{"id":155,"date":"2022-08-15T09:37:54","date_gmt":"2022-08-15T13:37:54","guid":{"rendered":"https:\/\/businessagility.education\/blog\/?page_id=155"},"modified":"2023-06-01T12:21:06","modified_gmt":"2023-06-01T16:21:06","slug":"agile-sales-manifesto","status":"publish","type":"page","link":"https:\/\/businessagility.education\/blog\/cs\/","title":{"rendered":"Manifest agiln\u00edho prodeje"},"content":{"rendered":"

Kdy\u017e byl tento Manifest agiln\u00edho prodeje v roce 2021 poprv\u00e9 p\u0159edstaven, byl v\u00edtan\u00fdm dopl\u0148kem v oblasti obchodn\u00ed agility a agiln\u00edho prodeje, proto\u017ee byl vytvo\u0159en s 1) \u00fapln\u00fdm souborem hodnot i princip\u016f 2) z\u00e1kladn\u00edmi c\u00edli agility na rozd\u00edl od vybran\u00fdch organiza\u010dn\u00edch politik 3) srovn\u00e1vac\u00edm pohledem na dal\u0161\u00ed agiln\u00ed manifesty, vazby a vz\u00e1jemn\u00e9 z\u00e1vislosti s dal\u0161\u00edmi hodnotami, jako je Manifest agiln\u00edho v\u00fdvoje, Manifest agiln\u00edho marketingu, Manifest agiln\u00edho HR a Deklarace vz\u00e1jemn\u00e9 z\u00e1vislosti. Pe\u010dliv\u011b byly zohledn\u011bny jedine\u010dn\u00e9 v\u00fdzvy prodeje, ale tak\u00e9 odpov\u011bdnost, kterou m\u00e1 prodej v\u016f\u010di spot\u0159ebitel\u016fm a z\u00e1kazn\u00edk\u016fm. <\/p>\n\n\n\n

Manifest agiln\u00edho prodeje je jen za\u010d\u00e1tek! Douf\u00e1me, \u017ee tento Manifest agiln\u00edho prodeje inspiruje profesion\u00e1ly v oblasti prodeje a obchodn\u00ed agilisty, poslou\u017e\u00ed jako u\u017eite\u010dn\u00fd z\u00e1kladn\u00ed materi\u00e1l, kter\u00fd pom\u016f\u017ee podpo\u0159it zdrav\u011bj\u0161\u00ed organiza\u010dn\u00ed chov\u00e1n\u00ed, podpo\u0159\u00ed proaktivn\u00ed my\u0161len\u00ed agiln\u00edho prodejn\u00edho t\u00fdmu, pom\u016f\u017ee p\u0159i veden\u00ed agiln\u00ed zp\u016fsoby pr\u00e1ce v oblasti prodeje (WoW).<\/a> a zav\u00e1d\u011bn\u00ed agiln\u00edch metod.<\/p>\n\n\n\n

Home<\/a> \/ Agiln\u00ed prodej<\/a> \/ Business Agility Blog<\/a> \/ Manifest agiln\u00edho prodeje<\/a><\/p>\n\n\n\n

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\"Prodej je transakce zalo\u017een\u00e1 na v\u00fdm\u011bn\u011b hodnot, objevujeme lep\u0161\u00ed zp\u016fsoby v\u00fdm\u011bny hodnot.\"<\/strong><\/p>\n<\/div>

\"agile<\/figure><\/div>\n\n\n\n

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Probl\u00e9my s manifestem agiln\u00edho prodeje<\/h4>\n\n\n\n
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Zva\u017ete probl\u00e9my v prodeji!<\/strong><\/p>\n\n\n\n

Opakov\u00e1n\u00ed prodejn\u00ed kampan\u011b, neust\u00e1l\u00e9 uzav\u00edr\u00e1n\u00ed, vyjedn\u00e1v\u00e1n\u00ed o smlouv\u00e1ch typu v\u00fdhra - prohra, \u0159\u00edk\u00e1n\u00ed klientovi, co m\u00e1 koupit, obvi\u0148ov\u00e1n\u00ed ostatn\u00edch a tajn\u016fstk\u00e1\u0159stv\u00ed.<\/p>\n<\/div><\/div>\n\n\n\n

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Manifest agiln\u00edho prodeje \u0158e\u0161en\u00ed<\/h4>\n\n\n\n
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Zva\u017ete \u0159e\u0161en\u00ed Agile Sales Solutions!<\/strong><\/p>\n\n\n\n

Slou\u017eit VS prod\u00e1vat, V\u017edy vytv\u00e1\u0159et hodnotu, Spolupr\u00e1ce s klienty v\u00fdhodn\u00e1 pro v\u0161echny, P\u0159izp\u016fsoben\u00ed se pot\u0159eb\u00e1m klienta, Introspekce, u\u010den\u00ed se a osobn\u00ed odpov\u011bdnost, Transparentnost.<\/p>\n<\/div>

