{"id":143,"date":"2022-08-12T13:50:40","date_gmt":"2022-08-12T17:50:40","guid":{"rendered":"https:\/\/businessagility.education\/blog\/?page_id=143"},"modified":"2024-08-08T01:12:20","modified_gmt":"2024-08-08T05:12:20","slug":"about","status":"publish","type":"page","link":"https:\/\/businessagility.education\/blog\/ar\/about\/","title":{"rendered":"\u062d\u0648\u0644 \u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644"},"content":{"rendered":"
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\u0645\u0648\u0637\u0646 \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u0639\u0644\u0645\u064a\u0646 \u0648\u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0641\u064a \u0645\u062c\u0627\u0644 \u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/h2>\n\n\n\n
\"Business
\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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"\u0639\u0644\u0649 \u0623\u0643\u062a\u0627\u0641 \u0627\u0644\u0639\u0645\u0627\u0644\u0642\u0629 \u0648\u0627\u0644\u0639\u0645\u0627\u0644\u0642\u0629"<\/h2>\n\n\n\n

\u0623\u0631\u0634\u064a\u0641 \u0645\u0646 \u0645\u062f\u0648\u0646\u0629 \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642 \u0644\u0639\u0627\u0645 2021<\/p>\n<\/div><\/div>\n\n\n\n

\u0645\u062f\u0648\u0646\u0629 \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642<\/h3>\n\n\n\n

\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0627\u0633\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0648\u0646\u0629 \u0647\u0648 Agile Marketing University\u060c \u0625\u0644\u0627 \u0623\u0646\u0646\u064a \u0623\u0633\u0645\u064a \u0645\u062f\u0648\u0646\u0629 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0648\u062d\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642 "\u0639\u0644\u0649 \u0623\u0643\u062a\u0627\u0641 \u0627\u0644\u0639\u0645\u0627\u0644\u0642\u0629 (\u0648\u0627\u0644\u0639\u0645\u0627\u0644\u0642\u0629)" \u062d\u064a\u062b \u062c\u0627\u0621 \u0647\u0630\u0627 \u0627\u0644\u0639\u0646\u0648\u0627\u0646 \u0625\u0644\u064a\u0651 \u0628\u0639\u062f \u0642\u0631\u0627\u0621\u0629 \u0639\u0645\u0644 \u0631\u0648\u0628\u0631\u062a \u0643. \u0645\u064a\u0631\u062a\u0648\u0646\u060c \u0648\u0628\u0627\u0644\u0637\u0628\u0639 \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u0643\u062a\u0628\u0647\u0627 \u0623\u0648\u0645\u0628\u0631\u062a\u0648 \u0625\u064a\u0643\u0648.<\/p>\n\n\n\n

\u0625\u0646\u0647 \u0628\u0645\u062b\u0627\u0628\u0629 \u062a\u0630\u0643\u064a\u0631 \u0628\u0648\u0627\u062c\u0628\u0646\u0627 \u0641\u064a \u0642\u0628\u0648\u0644 \u0648\u0625\u062f\u0631\u0627\u0643 \u062d\u0642\u064a\u0642\u0629 \u0623\u0646 "\u0643\u0644 \u0634\u064a\u0621 \u0645\u0647\u0645 \u0642\u064a\u0644 \u0645\u0646 \u0642\u0628\u0644 \u0645\u0646 \u0642\u0628\u0644 \u0634\u062e\u0635 \u0644\u0645 \u064a\u0643\u062a\u0634\u0641\u0647" - \u0623\u0644\u0641\u0631\u064a\u062f \u0646\u0648\u0631\u062b \u0648\u0627\u064a\u062a\u0647\u064a\u062f. <\/p>\n\n\n\n

\u0627\u0644\u0645\u062f\u0648\u0646\u0629 \u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u0646\u0642\u0627\u0634 \u0627\u0644\u0648\u062f\u064a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u060c \u0625\u0630\u0627 \u0644\u0627\u062d\u0638\u062a \u0623\u064a \u0646\u0642\u062f \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642 \u0623\u0648 \u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0631\u0634\u064a\u0642\u060c \u0641\u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0623\u062e\u0648\u0630\u064b\u0627 \u0645\u0646 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 \u0628\u0648\u0628\u0631 (\u0628\u0648\u0628\u0631\u060c 1978) - \u0628\u0645\u0639\u0646\u0649 \u0623\u0646\u0646\u0627 \u0646\u062f\u0631\u0643 \u0627\u0644\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u0624\u0642\u062a\u0629 \u0644\u0644\u0645\u0639\u0631\u0641\u0629 - "\u0623\u0641\u0636\u0644 \u0645\u0627 \u064a\u0645\u0643\u0646\u0646\u0627 \u0641\u0639\u0644\u0647 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0627\u0644\u064a"\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0648\u0631\u0628\u0645\u0627 \u0645\u062a\u0648\u0627\u0641\u0642 \u062a\u0645\u0627\u0645\u064b\u0627 \u0645\u0639 \u0627\u0644\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u0632\u0627\u064a\u062f\u064a\u0629 \u0644\u0644\u0631\u0634\u0627\u0642\u0629 \u0648\u0623\u0633\u0633\u0647\u0627 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629 (\u0644\u0627 \u0623\u0639\u0646\u064a "\u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0627\u0644\u0645\u0646\u0637\u0642\u064a\u0629" \u0628\u0644 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 \u062d\u062f\u064a\u062b\u0629 \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0627\u0644\u062a\u064a \u0646\u0631\u0627\u0647\u0627 \u0641\u064a \u0645\u0645\u0627\u0631\u0633\u0629 Agile \u0643\u0645\u0627 \u064a\u0645\u0643\u0646 \u0645\u0644\u0627\u062d\u0638\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0639\u0644\u0649 Scrum.org): \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629\u060c \u0648\u0627\u0644\u0627\u0646\u0641\u062a\u0627\u062d \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u062a\u064a\u0634 \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0641.<\/p>\n\n\n\n

\u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642\u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u0623\u0646 \u0646\u062c\u062f \u0642\u0627\u0639\u062f\u0629 \u0628\u0646\u0627\u0621\u0629 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0642\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642 \u0639\u0646\u062f\u0645\u0627 \u0646\u0639\u062a\u0628\u0631\u0647 "\u0639\u0627\u0644\u0645 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u062b\u0627\u0644\u062b" - \u0639\u0627\u0644\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0639\u0642\u0644 \u0627\u0644\u0628\u0634\u0631\u064a (\u0628\u0648\u0628\u0631\u060c 1978).<\/p>\n\n\n\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642 \u0644\u064a\u0633 \u0639\u0644\u0645\u064b\u0627\u060c \u0648\u0644\u0643\u0646 \u0639\u0646\u062f\u0645\u0627 \u0646\u0648\u0633\u0639 \u062a\u0631\u0643\u064a\u0632\u0646\u0627 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a \u0648\u0645\u0645\u0627\u0631\u0633\u0627\u062a\u0646\u0627 \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0623\u062e\u0631\u0649\u060c \u0646\u062c\u062f \u0628\u0633\u0631\u0639\u0629 \u062c\u0648\u0627\u0647\u0631 \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0645\u064a\u0646 \u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0639\u0627\u0644\u0645. <\/p>\n\n\n\n

\u0648\u0645\u0646 \u0628\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u062c\u0648\u0627\u0647\u0631 \u0645\u0642\u0627\u0644 \u0643\u062a\u0628\u062a\u0647 \u0645\u0627\u0631\u063a\u0631\u064a\u062a \u0623.\u0644. \u0628\u0644\u0627\u0643\u064a. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0646\u062c\u062f \u0623\u0646 \u0647\u0646\u0627\u0643 \u0633\u0648\u0627\u0628\u0642 \u0645\u062b\u064a\u0631\u0629 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0648\u064a\u0644 \u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0639\u0644\u0648\u0645 \u0628\u0634\u0643\u0644 \u0625\u064a\u062c\u0627\u0628\u064a \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 (\u0628\u0644\u0627\u0643\u064a\u060c 2012). <\/p>\n\n\n\n

\u0627\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u0645\u0647\u0645\u0629 \u0647\u064a \u0623\u0646 \u0646\u0628\u0642\u0649 \u0641\u0636\u0648\u0644\u064a\u064a\u0646 \u0641\u0643\u0631\u064a\u064b\u0627 \u0648\u0645\u0646\u0641\u062a\u062d\u064a\u0646 \u0628\u0645\u0627 \u064a\u0643\u0641\u064a \u062d\u062a\u0649 \u0646\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u062a\u062d\u0633\u0646 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631 \u0643\u0645\u0639\u0644\u0645\u064a\u0646 \u0648\u0628\u0627\u062d\u062b\u064a\u0646. <\/p>\n\n\n\n

\u062a\u0627\u0631\u064a\u062e \u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/h3>\n\n\n\n

\u0639\u0646\u062f\u0645\u0627 \u0623\u0642\u0648\u0645 \u0628\u0627\u0644\u062a\u062f\u0631\u064a\u0633 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642 \u0641\u064a \u0627\u0644\u062c\u0627\u0645\u0639\u0629<\/a> \u0623\u0648 \u0627\u0644\u0643\u0644\u064a\u0629\u060c \u0623\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u062a\u064a \u0634\u0643\u0644\u062a \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641 \u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0643\u0645\u0627 \u0646\u0639\u0631\u0641\u0647\u0627 \u0627\u0644\u064a\u0648\u0645.<\/p>\n\n\n\n

