Styles\u201d reduced effectiveness and stunted learning when applied in Corporate Training.<\/p>\n\n\n\n<p>Unfortunately, there is a propensity for some Agencies and Marketers to get carried away by the latest fad and forget to apply critical thinking when adopting new Marketing Concepts. With the proliferation of Corporate Training in Agile Marketing, at times, it is our duty as Educators to inform some Marketers and Trainers as well as explain elements of the Agile Organizational Effectiveness Strategy in a more precise and enlightened manner.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Welcoming Agile Marketing Research and Critique on Topics<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Agile Manifestos and Application in Business<\/h4>\n\n\n\n<p>The enthusiasm for Manifestos is valuable to promote an Agile Mindset but there seems to be a rush to write the Next Manifesto in every function of Business (Management, HR, Finance, Sales, etc).<\/p>\n\n\n\n<p>I believe there is Value in Exploring all Agile Manifestos!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Commendable Openness<\/h4>\n\n\n\n<p>You will notice that some Manifestos are wisely and deliberately transparent, open to inspection and adaptable. That is precisely why in creating the Agile Marketing Manifesto its authors added the following invitation to contribute stating:<\/p>\n\n\n\n<p>\u201cWe ask for your help with these questions:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Are these the right values?<\/li>\n\n\n\n<li>Should we eliminate any?<\/li>\n\n\n\n<li>Should we consolidate any?<\/li>\n\n\n\n<li>Have we missed something?\u201d<\/li>\n<\/ol>\n\n\n\n<p>To this day, those four questions found on agilemarketingmanifesto.org reflect well on the Agile Mindset demonstrated by its manifesto creators, clearly conveys the openness and stands as a testimonial of Best Practice by Jim Ewel, John Cass, Frank Days, Travis Arnold, Rohn Jay Miller, Jascha Kaykas-Wollf, Deborah Miller, Parker Trewin, and Nicolette Androski.<\/p>\n\n\n\n<p>That exemplifies the importance of reflecting on what has been already produced as Best Practices in Agile Values and Principles and how Manifestos could be interrelated.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Recognition of Agile Marketing Building Blocks<\/h4>\n\n\n\n<p>We are therefore free to consider how to scale Agile Business Manifestos based on a Blueprint that was already accessible 8 years before the Agile Marketing Manifesto existed. \u00a0The Declaration of Interdependence provides very comprehensive \u2013 \u201cAgile and adaptive approaches for linking people, projects and value.\u201d (Hartmann-Preuss, 2006).<\/p>\n\n\n\n<p>We can also explore, for instance, why some Agile Values and Principles may not transfer from one Manifesto to the Other? &nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Agile Marketing Value Review<\/h4>\n\n\n\n<p>For example, why is Principle #10 in Agile Marketing summarized as \u201cSimplicity is essential\u201d instead of being the same as Agile Development we find in agilemanifesto.org \u201cSimplicity\u2014the art of maximizing the amount of work not done\u2014is essential.\u201d<\/p>\n\n\n\n<p>On the one hand, the principle of KISS (Keep it simple, stupid) ensures we only create what is needed but it can give the wrong impression of Simplicity in that it may lead to under engineered Marketing \u2013 too simple. That said, I certainly do not advocate overbuilding Marketing.