{"id":308,"date":"2024-07-17T22:03:51","date_gmt":"2024-07-18T02:03:51","guid":{"rendered":"https:\/\/businessagility.education\/blog\/?page_id=308"},"modified":"2024-07-17T22:03:52","modified_gmt":"2024-07-18T02:03:52","slug":"extragility-responsible-marketing","status":"publish","type":"page","link":"http:\/\/businessagility.education\/blog\/zh\/extragility-responsible-marketing\/","title":{"rendered":"\u53d8\u9769\u73b0\u4ee3\u8425\u9500\uff1a\u4e3a\u8d1f\u8d23\u4efb\u7684\u5b9e\u8df5\u800c\u62e5\u62b1 \"\u975e\u7075\u6d3b\u6027"},"content":{"rendered":"<p><\/p>\n\n\n\n<p>\u6458\u8981\uff1aExtrAgility 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title=\"\u53d8\u9769\u73b0\u4ee3\u8425\u9500\uff1a\u62e5\u62b1 ExtrAgility\uff0c\u5b9e\u73b0\u8d1f\u8d23\u4efb\u7684\u654f\u6377\u8425\u9500\u5b9e\u8df5\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/cl1C2x3dPDg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ExtrAgility--\u8d1f\u8d23\u4efb\u7684\u73b0\u4ee3\u8425\u9500\u6846\u67b6<\/h2>\n\n\n\n<p>\u5728\u5f53\u4eca\u5feb\u901f\u53d1\u5c55\u7684\u8425\u9500\u73af\u5883\u4e2d\uff0c\u6280\u672f\u4e0e\u521b\u610f\u7684\u878d\u5408\u5e26\u6765\u4e86\u8bb8\u591a\u4eba\u6240\u8bf4\u7684\u73b0\u4ee3\u8425\u9500\u3002\u7136\u800c\uff0c\u5c3d\u7ba1\u53d6\u5f97\u4e86\u8fd9\u4e9b\u8fdb\u6b65\uff0c\u73b0\u4ee3\u8425\u9500\u4e2d\u4ecd\u7136\u5b58\u5728\u8bb8\u591a\u8fc7\u53bb\u7684\u6b3a\u9a97\u6027\u505a\u6cd5\u3002\u672c\u6587\u63a2\u8ba8\u4e86 ExtrAgility \u7684\u6982\u5ff5\uff0c\u8fd9\u662f\u4e00\u4e2a\u65e8\u5728\u5c06\u8d1f\u8d23\u4efb\u7684\u8425\u9500\u5b9e\u8df5\u878d\u5165\u654f\u6377\u65b9\u6cd5\u8bba\u7684\u6846\u67b6\uff0c\u4ece\u800c\u786e\u4fdd\u8425\u9500\u4e0d\u4ec5\u5728\u6280\u672f\u4e0a\u4e0d\u65ad\u53d1\u5c55\uff0c\u800c\u4e14\u5728\u9053\u5fb7\u548c\u8d23\u4efb\u65b9\u9762\u4e5f\u4e0d\u65ad\u53d1\u5c55\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u73b0\u4ee3\u8425\u9500\u4e2d\u7684\u987d\u75be<\/h2>\n\n\n\n<p>\u73b0\u4ee3\u8425\u9500\u867d\u7136\u770b\u4f3c\u5148\u8fdb\uff0c\u4f46\u5f80\u5f80\u4e0e\u8fc7\u53bb\u7684\u6b3a\u9a97\u6027\u505a\u6cd5\u5982\u51fa\u4e00\u8f99\u3002\u4e00\u4e2a\u663e\u8457\u7684\u5386\u53f2\u4f8b\u5b50\u662f 20 \u4e16\u7eaa 50 \u5e74\u4ee3 \"\u7ea2\u6761\u7eb9 \"\u57f9\u6839\u5305\u88c5\u7eb8\u7684\u6b3a\u9a97\u6027\uff0c\u5b83\u8bef\u5bfc\u6d88\u8d39\u8005\u76f8\u4fe1\u4ea7\u54c1\u6240\u542b\u7684\u8089\u6bd4\u5b9e\u9645\u8981\u591a\u3002\u65f6\u81f3\u4eca\u65e5\uff0c\u6211\u4eec\u8fd8\u80fd\u770b\u5230\u7c7b\u4f3c\u7684\u8ba1\u5212\u62a5\u5e9f\u95ee\u9898\uff0c\u5373\u6545\u610f\u5c06\u4ea7\u54c1\u8bbe\u8ba1\u6210\u6709\u9650\u7684\u4f7f\u7528\u5bff\u547d\uff0c\u4ee5\u9f13\u52b1\u6d88\u8d39\u8005\u91cd\u590d\u8d2d\u4e70\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e02\u573a\u8425\u9500\u7684\u4fe1\u4efb\u5ea6\u6b63\u5728\u4e0b\u964d<\/h3>\n\n\n\n<p>\u5c3d\u7ba1\u8bb8\u591a\u8de8\u56fd\u516c\u53f8\u90fd\u91c7\u7528\u4e86\u73af\u5883\u3001\u793e\u4f1a\u548c\u6cbb\u7406\uff08ESG\uff09\u6807\u51c6\uff0c\u4f46\u4eba\u4eec\u5bf9\u5e02\u573a\u8425\u9500\u7684\u4fe1\u4efb\u5ea6\u5374\u6301\u7eed\u4e0b\u964d\u3002\u7231\u5fb7\u66fc \"\u4fe1\u4efb\u6674\u96e8\u8868 \"\u53d1\u73b0\uff0c\u53ea\u6709 42% \u7684\u6d88\u8d39\u8005\u76f8\u4fe1\u4f01\u4e1a\u4f1a\u505a\u6b63\u786e\u7684\u4e8b\u3002\u8c03\u67e5\u663e\u793a\uff0c\u6709 80% \u7684\u9996\u5e2d\u6267\u884c\u5b98\u4e0d\u4fe1\u4efb\u4ed6\u4eec\u7684\u4f20\u64ad\u603b\u76d1\uff0c\u53ea\u6709 1% \u7684\u9ad8\u7ba1\u8ba4\u4e3a\u9996\u5e2d\u8425\u9500\u5b98\uff08CMO\uff09\u80fd\u6709\u6548\u7ba1\u7406\u6570\u5b57\u5316\u8f6c\u578b\u3002\u8fd9\u79cd\u4fe1\u4efb\u7f3a\u5931\u51f8\u663e\u4e86\u8425\u9500\u63a8\u52a8\u8d1f\u8d23\u4efb\u8f6c\u578b\u7684\u6f5c\u529b\u4e0e\u5176\u73b0\u72b6\u4e4b\u95f4\u7684\u5de8\u5927\u5dee\u8ddd\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u73af\u5883\u3001\u793e\u4f1a\u548c\u516c\u53f8\u8d23\u4efb\u8425\u9500\u7684\u5174\u8d77<\/h2>\n\n\n\n<p>\u73af\u5883\u3001\u793e\u4f1a\u548c\u516c\u53f8\u6cbb\u7406\u6807\u51c6\u5df2\u6210\u4e3a\u8d1f\u8d23\u4efb\u5546\u4e1a\u5b9e\u8df5\u7684\u57fa\u51c6\u3002\u8d1d\u83b1\u5fb7\uff08Blackrock\uff09\u548c\u5148\u950b\uff08Vanguard\uff09\u7b49\u9886\u5148\u6295\u8d44\u8005\u5df2\u7ecf\u8bc1\u660e\uff0c\u76c8\u5229\u80fd\u529b\u53ef\u4ee5\u4e0e\u8d1f\u8d23\u4efb\u7684\u7ecf\u8425\u65b9\u5f0f\u5e76\u5b58\u3002\u4f8b\u5982\uff0c\u300a\u798f\u5e03\u65af\u300b\u6700\u8fd1\u5217\u51fa\u4e86\u51e0\u53ea\u8868\u73b0\u6700\u4f73\u7684 ESG \u57fa\u91d1\uff0c\u5305\u62ec Vanguard FTSE Social Index Fund \u548c iShares MSCI USA ESG Select