{"id":195,"date":"2022-08-17T12:25:46","date_gmt":"2022-08-17T16:25:46","guid":{"rendered":"https:\/\/businessagility.education\/blog\/?page_id=195"},"modified":"2022-08-17T13:33:58","modified_gmt":"2022-08-17T17:33:58","slug":"agile-marketing-manifesto","status":"publish","type":"page","link":"https:\/\/businessagility.education\/blog\/cs\/agile-marketing-manifesto\/","title":{"rendered":"Manifest agiln\u00edho marketingu"},"content":{"rendered":"<p>N\u00e1sleduj\u00edc\u00ed srovn\u00e1n\u00ed manifest\u016f vedle sebe pom\u00e1h\u00e1 jasn\u011b vid\u011bt n\u011bkter\u00e9 hlavn\u00ed rozd\u00edly mezi verz\u00ed Agile Dev 2001 a verz\u00ed Agile Marketing 2012 a 2021.<\/p>\n\n\n\n<p>Pozn\u00e1mka: Manifest agiln\u00edho marketingu je upravov\u00e1n vedouc\u00edm t\u00fdmem druh\u00e9ho sprintu a stovkami p\u0159ipom\u00ednek a v\u00fdsledk\u016f shrom\u00e1\u017ed\u011bn\u00fdch v pr\u016fb\u011bhu druh\u00e9ho sprintu. <a href=\"https:\/\/agilemarketingmanifesto.org\/blog\/help-us-shape-the-future-of-agile-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pr\u016fzkum vyhl\u00e1\u0161en 28. kv\u011btna 2021<\/a>. Po zve\u0159ejn\u011bn\u00ed nov\u00e9ho dokumentu na adrese AgileMarketingManifesto.org poskytneme aktu\u00e1ln\u00ed informace.<\/p>\n\n\n\n<p><a href=\"https:\/\/businessagility.education\/\" target=\"_blank\" rel=\"noreferrer noopener\">Home<\/a> \/ <a href=\"https:\/\/businessagility.education\/agile-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Agiln\u00ed marketing<\/a> \/ <a href=\"https:\/\/businessagility.education\/blog\/\">Business Agility Blog<\/a> \/ <a href=\"https:\/\/businessagility.education\/blog\/agile-marketing-manifesto\/\">Manifest agiln\u00edho marketingu<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Srovn\u00e1n\u00ed agiln\u00edch a agiln\u00edch marketingov\u00fdch hodnot<\/h4>\n\n\n\n<h2 class=\"wp-block-heading\">4 Agiln\u00ed hodnoty<\/h2>\n\n\n\n<p>Agile nab\u00edz\u00ed \u010dty\u0159i jednoduch\u00e9, ale velmi \u00fa\u010dinn\u00e9 hodnoty, kter\u00e9 p\u0159isp\u00edvaj\u00ed k vysoce hodnotn\u00e9mu produktu nebo slu\u017eb\u011b v oblasti v\u00fdvoje webov\u00fdch str\u00e1nek a marketingu. Aby toho bylo dosa\u017eeno, klade metodika d\u016fraz na tyto hodnoty:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Jednotlivci a interakce<\/li><li>Pracovn\u00ed produkty<\/li><li>Spolupr\u00e1ce se z\u00e1kazn\u00edky<\/li><li>Reakce na zm\u011bny<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5 agiln\u00edch marketingov\u00fdch hodnot<\/h2>\n\n\n\n<p>Agiln\u00ed marketing vytvo\u0159il vlastn\u00ed manifest s 5 hodnotami:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Zam\u011b\u0159en\u00ed na hodnotu pro z\u00e1kazn\u00edka a v\u00fdsledky<\/li><li>Poskytov\u00e1n\u00ed hodnoty v\u010das a \u010dasto<\/li><li>U\u010dte se pomoc\u00ed experiment\u016f a dat<\/li><li>Spolupr\u00e1ce nap\u0159\u00ed\u010d funkcemi<\/li><li>Reakce na zm\u011bny<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Agiln\u00ed hodnoty<\/th><th>Hodnoty agiln\u00edho marketingu<\/th><\/tr><\/thead><tbody><tr><td><a href=\"https:\/\/agilemanifesto.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">AgileManifesto.org<\/a><\/td><td><a href=\"https:\/\/agilemarketingmanifesto.org\/values\/\" target=\"_blank\" rel=\"noreferrer noopener\">AgileMarketingManifesto.org<\/a><\/td><\/tr><tr><td>Manifest agiln\u00edho v\u00fdvoje softwaru<br><br><br>Objevujeme lep\u0161\u00ed zp\u016fsoby v\u00fdvoje<br>software t\u00edm, \u017ee ho d\u011bl\u00e1te a pom\u00e1h\u00e1te s n\u00edm ostatn\u00edm.