- \u0627\u0644\u0645\u0646\u0637\u0642 \u0627\u0644\u0644\u0627\u062d\u0642 \u0648\u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0627\u0644\u0644\u0627\u062d\u0642\u0629<\/p>\n\n\n\n

- \u062a\u0648\u064a\u0648\u062a\u0627 \u0648\u0627\u064a 1940-1950<\/p>\n\n\n\n

- \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u064a \u0648\u0627\u0644\u062a\u062f\u0631\u064a\u062c\u064a \u0644\u0648\u0643\u0627\u0644\u0629 \u0646\u0627\u0633\u0627 (IID) 1950-1960<\/p>\n\n\n\n

- 1986 "\u0644\u0639\u0628\u0629 \u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u062a\u062c \u062c\u062f\u064a\u062f" \u0645\u062c\u0644\u0629 \u0647\u0627\u0631\u0641\u0627\u0631\u062f \u0644\u0644\u0623\u0639\u0645\u0627\u0644 (\u0646\u0648\u0646\u0627\u0643\u0627 \u0648\u062a\u0627\u0643\u064a\u0648\u062a\u0634\u064a\u060c 1986)<\/p>\n\n\n\n

- \u0639\u0645\u0644\u064a\u0629 \u0633\u0643\u0631\u0648\u0645 1995<\/p>\n\n\n\n

– \u0628\u064a\u0627\u0646 Agile \u0644\u0639\u0627\u0645 2001<\/a><\/p>\n\n\n\n

- \u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u062a\u0631\u0627\u0628\u0637 \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644 \u0644\u0639\u0627\u0645 2004<\/p>\n\n\n\n

– 2012 \u0628\u064a\u0627\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642<\/a> (\u062a\u0645 \u0627\u0644\u062a\u062d\u062f\u064a\u062b \u0641\u064a \u0639\u0627\u0645 2021)<\/p>\n\n\n\n

– 2015 \u0642\u0644\u0628 \u0631\u0634\u064a\u0642 \u0634\u0648 \u0647\u0627 \u0631\u064a \u0643\u0648\u0643\u0648\u0631\u0648<\/a><\/p>\n\n\n\n

– \u0628\u064a\u0627\u0646 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0627\u0644\u0631\u0634\u064a\u0642\u0629<\/a><\/p>\n\n\n\n

– \u0628\u064a\u0627\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0631\u0634\u064a\u0642\u0629 \u0644\u0639\u0627\u0645 2021<\/a><\/p>\n\n\n\n

– \u0628\u064a\u0627\u0646 \u0639\u0645\u0644\u0627\u0621 Agile \u0644\u0639\u0627\u0645 2022<\/a> - \u0628\u064a\u0627\u0646 Agile \u0627\u0644\u0645\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (ACCM)<\/p>\n\n\n\n

\u0644\u0645 \u0623\u0630\u0643\u0631 \u0623\u0648 \u0627\u062e\u062a\u0631\u0639 \u0623\u064a \u0634\u064a\u0621 \u062c\u062f\u064a\u062f \u0647\u0646\u0627\u060c \u0623\u0646\u0627 \u0628\u0628\u0633\u0627\u0637\u0629 \u0623\u0642\u0641 \u0639\u0644\u0649 \u0623\u0643\u062a\u0627\u0641 \u0627\u0644\u0639\u0645\u0627\u0644\u0642\u0629 \u0648\u0627\u0644\u0639\u0645\u0627\u0644\u0642\u0629 \u0639\u0646\u062f\u0645\u0627 \u0623\u062f\u0639\u0648 \u0627\u0644\u0637\u0644\u0627\u0628 \u0644\u0631\u0628\u0637 \u0627\u0644\u0646\u0642\u0627\u0637 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0643\u062a\u0634\u0627\u0641 \u0628\u0639\u0636 \u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642\u0629. <\/p>\n\n\n\n

\u064a\u0631\u062c\u0649 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u064a \u0625\u0630\u0627 \u0643\u0646\u062a \u0628\u0627\u062d\u062b\u064b\u0627 \u0641\u064a \u0645\u062c\u0627\u0644 \u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u062a\u0631\u063a\u0628 \u0641\u064a \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0642\u0627\u0626\u0645\u0629!<\/p>\n\n\n\n

\u062a\u062c\u0646\u0628 \u0627\u0644\u0627\u0646\u062a\u062d\u0627\u0644 \u0648\u0645\u0642\u0627\u0648\u0645\u0629 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0631\u0634\u064a\u0642<\/h3>\n\n\n\n

\u0627\u062e\u062a\u0644\u0627\u0633 \u062f\u0648\u0646 \u0641\u0647\u0645 \u0643\u0627\u0645\u0644<\/h4>\n\n\n\n

\u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644\u0646\u064a \u0623\u0630\u0643\u0631 \u0627\u0644\u0627\u0646\u062a\u062d\u0627\u0644 \u0647\u0648 \u0623\u0646 \u0645\u0633\u062a\u0634\u0627\u0631\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0645\u0627 \u064a\u0633\u0645\u0649 \u0628\u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0642\u062f \u064a\u0633\u062a\u063a\u0644\u0648\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0646\u0638\u0631\u064a\u0629 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0635\u062d\u064a\u062d \u0648\u064a\u0646\u0634\u0631\u0648\u0646 \u0633\u0648\u0621 \u0641\u0647\u0645\u0647\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0642\u062a\u0628\u0627\u0633 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0628\u0634\u0643\u0644 \u062e\u0627\u0637\u0626. <\/p>\n\n\n\n

\u0631\u0628\u0645\u0627 \u064a\u062d\u062f\u062b \u0647\u0630\u0627 \u0623\u0643\u062b\u0631 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649\u060c \u0641\u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u064a\u0627\u0646 \u0637\u0648\u0631\u062a \u0635\u0646\u0627\u0639\u062a\u0646\u0627 \u062e\u0628\u0631\u0629 \u0641\u064a \u0627\u0644\u062a\u0636\u0644\u064a\u0644 \u0627\u0644\u0633\u0627\u0630\u062c \u0648\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0642\u0635\u0635\u064a\u0629 \u0644\u0635\u064a\u0627\u063a\u0629 \u0646\u0638\u0631\u064a\u0627\u062a \u0632\u0627\u0626\u0641\u0629.<\/p>\n\n\n\n

\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0643\u0645\u062d\u0631\u0643 \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0636\u0644\u0644\u0629<\/h4>\n\n\n\n

\u0644\u0642\u062f \u0633\u0627\u0647\u0645\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0641\u064a \u062a\u0633\u0631\u064a\u0639 \u0627\u0646\u062a\u0634\u0627\u0631 \u0627\u0644\u0641\u0647\u0645 \u0648\u0643\u0630\u0644\u0643 \u0633\u0648\u0621 \u0627\u0644\u0641\u0647\u0645. \u0625\u0646 \u0642\u0648\u0629 \u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631 \u0645\u0641\u0647\u0648\u0645 \u062d\u062f\u062f\u0647 \u0625\u064a\u0641\u0631\u062a \u0631\u0648\u062c\u0631\u0632 (\u0631\u0648\u062c\u0631\u0632\u060c 1962). <\/p>\n\n\n\n

\u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0641\u0625\u0646\u0646\u064a \u0623\u0642\u062a\u0631\u062d \u0623\u0646 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0645\u0636\u0644\u0644\u0629 \u062a\u0646\u062a\u0634\u0631 \u0641\u064a \u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u0648\u0635\u0641\u0647\u0627 \u062c\u0648\u0646\u0627\u062b\u0627\u0646 \u0633\u0648\u064a\u0641\u062a \u0641\u064a \u0639\u0627\u0645 1710: "\u0627\u0644\u0643\u0630\u0628 \u064a\u0637\u064a\u0631\u060c \u0648\u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u062a\u0623\u062a\u064a \u0639\u0631\u062c\u0627\u0621 \u062e\u0644\u0641\u0647" - \u0623\u0648 \u0646\u0633\u062e\u062a\u0647 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0645\u0646 "\u0627\u0644\u0643\u0630\u0628\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0641\u0631 \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645 \u0648\u062a\u0639\u0648\u062f \u0645\u0631\u0629 \u0623\u062e\u0631\u0649 \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u062a\u0631\u0628\u0637 \u062d\u0630\u0627\u0626\u0647\u0627".<\/p>\n\n\n\n

\u0627\u0644\u062a\u0648\u0627\u0636\u0639 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0645\u0627 \u064a\u0642\u0648\u0644\u0647 \u0639\u0645\u0627\u0644\u0642\u0629 \u0648\u0639\u0645\u0627\u0644\u0642\u0629 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u2013 \u0627\u0644\u0628\u062d\u062b!<\/h4>\n\n\n\n