<\/p>\n\n\n\n<p>There is evidence that the Agile Marketing \u201cSimplicity\u2019 principle could have been viewed in the same manner as what is intended in the Agile Manifesto, Miguel Tam\u2019s earlier Manifesto for Agile Marketing (Tam, 2010) clearly shows that it was considered.<\/p>\n\n\n\n<p>I see a case for the essence of the principle from Agile Development and certainly it invites exploration as Marketing can suffer from wasted efforts and missed opportunities at times. Perhaps that Principle, in this light, could help some Individuals in maximizing the amount of work (non priority) NOT done in Marketing.<\/p>\n\n\n\n<p>Admittedly, there are specificities unique to each Discipline. However, we may discover that we have far more in common than we think when we discover common Best Practices in Agile Manifestos across Disciplines.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Business Agility and Shu-Ha-Ri<\/h4>\n\n\n\n<p>The same challenges and opportunities we observe in the application of Manifestos across Business Disciplines can guide our concepts for adoption and deployment in organizations. Today\u2019s enthusiasm for Shu-Ha-Ri can also contemplate and be enhanced through the Kokoro extension \u00a0(Cockburn, 2015) proposed by Alistair Cockburn as well as provide new beneficial optics eg. by juxtaposing Shu-Ha-Ri-Kokoro with the Dunning-Kruger Effect (Dunning, 2011).<\/p>\n\n\n\n<p>For instance, I freely explore and combine multiple views already expressed by Giants and Giantesses before me and voice my observations such as a chart I produced for my Agile Marketing Class. <\/p>\n\n\n\n<p>I found it useful to produce a chart to visualize SHU-HA-RI-KOKORO and the importance of differentiating Confidence gained early from Cognitive Bias versus Confidence gained from true Kokoro Mastery.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Developing a Better  Understanding of Shu-Ha-Ri<\/h5>\n\n\n\n<p>I may share a juxtaposition chart here eventually but first, I want to reach out to Dr Alistair Cockburn to see what he thinks. <\/p>\n\n\n\n<p>I remain Transparent, Open to Inspection and Adaptable, therefore do not hesitate to help me consider a new angle or add your voice to this observation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Are there Different Types of Agile Marketing?<\/h4>\n\n\n\n<p>Are there Types of Agile Marketing; if so, does Organizational Scale and Structure Explain Why Differences Exist?<\/p>\n\n\n\n<p>Agility could be like Physics in that Quantum Physics behaves Differently and its Rules change based on Scale and Size. Agile Marketing would therefore be different when applied in a Startup or SMB compared to Marketing Agility we encounter in Multinationals.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Multinational Unique Challenges in Strategic Flexibility?<\/h5>\n\n\n\n<p>Findings, based on perception of 107 Multinational CEOs, would suggest that there are effects of culture and structure on strategic flexibility, specifically the observation that \u201cmagnitude of business model innovation effort moderates the effect of reconfiguration on strategic flexibility\u201d (Bock et al, 2012).<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Multinationals\u2019 Unique Capabilities and Structures?<\/h5>\n\n\n\n<p>Business Practice for large Multinationals tends to emphasize increased agility through the development of greater capabilities and structures.