{"id":137,"date":"2022-08-12T13:26:57","date_gmt":"2022-08-12T17:26:57","guid":{"rendered":"https:\/\/businessagility.education\/blog\/?page_id=137"},"modified":"2022-08-12T13:26:58","modified_gmt":"2022-08-12T17:26:58","slug":"business-agility-italy","status":"publish","type":"page","link":"https:\/\/businessagility.education\/blog\/fr\/business-agility-italy\/","title":{"rendered":"Business Agility Italie"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/business-agility-italia.png\" alt=\"Business Agility Italy\" class=\"wp-image-138\" srcset=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/business-agility-italia.png 640w, https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/business-agility-italia-300x200.png 300w, https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/business-agility-italia-18x12.png 18w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<h2 id=\"agilemarketingitaly\">Marketing agile en Italie<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Le monde du marketing agile : Universit\u00e9s italiennes - Cagliari &amp; Pavia<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Universit\u00e9 de Cagliari (Universit\u00e0 degli Studi di Cagliari)<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Ludovica Moi &amp; Francesca Cabiddu<\/h4>\n\n\n\n<h6 class=\"wp-block-heading\">2020<\/h6>\n\n\n\n<p>Dans cette \u00e9tude de cas sur la capacit\u00e9 de marketing agile de Spotahome, le Dr Moi et le Dr Cabiddu utilisent des m\u00e9thodes de recherche qualitative pour identifier les dimensions cl\u00e9s et les lignes directrices qui facilitent la transformation num\u00e9rique.<\/p>\n\n\n\n<p>Moi, Ludovica &amp; Cabiddu, Francesca. (2020). Diriger la transformation num\u00e9rique \u00e0 travers une capacit\u00e9 de marketing agile : le cas de Spotahome. Journal of Management and Governance. 1-33. <a href=\"https:\/\/www.researchgate.net\/deref\/https%3A%2F%2Flink.springer.com%2Farticle%2F10.1007%2Fs10997-020-09534-w\" target=\"_blank\" rel=\"noreferrer noopener\">10.1007\/s10997-020-09534-w<\/a> <\/p>\n\n\n\n<h6 class=\"wp-block-heading\">2019<\/h6>\n\n\n\n<p>Moi, Ludovica &amp; Cabiddu, Francesca. (2019). Riding Digital Transformation in International Context : La capacit\u00e9 de marketing agile. Academy of Management Proceedings.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/deref\/http%3A%2F%2Fdx.doi.org%2F10.5465%2FAMBPP.2019.13158abstract\" target=\"_blank\" rel=\"noreferrer noopener\">10.5465\/AMBPP.2019.13158abstract<\/a><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Ludovica Moi, Francesca Cabiddu &amp; Moreno Frau<\/h6>\n\n\n\n<p>Moi, Ludovica &amp; Cabiddu, Francesca &amp; Frau, Moreno. (2019). Vers le d\u00e9veloppement d'une capacit\u00e9 de marketing agile.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/deref\/http%3A%2F%2Fdx.doi.org%2F10.1007%2F978-3-319-90503-7_11\" target=\"_blank\" rel=\"noreferrer noopener\">10.1007\/978-3-319-90503-7_11<\/a><\/p>\n\n\n\n<p>Moi, Ludovica &amp; Cabiddu, Francesca &amp; Frau, Moreno. (2018). CADRE CONCEPTUEL POUR LA MOD\u00c9LISATION DE LA CAPACIT\u00c9 DE MARKETING AGILE. Conf\u00e9rence mondiale sur le management de la mode. 2018. 71-90.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/deref\/http%3A%2F%2Fdx.doi.org%2F10.15444%2FGMC2018.01.08.05\" target=\"_blank\" rel=\"noreferrer noopener\">10.15444\/GMC2018.01.08.05<\/a><\/p>\n\n\n\n<p>Moi, Ludovica &amp; Cabiddu, Francesca &amp; Frau, Moreno. (2017). S'appuyer sur les capacit\u00e9s informatiques et de marketing dynamique pour d\u00e9velopper une capacit\u00e9 de marketing agile.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/publication\/331072573_Leveraging_on_IT_and_dynamic_marketing_capabilities_to_develop_an_agile_marketing_capability\" target=\"_blank\" rel=\"noreferrer noopener\">Portail de la recherche<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Universit\u00e9 de Pavie<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Birgit Hagen<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">Birgit Hagen (Pavie), Antonella Zucchella (Pavie) &amp; Pervez Nasim Ghauri (Universit\u00e9 de Birmingham)<\/h5>\n\n\n\n<h6 class=\"wp-block-heading\">2018<\/h6>\n\n\n\n<p>Hagen, Birgit &amp; Zucchella, Antonella &amp; Ghauri, Pervez. (2018). De la fragilit\u00e9 \u00e0 l'agilit\u00e9 : le marketing comme moteur cl\u00e9 de l'internationalisation entrepreneuriale. International Marketing Review.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/deref\/http%3A%2F%2Fdx.doi.org%2F10.1108%2FIMR-01-2018-0023\" target=\"_blank\" rel=\"noreferrer noopener\">10.1108\/IMR-01-2018-0023<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Agile Marketing in Italy Agile Marketing World : Universit\u00e9s italiennes - Cagliari &amp; Pavia Universit\u00e9 de Cagliari (Universit\u00e0 degli Studi di Cagliari) Ludovica Moi &amp; Francesca Cabiddu 2020 Dans cette \u00e9tude de cas sur la capacit\u00e9 de marketing agile de Spotahome, Dr Moi &amp; Dr Cabiddu utilisent des m\u00e9thodes de recherche qualitative pour identifier les dimensions cl\u00e9s et les lignes directrices facilitant la transformation num\u00e9rique. Moi, [...]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-137","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Agility Italy - Agile HR, Agile Sales &amp; Marketing, Agile Finance<\/title>\n<meta name=\"description\" content=\"Business Agility Italy, Agile Sales, Agile HR and Agile Marketing in Italian Universities. Agility in Business Research and Education Italy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessagility.education\/blog\/fr\/business-agility-italy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Agility Italy - Agile HR, Agile Sales &amp; Marketing, Agile Finance\" \/>\n<meta property=\"og:description\" content=\"Business Agility Italy, Agile Sales, Agile HR and Agile Marketing in Italian Universities. 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