\u0642\u062f \u0623\u0642\u062a\u0628\u0633 \u0645\u0646 \u0645\u064a\u0631\u062a\u0648\u0646 \u0648\u0623\u062a\u062c\u0648\u0644 \u0639\u0628\u0631 \u0628\u0639\u0636 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0644\u0644\u0631\u0634\u0627\u0642\u0629 \u0648\u0644\u0643\u0646 \u0645\u0646 \u0641\u0636\u0644\u0643\u0645 \u0641\u0643\u0631\u0648\u0627 \u0641\u064a \u0645\u062d\u0627\u0648\u0644\u062a\u064a \u0627\u0644\u0647\u0648\u0627\u0629 \u0644\u0634\u0631\u062d \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0628\u0646\u0641\u0633 \u0627\u0644\u0636\u0648\u0621 \u0627\u0644\u0630\u064a \u0623\u0634\u0627\u0631 \u0625\u0644\u064a\u0647 \u0645\u0627\u0631\u064a\u0648 \u0628\u0648\u0646\u062c "\u0645\u064a\u0631\u062a\u0648\u0646\u060c \u0639\u0627\u0644\u0645 \u0627\u062c\u062a\u0645\u0627\u0639 \u0648\u0645\u0624\u0631\u062e \u0644\u0644\u0623\u0641\u0643\u0627\u0631 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u060c \u0647\u0648 \u0627\u0644\u0623\u0628 \u0627\u0644\u0645\u0624\u0633\u0633 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0639\u0644\u0645 \u0627\u062c\u062a\u0645\u0627\u0639 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0643\u0639\u0644\u0645 \u0648\u0645\u0647\u0646\u0629\u061b \u0643\u0627\u0646 \u0623\u0633\u0644\u0627\u0641\u0647 \u0645\u0646 \u0627\u0644\u0639\u0644\u0645\u0627\u0621 \u0627\u0644\u0645\u0639\u0632\u0648\u0644\u064a\u0646 \u0623\u0648 \u0627\u0644\u0647\u0648\u0627\u0629" (\u0628\u0648\u0646\u062c\u060c 1998). <\/p>\n\n\n\n

\u0623\u0646\u0627 \u0644\u0633\u062a \u0628\u0623\u064a \u062d\u0627\u0644 \u0645\u0646 \u0627\u0644\u0623\u062d\u0648\u0627\u0644 \u0633\u0644\u0641\u064b\u0627 \u0644\u0640 Agile \u0648\u0644\u0643\u0646 \u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u0648\u0644 \u0625\u0646\u0646\u064a \u0623\u0646\u0637\u0628\u0642 \u0639\u0644\u0649 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0647\u0648\u0627\u0629 \u0627\u0644\u0645\u0639\u0632\u0648\u0644\u060c \u0648\u0644\u0643\u0646 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u060c \u0641\u064a \u0634\u0631\u062d \u0628\u0639\u0636 \u0623\u0635\u0648\u0644 Agile Marketing.<\/p>\n\n\n\n

\u0642\u0628\u0644 \u0623\u0646 \u0623\u062d\u0627\u0648\u0644 \u062a\u0641\u0635\u064a\u0644 \u0623\u064a \u0634\u064a\u0621\u060c \u0642\u0645\u062a \u0628\u0628\u0639\u0636 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0648\u0627\u0633\u0639\u060c \u0648\u0643\u0627\u0646\u062a \u0645\u0641\u0627\u062c\u0623\u0629 \u0627\u0644\u0642\u062f\u0631 "\u0645\u062d\u0636 \u0635\u062f\u0641\u0629" \u062d\u0642\u064b\u0627\u060c \u062d\u064a\u062b \u0623\u0646 \u0627\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u064a \u0627\u062a\u0628\u0639\u062a\u0647\u0627 \u0642\u0627\u062f\u062a\u0646\u064a \u0625\u0644\u0649 \u0639\u0645\u0644 \u0631\u0648\u0628\u0631\u062a \u0643. \u0645\u064a\u0631\u062a\u0648\u0646 \u0639\u0646\u062f\u0645\u0627 \u0642\u0631\u0623\u062a \u0645\u0642\u0627\u0644\u0627\u064b \u0639\u0646 \u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 (\u0643\u0627\u0645\u0628\u0627\u060c 2008) \u0644\u0644\u062f\u0643\u062a\u0648\u0631 \u0631\u064a\u0643\u0627\u0631\u062f\u0648 \u0643\u0627\u0645\u0628\u0627. <\/p>\n\n\n\n

\u064a\u062d\u062a\u0648\u064a \u0643\u062a\u0627\u0628 "\u0639\u0644\u0649 \u0623\u0643\u062a\u0627\u0641 \u0627\u0644\u0639\u0645\u0627\u0644\u0642\u0629" (\u0645\u064a\u0631\u062a\u0648\u0646 1993) \u0639\u0644\u0649 \u0645\u0642\u062f\u0645\u0629 \u0631\u0627\u0626\u0639\u0629 \u0628\u0642\u0644\u0645 \u0623\u0648\u0645\u0628\u0631\u062a\u0648 \u0625\u064a\u0643\u0648 \u062a\u0648\u0636\u062d \u0628\u0627\u0644\u062a\u0641\u0635\u064a\u0644 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u062a\u062c\u0646\u0628\u0647\u0627 \u062d\u062a\u0649 \u0644\u0627 \u0646\u0639\u0648\u062f \u0625\u0644\u0649 \u0627\u0644\u0639\u0635\u0648\u0631 \u0627\u0644\u0648\u0633\u0637\u0649 \u0648\u0645\u0641\u0647\u0648\u0645\u0647\u0627 \u0644\u0644\u0632\u064a\u0641 \u0648\u0627\u0644\u062a\u0632\u0648\u064a\u0631 \u0645\u062b\u0644 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 Auctoritas (\u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0644\u0644\u0633\u0644\u0637\u0629 \u0627\u0644\u062a\u0644\u0627\u0639\u0628 \u0628\u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0628\u0633\u0647\u0648\u0644\u0629) \u0648\u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0631\u0647\u064a\u0628 \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a Tamquam ab iniustis possession \u0627\u0644\u0630\u064a \u0644\u0627 \u0646\u0632\u0627\u0644 \u0646\u0631\u0627\u0647 \u0627\u0644\u064a\u0648\u0645 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0634\u0643\u0644 \u0645\u0646 \u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u0645\u0642\u0627\u0648\u0645\u0629 \u0644\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u060c \u0645\u0627 \u0644\u0645 \u064a\u062a\u0645 \u0631\u0628\u0637 \u0645\u0643\u0627\u0646\u0629 \u0645\u0631\u0645\u0648\u0642\u0629 \u0643\u0628\u064a\u0631\u0629 \u0628\u0645\u0635\u062f\u0631\u0647\u0627\u060c \u0643\u0645\u0627 \u0646\u0631\u0649 \u0641\u064a \u0627\u0644\u0639\u0644\u0648\u0645 (\u0645\u0648\u0631\u062c\u0627\u0646 \u0648\u0622\u062e\u0631\u0648\u0646\u060c 2018). <\/p>\n\n\n\n

\u0644\u0627 \u0623\u0642\u0635\u062f \u0627\u0644\u0625\u0633\u0627\u0621\u0629 \u0623\u0648 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629\u060c \u0646\u0627\u0647\u064a\u0643 \u0639\u0646 \u0645\u0633\u0627\u0648\u0627\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u062f\u064a\u0646\u060c \u0628\u0644 \u0623\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646\u0646\u0627 \u0642\u062f \u0646\u062e\u0633\u0631 \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0623\u0648 \u0646\u0636\u0644 \u0627\u0644\u0637\u0631\u064a\u0642 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u062a\u0628\u0646\u064a \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 (\u062d\u062a\u0649 \u0627\u0644\u0633\u064a\u0626\u0629 \u0645\u0646\u0647\u0627) \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0633\u0628\u0628 \u062a\u0635\u0648\u0631\u0627\u062a\u0646\u0627. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0644\u0639\u0628 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0645\u0633\u0628\u0642\u0629 \u0627\u0644\u062e\u0627\u0637\u0626\u0629 \u062f\u0648\u0631\u064b\u0627 \u0641\u064a \u062a\u0636\u0644\u064a\u0644\u0646\u0627 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0635\u062d\u0629 \u0627\u0644\u0645\u0635\u062f\u0631 \u0628\u0633\u0628\u0628 \u0627\u0644\u0647\u064a\u0628\u0629 \u0627\u0644\u0645\u062a\u0635\u0648\u0631\u0629 \u062c\u0632\u0626\u064a\u064b\u0627 (\u0645\u0648\u0631\u062c\u0627\u0646 \u0648\u0622\u062e\u0631\u0648\u0646\u060c 2018). <\/p>\n\n\n\n

\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0627\u0644\u0645\u0634\u0647\u0648\u0631\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0644\u0627 \u064a\u0645\u0644\u0643\u0648\u0646 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0643\u0627\u0641\u064a\u0629<\/h4>\n\n\n\n

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\u0647\u0646\u0627\u0643 \u062e\u0637\u0648\u0631\u0629 \u0641\u064a \u0645\u062c\u0631\u062f "\u0627\u0644\u0625\u0639\u062c\u0627\u0628" \u0623\u0648 \u0627\u0644\u062a\u0639\u0631\u0636 \u0644\u0645\u0627 \u0647\u0648 \u0634\u0627\u0626\u0639 \u0641\u0642\u0637.<\/p>\n\n\n\n