<\/p>\n\n\n\n<p>For instance, in 2015, Boston Consulting Group stressed the importance of \u201ccentralizing the right activities\u201d because organizations could fail in finding optimal solutions by not being \u201cstrategic enough about what they centralize\u201d thereby \u201cmissing out on creating economies of scale\u201d. BCG goes on to explain how marketing organizations \u201cstruggle to find the new capabilities, as well as new organization structures, to be effective in the current environment\u201d (Visser et al, 2015).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0917\u094d\u0930\u093e\u0939\u0915 \u0938\u0902\u0924\u0941\u0937\u094d\u091f\u093f \u0914\u0930 \u092d\u0935\u093f\u0937\u094d\u092f \u0915\u0940 \u0932\u093e\u0917\u0924?<\/h4>\n\n\n\n<p>\u092c\u093f\u091c\u0928\u0947\u0938 \u090f\u091c\u093f\u0932\u093f\u091f\u0940 \u0917\u094d\u0930\u093e\u0939\u0915 \u092e\u0942\u0932\u094d\u092f \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0940 \u0935\u0915\u093e\u0932\u0924 \u0915\u0930\u0924\u0940 \u0939\u0948 \u0914\u0930 \u0917\u094d\u0930\u093e\u0939\u0915 \u0938\u0902\u0924\u0941\u0937\u094d\u091f\u093f \u0915\u0947 \u092e\u091c\u092c\u0942\u0924 \u0938\u094d\u0924\u0930 \u0915\u094b \u092c\u0928\u093e\u090f \u0930\u0916\u0928\u0947 \u092e\u0947\u0902 \u0915\u0908 \u0938\u094d\u092a\u0937\u094d\u091f \u092a\u094d\u0930\u094b\u0924\u094d\u0938\u093e\u0939\u0928 \u0939\u0948\u0902\u0964 \u0939\u093e\u0932\u093e\u0902\u0915\u093f, \u0915\u0941\u091b \u0936\u094b\u0927\u0915\u0930\u094d\u0924\u093e\u0913\u0902 \u0928\u0947 \u092d\u0935\u093f\u0937\u094d\u092f \u0915\u0940 \u092c\u093f\u0915\u094d\u0930\u0940 \u0932\u093e\u0917\u0924 (\u0938\u0940\u0913\u090f\u0938) \u092a\u0930 \u0907\u0938\u0915\u0947 \u092a\u094d\u0930\u092d\u093e\u0935 \u0914\u0930 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0932\u093e\u092d\u094b\u0902 \u0915\u093e \u0917\u0939\u0928\u0924\u093e \u0938\u0947 \u092a\u0924\u093e \u0932\u0917\u093e\u092f\u093e \u0925\u093e\u0964 <\/p>\n\n\n\n<p>The <strong>\u0917\u094d\u0930\u093e\u0939\u0915 \u0938\u0902\u0924\u0941\u0937\u094d\u091f\u093f \u0914\u0930 \u0935\u093f\u0915\u094d\u0930\u092f \u0915\u0940 \u092d\u093e\u0935\u0940 \u0932\u093e\u0917\u0924\u094b\u0902 \u092a\u0930 \u0907\u0938\u0915\u093e \u092a\u094d\u0930\u092d\u093e\u0935<\/strong>&nbsp;\u092f\u0939 \u0905\u0927\u094d\u092f\u092f\u0928 \u092d\u0935\u093f\u0937\u094d\u092f \u0915\u0947 \u0938\u0940.\u0913.\u090f\u0938. \u092a\u0930 \u0917\u094d\u0930\u093e\u0939\u0915 \u0938\u0902\u0924\u0941\u0937\u094d\u091f\u093f \u0915\u0947 \u092a\u094d\u0930\u092d\u093e\u0935 \u0915\u0940 \u092a\u0939\u0932\u0940 \u0905\u0928\u0941\u092d\u0935\u091c\u0928\u094d\u092f \u0914\u0930 \u0938\u0948\u0926\u094d\u0927\u093e\u0902\u0924\u093f\u0915 \u092a\u0930\u0940\u0915\u094d\u0937\u093e \u0939\u0948 (\u0932\u093f\u092e \u090f\u091f \u0905\u0932, 2020)\u0964 <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">\u0905\u0928\u094d\u0935\u0947\u0937\u0923 \u0939\u0947\u0924\u0941 \u0938\u0902\u092c\u0902\u0927\u093f\u0924 \u0935\u093f\u0937\u092f?<\/h6>\n\n\n\n<p>&quot;\u092e\u0942\u0932\u094d\u092f-\u0938\u0939-\u0928\u093f\u0930\u094d\u092e\u093e\u0923&quot; \u092a\u0930 \u0935\u093f\u091a\u093e\u0930 \u0915\u0930\u0947\u0902 \u0915\u094d\u0930\u093f\u0936\u094d\u091a\u093f\u092f\u0928 \u0917\u094d\u0930\u094b\u0928\u0930\u094b\u0938, \u090f\u0928\u0930\u093f\u0915\u094b \u090f\u0902\u0917\u093f\u092f\u094b\u0928\u0940, \u0930\u0940\u0924\u093e \u0915\u0948\u0928\u0938, \u0938\u093e\u0930\u093e \u0939\u094b\u0928\u093f\u0917\u094d\u0938\u092c\u0930\u094d\u0917 \u0914\u0930 \u0905\u0928\u094d\u092f \u0915\u0947 \u0932\u0947\u0916 \u092a\u0922\u093c\u0947\u0902<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u0906\u0927\u0941\u0928\u093f\u0915 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u091a\u092a\u0932\u0924\u093e \u0936\u093f\u0915\u094d\u0937\u093e\u0935\u093f\u0926\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u0928\u093f\u092e\u0902\u0924\u094d\u0930\u0923<\/strong><\/h5>\n\n\n\n<p>\u0907\u0938 \u092c\u094d\u0932\u0949\u0917 \u0915\u093e \u0909\u0926\u094d\u0926\u0947\u0936\u094d\u092f \u090f\u091c\u093e\u0907\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u092e\u0947\u0902 \u0935\u093f\u0936\u094d\u0935-\u0938\u094d\u0924\u0930\u0940\u092f \u0935\u093f\u0936\u0947\u0937\u091c\u094d\u091e\u094b\u0902 \u0914\u0930 \u0936\u093f\u0915\u094d\u0937\u093e\u0935\u093f\u0926\u094b\u0902 \u0938\u0947 \u0932\u0917\u093e\u0924\u093e\u0930 \u0905\u0928\u0942\u0920\u0940 \u0938\u093e\u092e\u0917\u094d\u0930\u0940 \u091c\u094b\u0921\u093c\u0928\u093e \u0939\u0948\u0964 \u092e\u0941\u091d\u0938\u0947 \u0938\u0902\u092a\u0930\u094d\u0915 \u0915\u0930\u0947\u0902, \u092e\u0941\u091d\u0947 \u0906\u092a\u0915\u0940 \u092a\u094d\u0930\u0924\u093f\u0915\u094d\u0930\u093f\u092f\u093e \u0938\u0941\u0928\u0915\u0930 \u0916\u0941\u0936\u0940 \u0939\u094b\u0917\u0940!<\/p>\n\n\n\n<p>\u0915\u094d\u092f\u093e \u0906\u092a\u0928\u0947 \u092f\u0939\u093e\u0901 \u0924\u0915 \u092a\u0922\u093c\u093e? \u0927\u0928\u094d\u092f\u0935\u093e\u0926!<\/p>\n\n\n\n<p>\u0936\u0941\u092d\u0915\u093e\u092e\u0928\u093e\u090f\u0902,<\/p>\n\n\n\n<p>\u091f\u0949\u092e<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u0932\u0947\u0916\u0915 <\/h5>\n\n\n\n<p>\u092e\u0947\u0930\u093e \u0928\u093e\u092e \u0925\u0949\u092e\u0938 \u0939\u094b\u0930\u094d\u092e\u093e\u091c\u093c\u093e \u0921\u0949\u0935 \u0939\u0948, \u092e\u0948\u0902 \u0915\u094b\u0908 \u0926\u093f\u0917\u094d\u0917\u091c \u0928\u0939\u0940\u0902 \u0939\u0942\u0901! \u0906\u092a \u092e\u0941\u091d\u0947 \u091f\u0949\u092e \u0915\u0939 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964 \u092e\u0948\u0902 \u0938\u093f\u0930\u094d\u092b\u093c \u090f\u091c\u093e\u0907\u0932 \u090f\u091c\u0941\u0915\u0947\u0936\u0928 \u0907\u0935\u094b\u0932\u094d\u092f\u0942\u0936\u0928 \u0915\u093e \u090f\u0915 \u0907\u091a\u094d\u091b\u0941\u0915 \u092a\u0930\u094d\u092f\u0935\u0947\u0915\u094d\u0937\u0915 \u0939\u0942\u0901 \u0914\u0930 \u092e\u0949\u0928\u094d\u091f\u094d\u0930\u093f\u092f\u0932, \u0915\u094d\u092f\u0942\u092c\u0947\u0915 \u092e\u0947\u0902 \u092f\u0942\u0928\u093f\u0935\u0930\u094d\u0938\u093f\u091f\u0940 \u0914\u0930 \u0915\u0949\u0932\u0947\u091c \u092e\u0947\u0902 \u090f\u091c\u093e\u0907\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0915\u093e \u0936\u093f\u0915\u094d\u0937\u0915 \u0939\u0942\u0901\u0964 \u092e\u0948\u0902 \u0905\u092a\u0928\u0947 \u090f\u091c\u093e\u0907\u0932 \u0915\u094b\u091a\u093f\u0902\u0917 \u092e\u0947\u0902 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0914\u0930 \u092a\u094d\u0930\u093e\u0938\u0902\u0917\u093f\u0915 \u0906\u0927\u0941\u0928\u093f\u0915 \u0905\u092d\u094d\u092f\u093e\u0938 \u0915\u0947 \u092c\u0940\u091a \u0938\u0902\u0924\u0941\u0932\u0928 \u092c\u0928\u093e\u0928\u0947 \u0915\u093e \u092a\u094d\u0930\u092f\u093e\u0938 \u0915\u0930\u0924\u093e \u0939\u0942\u0901\u0964<\/p>\n\n\n\n<p><strong>\u092e\u0947\u0930\u0940 \u0935\u0930\u094d\u0924\u092e\u093e\u0928 \u092a\u0930\u093f\u092f\u094b\u091c\u0928\u093e\u090f\u0901:<\/strong> <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/publication\/362404882_AGILE_SALES_MANIFESTO\" target=\"_blank\" rel=\"noreferrer noopener\">\u090f\u0915 \u0917\u0924\u093f\u0936\u0940\u0932 \u092c\u093f\u0915\u094d\u0930\u0940 \u0918\u094b\u0937\u0923\u093e\u092a\u0924\u094d\u0930 \u0915\u093e \u0915\u094d\u0930\u093e\u0909\u0921\u0938\u094b\u0930\u094d\u0938\u094d\u0921 \u0928\u093f\u0930\u094d\u092e\u093e\u0923<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/publication\/362504528_Business_Agility_portmanteau_words_such_as_Intragility_Interagility_and_Extragility_came_from_Graduate_work_completed_at_University_Hormaza_Dow_2022_C_2022_Hormaza_Dow_T_2022_April_Comparative_website\" target=\"_blank\" rel=\"noreferrer noopener\">\u0907\u0902\u091f\u094d\u0930\u093e\u090f\u091c\u093f\u0932\u093f\u091f\u0940, \u0907\u0902\u091f\u0930\u090f\u091c\u093f\u0932\u093f\u091f\u0940 \u0914\u0930 \u090f\u0915\u094d\u0938\u091f\u094d\u0930\u093e\u090f\u091c\u093f\u0932\u093f\u091f\u0940: \u090f\u091c\u093f\u0932\u093f\u091f\u0940 \u0914\u0930 \u0915\u094c\u0936\u0932 \u0915\u0947 \u092a\u094d\u0930\u0915\u093e\u0930<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u0938\u0902\u0926\u0930\u094d\u092d<\/h5>\n\n\n\n<p>\u092c\u094d\u0932\u0948\u0915\u0940, \u090f\u092e. (2012). \u0935\u093f\u091c\u094d\u091e\u093e\u0928 \u0936\u093f\u0915\u094d\u0937\u093e \u092a\u0930 \u090f\u0915 \u092a\u0949\u092a\u0930\u093f\u092f\u0928 \u092a\u0930\u093f\u092a\u094d\u0930\u0947\u0915\u094d\u0937\u094d\u092f. \u0907\u0902\u091f\u0930\u0928\u0947\u0936\u0928\u0932 \u091c\u0930\u094d\u0928\u0932 \u0911\u092b \u0938\u093e\u0907\u0902\u0938 \u090f\u091c\u0941\u0915\u0947\u0936\u0928. 1. 160-167.<\/p>\n\n\n\n<p>\u092c\u0949\u0915, \u090f.\u091c\u0947., \u0911\u092a\u094d\u0938\u0939\u0932, \u091f\u0940., \u091c\u0949\u0930\u094d\u091c, \u091c\u0940., \u0914\u0930 \u0917\u0948\u0928, \u0921\u0940.\u090f\u092e. (2012)\u0964 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u092e\u0949\u0921\u0932 \u0928\u0935\u093e\u091a\u093e\u0930 \u0915\u0947 \u0926\u094c\u0930\u093e\u0928 \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u0932\u091a\u0940\u0932\u0947\u092a\u0928 \u092a\u0930 \u0938\u0902\u0938\u094d\u0915\u0943\u0924\u093f \u0914\u0930 \u0938\u0902\u0930\u091a\u0928\u093e \u0915\u093e \u092a\u094d\u0930\u092d\u093e\u0935\u0964 \u091c\u0930\u094d\u0928\u0932 \u0911\u092b \u092e\u0948\u0928\u0947\u091c\u092e\u0947\u0902\u091f \u0938\u094d\u091f\u0921\u0940\u091c, 49(2), 279\u2013305<\/p>\n\n\n\n<p>\u092c\u0902\u0917\u0947, \u090f\u092e. (1998). <em><u>\u0938\u093e\u092e\u093e\u091c\u093f\u0915 \u0935\u093f\u091c\u094d\u091e\u093e\u0928 \u092a\u0930 \u092c\u0939\u0938\u0964 \u090f\u0915 \u0926\u093e\u0930\u094d\u0936\u0928\u093f\u0915 \u092a\u0930\u093f\u092a\u094d\u0930\u0947\u0915\u094d\u0937\u094d\u092f<\/u><\/em>. \u091f\u094b\u0930\u0902\u091f\u094b: \u091f\u094b\u0930\u0902\u091f\u094b \u0935\u093f\u0936\u094d\u0935\u0935\u093f\u0926\u094d\u092f\u093e\u0932\u092f \u092a\u094d\u0930\u0947\u0938.