{"id":127,"date":"2022-08-12T12:17:05","date_gmt":"2022-08-12T16:17:05","guid":{"rendered":"https:\/\/businessagility.education\/blog\/?page_id=127"},"modified":"2026-03-06T17:38:08","modified_gmt":"2026-03-06T22:38:08","slug":"business-agility-canada","status":"publish","type":"page","link":"https:\/\/businessagility.education\/blog\/es\/business-agility-canada\/","title":{"rendered":"Agilidad empresarial en Canad\u00e1"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/business-agility-blog-canada.png\" alt=\"business agility in canada\" class=\"wp-image-128\" srcset=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/business-agility-blog-canada.png 640w, https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/business-agility-blog-canada-300x200.png 300w, https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/business-agility-blog-canada-18x12.png 18w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"agilemarketingcanada\">Marketing \u00e1gil en Canad\u00e1<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">Formaci\u00f3n en marketing \u00e1gil: Universidades canadienses - Universidad de Toronto y Universidad Concordia<\/h5>\n\n\n\n<p><span style=\"font-size: revert;\">El inter\u00e9s por la educaci\u00f3n en Marketing \u00c1gil est\u00e1 creciendo a un ritmo r\u00e1pido y ahora Canad\u00e1 cuenta con una serie de cursos de Marketing \u00c1gil ofrecidos en la Universidad - espec\u00edficamente para estudiantes y profesores de Marketing en la Universidad.<\/span><\/p>\n\n\n\n<p>El inter\u00e9s por la educaci\u00f3n en Marketing \u00c1gil est\u00e1 creciendo a un ritmo r\u00e1pido y ahora Canad\u00e1 tiene dos cursos de Marketing \u00c1gil ofrecidos en la Universidad - espec\u00edficamente para estudiantes y profesores de Marketing en la Universidad.<\/p>\n\n\n\n<p>Los cursos de Introducci\u00f3n al Marketing \u00c1gil est\u00e1n dirigidos a los profesionales del marketing que desean iniciar su viaje hacia el marketing \u00e1gil o abordar una necesidad de transformaci\u00f3n del marketing a trav\u00e9s de valores y principios basados en la agilidad. M\u00e1s concretamente, estos cursos explican c\u00f3mo aprovechar el poder de la agilidad empresarial en el marketing y evitar atrincherarse en estructuras de silo, lo que impide responder a tiempo a las necesidades de los clientes y a las nuevas oportunidades.<\/p>\n\n\n\n<p>Los estudiantes realizan trabajos pr\u00e1cticos a lo largo del cuatrimestre completando diversas actividades que pueden aplicarse a su marketing. Esto conduce al desarrollo de las competencias esenciales para mejorar las operaciones de marketing a trav\u00e9s de la agilidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Estado del marketing \u00e1gil en Canad\u00e1<\/h3>\n\n\n\n<p>Los cursos en Agilidad deben dise\u00f1arse de forma \u00e1gil empleando las Mejores Pr\u00e1cticas en Tecnolog\u00eda Educativa, los cursos deben estar espec\u00edficamente dise\u00f1ados para producir Mejores Resultados de Aprendizaje mediante el uso y aplicaci\u00f3n de:<\/p>\n\n\n\n<p><strong>Aprendizaje experimental:<\/strong><br>-Exposici\u00f3n temprana de conceptos seguida de ejercicios pr\u00e1cticos y simulaciones<br>-Aprovechamiento progresivo de los aprendizajes clave<\/p>\n\n\n\n<p><strong>Secuencia de planificaci\u00f3n del dise\u00f1o para una evaluaci\u00f3n eficaz (Wiggins):<\/strong><br>-Ejercicios individuales y en grupo -Evaluaci\u00f3n formativa y sumativa<br>-R\u00fabricas para ayudar a situar el progreso del alumno<\/p>\n\n\n\n<p><strong>Optimizaci\u00f3n de la secuencia de cursos:<\/strong><br>-La secuencia se basa en conceptos de aprendizaje previos como el andamiaje (Vygotsky)<\/p>\n\n\n\n<p><strong>Metacognitiva:<\/strong><br>-Activaci\u00f3n del aprendizaje previo sobre temas nuevos; de lo accesible a lo complejo.<br>-Tiempo de reflexi\u00f3n al final durante la retrospectiva<\/p>\n\n\n\n<p><strong>Relevancia que aumenta el compromiso:<\/strong><br>-Los alumnos pueden comenzar el Viaje al Marketing \u00c1gil y crear su Hoja de Ruta para acelerar la Transferencia del Aprendizaje al Trabajo Real.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing \u00e1gil en la Universidad en Canad\u00e1<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Universidad de Concordia<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Thomas Hormaza Dow<\/h4>\n\n\n\n<h6 class=\"wp-block-heading\">2021 Educaci\u00f3n y formaci\u00f3n en marketing \u00e1gil<\/h6>\n\n\n\n<p>Curso de Marketing \u00c1gil en Montreal, Canad\u00e1<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">CONCORDIA AGILE MARKETING DESCRIPCI\u00d3N DEL CURSO<\/h4>\n\n\n\n<p>En este curso los estudiantes aprenden los Principios del Marketing \u00c1gil, los Valores y c\u00f3mo cada Comercializador se est\u00e1 adaptando en el Entorno de Mercado Actual plagado de Volatilidad, Incertidumbre, Complejidad y Ambig\u00fcedad. Los estudiantes descubren c\u00f3mo el Marketing \u00c1gil est\u00e1 siendo adoptado como una forma de pensar, trabajar y compartir en las organizaciones canadienses con el fin de proporcionar el m\u00e1ximo valor para su empresa y sus clientes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">APRENDIZAJE DEL MARKETING \u00c1GIL<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los profesionales del marketing comprender\u00e1n los fundamentos del marketing \u00e1gil y c\u00f3mo los valores \u00e1giles pueden transformar nuestra forma de pensar, trabajar y compartir en el marketing.