<br>D\u00edky t\u00e9to pr\u00e1ci jsme si za\u010dali v\u00e1\u017eit:<\/td><td>Manifest agiln\u00edho marketingu<br><br>Abychom udr\u017eeli krok s rychlost\u00ed a slo\u017eitost\u00ed dne\u0161n\u00edho marketingu, zav\u00e1d\u00edme nov\u00e9 zp\u016fsoby pr\u00e1ce:<\/td><\/tr><tr><td>1. Jednotlivci a interakce nad procesy a n\u00e1stroji<\/td><td>1. Zam\u011b\u0159en\u00ed na hodnotu pro z\u00e1kazn\u00edka a obchodn\u00ed v\u00fdsledky nam\u00edsto \u010dinnost\u00ed a v\u00fdstup\u016f<\/td><\/tr><tr><td>2. Pracovn\u00ed software nad komplexn\u00ed dokumentac\u00ed<\/td><td>2. V\u010dasn\u00e9 a \u010dast\u00e9 poskytov\u00e1n\u00ed hodnoty nam\u00edsto \u010dek\u00e1n\u00ed na dokonalost<\/td><\/tr><tr><td>3. Spolupr\u00e1ce se z\u00e1kazn\u00edkem p\u0159i vyjedn\u00e1v\u00e1n\u00ed o smlouv\u011b<\/td><td>3. U\u010den\u00ed prost\u0159ednictv\u00edm experiment\u016f a dat nam\u00edsto n\u00e1zor\u016f a konvenc\u00ed&nbsp;<\/td><\/tr><tr><td>4. Reakce na zm\u011bny m\u00edsto dodr\u017eov\u00e1n\u00ed pl\u00e1nu<\/td><td>4. Mezifunk\u010dn\u00ed spolupr\u00e1ce nad silov\u00fdmi a hierarchick\u00fdmi strukturami&nbsp;<\/td><\/tr><tr><td><\/td><td>5. Reakce na zm\u011bny m\u00edsto dodr\u017eov\u00e1n\u00ed statick\u00e9ho pl\u00e1nu&nbsp;<\/td><\/tr><tr><td><\/td><td><\/td><\/tr><tr><td><\/td><td><\/td><\/tr><\/tbody><\/table><figcaption>4 agiln\u00ed hodnoty a 7 agiln\u00edch marketingov\u00fdch hodnot po z\u00e1\u0159\u00ed 2021<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Srovn\u00e1n\u00ed agiln\u00edch a agiln\u00edch marketingov\u00fdch princip\u016f<\/h4>\n\n\n\n<h3 class=\"wp-block-heading\">12 princip\u016f agiln\u00edho p\u0159\u00edstupu<\/h3>\n\n\n\n<p>A\u0165 u\u017e se jedn\u00e1 o v\u00fdvoj webov\u00fdch str\u00e1nek nebo marketing, 12 agiln\u00edch princip\u016f je skv\u011bl\u00fdm vod\u00edtkem pro vytvo\u0159en\u00ed vysoce hodnotn\u00e9ho produktu nebo slu\u017eby pro spole\u010dnost. Zde je 12 princip\u016f zalo\u017een\u00fdch na agiln\u00edm v\u00fdvoji a tak\u00e9 10 agiln\u00edch marketingov\u00fdch princip\u016f:<\/p>\n\n\n\n<p><strong>Abychom udr\u017eeli krok s rychlost\u00ed a slo\u017eitost\u00ed dne\u0161n\u00edho marketingu, osvojujeme si jin\u00e9 my\u0161len\u00ed a nov\u00e9 zp\u016fsoby pr\u00e1ce. Z\u00e1sady rozv\u00edjej\u00ed hodnoty<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Agiln\u00ed principy<\/th><th>Z\u00e1sady agiln\u00edho marketingu<\/th><\/tr><\/thead><tbody><tr><td>AgileManifesto.org<\/td><td>AgileMarketingManifesto.org<\/td><\/tr><tr><td>1. Spokojenost z\u00e1kazn\u00edk\u016f d\u00edky v\u010dasn\u00e9mu a pr\u016fb\u011b\u017en\u00e9mu dod\u00e1v\u00e1n\u00ed hodnotn\u00e9ho softwaru.<\/td><td>1. Skv\u011bl\u00fd marketing vy\u017eaduje \u00fazk\u00e9 slad\u011bn\u00ed, transparentnost a kvalitn\u00ed interakce s intern\u00edmi i extern\u00edmi z\u00e1kazn\u00edky.<\/td><\/tr><tr><td>2. V\u00edtejte m\u011bn\u00edc\u00ed se po\u017eadavky, a to i v pozdn\u00edm v\u00fdvoji.<\/td><td>2. Vyhled\u00e1v\u00e1n\u00ed r\u016fzn\u00fdch a rozmanit\u00fdch pohled\u016f na v\u011bc<\/td><\/tr><tr><td>3. \u010casto dod\u00e1vejte funk\u010dn\u00ed software (sp\u00ed\u0161e t\u00fddny ne\u017e m\u011bs\u00edce).<\/td><td>3. P\u0159ij\u00edmat zm\u011bny a reagovat na n\u011b s c\u00edlem zv\u00fd\u0161it hodnotu pro z\u00e1kazn\u00edka<\/td><\/tr><tr><td>4. \u00dazk\u00e1 ka\u017edodenn\u00ed spolupr\u00e1ce mezi obchodn\u00edky a v\u00fdvoj\u00e1\u0159i<\/td><td>4. Pl\u00e1nujte pouze na \u00farovni, kter\u00e1 je dostate\u010dn\u00e1 k zaji\u0161t\u011bn\u00ed efektivn\u00edho stanoven\u00ed priorit a proveden\u00ed.<\/td><\/tr><tr><td>5. Projekty jsou postaveny na motivovan\u00fdch osobnostech, kter\u00fdm je t\u0159eba d\u016fv\u011b\u0159ovat.<\/td><td>5. Riskujte a pou\u010dte se z ne\u00fasp\u011bch\u016f.<\/td><\/tr><tr><td>6. Nejlep\u0161\u00ed formou komunikace je rozhovor tv\u00e1\u0159\u00ed v tv\u00e1\u0159 (spole\u010dn\u00e9 um\u00edst\u011bn\u00ed).