\u0648\u0644\u0625\u062c\u0631\u0627\u0621 \u0645\u0642\u0627\u0631\u0646\u0629\u060c \u0641\u0642\u062f \u062a\u0645 \u0641\u0636\u062d "\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u062a\u0639\u0644\u0645" \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0627 \u0645\u0645\u0627\u0631\u0633\u0629 \u062a\u0639\u0644\u064a\u0645\u064a\u0629\u060c \u0641\u0647\u064a \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0623\u0633\u0637\u0648\u0631\u0629 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0625\u0646\u0647\u0627 \u063a\u064a\u0631 \u0641\u0639\u0627\u0644\u0629 \u0645\u0646 \u0627\u0644\u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 (\u0644\u064a\u0644\u064a\u0646\u0641\u064a\u0644\u062f \u0648\u0622\u062e\u0631\u0648\u0646\u060c 2010). <\/p>\n\n\n\n

\u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u062f\u0642\u0629 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642<\/h4>\n\n\n\n

\u0628\u062f\u0648\u0646 \u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0648\u0627\u0644\u062f\u0642\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642 \u0627\u0644\u064a\u0648\u0645\u060c \u0647\u0646\u0627\u0643 \u062e\u0648\u0641 \u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u064a\u0646 \u0627\u0644\u0645\u0639\u0631\u0648\u0641\u064a\u0646\u060c \u0648\u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0644\u0642\u0648\u0646 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062e\u0627\u0637\u0626\u0629\u060c \u0642\u062f \u064a\u062e\u0644\u0637\u0648\u0646 \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641 \u0648\u064a\u0636\u0631\u0648\u0646 \u0628\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u0639\u0644\u0645 \u0628\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0645\u0624\u0633\u0641\u0629 \u062a\u0645\u0627\u0645\u064b\u0627 \u0645\u062b\u0644 \u0646\u0634\u0631 "\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u062a\u0639\u0644\u0645" \u0627\u0644\u062a\u064a \u0623\u062f\u062a \u0625\u0644\u0649 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u062a\u0642\u0632\u0645 \u0627\u0644\u062a\u0639\u0644\u0645 \u0639\u0646\u062f \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0641\u064a \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u0624\u0633\u0633\u064a.<\/p>\n\n\n\n

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\u0627\u0644\u062a\u0631\u062d\u064a\u0628 \u0628\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642\u0629 \u0648\u0627\u0644\u0646\u0642\u062f \u062d\u0648\u0644 \u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639<\/h3>\n\n\n\n

\u0645\u0628\u0627\u062f\u0626 Agile \u0648\u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0641\u064a \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/h4>\n\n\n\n

\u0625\u0646 \u0627\u0644\u062d\u0645\u0627\u0633 \u0644\u0644\u0628\u064a\u0627\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0645\u0647\u0645 \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0639\u0642\u0644\u064a\u0629 \u0627\u0644\u0631\u0634\u064a\u0642\u0629 \u0648\u0644\u0643\u0646 \u064a\u0628\u062f\u0648 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0627\u0646\u062f\u0641\u0627\u0639\u064b\u0627 \u0644\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0628\u064a\u0627\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0627\u0644\u062a\u0627\u0644\u064a \u0641\u064a \u0643\u0644 \u0648\u0638\u064a\u0641\u0629 \u0645\u0646 \u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 (\u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643).<\/p>\n\n\n\n

\u0623\u0639\u062a\u0642\u062f \u0623\u0646 \u0647\u0646\u0627\u0643 \u0642\u064a\u0645\u0629 \u0641\u064a \u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u062c\u0645\u064a\u0639 \u0645\u0638\u0627\u0647\u0631 Agile!<\/p>\n\n\n\n

\u0627\u0646\u0641\u062a\u0627\u062d \u062c\u062f\u064a\u0631 \u0628\u0627\u0644\u062b\u0646\u0627\u0621<\/h4>\n\n\n\n

\u0633\u062a\u0644\u0627\u062d\u0638 \u0623\u0646 \u0628\u0639\u0636 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u062a\u0633\u0645 \u0628\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0648\u0636\u0648\u062d \u0648\u0627\u0644\u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u062a\u0643\u064a\u0641 \u0628\u062d\u0643\u0645\u0629 \u0648\u0639\u0645\u062f. \u0648\u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628 \u0639\u0644\u0649 \u0648\u062c\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u062f\u060c \u0623\u0636\u0627\u0641 \u0645\u0624\u0644\u0641\u0648 \u0628\u064a\u0627\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642 \u0627\u0644\u062f\u0639\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0644\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0628\u064a\u0627\u0646:<\/p>\n\n\n\n

"\u0646\u0637\u0644\u0628 \u0645\u0633\u0627\u0639\u062f\u062a\u0643\u0645 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0626\u0644\u0629:<\/p>\n\n\n\n

    \n
  1. \u0647\u0644 \u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0635\u062d\u064a\u062d\u0629\u061f<\/li>\n\n\n\n
  2. \u0647\u0644 \u064a\u062c\u0628 \u0639\u0644\u064a\u0646\u0627 \u0627\u0644\u0642\u0636\u0627\u0621 \u0639\u0644\u0649 \u0623\u064a \u0645\u0646\u0647\u0627\u061f<\/li>\n\n\n\n
  3. \u0647\u0644 \u064a\u062c\u0628 \u0639\u0644\u064a\u0646\u0627 \u062a\u0648\u062d\u064a\u062f \u0623\u064a \u0645\u0646\u0647\u0627\u061f<\/li>\n\n\n\n
  4. \u0647\u0644 \u0641\u0627\u062a\u0646\u0627 \u0634\u064a\u0621\u061f<\/li>\n<\/ol>\n\n\n\n

    \u062d\u062a\u0649 \u064a\u0648\u0645\u0646\u0627 \u0647\u0630\u0627\u060c \u062a\u0639\u0643\u0633 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 agilemarketingmanifesto.org \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0627\u0644\u0639\u0642\u0644\u064a\u0629 \u0627\u0644\u0631\u0634\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u0623\u0638\u0647\u0631\u0647\u0627 \u0645\u0646\u0634\u0626\u0648 \u0627\u0644\u0628\u064a\u0627\u0646\u060c \u0648\u062a\u0646\u0642\u0644 \u0628\u0648\u0636\u0648\u062d \u0627\u0644\u0627\u0646\u0641\u062a\u0627\u062d \u0648\u062a\u0642\u0641 \u0643\u0634\u0647\u0627\u062f\u0629 \u0639\u0644\u0649 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0645\u0646 \u0642\u0628\u0644 \u062c\u064a\u0645 \u0625\u064a\u0648\u0644\u060c \u0648\u062c\u0648\u0646 \u0643\u0627\u0633\u060c \u0648\u0641\u0631\u0627\u0646\u0643 \u062f\u0627\u064a\u0632\u060c \u0648\u062a\u0631\u0627\u0641\u064a\u0633 \u0623\u0631\u0646\u0648\u0644\u062f\u060c \u0648\u0631\u0648\u0646 \u062c\u0627\u064a \u0645\u064a\u0644\u0631\u060c \u0648\u062c\u0627\u0634\u0627 \u0643\u0627\u064a\u0643\u0627\u0633 \u0648\u0648\u0644\u0641\u060c \u0648\u062f\u064a\u0628\u0648\u0631\u0627\u0647 \u0645\u064a\u0644\u0631\u060c \u0648\u0628\u0627\u0631\u0643\u0631 \u062a\u0631\u0648\u064a\u0646\u060c \u0648\u0646\u064a\u0643\u0648\u0644\u064a\u062a \u0623\u0646\u062f\u0631\u0648\u0633\u0643\u064a.<\/p>\n\n\n\n

    \u0648\u0647\u0630\u0627 \u064a\u0648\u0636\u062d \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a\u0645\u0627 \u062a\u0645 \u0625\u0646\u062a\u0627\u062c\u0647 \u0628\u0627\u0644\u0641\u0639\u0644 \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0641\u064a \u0627\u0644\u0642\u064a\u0645 \u0648\u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0631\u0634\u064a\u0642\u0629 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0631\u0627\u0628\u0637 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\n\n\n\n

    \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0644\u0628\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642<\/h4>\n\n\n\n

    \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u0641\u0646\u062d\u0646 \u0623\u062d\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0631\u0634\u064a\u0642\u0629 \u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649 \u0645\u062e\u0637\u0637 \u0643\u0627\u0646 \u0645\u062a\u0627\u062d\u064b\u0627 \u0628\u0627\u0644\u0641\u0639\u0644 \u0642\u0628\u0644 \u062b\u0645\u0627\u0646\u064a \u0633\u0646\u0648\u0627\u062a \u0645\u0646 \u0648\u062c\u0648\u062f \u0628\u064a\u0627\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642. \u064a\u0648\u0641\u0631 \u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u062a\u0631\u0627\u0628\u0637 \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644 \u0646\u0647\u062c\u064b\u0627 \u0634\u0627\u0645\u0644\u0627\u064b \u0644\u0644\u063a\u0627\u064a\u0629 - "\u0646\u0647\u062c \u0631\u0634\u064a\u0642\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0643\u064a\u0641 \u0644\u0631\u0628\u0637 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0648\u0627\u0644\u0642\u064a\u0645\u0629" (\u0647\u0627\u0631\u062a\u0645\u0627\u0646-\u0628\u0631\u0648\u0633\u060c 2006).<\/p>\n\n\n\n