<\/p>\n\n\n\n<p>\u0915\u0948\u092e\u094d\u092a\u093e, \u0906\u0930. (2008) \u0938\u0947\u0930\u0947\u0928\u094d\u0921\u093f\u092a\u093f\u091f\u0940 \u0926\u094d\u0935\u093e\u0930\u093e \u0935\u093f\u091c\u094d\u091e\u093e\u0928 \u092c\u0928\u093e\u0928\u093e: \u0930\u0949\u092c\u0930\u094d\u091f \u0915\u0947. \u092e\u0947\u0930\u094d\u091f\u0928 \u0914\u0930 \u090f\u0932\u093f\u0928\u094b\u0930 \u092c\u093e\u0930\u094d\u092c\u0930 \u0915\u0940 &quot;\u0938\u0947\u0930\u0947\u0928\u094d\u0921\u093f\u092a\u093f\u091f\u0940 \u0915\u0940 \u092f\u093e\u0924\u094d\u0930\u093e\u090f\u0901 \u0914\u0930 \u0930\u094b\u092e\u093e\u0902\u091a&quot; \u0915\u0940 \u0938\u092e\u0940\u0915\u094d\u0937\u093e, \u091c\u0930\u094d\u0928\u0932 \u0911\u092b\u093c \u0907\u0935\u094b\u0932\u094d\u092f\u0942\u0936\u0928 \u090f\u0902\u0921 \u091f\u0947\u0915\u094d\u0928\u094b\u0932\u0949\u091c\u0940\u0964<\/p>\n\n\n\n<p>\u0915\u0949\u0915\u092c\u0930\u094d\u0928, \u090f. (2016)\u0964 \u090f\u091c\u093e\u0907\u0932 \u0915\u093e \u0926\u093f\u0932\u0964 \u092b\u0930\u0935\u0930\u0940 2021 \u0915\u094b \u092a\u0941\u0928\u0903\u092a\u094d\u0930\u093e\u092a\u094d\u0924, https:\/\/heartofagile.com\/wp-content\/uploads\/2019\/04\/201611-Cockburn.pdf<\/p>\n\n\n\n<p>\u0921\u0928\u093f\u0902\u0917, \u0921\u0940. (2011). \u0921\u0928\u093f\u0902\u0917-\u0915\u094d\u0930\u0942\u0917\u0930 \u092a\u094d\u0930\u092d\u093e\u0935. \u092a\u094d\u0930\u093e\u092f\u094b\u0917\u093f\u0915 \u0938\u093e\u092e\u093e\u091c\u093f\u0915 \u092e\u0928\u094b\u0935\u093f\u091c\u094d\u091e\u093e\u0928 \u092e\u0947\u0902 \u092a\u094d\u0930\u0917\u0924\u093f - \u090f\u0921\u0935\u093e\u0928 \u090f\u0915\u094d\u0938\u092a\u0940 \u0938\u094b\u0915 \u0938\u093e\u0907\u0915\u094b\u0932. 44. 247-296.<\/p>\n\n\n\n<p>\u0932\u093f\u0932\u093f\u090f\u0928\u092b\u0947\u0932\u094d\u0921, \u090f\u0938. \u0914\u0930 \u0932\u093f\u0928, \u090f\u0938.\u091c\u0947. \u0914\u0930 \u0930\u0941\u0938\u093f\u092f\u094b, \u091c\u0947. \u0914\u0930 \u092c\u0947\u092f\u0930\u0938\u094d\u091f\u0940\u0928, \u092c\u0940.\u090f\u0932. (2010)\u0964 \u201c\u092e\u093f\u0925\u0915 #18: \u091b\u093e\u0924\u094d\u0930 \u0938\u092c\u0938\u0947 \u0905\u091a\u094d\u091b\u093e \u0924\u092c \u0938\u0940\u0916\u0924\u0947 \u0939\u0948\u0902 \u091c\u092c \u0936\u093f\u0915\u094d\u0937\u0923 \u0936\u0948\u0932\u0940 \u0909\u0928\u0915\u0940 \u0938\u0940\u0916\u0928\u0947 \u0915\u0940 \u0936\u0948\u0932\u0940 \u0938\u0947 \u092e\u0947\u0932 \u0916\u093e\u0924\u0940 \u0939\u0948\u201d\u0964 \u0932\u094b\u0915\u092a\u094d\u0930\u093f\u092f \u092e\u0928\u094b\u0935\u093f\u091c\u094d\u091e\u093e\u0928 \u0915\u0947 50 \u092e\u0939\u093e\u0928 \u092e\u093f\u0925\u0915: \u092e\u093e\u0928\u0935 \u0935\u094d\u092f\u0935\u0939\u093e\u0930 \u0915\u0947 \u092c\u093e\u0930\u0947 \u092e\u0947\u0902 \u0935\u094d\u092f\u093e\u092a\u0915 \u0917\u0932\u0924 \u0927\u093e\u0930\u0923\u093e\u0913\u0902 \u0915\u094b \u0924\u094b\u0921\u093c\u0928\u093e\u0964 \u091a\u093f\u091a\u0947\u0938\u094d\u091f\u0930, \u092f\u0942\u0915\u0947; \u092e\u093e\u0932\u094d\u0921\u0947\u0928, \u090f\u092e\u090f: \u0935\u093f\u0932\u0947-\u092c\u094d\u0932\u0948\u0915\u0935\u0947\u0932\u0964 \u092a\u0943\u0937\u094d\u0920 92-99\u0964<\/p>\n\n\n\n<p>\u0932\u093f\u092e, \u090f\u0932.\u091c\u0940., \u0924\u0941\u0932\u0940, \u0915\u0947.\u0906\u0930., \u0914\u0930 \u0917\u094d\u0930\u0947\u0935\u093e\u0932, \u0906\u0930. (2020)\u0964 \u0917\u094d\u0930\u093e\u0939\u0915 \u0938\u0902\u0924\u0941\u0937\u094d\u091f\u093f \u0914\u0930 \u092c\u093f\u0915\u094d\u0930\u0940 \u0915\u0940 \u092d\u0935\u093f\u0937\u094d\u092f \u0915\u0940 \u0932\u093e\u0917\u0924\u094b\u0902 \u092a\u0930 \u0907\u0938\u0915\u093e \u092a\u094d\u0930\u092d\u093e\u0935\u0964 \u091c\u0930\u094d\u0928\u0932 \u0911\u092b \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917, 84(4), 23-44\u0964<\/p>\n\n\n\n<p>\u092e\u0947\u0930\u094d\u091f\u0928 \u0906\u0930.