ETF\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8425\u9500\u8f6c\u578b\u7684\u5fc5\u8981\u6027<\/h3>\n\n\n\n<p>\u5e02\u573a\u8425\u9500\u4f20\u7edf\u4e0a\u4fa7\u91cd\u4e8e\u5229\u6da6\u6700\u5927\u5316\uff0c\u73b0\u5728\u5fc5\u987b\u7eb3\u5165\u8d23\u4efb\u548c\u4fe1\u4efb\u539f\u5219\u3002\u8fd9\u79cd\u8f6c\u53d8\u4e0d\u4ec5\u5bf9\u91cd\u5efa\u4fe1\u4efb\u81f3\u5173\u91cd\u8981\uff0c\u800c\u4e14\u5bf9\u786e\u4fdd\u957f\u671f\u53ef\u6301\u7eed\u53d1\u5c55\u4e5f\u81f3\u5173\u91cd\u8981\u3002\u8425\u9500\u5fc5\u987b\u8d85\u8d8a\u77ed\u671f\u5229\u76ca\uff0c\u6ce8\u91cd\u4e3a\u5305\u62ec\u793e\u4f1a\u548c\u73af\u5883\u5728\u5185\u7684\u6240\u6709\u5229\u76ca\u76f8\u5173\u8005\u521b\u9020\u4ef7\u503c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ExtrAgility \u7b80\u4ecb<\/h2>\n\n\n\n<p>ExtrAgility \u662f\u5c06\u654f\u6377\u8425\u9500\u539f\u5219\u6269\u5c55\u5230\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\uff08CSR\uff09\u3001\u73af\u5883\u3001\u793e\u4f1a\u548c\u6cbb\u7406\u6807\u51c6\u4ee5\u53ca\u53ef\u6301\u7eed\u53d1\u5c55\u76ee\u6807\uff08SDGs\uff09\u7684\u6982\u5ff5\u3002\u5b83\u5f3a\u8c03\u6bcf\u4f4d\u5458\u5de5\u5728\u4fc3\u8fdb\u7ba1\u7406\u548c\u8d1f\u8d23\u4efb\u7684\u5b9e\u8df5\u4e2d\u7684\u4f5c\u7528\uff0c\u786e\u4fdd\u8fd9\u4e9b\u4ef7\u503c\u89c2\u6df1\u5165\u5230\u7ec4\u7ec7\u7684\u6bcf\u4e2a\u5c42\u9762\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5353\u8d8a\u80fd\u529b\u7684\u56db\u5927\u652f\u67f1\uff1a\u900f\u660e\u5ea6\u3001\u771f\u5b9e\u6027\u3001\u540c\u7406\u5fc3\u548c\u53ef\u6301\u7eed\u6027<\/h3>\n\n\n\n<p>ExtrAgility \u56f4\u7ed5\u56db\u5927\u57fa\u672c\u652f\u67f1\uff0c\u5c06\u82e5\u5e72\u5173\u952e\u539f\u5219\u878d\u5165\u654f\u6377\u8425\u9500\u6846\u67b6\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u900f\u660e\u5ea6<\/strong>:\u4e86\u89e3\u5e76\u5e94\u5bf9\u76d1\u7ba1\u73af\u5883\u548c\u8425\u9500\u6d3b\u52a8\u7684\u5916\u90e8\u5f71\u54cd\u3002\u900f\u660e\u5ea6\u786e\u4fdd\u6240\u6709\u8425\u9500\u884c\u4e3a\u516c\u5f00\u3001\u8bda\u5b9e\uff0c\u589e\u8fdb\u6d88\u8d39\u8005\u548c\u5229\u76ca\u76f8\u5173\u8005\u4e4b\u95f4\u7684\u4fe1\u4efb\u3002<\/li>\n\n\n\n<li><strong>\u771f\u5b9e\u6027<\/strong>:\u8003\u8651\u66f4\u5e7f\u6cdb\u7684\u653f\u6cbb\u548c\u7ecf\u6d4e\u80cc\u666f\uff0c\u786e\u4fdd\u8425\u9500\u884c\u4e3a\u7b26\u5408\u9053\u5fb7\u89c4\u8303\u3002\u771f\u5b9e\u6027\u8981\u6c42\u8425\u9500\u4eba\u5458\u5728\u4f20\u9012\u4fe1\u606f\u548c\u91c7\u53d6\u884c\u52a8\u65f6\u4fdd\u6301\u771f\u8bda\uff0c\u4f7f\u5176\u54c1\u724c\u4ef