    \u064a\u0645\u0643\u0646\u0646\u0627 \u0623\u064a\u0636\u064b\u0627 \u0623\u0646 \u0646\u0633\u062a\u0643\u0634\u0641\u060c \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0646\u0642\u0644 \u0628\u0639\u0636 \u0627\u0644\u0642\u064a\u0645 \u0648\u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0631\u0634\u064a\u0642\u0629 \u0645\u0646 \u0628\u064a\u0627\u0646 \u0625\u0644\u0649 \u0622\u062e\u0631\u061f  <\/p>\n\n\n\n

    \u0645\u0631\u0627\u062c\u0639\u0629 \u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642<\/h4>\n\n\n\n

    \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0644\u0645\u0627\u0630\u0627 \u064a\u062a\u0645 \u062a\u0644\u062e\u064a\u0635 \u0627\u0644\u0645\u0628\u062f\u0623 #10 \u0641\u064a Agile Marketing \u0639\u0644\u0649 \u0623\u0646\u0647 "\u0627\u0644\u0628\u0633\u0627\u0637\u0629 \u0636\u0631\u0648\u0631\u064a\u0629" \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0648 \u0646\u0641\u0633\u0647 Agile Development \u0627\u0644\u0630\u064a \u0646\u062c\u062f\u0647 \u0641\u064a agilemanifesto.org "\u0627\u0644\u0628\u0633\u0627\u0637\u0629 - \u0641\u0646 \u062a\u0639\u0638\u064a\u0645 \u0643\u0645\u064a\u0629 \u0627\u0644\u0639\u0645\u0644 \u063a\u064a\u0631 \u0627\u0644\u0645\u0646\u062c\u0632 - \u0636\u0631\u0648\u0631\u064a\u0629".<\/p>\n\n\n\n

    \u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649\u060c \u064a\u0636\u0645\u0646 \u0645\u0628\u062f\u0623 KISS (\u0627\u0628\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0633\u064a\u0637\u064b\u0627\u060c \u0623\u064a\u0647\u0627 \u0627\u0644\u063a\u0628\u064a) \u0623\u0646\u0646\u0627 \u0646\u0628\u062a\u0643\u0631 \u0645\u0627 \u0646\u062d\u062a\u0627\u062c\u0647 \u0641\u0642\u0637\u060c \u0648\u0644\u0643\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0628\u062f\u0623 \u0642\u062f \u064a\u0639\u0637\u064a \u0627\u0646\u0637\u0628\u0627\u0639\u064b\u0627 \u062e\u0627\u0637\u0626\u064b\u0627 \u0628\u0627\u0644\u0628\u0633\u0627\u0637\u0629\u060c \u062d\u064a\u062b \u0642\u062f \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u0633\u0648\u064a\u0642 \u063a\u064a\u0631 \u0645\u062f\u0631\u0648\u0633 \u062c\u064a\u062f\u064b\u0627 \u0640\u0640 \u062a\u0633\u0648\u064a\u0642 \u0628\u0633\u064a\u0637 \u0644\u0644\u063a\u0627\u064a\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0623\u0646\u0627 \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0644\u0627 \u0623\u0624\u064a\u062f \u0627\u0644\u0625\u0641\u0631\u0627\u0637 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/p>\n\n\n\n

    \u0647\u0646\u0627\u0643 \u0623\u062f\u0644\u0629 \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 \u0645\u0628\u062f\u0623 "\u0627\u0644\u0628\u0633\u0627\u0637\u0629" \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642 \u0643\u0627\u0646 \u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u0623\u0646 \u064a\u064f\u0646\u0638\u0631 \u0625\u0644\u064a\u0647 \u0628\u0646\u0641\u0633 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 \u0641\u064a \u0628\u064a\u0627\u0646 Agile\u060c \u0648\u064a\u064f\u0638\u0647\u0631 \u0628\u064a\u0627\u0646 \u0645\u064a\u063a\u064a\u0644 \u062a\u0627\u0645 \u0627\u0644\u0633\u0627\u0628\u0642 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642 (\u062a\u0627\u0645\u060c 2010) \u0628\u0648\u0636\u0648\u062d \u0623\u0646\u0647 \u062a\u0645 \u0623\u062e\u0630\u0647 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631.<\/p>\n\n\n\n

    \u0623\u0631\u0649 \u0623\u0646 \u062c\u0648\u0647\u0631 \u0627\u0644\u0645\u0628\u062f\u0623 \u0645\u0633\u062a\u0648\u062d\u0649 \u0645\u0646 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0633\u0631\u064a\u0639\u060c \u0648\u0645\u0646 \u0627\u0644\u0645\u0624\u0643\u062f \u0623\u0646\u0647 \u064a\u062f\u0639\u0648 \u0625\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0639\u0627\u0646\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0646 \u0625\u0647\u062f\u0627\u0631 \u0627\u0644\u062c\u0647\u0648\u062f \u0648\u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0636\u0627\u0626\u0639\u0629 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u064a\u0627\u0646. \u0631\u0628\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u0645\u0628\u062f\u0623\u060c \u0641\u064a \u0636\u0648\u0621 \u0647\u0630\u0627\u060c \u0628\u0639\u0636 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0641\u064a \u062a\u0639\u0638\u064a\u0645 \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0639\u0645\u0644 (\u063a\u064a\u0631 \u0630\u064a \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629) \u0627\u0644\u0630\u064a \u0644\u0645 \u064a\u062a\u0645 \u0625\u0646\u062c\u0627\u0632\u0647 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/p>\n\n\n\n

    \u0645\u0646 \u0627\u0644\u0645\u0624\u0643\u062f \u0623\u0646 \u0647\u0646\u0627\u0643 \u062e\u0635\u0648\u0635\u064a\u0627\u062a \u0641\u0631\u064a\u062f\u0629 \u0644\u0643\u0644 \u062a\u062e\u0635\u0635. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0642\u062f \u0646\u0643\u062a\u0634\u0641 \u0623\u0646 \u0644\u062f\u064a\u0646\u0627 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0642\u0648\u0627\u0633\u0645 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0623\u0643\u062b\u0631 \u0645\u0645\u0627 \u0646\u062a\u0635\u0648\u0631 \u0639\u0646\u062f\u0645\u0627 \u0646\u0643\u062a\u0634\u0641 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0641\u064a \u0628\u064a\u0627\u0646 Agile \u0639\u0628\u0631 \u0627\u0644\u062a\u062e\u0635\u0635\u0627\u062a.<\/p>\n\n\n\n

    \u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0646\u0645\u0648\u0630\u062c \u0634\u0648-\u0647\u0627-\u0631\u064a<\/h4>\n\n\n\n

    \u0625\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u0641\u0631\u0635 \u0646\u0641\u0633\u0647\u0627 \u0627\u0644\u062a\u064a \u0646\u0644\u0627\u062d\u0638\u0647\u0627 \u0641\u064a \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u062a\u062e\u0635\u0635\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0648\u062c\u0647 \u0645\u0641\u0627\u0647\u064a\u0645\u0646\u0627 \u0644\u062a\u0628\u0646\u064a\u0647\u0627 \u0648\u0646\u0634\u0631\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a. \u0648\u064a\u0645\u0643\u0646\u0646\u0627 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u062d\u0645\u0627\u0633 \u0627\u0644\u062d\u0627\u0644\u064a \u0644\u0640 Shu-Ha-Ri \u0648\u062a\u0639\u0632\u064a\u0632\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0645\u062a\u062f\u0627\u062f Kokoro (Cockburn\u060c 2015) \u0627\u0644\u0630\u064a \u0627\u0642\u062a\u0631\u062d\u0647 Alistair Cockburn \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u0648\u0641\u064a\u0631 \u0628\u0635\u0631\u064a\u0627\u062a \u0645\u0641\u064a\u062f\u0629 \u062c\u062f\u064a\u062f\u0629 \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0645\u0642\u0627\u0631\u0646\u0629 Shu-Ha-Ri-Kokoro \u0645\u0639 \u062a\u0623\u062b\u064a\u0631 Dunning-Kruger (Dunning\u060c 2011).<\/p>\n\n\n\n

    \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0623\u0633\u062a\u0643\u0634\u0641 \u0648\u0623\u062c\u0645\u0639 \u0628\u062d\u0631\u064a\u0629 \u0648\u062c\u0647\u0627\u062a \u0646\u0638\u0631 \u0645\u062a\u0639\u062f\u062f\u0629 \u062a\u0645 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646\u0647\u0627 \u0628\u0627\u0644\u0641\u0639\u0644 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0639\u0645\u0627\u0644\u0642\u0629 \u0648\u0627\u0644\u0639\u0645\u0627\u0644\u0642\u0629 \u0642\u0628\u0644\u064a \u0648\u0623\u0639\u0628\u0631 \u0639\u0646 \u0645\u0644\u0627\u062d\u0638\u0627\u062a\u064a \u0645\u062b\u0644 \u0627\u0644\u0631\u0633\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u064a \u0627\u0644\u0630\u064a \u0623\u0646\u062a\u062c\u062a\u0647 \u0644\u062f\u0648\u0631\u062a\u064a \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642. <\/p>\n\n\n\n