\"Agile<\/figure><\/div>\n\n\n\n

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Manifest agiln\u00edho prodeje Hodnota #1<\/h4>\n\n\n\n
\"Agile<\/figure>
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POT\u0158EBY Z\u00c1KAZN\u00cdK\u016e<\/em><\/strong><\/p>\n\n\n\n

P\u0158ES<\/em><\/strong><\/p>\n\n\n\n

RINSE & REPEAT<\/em><\/strong><\/p>\n\n\n\n

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ORIENTACE NA LIDI, ORIENTACE NA Z\u00c1KAZN\u00cdKY<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Manifest agiln\u00edho prodeje Hodnota #2<\/h4>\n\n\n\n
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V\u017dDY P\u0158ID\u00c1VEJTE HODNOTU<\/em><\/strong><\/p>\n\n\n\n

P\u0158ES<\/em><\/strong><\/p>\n\n\n\n

V\u017dDY ZAV\u00cdRAT<\/em><\/strong><\/p>\n\n\n\n

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ZAM\u011a\u0158EN\u00cd NA HODNOTU, SN\u00cd\u017dEN\u00cd PL\u00ddTV\u00c1N\u00cd <\/strong><\/p>\n<\/div>

\"Agile<\/figure><\/div>\n\n\n\n

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Manifest agiln\u00edho prodeje Hodnota #3<\/h4>\n\n\n\n
\"Agile<\/figure>
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SPOLUPR\u00c1CE (WIN-WIN)<\/em><\/strong><\/p>\n\n\n\n

P\u0158ES<\/em><\/strong><\/p>\n\n\n\n

SMLUVN\u011a SJEDNAN\u00c9<\/em><\/strong><\/p>\n\n\n\n

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SPOLUPR\u00c1CE, P\u0158IJ\u00cdM\u00c1N\u00cd ZP\u011aTN\u00c9 VAZBY<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Manifest agiln\u00edho prodeje Hodnota #4<\/h4>\n\n\n\n
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ADAPTABILITA<\/em><\/strong> P\u0158ES P\u0158EDEPSANOST<\/em><\/strong> <\/em><\/strong><\/p>\n\n\n\n

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FLEXIBILITA, REAKCE NA ZM\u011aNY<\/strong><\/p>\n<\/div>

\"Agile<\/figure><\/div>\n\n\n\n

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Manifest agiln\u00edho prodeje Hodnota #5<\/h4>\n\n\n\n
\"Agile<\/figure>
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INTROSPEKCE NAD OBVI\u0147OV\u00c1N\u00cdM<\/em><\/strong><\/p>\n\n\n\n

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SAMOSTATNOST, PR\u016eB\u011a\u017dN\u00c9 U\u010cEN\u00cd, P\u0158\u00cdSNOST<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Manifest agiln\u00edho prodeje Hodnota #6<\/h4>\n\n\n\n
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TRANSPARENTNOST NAD UTAJOV\u00c1N\u00cdM<\/em><\/strong><\/p>\n\n\n\n

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KULTURA, PSYCHOLOGICK\u00c9 BEZPE\u010c\u00cd, SPOLE\u010cENSK\u00c1 ODPOV\u011aDNOST<\/strong><\/p>\n<\/div>

\"Agile<\/figure><\/div>\n\n\n\n

Hodnoty manifestu agiln\u00edho prodeje<\/h3>\n\n\n\n

N\u00e1sleduje \u0161est hodnot manifestu:<\/p>\n\n\n\n

#1 Pot\u0159eby z\u00e1kazn\u00edk\u016f nad procesem \"Rinse & Repeat\" pitch<\/h6>\n\n\n\n

Zam\u011b\u0159en\u00ed na lidi, zam\u011b\u0159en\u00ed na z\u00e1kazn\u00edky<\/p>\n\n\n\n

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#2 V\u017edy vytv\u00e1\u0159ejte hodnotu nad \"V\u017edy uzav\u00edrejte<\/h6>\n\n\n\n

Zam\u011b\u0159en\u00ed na hodnotu, sni\u017eov\u00e1n\u00ed mno\u017estv\u00ed odpadu <\/p>\n\n\n\n

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#3 Mezioborov\u00e9 a opakovan\u00e9 zapojen\u00ed z\u00e1kazn\u00edk\u016f do vyjedn\u00e1v\u00e1n\u00ed o smlouv\u011b<\/h6>\n\n\n\n

Spolupr\u00e1ce, p\u0159ij\u00edm\u00e1n\u00ed zp\u011btn\u00e9 vazby<\/p>\n\n\n\n