7\u503c\u4e0e\u8425\u9500\u5b9e\u8df5\u76f8\u4e00\u81f4\u3002<\/li>\n\n\n\n<li><strong>\u540c\u7406\u5fc3<\/strong>:\u6ce8\u91cd\u4e3a\u793e\u4f1a\u521b\u9020\u4ef7\u503c\uff0c\u7279\u522b\u662f\u4e3a\u5f97\u4e0d\u5230\u5145\u5206\u670d\u52a1\u7684\u7fa4\u4f53\u521b\u9020\u4ef7\u503c\u3002\u540c\u7406\u5fc3\u5305\u62ec\u4e86\u89e3\u548c\u89e3\u51b3\u6d88\u8d39\u8005\uff0c\u7279\u522b\u662f\u91d1\u5b57\u5854\u5e95\u5c42\u6d88\u8d39\u8005\u7684\u9700\u6c42\u548c\u5173\u5207\uff0c\u786e\u4fdd\u8425\u9500\u5de5\u4f5c\u5bf9\u4ed6\u4eec\u7684\u751f\u6d3b\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\u3002<\/li>\n\n\n\n<li><strong>\u53ef\u6301\u7eed\u6027<\/strong>:\u63a8\u5e7f\u6709\u52a9\u4e8e\u5faa\u73af\u7ecf\u6d4e\u548c\u51cf\u7f13\u6c14\u5019\u53d8\u5316\u7684\u53ef\u6301\u7eed\u505a\u6cd5\u3002\u53ef\u6301\u7eed\u53d1\u5c55\u786e\u4fdd\u8425\u9500\u5b9e\u8df5\u5bf9\u73af\u5883\u53cb\u597d\uff0c\u5e76\u652f\u6301\u957f\u671f\u7684\u751f\u6001\u5e73\u8861\u3002<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u975e\u7075\u6d3b\u6027\u539f\u5219<\/h3>\n\n\n\n<p>ExtrAgility \u901a\u8fc7\u51e0\u4e2a\u5173\u952e\u539f\u5219\u5c06\u8fd9\u56db\u5927\u652f\u67f1\u6574\u5408\u5230\u654f\u6377\u8425\u9500\u6846\u67b6\u4e2d\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e02\u573a\u76d1\u7ba1\u548c\u5916\u90e8\u6027<\/strong>:\u786e\u4fdd\u8425\u9500\u6d3b\u52a8\u7b26\u5408\u6cd5\u89c4\u5e76\u8003\u8651\u5230\u5176\u5e7f\u6cdb\u5f71\u54cd\u3002<\/li>\n\n\n\n<li><strong>\u653f\u6cbb\u7ecf\u6d4e\u5b66\u4e0e\u9053\u5fb7\u8425\u9500<\/strong>:\u7eb3\u5165\u4f26\u7406\u8003\u8651\u56e0\u7d20\u5e76\u4e86\u89e3\u7ecf\u6d4e\u80cc\u666f\u3002<\/li>\n\n\n\n<li><strong>\u793e\u4f1a\u8425\u9500\u4e0e\u91d1\u5b57\u5854\u5e95\u5c42<\/strong>:\u4e3a\u793e\u4f1a\uff0c\u7279\u522b\u662f\u4e3a\u5f97\u4e0d\u5230\u5145\u5206\u670d\u52a1\u7684\u793e\u533a\u521b\u9020\u4ef7\u503c\u3002<\/li>\n\n\n\n<li><strong>\u5faa\u73af\u7ecf\u6d4e\u4e0e\u6c14\u5019\u53d8\u5316<\/strong>:\u91c7\u7528\u652f\u6301\u73af\u5883\u76ee\u6807\u7684\u53ef\u6301\u7eed\u505a\u6cd5\u3002<\/li>\n\n\n\n<li><strong>\u90aa\u6559\u548c\u5f71\u54cd\u8005\u8425\u9500\u3001\u865a\u5047\u4fe1\u606f\u548c\u793e\u4f1a\u88c2\u75d5<\/strong>:\u5e94\u5bf9\u73b0\u4ee3\u8425\u9500\u5b9e\u8df5\u4e2d\u7684\u9053\u5fb7\u6311\u6218\u3002<\/li>\n\n\n\n<li><strong>\u5e78\u798f\u4e0e\u798f\u7949<\