    \u0648\u062c\u062f\u062a \u0623\u0646\u0647 \u0645\u0646 \u0627\u0644\u0645\u0641\u064a\u062f \u0625\u0646\u062a\u0627\u062c \u0645\u062e\u0637\u0637 \u0644\u062a\u0648\u0636\u064a\u062d SHU-HA-RI-KOKORO \u0648\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0627\u0644\u062b\u0642\u0629 \u0627\u0644\u0645\u0643\u062a\u0633\u0628\u0629 \u0641\u064a \u0648\u0642\u062a \u0645\u0628\u0643\u0631 \u0645\u0646 \u0627\u0644\u062a\u062d\u064a\u0632 \u0627\u0644\u0645\u0639\u0631\u0641\u064a \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062b\u0642\u0629 \u0627\u0644\u0645\u0643\u062a\u0633\u0628\u0629 \u0645\u0646 \u0625\u062a\u0642\u0627\u0646 Kokoro \u0627\u0644\u062d\u0642\u064a\u0642\u064a.<\/p>\n\n\n\n

    \u062a\u0637\u0648\u064a\u0631 \u0641\u0647\u0645 \u0623\u0641\u0636\u0644 \u0644\u0640 Shu-Ha-Ri<\/h5>\n\n\n\n

    \u0631\u0628\u0645\u0627 \u0623\u0634\u0627\u0631\u0643 \u0647\u0646\u0627 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0645\u062e\u0637\u0637\u064b\u0627 \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629\u060c \u0648\u0644\u0643\u0646 \u0623\u0648\u0644\u0627\u064b\u060c \u0623\u0631\u064a\u062f \u0623\u0646 \u0623\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u062f\u0643\u062a\u0648\u0631 \u0623\u0644\u064a\u0633\u062a\u064a\u0631 \u0643\u0648\u0643\u0628\u064a\u0631\u0646 \u0644\u0645\u0639\u0631\u0641\u0629 \u0631\u0623\u064a\u0647. <\/p>\n\n\n\n

    \u0623\u0646\u0627 \u0623\u0638\u0644 \u0634\u0641\u0627\u0641\u064b\u0627 \u0648\u0645\u0646\u0641\u062a\u062d\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u062a\u064a\u0634 \u0648\u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0641\u060c \u0644\u0630\u0644\u0643 \u0644\u0627 \u062a\u062a\u0631\u062f\u062f \u0641\u064a \u0645\u0633\u0627\u0639\u062f\u062a\u064a \u0641\u064a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0632\u0627\u0648\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 \u0623\u0648 \u0625\u0636\u0627\u0641\u0629 \u0635\u0648\u062a\u0643 \u0625\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629.<\/p>\n\n\n\n

    \u0647\u0644 \u0647\u0646\u0627\u0643 \u0623\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642\u061f<\/h4>\n\n\n\n

    \u0647\u0644 \u0647\u0646\u0627\u0643 \u0623\u0646\u0648\u0627\u0639 \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642\u061f \u0648\u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0623\u0645\u0631 \u0643\u0630\u0644\u0643\u060c \u0641\u0647\u0644 \u064a\u0648\u0636\u062d \u0627\u0644\u062d\u062c\u0645 \u0648\u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0633\u0628\u0628 \u0648\u062c\u0648\u062f \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a\u061f<\/p>\n\n\n\n

    \u0642\u062f \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0645\u062b\u0644 \u0627\u0644\u0641\u064a\u0632\u064a\u0627\u0621 \u0645\u0646 \u062d\u064a\u062b \u0623\u0646 \u0627\u0644\u0641\u064a\u0632\u064a\u0627\u0621 \u0627\u0644\u0643\u0645\u0648\u0645\u064a\u0629 \u062a\u062a\u0635\u0631\u0641 \u0628\u0634\u0643\u0644 \u0645\u062e\u062a\u0644\u0641 \u0648\u062a\u062a\u063a\u064a\u0631 \u0642\u0648\u0627\u0639\u062f\u0647\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062d\u062c\u0645 \u0648\u0627\u0644\u062d\u062c\u0645. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0641\u0625\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0631\u0646 \u0633\u064a\u0643\u0648\u0646 \u0645\u062e\u062a\u0644\u0641\u064b\u0627 \u0639\u0646\u062f \u062a\u0637\u0628\u064a\u0642\u0647 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0623\u0648 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u0646\u0648\u0627\u062c\u0647\u0647\u0627 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062c\u0646\u0633\u064a\u0627\u062a.<\/p>\n\n\n\n

    \u062a\u062d\u062f\u064a\u0627\u062a \u0641\u0631\u064a\u062f\u0629 \u0641\u064a \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062c\u0646\u0633\u064a\u0627\u062a\u061f<\/h5>\n\n\n\n

    \u062a\u0634\u064a\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0627\u0644\u062a\u064a \u0627\u0633\u062a\u0646\u062f\u062a \u0625\u0644\u0649 \u062a\u0635\u0648\u0631 107 \u0645\u0646 \u0627\u0644\u0631\u0624\u0633\u0627\u0621 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062c\u0646\u0633\u064a\u0627\u062a\u060c \u0625\u0644\u0649 \u0648\u062c\u0648\u062f \u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0644\u0644\u062b\u0642\u0627\u0641\u0629 \u0648\u0627\u0644\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0648\u062a\u062d\u062f\u064a\u062f\u0627\u064b \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0627\u0644\u062a\u064a \u0645\u0641\u0627\u062f\u0647\u0627 \u0623\u0646 "\u062d\u062c\u0645 \u062c\u0647\u0648\u062f \u0627\u0628\u062a\u0643\u0627\u0631 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u064a\u062d\u062f \u0645\u0646 \u062a\u0623\u062b\u064a\u0631 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0643\u0648\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629" (\u0628\u0648\u0643 \u0648\u0622\u062e\u0631\u0648\u0646\u060c 2012).<\/p>\n\n\n\n

    \u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0648\u0627\u0644\u0647\u064a\u0627\u0643\u0644 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062c\u0646\u0633\u064a\u0627\u062a\u061f<\/h5>\n\n\n\n

    \u062a\u0645\u064a\u0644 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062c\u0646\u0633\u064a\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0637\u0648\u064a\u0631 \u0642\u062f\u0631\u0627\u062a \u0648\u0647\u064a\u0627\u0643\u0644 \u0623\u0643\u0628\u0631.<\/p>\n\n\n\n

    \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0641\u064a \u0639\u0627\u0645 2015\u060c \u0623\u0643\u062f\u062a \u0645\u062c\u0645\u0648\u0639\u0629 \u0628\u0648\u0633\u0637\u0646 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 "\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629" \u0644\u0623\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0642\u062f \u062a\u0641\u0634\u0644 \u0641\u064a \u0625\u064a\u062c\u0627\u062f \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0645\u062b\u0644\u0649 \u0628\u0633\u0628\u0628 \u0639\u062f\u0645 "\u0627\u062a\u0628\u0627\u0639\u0647\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0643\u0627\u0641\u064a\u0629 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0645\u0627 \u062a\u0631\u0643\u0632 \u0639\u0644\u064a\u0647" \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a "\u062a\u0641\u0648\u064a\u062a \u0641\u0631\u0635\u0629 \u062e\u0644\u0642 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u062d\u062c\u0645". \u0648\u062a\u0633\u062a\u0645\u0631 \u0645\u062c\u0645\u0648\u0639\u0629 \u0628\u0648\u0633\u0637\u0646 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0641\u064a \u0634\u0631\u062d \u0643\u064a\u0641 \u062a\u0643\u0627\u0641\u062d \u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 "\u0644\u0625\u064a\u062c\u0627\u062f \u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u060c \u0641\u0636\u0644\u0627\u064b \u0639\u0646 \u0627\u0644\u0647\u064a\u0627\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u060c \u0644\u062a\u0643\u0648\u0646 \u0641\u0639\u0627\u0644\u0629 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629" (Visser et al, 2015).<\/p>\n\n\n\n

    \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629\u061f<\/h4>\n\n\n\n

    \u062a\u062f\u0639\u0648 \u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u062d\u0648\u0627\u0641\u0632 \u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0642\u0648\u064a\u0629 \u0645\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0644\u0645 \u064a\u0633\u062a\u0643\u0634\u0641 \u0633\u0648\u0649 \u0639\u062f\u062f \u0642\u0644\u064a\u0644 \u0645\u0646 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0648\u0641\u0648\u0627\u0626\u062f\u0647\u0627 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0639\u0644\u0649 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 (COS). <\/p>\n\n\n\n

    \u0627\u0644 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0623\u062b\u0631\u0647 \u0639\u0644\u0649 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629<\/strong> \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0647\u064a \u0623\u0648\u0644 \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0648\u0646\u0638\u0631\u064a\u0629 \u0644\u062a\u0623\u062b\u064a\u0631 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 (\u0644\u064a\u0645 \u0648\u0622\u062e\u0631\u0648\u0646\u060c 2020). <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    \u0645\u0648\u0627\u0636\u064a\u0639 \u0630\u0627\u062a \u0635\u0644\u0629 \u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641\u0647\u0627\u061f<\/h6>\n\n\n\n