<\/td><td>6. Pokud je to mo\u017en\u00e9, organizujte se v mal\u00fdch, multifunk\u010dn\u00edch t\u00fdmech.<\/td><\/tr><tr><td>7. Pracovn\u00ed software je hlavn\u00edm m\u011b\u0159\u00edtkem pokroku<\/td><td>7. Vytv\u00e1\u0159ejte marketingov\u00e9 programy kolem motivovan\u00fdch osobnost\u00ed a d\u016fv\u011b\u0159ujte jim, \u017ee odvedou svou pr\u00e1ci.<\/td><\/tr><tr><td>8. Udr\u017eiteln\u00fd rozvoj, schopn\u00fd udr\u017eet konstantn\u00ed tempo<\/td><td>8. Dlouhodob\u00fd marketingov\u00fd \u00fasp\u011bch plyne z udr\u017eiteln\u00e9ho tempa.<\/td><\/tr><tr><td>9. Trval\u00e1 pozornost v\u011bnovan\u00e1 technick\u00e9 dokonalosti a dobr\u00e9mu designu<\/td><td>9. Agiln\u00ed marketing nesta\u010d\u00ed. Dokonalost v marketingu vy\u017eaduje neust\u00e1lou pozornost v\u011bnovanou i z\u00e1klad\u016fm marketingu.<\/td><\/tr><tr><td>10. Jednoduchost - um\u011bn\u00ed maximalizovat mno\u017estv\u00ed nevykonan\u00e9 pr\u00e1ce - je z\u00e1sadn\u00ed.<\/td><td>10. Snaha o jednoduchost<\/td><\/tr><tr><td>11. Nejlep\u0161\u00ed architektury, po\u017eadavky a n\u00e1vrhy vznikaj\u00ed v samoorganizuj\u00edc\u00edch se t\u00fdmech.<\/td><td><\/td><\/tr><tr><td>12. Pravideln\u011b se t\u00fdm zam\u00fd\u0161l\u00ed nad t\u00edm, jak se st\u00e1t efektivn\u011bj\u0161\u00edm, a podle toho se p\u0159izp\u016fsobuje.<\/td><td><\/td><\/tr><\/tbody><\/table><figcaption>12 agiln\u00edch princip\u016f a 10 agiln\u00edch marketingov\u00fdch princip\u016f po z\u00e1\u0159\u00ed 2021<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Manifest agiln\u00edho marketingu PDF<\/h4>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/agile-marketing-manifesto.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Vlo\u017eit z Embed of agile-marketing-manifesto..\"><\/object><a id=\"wp-block-file--media-449d90dd-4135-440e-9012-2dfa5107f308\" href=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/agile-marketing-manifesto.pdf\">agiln\u00ed marketingov\u00fd manifest<\/a><a href=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/agile-marketing-manifesto.pdf\" class=\"wp-block-file__button\" download aria-describedby=\"wp-block-file--media-449d90dd-4135-440e-9012-2dfa5107f308\">St\u00e1hnout<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>N\u00e1sleduj\u00edc\u00ed srovn\u00e1n\u00ed manifest\u016f vedle sebe pom\u00e1h\u00e1 jasn\u011b vid\u011bt n\u011bkter\u00e9 hlavn\u00ed rozd\u00edly mezi verz\u00ed Agile Dev 2001 a verz\u00ed Agile Marketing 2012 a 2021. Pozn\u00e1mka: Manifest agiln\u00edho marketingu je upravov\u00e1n t\u00fdmem vedouc\u00edch pracovn\u00edk\u016f druh\u00e9ho sprintu a stovkami p\u0159ipom\u00ednek a v\u00fdsledk\u016f shrom\u00e1\u017ed\u011bn\u00fdch b\u011bhem pr\u016fzkumu [...]<\/p>","protected":false},"author":1,"featured_media":196,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-195","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agile Marketing Manifesto PDF - Business Agility+AI<\/title>\n<meta name=\"description\" content=\"Agile Marketing Manifesto PDF after Sprint Two (AgileMarketingManifesto,org) side by side comparison with Agile Dev Manifesto 2001\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessagility.education\/blog\/cs\/agile-marketing-manifesto\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agile Marketing Manifesto PDF - Business Agility+AI\" \/>\n<meta property=\"og:description\" content=\"Agile Marketing Manifesto PDF after Sprint Two (AgileMarketingManifesto,org) side by side comparison with Agile Dev Manifesto 2001\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessagility.education\/blog\/cs\/agile-marketing-manifesto\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Agility+AI\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-17T17:33:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/agile-marketing-manifesto.