/strong>:\u786e\u4fdd\u8425\u9500\u5b9e\u8df5\u6709\u52a9\u4e8e\u6d88\u8d39\u8005\u548c\u793e\u4f1a\u7684\u798f\u7949\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5c06\u8d1f\u8d23\u4efb\u7684\u8425\u9500\u878d\u5165\u654f\u6377\u5b9e\u8df5<\/h2>\n\n\n\n<p>\u8981\u60f3\u6709\u6548\u5730\u5c06\u8d1f\u8d23\u4efb\u7684\u8425\u9500\u878d\u5165\u654f\u6377\u5b9e\u8df5\uff0c\u5c31\u5fc5\u987b\u5c06\u8fd9\u4e9b\u539f\u5219\u7f16\u7e82\u6210\u6587\uff0c\u5e76\u5f00\u53d1\u51fa\u4fc3\u8fdb\u8d1f\u8d23\u4efb\u884c\u4e3a\u7684\u5b9e\u7528\u7ec3\u4e60\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4fc3\u8fdb\u8d23\u4efb\u611f\u7684\u5b9e\u8df5\u7ec3\u4e60<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u6848\u4f8b 1\uff1a\u4e2a\u4eba\u548c\u4e92\u52a8\u4f18\u4e8e\u6d41\u7a0b\u548c\u5de5\u5177<\/h4>\n\n\n\n<p>\u6ce8\u91cd\u4fc3\u8fdb\u771f\u6b63\u7684\u4eba\u9645\u4ea4\u5f80\u548c\u5bf9\u6240\u6709\u5229\u76ca\u76f8\u5173\u8005\u7684\u5305\u5bb9\u6027\u8003\u8651\u3002<\/p>\n\n\n\n<p><strong>\u7406\u7531<\/strong>:\u5eb7\u5a01\u5b9a\u5f8b\u6307\u51fa\uff0c\u7ec4\u7ec7\u8bbe\u8ba1\u7684\u7cfb\u7edf\u5f80\u5f80\u53cd\u6620\u4e86\u81ea\u8eab\u7684\u6c9f\u901a\u7ed3\u6784\u3002\u5355\u9760\u5de5\u5177\u65e0\u6cd5\u5f25\u8865\u7834\u635f\u7684\u7ed3\u6784\u3002\u5173\u952e\u662f\u8981\u4f18\u5148\u8003\u8651\u4e2a\u4eba\u548c\u4e92\u52a8\uff0c\u4ee5\u786e\u4fdd\u6240\u6709\u58f0\u97f3\u90fd\u80fd\u88ab\u542c\u5230\u548c\u8003\u8651\u5230\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u6848\u4f8b 2\uff1a\u5c0f\u7ec4\u5de5\u4f5c\u91cd\u4e8e\u4e2a\u4eba\u4efb\u52a1<\/h4>\n\n\n\n<p>\u9f13\u52b1\u4fc3\u8fdb\u793e\u533a\u548c\u5305\u5bb9\u7684\u96c6\u4f53\u5de5\u4f5c\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n<p><strong>\u7406\u7531<\/strong>:\u666e\u8d56\u65af\u5b9a\u5f8b\u8868\u660e\uff0c\u56e2\u961f\u4e2d\u7684\u4e00\u5c0f\u90e8\u5206\u4eba\u5f80\u5f80\u80fd\u521b\u9020\u51fa\u5f88\u5927\u4e00\u90e8\u5206\u4ea7\u51fa\u3002\u5f3a\u8c03\u96c6\u4f53\u5de5\u4f5c\u53ef\u786e\u4fdd\u6240\u6709\u56e2\u961f\u6210\u5458\u90fd\u80fd\u4e3a\u521b\u9020\u5546\u4e1a\u548c\u793e\u4f1a\u4ef7\u503c\u505a\u51fa\u8d21\u732e\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u6848\u4f8b 