    \u0641\u0643\u0631 \u0641\u064a "\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u062e\u0644\u0642 \u0627\u0644\u0642\u064a\u0645\u0629" \u0627\u0642\u0631\u0623 \u0645\u0642\u0627\u0644\u0627\u062a \u0643\u0631\u064a\u0633\u062a\u064a\u0627\u0646 \u062c\u0631\u0648\u0646\u0631\u0648\u0633\u060c \u0648\u0625\u0646\u0631\u064a\u0643\u0648 \u0623\u0646\u062c\u064a\u0648\u0646\u064a\u060c \u0648\u0631\u064a\u062a\u0627 \u0643\u0627\u0646\u0627\u0633\u060c \u0648\u0633\u0627\u0631\u0629 \u0647\u0648\u0646\u064a\u062c\u0633\u0628\u064a\u0631\u062c\u060c \u0648\u0622\u062e\u0631\u064a\u0646<\/p>\n\n\n\n

    \u062f\u0639\u0648\u0629 \u0644\u062d\u0636\u0648\u0631 \u0646\u062f\u0648\u0629 \u062d\u0648\u0644 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629<\/strong><\/h5>\n\n\n\n

    \u062a\u0647\u062f\u0641 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0648\u0646\u0629 \u0625\u0644\u0649 \u0625\u0636\u0627\u0641\u0629 \u0645\u062d\u062a\u0648\u0649 \u0641\u0631\u064a\u062f \u0645\u0646 \u0646\u0648\u0639\u0647 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0645\u0646 \u062e\u0628\u0631\u0627\u0621 \u0648\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u064a\u0646 \u0639\u0627\u0644\u0645\u064a\u064a\u0646 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642. \u0627\u062a\u0635\u0644 \u0628\u064a\u060c \u0648\u0633\u0623\u0643\u0648\u0646 \u0633\u0639\u064a\u062f\u064b\u0627 \u0628\u0633\u0645\u0627\u0639 \u0631\u0623\u064a\u0643!<\/p>\n\n\n\n

    \u0647\u0644 \u0642\u0631\u0623\u062a \u062d\u062a\u0649 \u0647\u0646\u0627\u061f \u0634\u0643\u0631\u0627 \u0644\u0643!<\/p>\n\n\n\n

    \u0623\u062a\u0645\u0646\u0649 \u0644\u0643 \u0643\u0644 \u062e\u064a\u0631\u060c<\/p>\n\n\n\n

    \u062a\u0648\u0645<\/p>\n\n\n\n

    \u0645\u0624\u0644\u0641 <\/h5>\n\n\n\n

    \u0627\u0633\u0645\u064a \u062a\u0648\u0645\u0627\u0633 \u0647\u0648\u0631\u0645\u0627\u0632\u0627 \u062f\u0648\u060c \u0623\u0646\u0627 \u0644\u0633\u062a \u0639\u0645\u0644\u0627\u0642\u064b\u0627! \u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u0646\u0627\u062f\u064a\u0646\u064a \u062a\u0648\u0645. \u0623\u0646\u0627 \u0645\u062c\u0631\u062f \u0645\u0631\u0627\u0642\u0628 \u0645\u0647\u062a\u0645 \u0628\u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0631\u0634\u064a\u0642 \u0648\u0645\u0639\u0644\u0645 \u062a\u0633\u0648\u064a\u0642 \u0631\u0634\u064a\u0642 \u0641\u064a \u062c\u0627\u0645\u0639\u0629 \u0648\u0643\u0644\u064a\u0629 \u0641\u064a \u0645\u0648\u0646\u062a\u0631\u064a\u0627\u0644\u060c \u0643\u064a\u0628\u064a\u0643. \u0623\u0633\u0639\u0649 \u062c\u0627\u0647\u062f\u064b\u0627 \u0625\u0644\u0649 \u0625\u064a\u062c\u0627\u062f \u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0641\u064a \u062a\u062f\u0631\u064a\u0628\u064a \u0639\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0633\u0644\u0648\u0628 Agile.<\/p>\n\n\n\n

    \u0645\u0634\u0627\u0631\u064a\u0639\u064a \u0627\u0644\u062d\u0627\u0644\u064a\u0629:<\/strong> <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    \u0625\u0646\u0634\u0627\u0621 \u0628\u064a\u0627\u0646 \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0631\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0627\u0644\u062c\u0645\u0627\u0639\u064a<\/a><\/p>\n\n\n\n

    \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629: \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a<\/a><\/p>\n\n\n\n

    <\/p>\n\n\n\n

    \u0645\u0631\u0627\u062c\u0639<\/h5>\n\n\n\n

    \u0628\u0644\u0627\u0643\u064a\u060c \u0645. (2012). \u0645\u0646\u0638\u0648\u0631 \u0628\u0648\u0628\u0631 \u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0639\u0644\u0648\u0645. \u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0639\u0644\u0648\u0645. 1. 160-167.<\/p>\n\n\n\n

    \u0628\u0648\u0643\u060c \u0623\u064a\u0647 \u062c\u064a\u0647\u060c \u0623\u0648\u0628\u0633\u0627\u0644\u060c \u062a\u064a\u060c \u062c\u0648\u0631\u062c\u060c \u062c\u064a\u060c \u0648\u062c\u0627\u0646\u060c \u062f\u064a \u0625\u0645 (2012). \u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0648\u0627\u0644\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u062b\u0646\u0627\u0621 \u0627\u0628\u062a\u0643\u0627\u0631 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0645\u062c\u0644\u0629 \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c 49(2)\u060c 279-305<\/p>\n\n\n\n

    \u0628\u0648\u0646\u062c\u060c \u0645. (1998). \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u062a\u062d\u062a \u0627\u0644\u0645\u0646\u0627\u0642\u0634\u0629: \u0645\u0646\u0638\u0648\u0631 \u0641\u0644\u0633\u0641\u064a<\/u><\/em>\u062a\u0648\u0631\u0646\u062a\u0648: \u0645\u0637\u0628\u0639\u0629 \u062c\u0627\u0645\u0639\u0629 \u062a\u0648\u0631\u0646\u062a\u0648.<\/p>\n\n\n\n

    \u0643\u0627\u0645\u0628\u0627\u060c \u0631. (2008) \u0635\u0646\u0639 \u0627\u0644\u0639\u0644\u0645 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0635\u062f\u0641\u0629: \u0645\u0631\u0627\u062c\u0639\u0629 \u0644\u0643\u062a\u0627\u0628 "\u0631\u062d\u0644\u0627\u062a \u0648\u0645\u063a\u0627\u0645\u0631\u0627\u062a \u0627\u0644\u0635\u062f\u0641\u0629" \u0644\u0631\u0648\u0628\u0631\u062a \u0643. \u0645\u064a\u0631\u062a\u0648\u0646 \u0648\u0625\u0644\u064a\u0646\u0648\u0631 \u0628\u0627\u0631\u0628\u0631\u060c \u0645\u062c\u0644\u0629 \u0627\u0644\u062a\u0637\u0648\u0631 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627.<\/p>\n\n\n\n

    \u0643\u0648\u0643\u0628\u064a\u0631\u0646\u060c \u0623. (2016). \u0642\u0644\u0628 \u0623\u062c\u0627\u064a\u0644. \u062a\u0645 \u0627\u0644\u0627\u0633\u062a\u0631\u062c\u0627\u0639 \u0641\u064a \u0641\u0628\u0631\u0627\u064a\u0631 2021\u060c https:\/\/heartofagile.com\/wp-content\/uploads\/2019\/04\/201611-Cockburn.pdf<\/p>\n\n\n\n

    \u062f\u0648\u0646\u064a\u0646\u063a\u060c \u062f. (2011). \u062a\u0623\u062b\u064a\u0631 \u062f\u0648\u0646\u064a\u0646\u063a-\u0643\u0631\u0648\u062c\u0631. \u0627\u0644\u062a\u0642\u062f\u0645 \u0641\u064a \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u2013 ADVAN EXP SOC PSYCHOL. 44. 247-296.<\/p>\n\n\n\n

    Lilienfeld, S. & Lynn, SJ & Ruscio, J & Beyerstein, BL (2010). "\u0627\u0644\u0623\u0633\u0637\u0648\u0631\u0629 #18: \u064a\u062a\u0639\u0644\u0645 \u0627\u0644\u0637\u0644\u0627\u0628 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0639\u0646\u062f\u0645\u0627 \u062a\u062a\u0648\u0627\u0641\u0642 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u062f\u0631\u064a\u0633 \u0645\u0639 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645". 50 \u0623\u0633\u0637\u0648\u0631\u0629 \u0639\u0638\u064a\u0645\u0629 \u0641\u064a \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0627\u0644\u0634\u0639\u0628\u064a: \u062a\u062d\u0637\u064a\u0645 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u062e\u0627\u0637\u0626\u0629 \u0627\u0644\u0645\u0646\u062a\u0634\u0631\u0629 \u062d\u0648\u0644 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0628\u0634\u0631\u064a. \u062a\u0634\u064a\u062a\u0634\u064a\u0633\u062a\u0631\u060c \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629\u061b \u0645\u0627\u0644\u062f\u0646\u060c \u0645\u0627\u0633\u0627\u062a\u0634\u0648\u0633\u062a\u0633: \u0648\u0627\u064a\u0644\u064a \u0628\u0644\u0627\u0643\u0648\u064a\u0644. \u0635 92-99.<\/p>\n\n\n\n