<\/li>\n\n\n\n<li>Los profesionales del marketing sabr\u00e1n c\u00f3mo ejecutar campa\u00f1as m\u00ednimamente viables que fomenten la confianza basada en las necesidades reales de los clientes.<\/li>\n\n\n\n<li>Los profesionales del marketing sabr\u00e1n diferenciar entre opiniones y aprendizaje validado mediante la experimentaci\u00f3n basada en datos<\/li>\n\n\n\n<li>Los profesionales del marketing podr\u00e1n seleccionar el trabajo de marketing y los indicadores clave de rendimiento (KPI) que prioricen el valor para el cliente y garanticen mayores niveles de \u00e9xito.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.concordia.ca\/cce\/courses\/ceps-1128eo-intoduction-to-agile-marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\">Enlace al curso de la Universidad Concordia<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">PREGUNTAS DE INVESTIGACI\u00d3N SOBRE MARKETING \u00c1GIL<\/h4>\n\n\n\n<p>Thomas Hormaza Dow Proyectos de investigaci\u00f3n<\/p>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/project\/Crowdsourced-Creation-of-an-Agile-Sales-Manifesto\" target=\"_blank\" rel=\"noreferrer noopener\">Creaci\u00f3n por crowdsourcing de un Manifiesto de Ventas \u00c1giles<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing \u00e1gil en ciencia de datos<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Universidad de Columbia Brit\u00e1nica<\/strong><\/h4>\n\n\n\n<h6 class=\"wp-block-heading\">2021 Educaci\u00f3n en ciencia de datos y marketing \u00e1gil<\/h6>\n\n\n\n<p>Curso de marketing \u00e1gil para cient\u00edficos de datos en Vancouver, Canad\u00e1<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DESCRIPCI\u00d3N DEL CURSO DE MARKETING \u00c1GIL UBC<\/h4>\n\n\n\n<p>El curso repasa cuatro piedras angulares que definen un proyecto de marketing \u00e1gil: entrega iterativa e incremental, control emp\u00edrico del proceso, equipos autoorganizados e irradiadores de informaci\u00f3n. Los participantes tendr\u00e1n la oportunidad de experimentar diferentes elementos de un proyecto de marketing \u00e1gil, desde la entrega iterativa e incremental hasta el control emp\u00edrico del progreso del trabajo en un proyecto, en un entorno de taller muy interactivo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">APRENDIZAJE DEL MARKETING \u00c1GIL<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Elaborar una declaraci\u00f3n detallada del \u00e1mbito de aplicaci\u00f3n con objetivos precisos, entregables y una base de referencia para la gesti\u00f3n del \u00e1mbito de aplicaci\u00f3n.<\/li>\n\n\n\n<li>Identificar los controles del proyecto para lograr el \u00e9xito del mismo<\/li>\n\n\n\n<li>Esbozar las consideraciones clave para una comunicaci\u00f3n eficaz del proyecto<\/li>\n\n\n\n<li>Comprender el valor del desarrollo iterativo e incremental en el aprendizaje, la gesti\u00f3n de riesgos y el seguimiento de los progresos.<\/li>\n\n\n\n<li>Aprenda a crear un entorno que fomente el alto rendimiento<\/li>\n\n\n\n<li>Seguimiento y direcci\u00f3n de un proyecto iterativo e incremental con pocos gastos generales.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/continuingstudies.sauder.ubc.ca\/courses\/agile-marketing\/iv825\" target=\"_blank\" rel=\"noreferrer noopener\">Enlace al curso de la UBC<\/a> <\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing \u00c1gil en Canad\u00e1 Educaci\u00f3n en Marketing \u00c1gil: Universidades canadienses - Universidad de Toronto y Universidad Concordia El inter\u00e9s por la educaci\u00f3n en Marketing \u00c1gil est\u00e1 creciendo a un ritmo r\u00e1pido y ahora Canad\u00e1 cuenta con una serie de cursos de Marketing \u00c1gil ofrecidos en la Universidad - espec\u00edficamente para estudiantes y profesores de Marketing en la Universidad. El inter\u00e9s por la Educaci\u00f3n de Marketing \u00c1gil es [...]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-127","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Agility Canada - Agile HR, Agile Sales &amp; Marketing, Agile Finance<\/title>\n<meta name=\"description\" content=\"Business Agility, Agile Sales, Agile HR and Agile Marketing in Canadian Universities. 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