3\uff1a\u4e0e\u5ba2\u6237\u5408\u4f5c\u8c08\u5224<\/h4>\n\n\n\n<p>\u5206\u6790\u5916\u90e8\u6548\u5e94\uff0c\u4e3a\u5ba2\u6237\u548c\u793e\u4f1a\u521b\u9020\u53cc\u8d62\u65b9\u6848\u3002<\/p>\n\n\n\n<p><strong>\u7406\u7531<\/strong>:\u7eb3\u4ec0\u5747\u8861\u663e\u793a\u4e86\u4e92\u5229\u4e92\u52a8\u7684\u91cd\u8981\u6027\u3002\u786e\u4fdd\u8425\u9500\u5b9e\u8df5\u4e3a\u5ba2\u6237\u548c\u793e\u4f1a\u63d0\u4f9b\u771f\u6b63\u7684\u4ef7\u503c\uff0c\u53ef\u4fc3\u8fdb\u4fe1\u4efb\u548c\u957f\u671f\u5173\u7cfb\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u6848\u4f8b 4\uff1a\u5e94\u5bf9\u53d8\u5316\u80dc\u4e8e\u6309\u8ba1\u5212\u884c\u4e8b<\/h4>\n\n\n\n<p>\u4f7f\u7528 Dannemiller \u7684\u53d8\u9769\u516c\u5f0f\u514b\u670d\u5185\u90e8\u963b\u529b\uff0c\u57f9\u517b\u6301\u7eed\u6539\u8fdb\u7684\u6587\u5316\u3002<\/p>\n\n\n\n<p><strong>\u7406\u7531<\/strong>:\u5f53\u5bf9\u73b0\u72b6\u7684\u4e0d\u6ee1\u60c5\u7eea\u52a0\u4e0a\u6e05\u6670\u7684\u613f\u666f\u548c\u5177\u4f53\u7684\u6b65\u9aa4\u8d85\u8fc7\u963b\u529b\u65f6\uff0c\u53d8\u9769\u5c31\u53d1\u751f\u4e86\u3002\u6ce8\u91cd\u627f\u8bfa\u548c\u6539\u5584\u7ec4\u7ec7\u6587\u5316\u5bf9\u4e8e\u53ef\u6301\u7eed\u8f6c\u578b\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ed3\u8bba<\/h2>\n\n\n\n<p>\u5c3d\u7ba1\u73b0\u4ee3\u8425\u9500\u6280\u672f\u65e5\u65b0\u6708\u5f02\uff0c\u4f46\u5728\u8d23\u4efb\u611f\u548c\u53ef\u4fe1\u5ea6\u65b9\u9762\u5374\u5f80\u5f80\u6709\u6240\u6b20\u7f3a\u3002\u901a\u8fc7\u5c06 ExtrAgility \u7684\u539f\u5219\u878d\u5165\u654f\u6377\u8425\u9500\u5b9e\u8df5\uff0c\u6211\u4eec\u53ef\u4ee5\u5c06\u8425\u9500\u8f6c\u5316\u4e3a\u4e00\u80a1\u5584\u7684\u529b\u91cf\u3002\u8fd9\u79cd\u65b9\u6cd5\u4e0d\u4ec5\u80fd\u91cd\u5efa\u4fe1\u4efb\uff0c\u8fd8\u80fd\u786e\u4fdd\u5e02\u573a\u8425\u9500\u5bf9\u793e\u4f1a\u548c\u73af\u5883\u505a\u51fa\u79ef\u6781\u8d21\u732e\u3002\u8981\u62e5\u62b1\u8d1f\u8d23\u4efb\u7684\u5e02\u573a\u8425\u9500\uff0c\u4f01\u4e1a\u5fc5\u987b\u91c7\u7528 ExtrAgility \u539f\u5219\u3002\u8fd9\u5305\u62ec\u91cd\u65b0\u601d\u8003\u4f20\u7edf\u505a\u6cd5\uff0c\u4f18\u5148\u8003\u8651\u9053\u5fb7\u56e0\u7d20\uff0c\u4ee5\u53ca\u57f9\u517b\u4e00\u79cd\u6301\u7eed\u6539\u8fdb\u7684\u6587\u5316\u3002\u8fd9\u6837\uff0c\u8425\u9500\u624d\u80fd\u53d1\u5c55\u6210\u4e3a\u4e00\u95e8\u771f\u6b63\u517c\u987e\u5229\u6da6\u3001\u4eba\u7c7b\u548c\u5730\u7403\u7684\u5b66\u79d1\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u53c2\u8003\u8d44\u6599<\/h3>\n\n\n\n<p>\u52a0\u62ff\u5927\u6d88\u8d39\u8005\u534f\u4f1a CAC (n.d.).