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"284\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/businessagility.education\/blog\/agile-marketing-manifesto\/\",\"url\":\"https:\/\/businessagility.education\/blog\/agile-marketing-manifesto\/\",\"name\":\"Agile Marketing Manifesto PDF - Business Agility+AI\",\"isPartOf\":{\"@id\":\"https:\/\/businessagility.education\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/businessagility.education\/blog\/agile-marketing-manifesto\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/businessagility.education\/blog\/agile-marketing-manifesto\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/agile-marketing-manifesto.jpg\",\"datePublished\":\"2022-08-17T16:25:46+00:00\",\"dateModified\":\"2022-08-17T17:33:58+00:00\",\"description\":\"Agile Marketing Manifesto PDF after Sprint Two (AgileMarketingManifesto,org) side by side comparison with Agile Dev Manifesto 2001\",\"breadcrumb\":{\"@id\":\"https:\/\/businessagility.education\/blog\/agile-marketing-manifesto\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/businessagility.education\/blog\/agile-marketing-manifesto\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/businessagility.education\/blog\/agile-marketing-manifesto\/#primaryimage\",\"url\":\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/agile-marketing-manifesto.jpg\",\"contentUrl\":\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/agile-marketing-manifesto.jpg\",\"width\":1024,\"height\":284,\"caption\":\"agile marketing manifesto\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/businessagility.education\/blog\/agile-marketing-manifesto\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/businessagility.education\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Agile Marketing Manifesto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/businessagility.education\/blog\/#website\",\"url\":\"https:\/\/businessagility.education\/blog\/\",\"name\":\"Business Agility+AI\",\"description\":\"The Business Agility + Artificial Intelligence Blog\",\"publisher\":{\"@id\":\"https:\/\/businessagility.education\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/businessagility.education\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/businessagility.education\/blog\/#organization\",\"name\":\"Business Agility+AI\",\"url\":\"https:\/\/businessagility.education\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/businessagility.education\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/06\/business-agility-blog-logo.png\",\"contentUrl\":\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/06\/business-agility-blog-logo.png\",\"width\":200,\"height\":100,\"caption\":\"Business Agility+AI\"},\"image\":{\"@id\":\"https:\/\/businessagility.education\/blog\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Agile Marketing Manifesto PDF - Business Agility+AI","description":"Agile Marketing Manifesto PDF after Sprint Two (AgileMarketingManifesto,org) side by side comparison with Agile Dev Manifesto 2001","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/businessagility.education\/blog\/cs\/agile-marketing-manifesto\/","og_locale":"cs_CZ","og_type":"article","og_title":"Agile Marketing Manifesto PDF - Business Agility+AI","og_description":"Agile Marketing Manifesto PDF after Sprint Two (AgileMarketingManifesto,org) side by side comparison with Agile Dev Manifesto 2001","og_url":"https:\/\/businessagility.education\/blog\/cs\/agile-marketing-manifesto\/","og_site_name":"Business Agility+AI","article_modified_time":"2022-08-17T17:33:58+00:00","og_image":[{"width":1024,"height":284,"url":"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/agile-marketing-manifesto.