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#4 P\u0159izp\u016fsobivost nad preskriptivnost<\/h6>\n\n\n\n

Flexibilita, reakce na zm\u011bny<\/p>\n\n\n\n

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#5 Odv\u00e1\u017en\u00e1 introspekce a osobn\u00ed zodpov\u011bdnost m\u00edsto p\u0159isuzov\u00e1n\u00ed viny<\/h6>\n\n\n\n

Autonomie, pr\u016fb\u011b\u017en\u00e9 u\u010den\u00ed, p\u0159\u00edsnost<\/p>\n\n\n\n

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#6 Transparentnost nad utajen\u00edm<\/h6>\n\n\n\n

Kultura, psychologick\u00e9 bezpe\u010d\u00ed, otev\u0159enost<\/p>\n\n\n\n

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\"Agile<\/figure>\n\n\n\n

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Z\u00e1sady manifestu agiln\u00edho prodeje<\/h3>\n\n\n\n

N\u00e1sleduj\u00edc\u00edch dvan\u00e1ct princip\u016f manifestu je n\u00e1sleduj\u00edc\u00edch<\/p>\n\n\n\n

1. Skv\u011bl\u00fd prodej vy\u017eaduje \u00fazk\u00e9 slad\u011bn\u00ed, transparentnost a kvalitn\u00ed interakce s intern\u00edmi i extern\u00edmi z\u00e1kazn\u00edky.<\/h6>\n\n\n\n
2. P\u0159ij\u00edmat zm\u011bny a reagovat na n\u011b s c\u00edlem zv\u00fd\u0161it hodnotu pro z\u00e1kazn\u00edka.<\/h6>\n\n\n\n
3. Prost\u0159ednictv\u00edm aktivn\u00edho naslouch\u00e1n\u00ed navrhn\u011bte \u0159e\u0161en\u00ed pouze na takov\u00e9 \u00farovni, aby byla zaji\u0161t\u011bna efektivita a spokojenost z\u00e1kazn\u00edka, a pot\u00e9 jej roz\u0161i\u0159te na z\u00e1klad\u011b nov\u00fdch pot\u0159eb.<\/h6>\n\n\n\n
4. \u010cast\u00e1 spolupr\u00e1ce mezi multifunk\u010dn\u00edmi t\u00fdmy a z\u00e1kazn\u00edky<\/h6>\n\n\n\n
5. Vy\u017eivujte a podporujte motivaci a schopnosti lid\u00ed a t\u00fdmu, pom\u00e1hejte jim budovat pot\u0159ebn\u00e9 prost\u0159ed\u00ed a d\u016fv\u011b\u0159ujte jim, \u017ee svou pr\u00e1ci zvl\u00e1dnou.<\/h6>\n\n\n\n
6. Rozhovor tv\u00e1\u0159\u00ed v tv\u00e1\u0159 je nejlep\u0161\u00ed formou v\u00fdm\u011bny hodnot.<\/h6>\n\n\n\n
7. Spokojenost a loajalita z\u00e1kazn\u00edk\u016f je hlavn\u00edm m\u011b\u0159\u00edtkem pokroku.<\/h6>\n\n\n\n
8. Udr\u017eiteln\u00e1 v\u00fdm\u011bna hodnot, schopnost udr\u017eet vz\u00e1jemn\u011b dohodnut\u00e9 pracovn\u00ed tempo.<\/h6>\n\n\n\n
9. Trval\u00e1 pozornost v\u011bnovan\u00e1 dokonalosti prodejn\u00edch \u0159e\u0161en\u00ed, odpov\u011bdn\u00fdm a etick\u00fdm prodejn\u00edm postup\u016fm.<\/h6>\n\n\n\n
10. Usilujte o jednoduchost, ale uv\u011bdomte si, kdy slo\u017eitost vy\u0159e\u0161\u00ed pouze \"komplexnost\".<\/h6>\n\n\n\n
11. Pom\u00e1hat budovat a podporovat s\u00edt\u011b zmocn\u011bn\u00fdch, samoorganizuj\u00edc\u00edch se a spolupracuj\u00edc\u00edch t\u00fdm\u016f.<\/h6>\n\n\n\n
12. P\u011bstujte osobn\u00ed r\u016fst, u\u010dte se z \u00fasp\u011bch\u016f i ne\u00fasp\u011bch\u016f, vyu\u017e\u00edvejte sv\u00e9 siln\u00e9 str\u00e1nky a p\u0159ij\u00edmejte r\u016fzn\u00e9 siln\u00e9 str\u00e1nky t\u00fdmu a z\u00e1kazn\u00edk\u016f.<\/h6>\n\n\n\n
\"Agile<\/figure>\n\n\n\n
\"Agile<\/figure>\n\n\n\n
Manifest agiln\u00edho prodeje PDF<\/h5>\n\n\n\n