\u5386\u53f2 1947-1997\u30022024 \u5e74\u68c0\u7d22\u81ea <a href=\"http:\/\/www.consumer.ca\/en\/history\/\">http:\/\/www.consumer.ca\/en\/history\/<\/a><\/p>\n\n\n\n<p>Conway, E. (1968).How do committees invent. <em>Datamation, 14<\/em>(4), 28-31.<\/p>\n\n\n\n<p>Dannemiller, K., &amp; Jacobs, R.W. (1992)\u3002\u53d7 David Gleicher \u542f\u53d1\uff0c\u6700\u521d\u7531 Richard Beckhard \u51fa\u7248\u3002<\/p>\n\n\n\n<p>De Solla Price, Derek J. (1963). <em>\u5c0f\u79d1\u5b66\uff0c\u5927\u79d1\u5b66<\/em>.New York\uff1a\u54e5\u4f26\u6bd4\u4e9a\u5927\u5b66\u51fa\u7248\u793e\u3002<\/p>\n\n\n\n<p>\u57c3\u5fb7\u5c14\u66fc\u3002(2024). <em>2024 \u5e74\u7231\u5fb7\u66fc\u4fe1\u4efb\u6674\u96e8\u8868\u65b9\u6cd5\u8bba<\/em>.\u5e74\u5ea6\u5728\u7ebf\u8c03\u67e5\u5df2\u8fdb\u5165\u7b2c 24 \u4e2a\u5e74\u5934\u3002\u5b9e\u5730\u8c03\u67e5\uff1a2023 \u5e74 11 \u6708 3 \u65e5\u81f3 11 \u6708 22 \u65e5\u3002<\/p>\n\n\n\n<p>Elkington, J. (1997).\u4e09\u91cd\u5e95\u7ebf\u3002 <em>\u73af\u5883\u7ba1\u7406\uff1a\u8bfb\u672c\u548c\u6848\u4f8b<\/em>, 2, 49-66.<\/p>\n\n\n\n<p>Hormaza, T. (2022, April).\u7f51\u7ad9\u7ed3\u6784\u6bd4\u8f83\u7814\u7a76\u53ca\u5185\u90e8\u654f\u6377\u6027\u3001\u5185\u90e8\u654f\u6377\u6027\u548c\u5916\u90e8\u654f\u6377\u6027\u7684\u5efa\u8bae\uff0c\u4f5c\u4e3a\u6307\u5bfc\u9002\u5e94\u6027\u4e1a\u52a1\u654f\u6377\u8def\u5f84\u7684\u80cc\u666f\u6846\u67b6[MBA \u9879\u76ee]\u3002Universit\u00e9 Laval, Facult\u00e9 Administration des affaires (FSA) Qu\u00e9bec, Canada.<\/p>\n\n\n\n<p>Hormaza Dow, T. (2022, December 16). <em>\u73b0\u4ee3\u8425\u9500\u4e2d\u7684\u654f\u6377\u4e0e\u8d85\u8d8a\uff1a\u8d1f\u8d23\u4efb\u7684\u8425\u9500<\/em>.MBA \u6f14\u8bb2\uff1a\u62c9\u74e6\u5c14\u5927\u5b66\u5de5\u5546\u7ba1\u7406\u5b66\u9662\uff1a\u8d1f\u8d23\u4efb\u7684\u5e02\u573a\u8425\u9500\u4e0e\u5916\u90e8\u6d3b\u529b\u3002<\/p>\n\n\n\n<p>Kotler, P., Kartajaya, H., &amp; Setiawan, I. (2021)\u3002 <em>\u8425\u9500 5.0\uff1a\u6280\u672f\u9020\u798f\u4eba\u7c7b<\/em>.John Wiley &amp; Sons.<\/p>\n\n\n\n<p>\u62c9\u66fc\uff0c\u514b\u96f7\u683c <em>\u654f\u6377\u548c\u8fed\u4ee3\u5f00\u53d1\uff1a\u7ba1\u7406\u8005\u6307\u5357<\/em>.Pearson Education India, 2004.<\/p>\n\n\n\n<p>Martin, K. D., &amp; Murphy, P. E. (2017).\u6570\u636e\u9690\u79c1\u5728\u8425\u9500\u4e2d\u7684\u4f5c\u7528\u3002 <em>\u8425\u9500\u79d1\u5b66\u5b66\u4f1a\u671f\u520a\u300b\uff0c45<\/em>(2), 135-155.