\u0915\u0947. (1993), <em><u>\u0926\u093f\u0917\u094d\u0917\u091c\u094b\u0902 \u0915\u0947 \u0915\u0902\u0927\u094b\u0902 \u092a\u0930: \u092a\u094b\u0938\u094d\u091f \u0907\u091f\u093e\u0932\u093f\u092f\u0928\u0947\u091f \u0938\u0902\u0938\u094d\u0915\u0930\u0923<\/u><\/em>. \u0936\u093f\u0915\u093e\u0917\u094b: \u0936\u093f\u0915\u093e\u0917\u094b \u0935\u093f\u0936\u094d\u0935\u0935\u093f\u0926\u094d\u092f\u093e\u0932\u092f \u092a\u094d\u0930\u0947\u0938.<\/p>\n\n\n\n<p>\u092e\u0949\u0930\u094d\u0917\u0928, \u090f. \u0914\u0930 \u0907\u0915\u094b\u0928\u094b\u092e\u094b, \u0921\u0940. \u0914\u0930 \u0935\u0947, \u090f\u0938. \u0914\u0930 \u0915\u094d\u0932\u0949\u0938\u0947\u091f, \u090f. (2018)\u0964 \u092a\u094d\u0930\u0924\u093f\u0937\u094d\u0920\u093e \u0935\u0948\u091c\u094d\u091e\u093e\u0928\u093f\u0915 \u0935\u093f\u091a\u093e\u0930\u094b\u0902 \u0915\u0947 \u092a\u094d\u0930\u0938\u093e\u0930 \u092e\u0947\u0902 \u091c\u094d\u091e\u093e\u0928 \u0938\u0902\u092c\u0902\u0927\u0940 \u0905\u0938\u092e\u093e\u0928\u0924\u093e \u0915\u094b \u092c\u0922\u093c\u093e\u0935\u093e \u0926\u0947\u0924\u0940 \u0939\u0948\u0964 \u0908\u092a\u0940\u091c\u0947 \u0921\u0947\u091f\u093e \u0938\u093e\u0907\u0902\u0938\u0964<\/p>\n\n\n\n<p>\u0928\u094b\u0928\u093e\u0915\u093e, \u0906\u0908. \u0914\u0930 \u091f\u0947\u0915\u093e\u0909\u091a\u0940, \u090f\u091a. (1986)\u0964 \u0928\u092f\u093e \u0928\u092f\u093e \u0909\u0924\u094d\u092a\u093e\u0926 \u0935\u093f\u0915\u093e\u0938 \u0916\u0947\u0932\u0964 \u0939\u093e\u0930\u094d\u0935\u0930\u094d\u0921 \u092c\u093f\u091c\u0928\u0947\u0938 \u0930\u093f\u0935\u094d\u092f\u0942\u0964 64. 137-146\u0964<\/p>\n\n\n\n<p>\u092a\u0949\u092a\u0930, \u0915\u0947. (1978). <em><u>\u0924\u0940\u0928 \u0926\u0941\u0928\u093f\u092f\u093e\u090f\u0901: \u092e\u093e\u0928\u0935 \u092e\u0942\u0932\u094d\u092f\u094b\u0902 \u092a\u0930 \u091f\u0948\u0928\u0930 \u0935\u094d\u092f\u093e\u0916\u094d\u092f\u093e\u0928<\/u><\/em>.\u092f\u0942.\u0913. \u092e\u093f\u0936\u093f\u0917\u0928 (\u090f\u0921.) \u092e\u0947\u0902\u0964<\/p>\n\n\n\n<p>\u0930\u094b\u091c\u0930\u094d\u0938, \u0908.\u090f\u092e. (1962). <em><u>\u0928\u0935\u093e\u091a\u093e\u0930\u094b\u0902 \u0915\u093e \u092a\u094d\u0930\u0938\u093e\u0930 (\u092a\u094d\u0930\u0925\u092e \u0938\u0902\u0938\u094d\u0915\u0930\u0923)<\/u><\/em>. \u0928\u094d\u092f\u0942\u092f\u0949\u0930\u094d\u0915: \u092b\u094d\u0930\u0940 \u092a\u094d\u0930\u0947\u0938 \u0911\u092b \u0917\u094d\u0932\u0947\u0928\u0915\u094b.<\/p>\n\n\n\n<p>\u0930\u094b\u091c\u0930\u094d\u0938, \u0908.\u090f\u092e. (1976). \u201c\u0928\u090f \u0909\u0924\u094d\u092a\u093e\u0926 \u0915\u094b \u0905\u092a\u0928\u093e\u0928\u093e \u0914\u0930 \u0909\u0938\u0915\u093e \u092a\u094d\u0930\u0938\u093e\u0930,\u201d <em>\u091c\u0930\u094d\u0928\u0932 \u0911\u092b \u0915\u0902\u091c\u094d\u092f\u0942\u092e\u0930 \u0930\u093f\u0938\u0930\u094d\u091a<\/em>, \u0916\u0902\u0921 2, \u0938\u0902\u0916\u094d\u092f\u093e 4, 1976, \u092a\u0943. 290-301&nbsp;<\/p>\n\n\n\n<p>\u0938\u094d\u0935\u093f\u092b\u094d\u091f \u091c\u0947. (1710) \u0926 \u090f\u0917\u094d\u091c\u093e\u092e\u093f\u0928\u0930, 9 \u0928\u0935\u0902\u092c\u0930 1710: &quot;\u091d\u0942\u0920 \u0909\u0921\u093c\u0924\u093e \u0939\u0948, \u0914\u0930 \u0938\u0924\u094d\u092f \u0932\u0902\u0917\u0921\u093c\u093e\u0924\u093e \u0939\u0941\u0906 \u0909\u0938\u0915\u0947 \u092a\u0940\u091b\u0947 \u0906\u0924\u093e \u0939\u0948\u0964&quot;<\/p>\n\n\n\n<p>\u0935\u093f\u0938\u0930 \u091c\u0947., \u092b\u0940\u0932\u094d\u0921 \u0921\u0940., \u0914\u0930 \u0936\u0940\u0930\u0940\u0928 \u090f. (2015, 5 \u0905\u0915\u094d\u091f\u0942\u092c\u0930)\u0964 \u090f\u091c\u093e\u0907\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0911\u0930\u094d\u0917\u0928\u093e\u0907\u091c\u0947\u0936\u0928\u0964 \u092c\u0940\u0938\u0940\u091c\u0940 \u0938\u0947 \u0932\u093f\u092f\u093e \u0917\u092f\u093e<br>https:\/\/www.bcg.com\/publications\/2015\/marketing-brand-strategy-agile-marketing-organization<\/p>\n\n\n\n<p>\u092e\u093f\u0917\u0941\u090f\u0932 \u091f\u0948\u092e \u0926\u094d\u0935\u093e\u0930\u093e \u201c\u090f\u091c\u093e\u0907\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0915\u0947 \u0932\u093f\u090f \u0918\u094b\u0937\u0923\u093e\u092a\u0924\u094d\u0930\u201d, \u091f\u0949\u092a\u094d\u0938\u092a\u094d\u0930\u093e\u0909\u091f \u092c\u094d\u0932\u0949\u0917 16 \u092e\u093e\u0930\u094d\u091a, 2010 \u092b\u093c\u0930\u0935\u0930\u0940 2021 \u0915\u094b \u092a\u0941\u0928\u0903\u092a\u094d\u0930\u093e\u092a\u094d\u0924, http:\/\/topsprout.blogspot.com\/2010\/03\/manifesto-for-agile-marketing.html <\/p>\n\n\n\n<p>\u0921\u0947\u092c\u094b\u0930\u093e \u0939\u093e\u0930\u094d\u091f\u092e\u0948\u0928 \u092a\u094d\u0930\u0940\u0938 \u0926\u094d\u0935\u093e\u0930\u093e \u201c\u0905\u0902\u0924\u0930\u0928\u093f\u0930\u094d\u092d\u0930\u0924\u093e \u0915\u0940 \u0918\u094b\u0937\u0923\u093e \u0915\u0940 \u091c\u093e\u0902\u091a\u201d, INFOQ 2006 \u092b\u0930\u0935\u0930\u0940 2021 \u0915\u094b \u092a\u0941\u0928\u0903\u092a\u094d\u0930\u093e\u092a\u094d\u0924, https:\/\/www.infoq.com\/news\/Examining-the-DOI\/<\/p>\n\n\n\n<p>agilmanifesto.org<\/p>\n\n\n\n<p>agilemarketingmanifesto.org<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0936\u093f\u0915\u094d\u0937\u093e\u0935\u093f\u0926\u094b\u0902, \u0935\u094d\u092f\u093e\u092a\u093e\u0930 \u091a\u092a\u0932\u0924\u093e \u0936\u093f\u0915\u094d\u0937\u0915\u094b\u0902 \u0914\u0930 \u0936\u094b\u0927\u0915\u0930\u094d\u0924\u093e\u0913\u0902 \u0915\u093e \u0918\u0930 &quot;\u0926\u093f\u0917\u094d\u0917\u091c\u094b\u0902 \u0914\u0930 \u0935\u093f\u0936\u093e\u0932\u0915\u093e\u092f \u092e\u0939\u093f\u0932\u093e\u0913\u0902 \u0915\u0947 \u0915\u0902\u0927\u094b\u0902 \u092a\u0930&quot; 2021 \u090f\u091c\u093e\u0907\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u092f\u0942\u0928\u093f\u0935\u0930\u094d\u0938\u093f\u091f\u0940 \u092c\u094d\u0932\u0949\u0917 \u0938\u0947 \u092a\u0941\u0930\u093e\u0932\u0947\u0916 \u090f\u091c\u093e\u0907\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u092f\u0942\u0928\u093f\u0935\u0930\u094d\u0938\u093f\u091f\u0940 \u092c\u094d\u0932\u0949\u0917 \u0939\u093e\u0932\u093e\u0901\u0915\u093f \u0907\u0938 \u092c\u094d\u0932\u0949\u0917 \u0915\u093e \u0928\u093e\u092e \u090f\u091c\u093e\u0907\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u092f\u0942\u0928\u093f\u0935\u0930\u094d\u0938\u093f\u091f\u0940 \u0939\u0948, \u092e\u0948\u0902 \u090f\u091c\u093e\u0907\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0915\u0947 \u0907\u0938 \u0916\u0941\u0932\u0947 \u0938\u093e\u0939\u093f\u0924\u094d\u092f \u0938\u092e\u0940\u0915\u094d\u0937\u093e \u092c\u094d\u0932\u0949\u0917 \u0915\u094b &quot;\u0926\u093f\u0917\u094d\u0917\u091c\u094b\u0902 (\u0914\u0930 \u0935\u093f\u0936\u093e\u0932\u0915\u093e\u092f \u092e\u0939\u093f\u0932\u093e\u0913\u0902) \u0915\u0947 \u0915\u0902\u0927\u094b\u0902 \u092a\u0930&quot; \u0915\u0939\u0924\u093e \u0939\u0942\u0901 [...]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-143","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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