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/businessagility.education\/blog\/agile-marketing-manifesto\/","url":"https:\/\/businessagility.education\/blog\/agile-marketing-manifesto\/","name":"Agile Marketing Manifesto PDF - Business Agility+AI","isPartOf":{"@id":"https:\/\/businessagility.education\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/businessagility.education\/blog\/agile-marketing-manifesto\/#primaryimage"},"image":{"@id":"https:\/\/businessagility.education\/blog\/agile-marketing-manifesto\/#primaryimage"},"thumbnailUrl":"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/agile-marketing-manifesto.jpg","datePublished":"2022-08-17T16:25:46+00:00","dateModified":"2022-08-17T17:33:58+00:00","description":"Agile Marketing Manifesto PDF after Sprint Two (AgileMarketingManifesto,org) side by side comparison with Agile Dev Manifesto 2001","breadcrumb":{"@id":"https:\/\/businessagility.education\/blog\/agile-marketing-manifesto\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/businessagility.education\/blog\/agile-marketing-manifesto\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/businessagility.education\/blog\/agile-marketing-manifesto\/#primaryimage","url":"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/agile-marketing-manifesto.jpg","contentUrl":"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/08\/agile-marketing-manifesto.jpg","width":1024,"height":284,"caption":"agile marketing manifesto"},{"@type":"BreadcrumbList","@id":"https:\/\/businessagility.education\/blog\/agile-marketing-manifesto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/businessagility.education\/blog\/"},{"@type":"ListItem","position":2,"name":"Agile Marketing Manifesto"}]},{"@type":"WebSite","@id":"https:\/\/businessagility.education\/blog\/#website","url":"https:\/\/businessagility.education\/blog\/","name":"Business Agility+AI","description":"The Business Agility + Artificial Intelligence Blog","publisher":{"@id":"https:\/\/businessagility.education\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/businessagility.education\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/businessagility.education\/blog\/#organization","name":"Business Agility+AI","url":"https:\/\/businessagility.education\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/businessagility.education\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/06\/business-agility-blog-logo.png","contentUrl":"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/06\/business-agility-blog-logo.png","width":200,"height":100,"caption":"Business Agility+AI"},"image":{"@id":"https:\/\/businessagility.education\/blog\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/businessagility.education\/blog\/cs\/wp-json\/wp\/v2\/pages\/195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessagility.education\/blog\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/businessagility.education\/blog\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/businessagility.education\/blog\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessagility.education\/blog\/cs\/wp-json\/wp\/v2\/comments?post=195"}],"version-history":[{"count":3,"href":"https:\/\/businessagility.education\/blog\/cs\/wp-json\/wp\/v2\/pages\/195\/revisions"}],"predecessor-version":[{"id":202,"href":"https:\/\/businessagility.education\/blog\/cs\/wp-json\/wp\/v2\/pages\/195\/revisions\/202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessagility.education\/blog\/cs\/wp-json\/wp\/v2\/media\/196"}],"wp:attachment":[{"href":"https:\/\/businessagility.education\/blog\/cs\/wp-json\/wp\/v2\/media?parent=195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}