<\/p>\n\n\n\n<p>McGuinness, T. D., &amp; Schank, H. (2021)\u3002 <em>\u516c\u4f17\u7684\u529b\u91cf\uff1a\u516c\u76ca\u6280\u672f\u7684\u627f\u8bfa<\/em>.\u666e\u6797\u65af\u987f\u5927\u5b66\u51fa\u7248\u793e\u3002<\/p>\n\n\n\n<p>Morningstar, Helen.(1977).\"\u52a0\u62ff\u5927\u6d88\u8d39\u8005\u534f\u4f1a--\u4e00\u4e2a\u6709\u6548\u7ec4\u7ec7\u7684\u5386\u53f2\"\u3002 <em>\u52a0\u62ff\u5927\u5546\u4e1a\u8bc4\u8bba\u300b\uff0c4<\/em> (\u79cb\uff09\uff0c30-33 \u9875\u3002<\/p>\n\n\n\n<p>Nash Jr, John F. (1950).N\u4eba\u535a\u5f08\u4e2d\u7684\u5747\u8861\u70b9\u300b\uff08Equilibrium points in n-person games. <em>\u7f8e\u56fd\u56fd\u5bb6\u79d1\u5b66\u9662\u9662\u520a\u300b\u7b2c 36 \u671f<\/em>(1), 48-49.<\/p>\n\n\n\n<p>Petersen, Kai, and Claes Wohlin.(2009).\u654f\u6377\u5f00\u53d1\u548c\u589e\u91cf\u5f00\u53d1\u7684\u95ee\u9898\u4e0e\u4f18\u52bf\u6bd4\u8f83\uff1a\u6280\u672f\u73b0\u72b6\u4e0e\u5de5\u4e1a\u6848\u4f8b\u3002 <em>\u7cfb\u7edf\u4e0e\u8f6f\u4ef6\u671f\u520a\u300b\uff0c82<\/em>(9), 1479-1490.<\/p>\n\n\n\n<p>Soundararajan, Shvetha.(2013). <em>\u8bc4\u4f30\u654f\u6377\u65b9\u6cd5\uff1a\u8bc4\u4f30\u654f\u6377\u65b9\u6cd5\uff1a\u8c03\u67e5\u5145\u5206\u6027\u3001\u80fd\u529b\u548c\u6709\u6548\u6027\uff1a\u76ee\u6807\u3001\u539f\u5219\u548c\u7b56\u7565\u65b9\u6cd5<\/em>.Diss.\u5f17\u5409\u5c3c\u4e9a\u7406\u5de5\u5b66\u9662\u548c\u5dde\u7acb\u5927\u5b66\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u6458\u8981\uff1aExtrAgility \u70ba\u73fe\u4ee3\u884c\u92b7\u63d0\u4f9b\u4e86\u4e00\u7a2e\u5168\u9762\u7684\u65b9\u6cd5\uff0c\u63a8\u52d5\u5176\u8d70\u5411\u66f4\u8ca0\u8cac\u4efb\u548c\u66f4\u503c\u5f97\u4fe1\u8cf4\u7684\u672a\u4f86\u3002\u900f\u904e\u5c07\u9019\u4e9b\u539f\u5247\u878d\u5165\u654f\u6377\u7684\u884c\u92b7\u5be6\u8e10\u4e2d\uff0c\u4f01\u696d\u53ef\u4ee5\u91cd\u5efa\u4fe1\u4efb\u3001\u70ba\u793e\u6703\u505a\u51fa\u7a4d\u6975\u8ca2\u737b\u4e26\u78ba\u4fdd\u6c38\u7e8c\u6210\u9577\u3002 ExtrAgility \u4e0d\u50c5\u80fd\u63d0\u9ad8\u884c\u92b7\u6548\u7387\uff0c\u9084\u80fd\u4f7f\u5176\u8207\u793e\u6703\u548c [\u2026] \u7684\u66f4\u5ee3\u6cdb\u76ee\u6a19\u4fdd\u6301\u4e00\u81f4<\/p>","protected":false},"author":1,"featured_media":309,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-308","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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