    \u0644\u064a\u0645\u060c \u0625\u0644 \u062c\u064a\u060c \u0648\u062a\u0648\u0644\u064a\u060c \u0643\u064a\u0647 \u0622\u0631\u060c \u0648\u062c\u0631\u064a\u0648\u0627\u0644\u060c \u0622\u0631. (2020). \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0623\u062b\u064a\u0631\u0647 \u0639\u0644\u0649 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629. \u0645\u062c\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c 84(4)\u060c 23-44.<\/p>\n\n\n\n

    \u0645\u064a\u0631\u062a\u0648\u0646 \u0631.\u0643. (1993)\u060c \u0639\u0644\u0649 \u0623\u0643\u062a\u0627\u0641 \u0627\u0644\u0639\u0645\u0627\u0644\u0642\u0629: \u0637\u0628\u0639\u0629 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0625\u064a\u0637\u0627\u0644\u064a\u0629<\/u><\/em>\u0634\u064a\u0643\u0627\u063a\u0648: \u0645\u0637\u0628\u0639\u0629 \u062c\u0627\u0645\u0639\u0629 \u0634\u064a\u0643\u0627\u063a\u0648.<\/p>\n\n\n\n

    \u0645\u0648\u0631\u062c\u0627\u0646\u060c \u0623. \u0648\u0625\u064a\u0643\u0648\u0646\u0648\u0645\u0648\u060c \u062f. \u0648\u0648\u0627\u064a\u060c \u0633. \u0648\u0643\u0644\u0627\u0648\u0633\u062a\u060c \u0623. (2018). \u0627\u0644\u0647\u064a\u0628\u0629 \u062a\u062f\u0641\u0639 \u0627\u0644\u062a\u0641\u0627\u0648\u062a \u0627\u0644\u0645\u0639\u0631\u0641\u064a \u0641\u064a \u0627\u0646\u062a\u0634\u0627\u0631 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0639\u0644\u0645\u064a\u0629. \u0645\u062c\u0644\u0629 \u0639\u0644\u0648\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629.<\/p>\n\n\n\n

    \u0646\u0648\u0646\u0627\u0643\u0627\u060c \u0622\u064a. \u0648\u062a\u0627\u0643\u064a\u0648\u062a\u0634\u064a\u060c \u0625\u062a\u0634. (1986). \u0644\u0639\u0628\u0629 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629. \u0647\u0627\u0631\u0641\u0627\u0631\u062f \u0628\u064a\u0632\u0646\u0633 \u0631\u064a\u0641\u064a\u0648. 64. \u0635 137-146.<\/p>\n\n\n\n

    \u0628\u0648\u0628\u0631\u060c \u0643. (1978). \u062b\u0644\u0627\u062b\u0629 \u0639\u0648\u0627\u0644\u0645: \u0645\u062d\u0627\u0636\u0631\u0629 \u062a\u0627\u0646\u0631 \u0639\u0646 \u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629<\/u><\/em>. \u0641\u064a \u062c\u0627\u0645\u0639\u0629 \u0645\u064a\u0634\u064a\u063a\u0627\u0646 (\u0627\u0644\u0645\u062d\u0631\u0631).<\/p>\n\n\n\n

    \u0631\u0648\u062c\u0631\u0632\u060c \u0625\u064a \u0625\u0645 (1962). \u0627\u0646\u062a\u0634\u0627\u0631 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u0627\u062a (\u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u0623\u0648\u0644\u0649)<\/u><\/em>\u0646\u064a\u0648\u064a\u0648\u0631\u0643: \u0645\u0637\u0628\u0639\u0629 \u062c\u0644\u064a\u0646\u0643\u0648 \u0627\u0644\u062d\u0631\u0629.<\/p>\n\n\n\n

    \u0631\u0648\u062c\u0631\u0632\u060c \u0625\u064a \u0625\u0645 (1976). "\u062a\u0628\u0646\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u0627\u0646\u062a\u0634\u0627\u0631\u0647\u0627"\u060c \u0645\u062c\u0644\u0629 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643<\/em>\u0627\u0644\u0645\u062c\u0644\u062f 2\u060c \u0627\u0644\u0639\u062f\u062f 4\u060c 1976\u060c \u0635 290-301 <\/p>\n\n\n\n

    \u0633\u0648\u064a\u0641\u062a \u062c. (1710) \u0630\u0627 \u0625\u0643\u0632\u0627\u0645\u064a\u0646\u0631\u060c 9 \u0646\u0648\u0641\u0645\u0628\u0631 1710: "\u0627\u0644\u0643\u0630\u0628 \u064a\u0637\u064a\u0631\u060c \u0648\u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u062a\u0623\u062a\u064a \u0639\u0631\u062c\u0627\u0621 \u062e\u0644\u0641\u0647".<\/p>\n\n\n\n

    Visser J. \u0648Field D. \u0648Sheerin A. (2015\u060c 5 \u0623\u0643\u062a\u0648\u0628\u0631). \u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642\u0629. BCG \u062a\u0645 \u0627\u0644\u0627\u0633\u062a\u0631\u062c\u0627\u0639 \u0645\u0646
    https:\/\/www.bcg.com\/publications\/2015\/marketing-brand-strategy-agile-marketing-organization<\/p>\n\n\n\n

    "\u0628\u064a\u0627\u0646 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642" \u0628\u0642\u0644\u0645 \u0645\u064a\u063a\u064a\u0644 \u062a\u0627\u0645\u060c \u0645\u062f\u0648\u0646\u0629 \u062a\u0648\u0628\u0633\u0628\u0631\u0648\u062a\u060c 16 \u0645\u0627\u0631\u0633 2010\u060c \u062a\u0645 \u0627\u0644\u0627\u0633\u062a\u0631\u062c\u0627\u0639 \u0641\u064a \u0641\u0628\u0631\u0627\u064a\u0631 2021\u060c http:\/\/topsprout.blogspot.com\/2010\/03\/manifesto-for-agile-marketing.html <\/p>\n\n\n\n

    "\u0641\u062d\u0635 \u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u062a\u0631\u0627\u0628\u0637 \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644" \u0628\u0642\u0644\u0645 \u062f\u064a\u0628\u0648\u0631\u0627\u0647 \u0647\u0627\u0631\u062a\u0645\u0627\u0646 \u0628\u0631\u0648\u064a\u0633\u060c INFOQ 2006\u060c \u062a\u0645 \u0627\u0633\u062a\u0631\u062c\u0627\u0639\u0647 \u0641\u064a \u0641\u0628\u0631\u0627\u064a\u0631 2021\u060c https:\/\/www.infoq.com\/news\/Examining-the-DOI\/<\/p>\n\n\n\n

    agilemanifesto.org<\/p>\n\n\n\n

    agilemarketingmanifesto.org<\/p>","protected":false},"excerpt":{"rendered":"

    \u0645\u0648\u0637\u0646 \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u064a\u0646 \u0648\u0645\u0639\u0644\u0645\u064a \u0648\u0628\u0627\u062d\u062b\u064a \u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 "\u0639\u0644\u0649 \u0623\u0643\u062a\u0627\u0641 \u0627\u0644\u0639\u0645\u0627\u0644\u0642\u0629 \u0648\u0627\u0644\u0639\u0645\u0627\u0644\u0642\u0629" \u0623\u0631\u0634\u064a\u0641 \u0645\u0646 \u0645\u062f\u0648\u0646\u0629 \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642 2021 \u0645\u062f\u0648\u0646\u0629 \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642 \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0627\u0633\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0648\u0646\u0629 \u0647\u0648 \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642\u060c \u0625\u0644\u0627 \u0623\u0646\u0646\u064a \u0623\u0633\u0645\u064a \u0645\u062f\u0648\u0646\u0629 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0648\u062d\u0629 \u0647\u0630\u0647 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0634\u064a\u0642 "\u0639\u0644\u0649 \u0623\u0643\u062a\u0627\u0641 \u0627\u0644\u0639\u0645\u0627\u0644\u0642\u0629 (\u0648\u0627\u0644\u0639\u0645\u0627\u0644\u0642\u0629)" \u062d\u064a\u062b [\u2026]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-143","page","type-page","status-publish","hentry"],"yoast_head":"\nAbout Business Agility - World Business Agility+AI Education & Research<\/title>\n<meta name=\"description\" content=\"Business Agility Education ongoing Literature Review by Thomas Hormaza Dow - Community of Agile Educators, Scholars & Researchers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessagility.education\/blog\/ar\/about\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Business Agility - World Business Agility+AI Education & Research\" \/>\n<meta property=\"og:description\" content=\"Business Agility Education ongoing Literature Review by Thomas Hormaza Dow - Community of Agile Educators, Scholars & Researchers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessagility.education\/blog\/ar\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Agility+AI\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-08T05:12:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessagility.education\/blog\/wp-content\/uploads\/2022\/04\/business-aglity-blog-1024x285.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 \u062f\u0642\u064a\u0642\u0629\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/businessagility.education\/blog\/about\/\",\"url\":\"https:\/\/businessagility.education\/blog\/about\/\",\"name\":\"About Business Agility - 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